TECNO CAMON 50 Series Opens Its First E-commerce Selling Window in the Philippines with TikTok Shop and Shopee Exclusives

April 15, 2026

Following the massive success of its offline pre‑order, TECNO launches the CAMON 50 Series on the country’s top e‑commerce platforms. From April 10 to 16, Filipino shoppers can grab exclusive CAMON 50 Ultra 5G variants, creator-focused freebies, and wearable bundle savings across TikTok Shop and Shopee at irresistible flash sale prices.

April 12, MANILA, Philippines — TECNO is officially opening the first e-commerce selling window for the new CAMON 50 Series in the Philippines, giving Filipino consumers an early chance to get the brand’s latest AI imaging smartphones through exclusive offers on TikTok Shop and Shopee from April 10 to April 16.

The online selling period spotlights the CAMON 50 Series as a new-generation imaging and AI smartphone line designed for users who want stronger content creation, more expressive mobile photography, and a smarter everyday device that feels like a worthy lifestyle and side-hustle upgrade.


Platform Exclusive Offers
During the campaign period, TikTok Shop will exclusively offer the TECNO CAMON 50 Ultra 5G 8GB + 256GB variant at a promo price of PHP 15,999. TikTok Shop will also carry the CAMON 50 8GB + 256GB at PHP 10,999 and the CAMON 50 Ultra 5G 12GB + 512GB at PHP 21,999.
Shopee, meanwhile, will exclusively offer the TECNO CAMON 50 Ultra 5G 12GB + 256GB variant at a promo price of PHP 17,999. Shoppers can also purchase the CAMON 50 Ultra 5G 12GB + 512GB and CAMON 50 8GB + 256GB on Shopee.

Across both platforms, buyers will also receive a strong package of launch inclusions designed to make the purchase feel even more rewarding. These include a CAMON 50 Series Exclusive Gift Box - an air conduction headphone and a charging lanyard cable, and a CAMON Creator Gift Set, together with 60 Days Free Replacement and 2-Year Warranty, 3 Years of 50GB Free Cloud Storage, and a 1-Year MovieBox Premium Membership.


Stack More Savings with Wearable Bundles
TECNO is also extending bundle savings for users who want to build a more complete smart lifestyle setup around the CAMON 50 Series. During the campaign, buyers can save PHP 1,000 on the Watch NEO (SRP PHP3,499), save PHP 1,000 on the FreeHear 2 (SRP PHP2,999).


Why the CAMON 50 Series?
Designed for content creators and mobile photography lovers, the CAMON 50 Series combines flagship Sony sensors with a dedicated AI computing architecture. Key breakthroughs include:
• Super-Zoom FlashSnap – AI powered zero shutter lag for high speed action
• AI Auto Zoom – Intelligently frames portraits like a pro director
• 100x Zoom Telephoto – Capture stunning detail from impossibly far away
• IP69K|IP69|IP68 Water and Dust Resistance – Built to withstand dust, high pressure water, and the toughest environments


How to buy:
Visit TECNO Official Store on Shopee or TECNO Official TikTok Shop from April 10–16. Add your preferred CAMON 50 model, apply the flash sale price (automatically reflected), and check out. Freebies are automatically included with every unit.


About TECNO
As a global innovative technology brand with operations in over 70 markets, TECNO has been committed to revolutionizing the digital experience in global emerging markets, relentlessly pushing for the perfect integration of contemporary, aesthetic design with the latest technologies and AI. TECNO offers a wide range of smartphones, smart wearables, laptops and tablets, smart gaming, HiOS operating systems and smart home products. Guided by its brand essence of “Stop At Nothing”, TECNO is committed to unlocking the newest technologies and AI-powered new experiences for forward-looking individuals, inspiring them to never stop pursuing their best selves and their best futures. For more information, please visit TECNO’s official site: www.tecno-mobile.com.











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Get ready for a month of play with Robinsons Department Store’s All About Babies & Kids Fair

April 12, 2026
Make summer vacation memorable for kids and babies with discounted items from Robinsons Department Store’s month-long fair


Babies and kids deserve to play and have fun. It’s the best way to develop physical, social, and other essential skills they’ll need growing up. As summer vacation rolls on, the young ones will have all the time to enjoy themselves. Coincidentally, April is also the month of play, which is the perfect time to run around outside and discover new hobbies.

