Try saying this three times fast: Pinakapinipili, Our Pinakamalaki, Pinakamasarap. You know what we’re describing? Jollibee Chickenjoy! Can you do it without missing a beat?

It’s actually more than just a fun tongue twister. It’s a delicious truth. And with 4 out of 5 Filipinos choosing Jollibee Chickenjoy as their ultimate fried chicken, it’s clear that it plays in a league of its own.

“We’ve always known that Chickenjoy is loved across generations, but these numbers really affirm what we’ve been hearing and seeing every day — that it’s one of the things that Filipinos will keep choosing,” said Luis Berba, Marketing Assistant Vice President of Jollibee Philippines.

From its crispylicious skin that crackles with every bite, to its juicylicious meat, Chickenjoy is the PINAKA!

Pinakapinipili. Our Pinakamalaki, Pinakamasarap. The people have spoken, and the Chickenjoy advantage remains unbeatable. It’s more than a meal — it’s a tradition, a comfort, and a reason for family and friends to gather.

Anne Curtis also jumped in on the fun, gamely taking on the Pinakapinipili, Pinakamalaki, Pinakamasarap tongue twister challenge—nailing it as smoothly as she bites into her favorite Chickenjoy. After all, some things are just easier done when it’s your pinakapinipili, Jollibee’s pinakamalaki, and pinakamasarap fried chicken.

So, whether you’re in it for the crispiness, juiciness, or the sheer joy of eating your favorite fried chicken, there’s one name worth repeating:

Taste the Pinaka Difference. Get your Jollibee Chickenjoy today in 1-pc. Solo, 2-pc. Solo, and bucket options, available in all Jollibee stores nationwide and via Dine-In, Take Out, Drive-Thru, and Delivery.

For all the latest updates, like Jollibee on Facebook, subscribe to Jollibee Philippines on YouTube, and follow @jollibee on X, Instagram, and TikTok.

Jollibee is the largest fast food chain brand in the Philippines, operating a network of more than 1,600 stores in 17 countries. A dominant market leader in the Philippines, Jollibee enjoys the lion’s share of the local market that is more than all the other multinational fast food brands in PH combined. With a strict adherence to the highest standards of food quality, service and cleanliness, Jollibee serves great-tasting, high-quality and affordable food products to include its superior-tasting Chickenjoy, mouth-watering Yumburger, and deliciously satisfying Jolly Spaghetti among other delicious products.

Jollibee has embarked on an aggressive international expansion plan, with more than 270 international branches in the United States, Canada, China (Hong Kong & Macau), Brunei, Vietnam, Singapore, Malaysia, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Italy, Spain, and in the United Kingdom.

Get ready to collect cute toy versions of well-loved snack and drink brands like C2, Piattos, Great Taste, Maxx Candy, and many others, with the new URC MINIWORLD Collectibles

A thrilling unboxing experience—URC MINIWORLD is offering 24 capsules, each containing a surprise mix of cute miniature version of popular snack and beverage brands from Universal Robina Corporation (URC)

URC MINIWORLD features cute miniaturized toy versions of some of the well-loved Universal Robina Corporation (URC) brands like Chiz Curls, C2 Cool and Clean and Maxx Candy.

The POVA 7 Ultra 5G achieved an unprecedented trifecta of esports endorsements, directly addressing Filipino gamers’ demands for tournament-grade reliability. As the newly unveiled Official Device for PUBG Mobile Challenger Leagues SEA(PMCL) 2025, it guarantees frame rate stability during high-stakes professional matches – a critical advantage validated by PMCL Commissioner’s live demonstration at the event. Simultaneously, TECNO announced long-term collaboration as Exclusive Gaming Partner of the Philippine National Esports Team (SIBOL), designating POVA 7 Ultra 5G as the official gaming phone for SIBOL athletes in SEA Games and Global Esports Championships. "When our players defend PH glory, they’ll do it with POVA’s 120FPS precision," stated SIBOL Team Manager, Jeff Victoriano. The phone also received pre-certification as the Official Gaming Phone for Honor of Kings Philippine Kings League (PKL) launching late August – positioning it as the undisputed performance benchmark across Philippines’ top two mobile esports titles.

In a game-changing move for cost-conscious Filipino gamers, TECNO partnered with DITO, the country’s fastest-growing mobile network, to launch the industry-first "TECNO x DITO x PUBG Mobile Prepaid Gaming SIM." in the event. DITO’s brand ambassadors PPOP sensation ALAMAT brought down the house with a surprise performance, announcing the customised SIM releasing.

DITO Mobile, TECNO, and PUBG Mobile have joined forces to create the "Perfect Gaming Squad," offering Filipino mobile gamers an exclusive bundle with a winning edge. The bundle features the TECNO POVA 7 Ultra 5G—the official PUBG Mobile smartphone—and a DITO Prepaid Gaming SIM. Recognized by Opensignal as the Philippines' fastest network, DITO ensures a superior gaming experience with reduced lag and fast loading times. Subscribers who get the exclusive DITO Prepaid Gaming SIM also receive unlimited PUBG Mobile access, valid as long as they are subscribed to select DITO Level Up promos. This powerful collaboration delivers unbeatable performance and a premium gaming experience at an accessible price.