Reading Books, Changing Lives: The Big Bad Wolf Takes “Big Bad Tour: Mission 1 New Million Readers” to Parqal!
May 27, 2024
Manila, Philippines — Calling all Manila bookworms! The Big Bad Wolf Book Sale, the world’s biggest book sale, has landed back in our homeland! Big Bad Wolf Books’ much-anticipated return to Manila also marks the official launch of the “Big Bad Tour: Mission 1 New Million Readers” campaign that will take the renowned book sale to six cities in the Philippines, kicking off at Parqal, Aseana City from May 24 to June 2, 2024.
The book sale offers a collection of over two million budget-friendly books across various titles, including children’s literature, educational reads, and Filipino titles. That’s not all! To make the books accessible to a wider audience and to encourage more Filipinos to cultivate the habit of reading, the book sale promises exclusive deals and discounts including a special offer for Metrobank credit cardholders who can also enjoy a 0% 3-month installment for a single-receipt purchase of at least P3,000.
Swedish furnishing brand IKEA is also returning to the book sale to give readers a cozy treat, plus a chance to win over P50,000 worth of prizes! More details on the exciting promo will come out on Big Bad Wolf Books’ social media pages, so stay tuned!
Big Bad Wolf Books co-founder Andrew Yap
Big Bad Wolf Books Philippine Managing Partner Carol Chuaying
DSWD Undersecretary of Legislative Affairs Fatima Aliah Dimaporo
The event was also graced by representatives of Big Bad Wolf Books’ partner organizations, including Metrobank Credit Card General Usage Head, Emily Koa; 2GO Business Unit Head for 2GO Forwarding, Francis Anne “Faye” Alonzo Babar; IKEA Marketing and PR Manager, Patrick Marcelo; IKEA Philippines Country Inspiration and Communication Manager, Jasmin Cruz; and Aseana City Chief Executive Officer, Delfin Angelo Wenceslao.
Malaysian Ambassador to the Philippines Dato' Abdul Malik Melvin Castelino, lauded the initiative, claiming it will leave a lasting impact on countless lives. “Education is a cornerstone of progress, and promoting literacy is a vital step towards a brighter future for the Philippines,” he said.
Malaysian Ambassador to the Philippines Dato' Abdul Malik Melvin Castelino
DSWD Undersecretary Fatima Aliah Dimaporo echoed these sentiments stating, “In a world where knowledge is power, initiatives like these serve as a beacon of hope. Encouraging reading and making books accessible to all is an investment in the country’s future,” she said. “I am proud to support Big Bad Wolf in their mission to cultivate a culture of reading in the Philippines.”
The book sale promises to be the most spectacular yet! Aside from jaw-dropping deals and discounts, it will also feature exciting activities and events. Attendees can also look forward to meet-and-greets with beloved authors, engaging literary workshops, and exclusive book signings with renowned figures like Bro. Bo Sanchez, Bernadette Sembrano, and many more!
As the doors open to an ocean of books, Big Bad Wolf Books invites seasoned and budding readers from far and wide to join the movement and be part of the campaign to reach a million new readers. Experience the Big Bad Wolf Book Sale on the 3rd floor of Parqal, Aseana City from May 24 to June 2, 2024. Doors open at 10:00 AM to 12:00 midnight daily, and admission is free! See you there!
For more information regarding Big Bad Wolf’s current and upcoming Book Sales, you can visit their website or check out their social media accounts (Facebook | Instagram)
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About Big Bad Wolf Books
The Big Bad Wolf Books was founded by Andrew Yap and Jacqueline Ng in 2009 and first launched in Kuala Lumpur, Malaysia. In the words of the company’s founders, Big Bad Wolf aims to cultivate reading habits, increase English literacy worldwide, and build a new generation of readers by making books more affordable and accessible to everyone.
One of the company’s best highlights is its book sales, which is popular among readers around the world. As a global reading advocacy initiative, the sales aim to encourage people of all ages to discover the joys of reading, inspire them to pursue their dreams, and, importantly, empower them with the knowledge to realize them.
Big Bad Wolf Book Sale has toured 15 countries and 37 cities. Among these include different cities in Asia like Malaysia, Cambodia, Manila, Singapore, Thailand, Hong Kong, and Indonesia. The company has also begun branching out to book readers outside the Asia Pacific, having held book tours in Tanzania, Kenya, and the United Arab Emirates.