Whether you’re a newbie parent keeping up with your toddler or a seasoned pro with a grade-school kid, it's time to prepare for your children’s next fun adventure. There’s no better place to do this than with Robinsons Department Store’s All About Babies & Kids Fair for the whole month of April. All branches nationwide will have up to 70% off on Kids and Baby items, Children’s Shoes, and the Toys "R" Us section.

Here are some of the brands you can check out for all your kids’ needs:

#1 Nursery Essentials: Hudson Baby and Avent

For the tiniest tots, comfort and safety are non-negotiable. Hudson Baby offers high-quality basics, such as swaddles to sleepsuits, that feel like a warm hug, even while going on a stroll outside. Pair them with Avent’s versatile feeding bottles and accessories to make mealtime a breeze for your baby.

#2 Style Stars: British Polo & Disney Baby

Who says kids can’t be fashion icons? British Polo brings a touch of "mini-chic" sophistication to your child’s wardrobe with timeless designs that are perfect for playtimes and fun parties. If your little one prefers a bit of magic, Disney Baby delivers adorable outfits featuring their favorite cartoon characters.

#3 Playtime Pros: Playpop & Playground

Let your kids’ imaginations run wild! Playpop is your go-to for vibrant, engaging toys that spark creativity, while Playground offers durable, fun apparel and gear designed to withstand even the most energetic outdoor adventures. Playground is exclusively available at Robinsons Department Store, with a wide selection of products on sale.

#4 Adventure-Ready Gear: Grizzly & Whatever

For the kids who are always on the move, Grizzly provides rugged and reliable essentials that can handle any "expedition" to the park. For the kids who want to express their unique personality, Whatever offers trendy styles that make a bold statement.

#5 Storybook Favorites: Bluey & The Little Prince

Bring your kids’ favorite stories to life at home and while on the go. From the wholesome, imaginative world of Bluey to the poetic and whimsical charm of The Little Prince, you’ll find merchandise and toys that celebrate the heart and soul of childhood storytelling.


eady your shopping carts and don’t miss out on Robinsons Department Store’s All About Babies & Kids Fair this April, including a special activation at Robinsons Manila’s Midtown Atrium from April 14 to 20, 2026. Aside from discounts, Go Rewards members can enjoy an additional P200 off (minimum purchase of P3,000) on all Wednesdays of April. You can also take home a free Fiesta Surprise Bag for a minimum purchase of P2,500 on kids and babies items.

Make this month of play worth it. Follow the official pages of Robinsons Department Store on Facebook, Instagram, and Tiktok to be updated on the best offers.








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Sharmaine Arnaiz Scores Stylish Trade at Maddox Jewelry

April 10, 2026


Sharmaine Arnaiz with Ms. Charo Cordial, CEO & Founder of Maddox Jewelry 



A-lister actress Sharmaine Arnaiz made an appearance at the Maddox Jewelry showroom located at 1011 J.P. Rizal Street, Concepcion Uno, Marikina City. Personally visiting to explore luxurious pieces and strike a deal of her own.

Initially planning to sell or trade in her personal set of earrings, Sharmaine was pleasantly surprised after evaluation revealed its value at ₱34,000. With that, she was able to successfully trade it for a stunning necklace worth ₱24,000 plus an additional pair of earrings—definitely a glamorous win for the seasoned actress.

It was also evident that even before stepping into Maddox, Sharmaine was already familiar with the brand and its fast-rising President and Founder, Ms. Charo Cordial, whose name continues to shine in the jewelry scene.

But the conversation didn’t stop at sparkle and style. Sharmaine also shared her intention to sell their luxurious property in Southwoods—a massive 900+ square meter house and lot complete with a swimming pool and a scenic golf course view.

Interestingly, Ms. Charo herself expressed interest in the property, though she mentioned she would first need to personally inspect it together with her husband.

According to Sharmaine, the decision to sell stems from practicality, as her children are now studying in Manila. And with a hint of excitement, she revealed that once the property is sold, she plans to indulge in more Maddox Jewelry pieces—talk about turning assets into timeless elegance!

The two empowered women also had a heartfelt exchange about Sharmaine’s journey in showbiz. Being half-Indian, the actress shared how she eventually adopted a screen name that would resonate more with the local audience.

What makes this meeting even more special? Both Charo Cordial and Sharmaine Arnaiz are not only successful in their respective fields but are also happily married, devoted mothers, and shining examples of empowered women making bold, beautiful choices—both in life and in style.

