Vivo caps extraordinary My Time, My FIFA World CupTM campaign in Russia
Global Smartphone Brand becomes the first FIFA World Cup sponsor to join the music performance of the Official Song before the final match.
Vivo joined the FIFA World Cup Official Song ‘Live it Up’ performance by Nicky Jam, featuring Will Smith and Era Istrefi before the final match
Photo credit: Vivo
Global smartphone brand Vivo, wrapping up its sponsorship of the 2018 FIFA World Cup RussiaTM, joined the music performance of the Official Song to witness this memorable and extraordinary moment with all football fans.
With the FIFA World Cup Official Song ‘Live it Up’ performed by Nicky Jam featuring Will Smith and Era Istrefi, Vivo had the opportunity to expose an exclusive 90-second branded segment on the pitch-side. Fans at the stadium could also catch the performances on the giant screens through a frame branded with ‘Vivo Nex’, its newest flagship phone that was launched during the FIFA World Cup.
The segment was part of Vivo Super Time project, which consisted of music-themed activities to unite music fans from around the world. It also includes the Vivo DJ show, which spread cheer, and united football fans and music lovers at all 64 matches, and Vivo Swag, a dance movement aimed to unite both football and music fans around the world to create an iconic memorable moment for the 2018 FIFA World Cup Russia.
Cheerleaders performing the Vivo Swag to Official Song ‘Live it Up’ at Vivo commercial display at Luzhniki Stadium
Photo credit: Vivo
Beyond that and as part of Vivo’s “My Time, My FIFA World Cup™” campaign, Vivo also well planned the Vivo Super Fan Photographer programme. The programme provided a 56-strong contingent of football fans, celebrities, social media influencers, media partners and consumers from all around the world, with unique pitch-side access to capture exclusive content such as the pre-match warm ups, and share them with the world.
Vivo Super Fan photographers from around the
world
Photo credit: Vivo
Speaking following the final match show,
Michael Chang, Brand Director, International Business, Vivo, said: “This has
been an exceptional FIFA World Cup. From the action on the pitch, to the
success of being a part of the Official Song performance before the Finals and
Vivo Super Fan photographer programme, we’re honored to have been able to
celebrate the culture of the FIFA World Cup, and bring the beautiful game
closer to fans not just in Russia, but around the world.”
“We sponsored the 2018 FIFA World Cup to
give drive global brand exposure for Vivo, and to show consumers all over the
world Vivo’s passion for the extraordinary.
Over the past month, we strongly believe that we have achieved excellent
results. We are now excited about the
future, and look forward to continuing our association with football and growth
across the globe,” added Chang.
In celebration of
the FIFA sponsorship, Vivo launched the FIFA World Cup 2018 ™ limited edition
Vivo V9 Blue – designed to capture the spirit of the FIFA World Cup. Following
the launch of the limited edition Vivo V9 Blue, and during the tournament, Vivo
followed up with the highly anticipated and groundbreaking Vivo NEX. The “next”
era smartphone with its bezel-less display, on-screen fingerprint sensor,
Screen SoundCasting Technology and elevating pop-up selfie camera, allows
consumers to experience the future and innovations beyond the imagination.
As part of its cooperation with FIFA,
Vivo sponsored the FIFA Confederations Cup in 2017 and will sponsor the 2022
FIFA World Cup in Qatar.
A global smartphone brand focused on
introducing perfect sound quality and ultimate photography with cutting-edge
technology, vivo develops innovative and stylish products for young people. We
now have over two hundred million users and are one of the preferred brands of
young people around the world. As an Official Sponsor of the FIFA World Cup™,
vivo believes in the importance of encouraging young people to embrace
self-expression and an energetic lifestyle.
Posted in:
FIFA World Cup,
Vivo
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