One of the product’s standout features, Super-Zoom FlashSnap, was naturally brought to life in the event environment, where runners in motion, finish-line reactions, group celebrations, and high-energy community scenes created the perfect setting to demonstrate the CAMON 50 Series’ motion-capture capabilities.

The Manila event became even more special with the presence of TECNO CAMON 50 Series ambassador Sarah Geronimo, who joined the activities and took part in the product experience, adding star power and greater public attention to an already highly visible launch-week activation.

Her appearance helped strengthen TECNO’s connection with Filipino consumers while further amplifying the CAMON 50 Series’ positioning as a smartphone built not only for imaging, but also for lifestyle, movement, and meaningful everyday moments.

Alongside the CAMON 50 Series, TECNO also showcased its growing smart lifestyle ecosystem through wearable products such as Watch NEO and FreeHear 2, reinforcing the brand’s push toward a more connected, expressive, and active user experience.

More than a sponsorship, TECNO’s participation in Earth Day Run Manila reflected a broader message about the role of technology in modern life — helping people capture better, live more actively, and connect more deeply with the moments and causes that matter.

“Earth Day Run Manila gave us the opportunity to bring the CAMON 50 Series into a space filled with energy, purpose, and real human moments,” said Jason Wong, Country Manager of TECNO Philippines. “It was the ideal setting to show how our latest smartphone and wearable products fit naturally into the lives of Filipinos who move, create, and live fully.”

Following the strong response in Manila, TECNO will continue the momentum of its Earth Day Run participation in Cebu on April 26 at the SM Seaside, extending the CAMON 50 Series story through more community-driven, high-visibility experiences in the market.

The KOL store managers not only interacted with customers but also offered hands-on demonstrations of the CAMON 50 Ultra 5G’s key features, including the Super-Zoom FlashSnap for zero-shutter lag action shots and the 100x zoom telephoto lens.

Special First-day offer Add to the Hype

Many shoppers also took the opportunity to experience the CAMON 50 Series on-site, with particular interest in the lineup’s imaging features, stylish design, and getting launch-day extra freebies.

“The first-day over 3000 orders response shows the strong excitement surrounding the CAMON 50 Series in the Philippines,” said Jason Wong, Country Manager of TECNO Philippines. “We are encouraged by the strong store traffic, the customer energy on the ground, and the growing interest in TECNO’s latest imaging and AI smartphone experience.”

With strong first-day store heat and continued launch-week activities, TECNO expects the CAMON 50 Series to sustain strong momentum as more consumers experience the lineup both offline and online.

For the first time in the whole CAMON series, they features triple protection ratings of IP68, IP69, and IP69K, offering resistance to dust, water immersion, and high-pressure, high-temperature water jets. This is complemented by MIL-STD-810 military-grade certification against drops and harsh conditions, making it one of the most durable smartphones in its segment.

CAMON 50 Ultra 5G sports a 6.78-inch curved AMOLED display with Gorilla Glass protection, a 120Hz refresh rate, 240Hz touch sampling rate, 2160Hz PWM dimming, and crisp 1.5K resolution. Under the hood, the 4nm MediaTek Dimensity 7400 Ultimate chipset powers the device. The CAMON 50 brings TECNO’s imaging and durability experience to a wider group of consumers, beside the camera, also offering 60-month TÜV-certified fluency, and a 1.5K 144Hz ultra-bright AMOLED display. It is designed for users who want a reliable all-around smartphone that supports both work and everyday life while delivering a stronger imaging experience. A massive 6,500mAh battery with 70W Ultra Charge ensures all-day power for extended shoots and editing sessions in CAMON 50 Series

• CAMON 50 Ultra 5G 8GB + 256GB – PHP 19,999

• CAMON 50 Ultra 5G 12GB + 256GB – PHP 21,999

• CAMON 50 Ultra 5G 12GB + 512GB – PHP 25,999

• CAMON 50 8GB + 256GB – PHP 13,999

launch gifts and exclusive inclusions, including a CAMON 50 Series Exclusive Gift Box, an Air Conduction Headphone, a Charging Lanyard Cable, and a CAMON Creator Gift Set, together with 60 Days Free Replacement, 3 Years of 50GB Free Cloud Storage, 2 Years Warranty, 1 Year MovieBox Premium Membership, and a Creator Dito Sim Bundle, By bundling the CAMON 50 Ultra 5G with a DITO Starter Pack offering 30 days of connectivity and 1GB daily data for TikTok and Facebook, the partnership lowers the barrier to the creator economy—turning a smartphone into a smart investment.