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Henry Cavill and Jake Gyllenhaal Lead ‘In The Grey’ as CreaZion Studios International Brings Film to PH Cinemas May 13

April 6, 2026




Manila, Philippines — CreaZion Studios International, the global distribution arm of CreaZion Studios Inc., continues to strengthen its presence across Southeast Asia as it brings the explosive action-thriller In The Grey to Philippine cinemas starting May 13 nationwide.

Toplined by Henry Cavill and Jake Gyllenhaal, and directed by acclaimed filmmaker Guy Ritchie, In The Grey delivers a signature mix of high-stakes action, sharp humor, and stylish storytelling. The film follows rogue operatives Sid and Bronco—“good” bad guys tasked with stealing back billions from a ruthless despot, only to find themselves in a spiraling war of deception, chaos, and survival.

With its fast-paced narrative, swagger-driven characters, and kinetic energy, ‘In The Grey’ reinforces CreaZion Studios’ commitment to bringing bold, globally competitive storytelling to Filipino audiences.

Anter “RJ” Agustin, CEO, CreaZion Studios shared:

“At CreaZion Studios, we believe in bringing stories that excite, engage, and connect with audiences across borders. In The Grey is exactly that kind of film—bold, entertaining, and driven by unforgettable characters. Through CreaZion Studios International, we are proud to continue expanding our reach in Southeast Asia and deliver world-class cinematic experiences to Filipino moviegoers. #KwentoMoTo”

As the official distribution and releasing arm of CreaZion Studios for both international and select local films, CreaZion Studios International has steadily expanded its footprint across Southeast Asia—curating a diverse slate of cinematic experiences that resonate with modern audiences. From high-impact Hollywood titles to culturally relevant stories, the brand continues to champion entertainment that connects—because every story matters. #KwentoMoTo

Real S. Florido, Chief Content Officer, CreaZion Studios added:

“What makes In The Grey stand out is its personality—it’s action-packed but never takes itself too seriously. The dynamic between Bronco and Sid gives the film its edge, blending humor, tension, and style in a way that audiences will truly enjoy. This is the kind of storytelling we want to champion—fun, bold, and globally appealing, yet relatable in spirit.”

Packed with explosive action, clever twists, and the unmistakable energy of a Guy Ritchie film, In The Grey is set to be one of the must-watch theatrical events of the season.

Catch In The Grey in cinemas nationwide starting May 13.

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About CreaZion Studios International

CreaZion Studios International is the global distribution and releasing arm of CreaZion Studios, bringing international blockbusters and select local films to audiences across Southeast Asia. With a growing portfolio of diverse and compelling content, the company continues to strengthen its mission of delivering impactful stories that resonate across cultures. #KwentoMoTo

Contact distribution@creazionstudios.com for more information.




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“Women-Led Brands New Moon PH and Hiraya Pilipina Strengthen Commitment to Women’s Empowerment and Wellness”

April 6, 2026


METRO MANILA, PHILIPPINES — In celebration of Women’s Month, New Moon PHand Hiraya Pilipina came together to mount an Open House Experience for Wellness, Womanhood, and Filipina Stories, an empowering, community-driven event that brought together over 400 Filipinas in a shared space of healing, empowerment, and authentic storytelling while placing New Moon’s signature Power Duo+ composed of Hormo Balance and Soft Glow+ at the heart of the celebration.

Rooted in the spirit of the “Tell Her Story” campaign led by New Moon’s ambassador,
Ahtisa Manalo, the event invited women to reclaim their narratives, honor their journeys,and reconnect with the versions of themselves they are still becoming. Brought to life through a “Magazine Barbie” theme inspired by Ahtisa’s “Pambansang Manika” identity, the experience seamlessly transformed every attendee into both storyteller and cover star, challenging traditional notions of beauty and redefining what it truly means to be
seen.


“At New Moon, we believe that every woman carries a story worth telling not just the
polished, perfect chapters, but even the messy, in-between moments,” shared Miss
Jonah Sison-Ramos, CEO and Founder of New Moon PH.

“This event is about giving women permission to take up space, and to realize that self-care is not selfish, it’s about choosing yourself. That’s exactly why we created Power Duo+, supporting women from the inside out, because we believe that when balance comes first, glow always follows.

“Creating safe spaces for women has always been a core of Hiraya Pilipina. So for
everyone here, I hope you meet a friend because we are here for sisterhood, we
brought together like-minded women and hope we inspire other people after this event,” shared by Miss Cleo Loque, CEO and Founder of Hiraya Pilipina.

Together, both founders also led an intimate talk titled “Becoming the Woman Once You
Imagined” where they shared the personal and professional journeys that shaped their
brands highlighting resilience, purpose, and the power of women building for women.



