“Women-Led Brands New Moon PH and Hiraya Pilipina Strengthen Commitment to Women’s Empowerment and Wellness”

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April 6, 2026


METRO MANILA, PHILIPPINES — In celebration of Women’s Month, New Moon PHand Hiraya Pilipina came together to mount an Open House Experience for Wellness, Womanhood, and Filipina Stories, an empowering, community-driven event that brought together over 400 Filipinas in a shared space of healing, empowerment, and authentic storytelling while placing New Moon’s signature Power Duo+ composed of Hormo Balance and Soft Glow+ at the heart of the celebration.

Rooted in the spirit of the “Tell Her Story” campaign led by New Moon’s ambassador,
Ahtisa Manalo, the event invited women to reclaim their narratives, honor their journeys,and reconnect with the versions of themselves they are still becoming. Brought to life through a “Magazine Barbie” theme inspired by Ahtisa’s “Pambansang Manika” identity, the experience seamlessly transformed every attendee into both storyteller and cover star, challenging traditional notions of beauty and redefining what it truly means to be
seen.


“At New Moon, we believe that every woman carries a story worth telling not just the
polished, perfect chapters, but even the messy, in-between moments,” shared Miss
Jonah Sison-Ramos, CEO and Founder of New Moon PH.

“This event is about giving women permission to take up space, and to realize that self-care is not selfish, it’s about choosing yourself. That’s exactly why we created Power Duo+, supporting women from the inside out, because we believe that when balance comes first, glow always follows.

“Creating safe spaces for women has always been a core of Hiraya Pilipina. So for
everyone here, I hope you meet a friend because we are here for sisterhood, we
brought together like-minded women and hope we inspire other people after this event,” shared by Miss Cleo Loque, CEO and Founder of Hiraya Pilipina.

Together, both founders also led an intimate talk titled “Becoming the Woman Once You
Imagined” where they shared the personal and professional journeys that shaped their
brands highlighting resilience, purpose, and the power of women building for women.



The experience opened with Self Spotlight Issue: Be Your Own Cover, where a
Barbie-inspired photobooth invited participants to step into their own spotlight and celebrate their identity on their own terms. The conversation deepened through 

The Real Talk Issue: Feel What She Feels, breaking the silence around menstrual health by encouraging women to bring their partners into the experience, encouraging a culture where women’s health is understood as a shared responsibility.

In The Body Issue: Aim for the Truth, participants engaged in an interactive experience that challenged long-standing myths about the female body, turning education into open, judgment-free conversation. Completing the journey was The Voice Issue: Stories
Worth Hearing, an intimate storytelling space where women recorded messages to their younger selves, forming a collective archive of Filipina stories that are raw, diverse, and deeply human.

Extending the experience beyond the event, Shopee supported the on-ground activation
through exclusive vouchers, allowing attendees to continue their wellness journey with New Moon products. The collaboration also lives on through TikTok, where audiences can access special bundles featuring New Moon’s Power Duo+ alongside Hiraya Pilipina’s signature nipple pasties, bringing the conversation on women’s health and body confidence into the digital space.


As the event came to a close, one message stood clear: this collaboration was more
than a shared space, it was a reflection of two women-led brands redefining
empowerment from within.

Through New Moon PH’s Hormo Balance and Soft Glow+ the focus on hormonal
balance and overall wellness took center stage, while Hiraya Pilipina championed body confidence through its nipple pasties, encouraging women to embrace their bodies
without shame.

Led by their CEOs, both brands are grounded in women’s lived experiences, building for
women and creating spaces that honor both health and self-expression. Together, they
continue to push boundaries, proving that when women are supported in both body and voice, they don’t just heal—they inspire others to do the same.






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