TECNO is also strengthening the smart lifestyle experience around the CAMON 50 Series through bundle offers with its latest wearables. During the launch period, consumers can save PHP 1,000 on Watch NEO (SRP PHP 3,499), save PHP 1,000 on FreeHear 2 (SRP PHP 2,999)

To make the CAMON 50 Series more accessible, TECNO has partnered with leading financing providers. Customers can purchase through BillEase, Home Credit, or Skyro with flexible installment plans. It offers 0% interest installment options on select plans, up to 12months terms, making it easier for Filipino consumers to own the flagship imaging device.

“CAMON 50 Series is designed for Filipino users who want more than just a smartphone. It is built for people who want stronger imaging, smarter AI support, and a device that feels like a meaningful upgrade in everyday life,” said Jason Wong, Country Manager of TECNO Philippines. “With this launch, we want to give consumers a phone that not only looks and feels premium, but also helps them create, express, and do more.”

The official launch of the CAMON 50 Series also builds on TECNO’s continued partnership with Sarah Geronimo, whose strong trust, mainstream appeal, and broad consumer resonance further strengthen the series’ positioning in the Philippine market. Fans can catch Sarah’s live at the upcoming Earth Day Run Manila leg on April 19, 7am at SM Mall of Asia Concert Grounds, where she will participate in CAMON 50 Series product experience activities.

More than just a race-day appearance, TECNO’s participation reflects what the CAMON 50 Series is built for: helping people capture real life as it happens. From fast-moving runners and finish-line reactions to wide community scenes and long-distance action, the CAMON 50 Series brings its Super Zoom FlashSnap capability into one of the most dynamic real-world situations for mobile imaging—sports in motion.

Whether it is a runner pushing toward the finish line, friends celebrating after a personal best, or families turning Earth Day into a meaningful weekend moment, TECNO is positioning the CAMON 50 Series as the phone that helps users keep the energy, emotion, and movement of the day in sharper focus.

The partnership also highlights TECNO’s growing smart lifestyle ecosystem through newly launched wearable products such as the Watch NEO and FreeHear 2. Together with the CAMON 50 Series, these devices support a more connected and expressive daily routine—whether users are training, running, listening on the go, or creating content from their day-to-day experiences.

Runrio Earth Day Run has long stood for more than fitness. It is a public reminder that collective action matters, and that everyday habits—showing up, moving together, protecting shared spaces, and advocating for better environmental choices—can create visible impact. By joining the run, TECNO is connecting its product story with a broader lifestyle message: technology should not only help people do more, but also help them engage more meaningfully with the world around them.

Following Davao, the excitement continues in Manila on April 19 in SM Mall of Asia Concert Grounds, where the next leg of the Earth Day Run will meet the launch momentum of the CAMON 50 Series in an even bigger way. TECNO will bring added visibility to the Manila stop as brand ambassador Sarah G is set to energize the event and help spotlight the spirit of movement, style, and better-captured moments. “We’re turning the Manila leg into a celebration of health, planet, and creativity,” added Ms. Phia, TECNO Marketing Manager. “Sarah G represents the energy and passion of every Filipino who stops at nothing — exactly what CAMON 50 stands for.”

During the campaign period, TikTok Shop will exclusively offer the TECNO CAMON 50 Ultra 5G 8GB + 256GB variant at a promo price of PHP 15,999. TikTok Shop will also carry the CAMON 50 8GB + 256GB at PHP 10,999 and the CAMON 50 Ultra 5G 12GB + 512GB at PHP 21,999.

Shopee, meanwhile, will exclusively offer the TECNO CAMON 50 Ultra 5G 12GB + 256GB variant at a promo price of PHP 17,999. Shoppers can also purchase the CAMON 50 Ultra 5G 12GB + 512GB and CAMON 50 8GB + 256GB on Shopee.

Across both platforms, buyers will also receive a strong package of launch inclusions designed to make the purchase feel even more rewarding. These include a CAMON 50 Series Exclusive Gift Box - an air conduction headphone and a charging lanyard cable, and a CAMON Creator Gift Set, together with 60 Days Free Replacement and 2-Year Warranty, 3 Years of 50GB Free Cloud Storage, and a 1-Year MovieBox Premium Membership.