The experience opened with Self Spotlight Issue: Be Your Own Cover, where a
Barbie-inspired photobooth invited participants to step into their own spotlight and celebrate their identity on their own terms. The conversation deepened through 

The Real Talk Issue: Feel What She Feels, breaking the silence around menstrual health by encouraging women to bring their partners into the experience, encouraging a culture where women’s health is understood as a shared responsibility.

In The Body Issue: Aim for the Truth, participants engaged in an interactive experience that challenged long-standing myths about the female body, turning education into open, judgment-free conversation. Completing the journey was The Voice Issue: Stories
Worth Hearing, an intimate storytelling space where women recorded messages to their younger selves, forming a collective archive of Filipina stories that are raw, diverse, and deeply human.

Extending the experience beyond the event, Shopee supported the on-ground activation
through exclusive vouchers, allowing attendees to continue their wellness journey with New Moon products. The collaboration also lives on through TikTok, where audiences can access special bundles featuring New Moon’s Power Duo+ alongside Hiraya Pilipina’s signature nipple pasties, bringing the conversation on women’s health and body confidence into the digital space.


As the event came to a close, one message stood clear: this collaboration was more
than a shared space, it was a reflection of two women-led brands redefining
empowerment from within.

Through New Moon PH’s Hormo Balance and Soft Glow+ the focus on hormonal
balance and overall wellness took center stage, while Hiraya Pilipina championed body confidence through its nipple pasties, encouraging women to embrace their bodies
without shame.

Led by their CEOs, both brands are grounded in women’s lived experiences, building for
women and creating spaces that honor both health and self-expression. Together, they
continue to push boundaries, proving that when women are supported in both body and voice, they don’t just heal—they inspire others to do the same.






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"BABAE KAMI" Forum Reclaims the 'Babaylan' Spirit for Filipina Trans Women Stories This Women's Month

April 4, 2026



Talk about gender equality? I've always been an advocate of this belief and campaign. Equality should persist among us, being a believer of fair treatment and fair rights, I firmly hold and trust to this advocacy.  I've been so fortunate to witness this momentous event/ discussion featuring the Filipina Transwomen stories, in relation to the celebration of Women's month. For me... everything and everyone must be fair and with no judgements at all. 



QUEZON CITY, PHILIPPINES --Verde Creatives, under the leadership of ManagingDirector and veteran LGBTQIA+ advocate Ms. Bemz Benedito, was so proud of the forum and film showing, BABAE KAMI: Lakas, Laban, at Likha-A TalkBack featuring Filipina Trans Women Stories." The event took place last March 26, 2026 (Thursday),  at the Dark Roast Coffee House, G/F TKC Square Bldg., Maginhawa, Quezon City.

Ms. Bemz Benedito, Verde Creatives, ManagingDirector and veteran LGBTQIA+ advocate Ms. Bemz Benedito,



This initiative was a centerpiece of the 2026 National Women's Month celebration, which carried the sub-theme "Lead like the Babaylans, Filipinas!". By centering the narratives of transpinays (Filipina trans women), the forum seeks to reclaim the ancestral role of the Babaylan-the pre-colonial spiritual and community leaders whose authority was defined by wisdom, empathy, and social mediation.

The program featured a two-part engagement designed to move beyond surface-level visibility toward deep institutional recognition:

Part 1: Film Showing: A screening of A Revolution of the Heart, a documentary produced by students of the University of the Philippines UP) Diliman. The film explores the "revolution" of recognizing trans bodies as sites of inherent dignity and creative potential.

Screening of the Revolution of the Heart



Part 2: TalkBack Forum: An intimate panel discussion that featured Ms. Bemz Benedito, who made history as the first transgender woman to run as a congressional nominee in the Philippines. Joining her were representatives from the Society of Transsexual Women of the Philippines (STRAP), the nation's pioneer advocacy group for legal gender recognition, a grassroots group recognized for its livelihood programs for trans persons deprived of liberty (PDL).






Here are some of the videos from the said forum:





"Filipinos are often noted for their kindness and tolerance, but our ultimate goal is full acceptance and equality," says Ms. Benedito, a recipient of the Global Transgender Hero award. "This forum aims to challenge the 'stereotypical boxes of trans women and highlight our contributions through Lakas (strength), Laban struggle), and Likha (creation)"

The discussion arrived at a landmark moment for the community following the February 2026 Supreme Court ruling that recognized the property co-ownership rights of same-sex couples, a watershed decision for LGBTQIA+ rights in the nation. Panelists will also address the urgent need for the SOGIE Equality Bill.
which currently stands as the longest-running piece of legislation under interpellation in Senate history.