Stack More Savings with Wearable Bundles

TECNO is also extending bundle savings for users who want to build a more complete smart lifestyle setup around the CAMON 50 Series. During the campaign, buyers can save PHP 1,000 on the Watch NEO (SRP PHP3,499), save PHP 1,000 on the FreeHear 2 (SRP PHP2,999).

Designed for content creators and mobile photography lovers, the CAMON 50 Series combines flagship Sony sensors with a dedicated AI computing architecture. Key breakthroughs include:

• Super-Zoom FlashSnap – AI powered zero shutter lag for high speed action

• AI Auto Zoom – Intelligently frames portraits like a pro director

• 100x Zoom Telephoto – Capture stunning detail from impossibly far away

• IP69K|IP69|IP68 Water and Dust Resistance – Built to withstand dust, high pressure water, and the toughest environments

Visit TECNO Official Store on Shopee or TECNO Official TikTok Shop from April 10–16. Add your preferred CAMON 50 model, apply the flash sale price (automatically reflected), and check out. Freebies are automatically included with every unit.

Babies and kids deserve to play and have fun. It’s the best way to develop physical, social, and other essential skills they’ll need growing up. As summer vacation rolls on, the young ones will have all the time to enjoy themselves. Coincidentally, April is also the month of play, which is the perfect time to run around outside and discover new hobbies.

Whether you’re a newbie parent keeping up with your toddler or a seasoned pro with a grade-school kid, it's time to prepare for your children’s next fun adventure. There’s no better place to do this than with Robinsons Department Store’s All About Babies & Kids Fair for the whole month of April. All branches nationwide will have up to 70% off on Kids and Baby items, Children’s Shoes, and the Toys "R" Us section.

Here are some of the brands you can check out for all your kids’ needs:

#1 Nursery Essentials: Hudson Baby and Avent

For the tiniest tots, comfort and safety are non-negotiable. Hudson Baby offers high-quality basics, such as swaddles to sleepsuits, that feel like a warm hug, even while going on a stroll outside. Pair them with Avent’s versatile feeding bottles and accessories to make mealtime a breeze for your baby.

Who says kids can’t be fashion icons? British Polo brings a touch of "mini-chic" sophistication to your child’s wardrobe with timeless designs that are perfect for playtimes and fun parties. If your little one prefers a bit of magic, Disney Baby delivers adorable outfits featuring their favorite cartoon characters.

Let your kids’ imaginations run wild! Playpop is your go-to for vibrant, engaging toys that spark creativity, while Playground offers durable, fun apparel and gear designed to withstand even the most energetic outdoor adventures. Playground is exclusively available at Robinsons Department Store, with a wide selection of products on sale.

For the kids who are always on the move, Grizzly provides rugged and reliable essentials that can handle any "expedition" to the park. For the kids who want to express their unique personality, Whatever offers trendy styles that make a bold statement.

Bring your kids’ favorite stories to life at home and while on the go. From the wholesome, imaginative world of Bluey to the poetic and whimsical charm of The Little Prince, you’ll find merchandise and toys that celebrate the heart and soul of childhood storytelling.

eady your shopping carts and don’t miss out on Robinsons Department Store’s All About Babies & Kids Fair this April, including a special activation at Robinsons Manila’s Midtown Atrium from April 14 to 20, 2026. Aside from discounts, Go Rewards members can enjoy an additional P200 off (minimum purchase of P3,000) on all Wednesdays of April. You can also take home a free Fiesta Surprise Bag for a minimum purchase of P2,500 on kids and babies items.

Make this month of play worth it. Follow the official pages of Robinsons Department Store on Facebook, Instagram, and Tiktok to be updated on the best offers.

Sharmaine Arnaiz with Ms. Charo Cordial, CEO & Founder of Maddox Jewelry 

Manila, Philippines — CreaZion Studios International, the global distribution arm of CreaZion Studios Inc., continues to strengthen its presence across Southeast Asia as it brings the explosive action-thriller In The Grey to Philippine cinemas starting May 13 nationwide.

Toplined by Henry Cavill and Jake Gyllenhaal, and directed by acclaimed filmmaker Guy Ritchie, In The Grey delivers a signature mix of high-stakes action, sharp humor, and stylish storytelling. The film follows rogue operatives Sid and Bronco—“good” bad guys tasked with stealing back billions from a ruthless despot, only to find themselves in a spiraling war of deception, chaos, and survival.

With its fast-paced narrative, swagger-driven characters, and kinetic energy, ‘In The Grey’ reinforces CreaZion Studios’ commitment to bringing bold, globally competitive storytelling to Filipino audiences.

Anter “RJ” Agustin, CEO, CreaZion Studios shared:

“At CreaZion Studios, we believe in bringing stories that excite, engage, and connect with audiences across borders. In The Grey is exactly that kind of film—bold, entertaining, and driven by unforgettable characters. Through CreaZion Studios International, we are proud to continue expanding our reach in Southeast Asia and deliver world-class cinematic experiences to Filipino moviegoers. #KwentoMoTo”

As the official distribution and releasing arm of CreaZion Studios for both international and select local films, CreaZion Studios International has steadily expanded its footprint across Southeast Asia—curating a diverse slate of cinematic experiences that resonate with modern audiences. From high-impact Hollywood titles to culturally relevant stories, the brand continues to champion entertainment that connects—because every story matters. #KwentoMoTo

Real S. Florido, Chief Content Officer, CreaZion Studios added:

“What makes In The Grey stand out is its personality—it’s action-packed but never takes itself too seriously. The dynamic between Bronco and Sid gives the film its edge, blending humor, tension, and style in a way that audiences will truly enjoy. This is the kind of storytelling we want to champion—fun, bold, and globally appealing, yet relatable in spirit.”

Packed with explosive action, clever twists, and the unmistakable energy of a Guy Ritchie film, In The Grey is set to be one of the must-watch theatrical events of the season.

Catch In The Grey in cinemas nationwide starting May 13.

###

About CreaZion Studios International

CreaZion Studios International is the global distribution and releasing arm of CreaZion Studios, bringing international blockbusters and select local films to audiences across Southeast Asia. With a growing portfolio of diverse and compelling content, the company continues to strengthen its mission of delivering impactful stories that resonate across cultures. #KwentoMoTo

Contact distribution@creazionstudios.com for more information.

“At New Moon, we believe that every woman carries a story worth telling not just the

polished, perfect chapters, but even the messy, in-between moments,” shared Miss

Jonah Sison-Ramos, CEO and Founder of New Moon PH.

“This event is about giving women permission to take up space, and to realize that self-care is not selfish, it’s about choosing yourself. That’s exactly why we created Power Duo+, supporting women from the inside out, because we believe that when balance comes first, glow always follows.

“Creating safe spaces for women has always been a core of Hiraya Pilipina. So for

everyone here, I hope you meet a friend because we are here for sisterhood, we

brought together like-minded women and hope we inspire other people after this event,” shared by Miss Cleo Loque, CEO and Founder of Hiraya Pilipina.

Together, both founders also led an intimate talk titled “Becoming the Woman Once You

Imagined” where they shared the personal and professional journeys that shaped their

brands highlighting resilience, purpose, and the power of women building for women.

The experience opened with Self Spotlight Issue: Be Your Own Cover, where a

Barbie-inspired photobooth invited participants to step into their own spotlight and celebrate their identity on their own terms. The conversation deepened through 

The Real Talk Issue: Feel What She Feels, breaking the silence around menstrual health by encouraging women to bring their partners into the experience, encouraging a culture where women’s health is understood as a shared responsibility.

In The Body Issue: Aim for the Truth, participants engaged in an interactive experience that challenged long-standing myths about the female body, turning education into open, judgment-free conversation. Completing the journey was The Voice Issue: Stories

Worth Hearing, an intimate storytelling space where women recorded messages to their younger selves, forming a collective archive of Filipina stories that are raw, diverse, and deeply human.

Extending the experience beyond the event, Shopee supported the on-ground activation

through exclusive vouchers, allowing attendees to continue their wellness journey with New Moon products. The collaboration also lives on through TikTok, where audiences can access special bundles featuring New Moon’s Power Duo+ alongside Hiraya Pilipina’s signature nipple pasties, bringing the conversation on women’s health and body confidence into the digital space.

As the event came to a close, one message stood clear: this collaboration was more

than a shared space, it was a reflection of two women-led brands redefining

empowerment from within.

Through New Moon PH’s Hormo Balance and Soft Glow+ the focus on hormonal

balance and overall wellness took center stage, while Hiraya Pilipina championed body confidence through its nipple pasties, encouraging women to embrace their bodies

without shame.

Led by their CEOs, both brands are grounded in women’s lived experiences, building for

women and creating spaces that honor both health and self-expression. Together, they

continue to push boundaries, proving that when women are supported in both body and voice, they don’t just heal—they inspire others to do the same.