About Verde Creatives: Verde Creatives is an agency that leverages the creative
arts to promote diversity, peace, and unity within the Philippines

About STRAP: Established in 2002, STRAP is the pioneer support and human
rights advocacy organization for transpinays in the Philippines, advocating for
legal gender recognition and a society free from transphobia.






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ALL FOR REAL: Best New Finds in Metro Manila with SM Supermalls

April 3, 2026





In life, we want nothing more than REALNESS. We cling to those who show true signs of authenticity; we seek out those who are honest with themselves, and in return, we often do our best to stay true to our own honest selves.
Sincerity is something we can all agree on, because when it comes to the best things in life, nothing beats the real ones.
But be for real—authenticity these days? It’s somewhat hard to find. That’s why SM Supermalls is dedicated to giving you all the best new options to actualize the version of yourself that’s true to who you are. From moments to pause and reflect, to simply sipping on a few relaxing drinks, your most-loved mall has got it all for you—FRFR!


Looking for REAL-axation?
Ah, to be one with your true self… but honestly, where do you begin? Look no more, because finding your core starts with some REAL-axation.


● Nuat Thai
When it’s time to truly unwind, the newest Nuat Thai at the Lower Ground Level of SM City Marikina offers a range of authentic Thai massages and body treatments. Using traditional techniques that target muscle tension, along with aromatherapy and foot massages, it’s the perfect spot for a much-needed breather—helping you reset and step out with a clearer mind and a better version of yourself.

Treat Yo’ Self For Real!
Tbh, sometimes all you need is a good sip with a proper delight on the side. Who wants some tea, for real?


● Chagee
A first in the Parañaque and Muntinlupa, Chagee is a modern tea bar at the Level 2, Building B of SM City Bicutan, featuring freshly brewed milk teas made from whole tea leaves rather than powders or artificial bases. With signature drinks like the BO-YA Jasmine Green Milk Tea, Da Hong Pao Milk Tea, and Osmanthus Oolong Milk Tea, Chagee is an experience in itself, dedicated to giving you real moments you can sip into.


● Tianlala
For feel-good sips that match your authentic vibes, the first-in-Antipolo Tianlala at the Upper Ground Level of SM City Masinag is your go-to spot. With approachable, flavorful drinks perfect for every mood, this global tea brand is ideal for casual meetups, slow hangs, or simply enjoying a refreshing tea break during your malling.

BFR—Be. For. Real. You know exactly what you deserve, and it’s right inside the mall you love the most. From refreshing delights to rejuvenating activities you can try, SM Supermalls has got it all for you.

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.



About SM Supermalls
SM Supermalls is evolving for a new era shaped by how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.
As one of Southeast Asia’s largest mall developers and operators, with 89 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.













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Sun‑Powered Spaces: How SM Is Transforming Malls into Energy Hubs

April 3, 2026


To reduce congestion to the power grid and improve power availability to the communities it serves, SM Prime Holdings Inc. (SM Prime) has implemented the use of rooftop solar power systems across its properties and nationwide network of SM Supermalls.
Since its pioneering installation of solar panels over SM North EDSA in 2014, clean solar energy generated through SM is now large enough to power a city as large as Mabalacat, Pampanga or Mandaue, Cebu.
“The use of solar power enables SM Supermalls to elevate the service we provide to our customers by embedding sustainability into our daily operations,” said SM Supermalls President Steven Tan. “When Filipinos visit their most-loved SM malls, they are entering a space that actively helps preserve the environment through responsible resource management, reducing carbon emissions while ensuring more resources remain available for our surrounding communities.”
Maximizing space makes room for energy efficiency
SM currently utilizes 65 hectares of space for its rooftop solar panels—which is almost as big as the entire SM Mall of Asia complex, but has also applied innovative ways to maximize mall space for energy efficiency.


SM Group now generates the largest capacity of clean energy among property developers in the Philippines

Across the SM Mall of Asia's MOA Sky, solar panels have been seamlessly integrated into the walkway that wraps around the property—doubling as overhead covering for mallgoers strolling and enjoying leisurely walks.



By utilizing this space, SM generates enough power to run 1,000 escalators a day or power 1,800 homes for a month.

Another innovative application of means to harness solar power can be found in SM City Bicutan's solar-powered parasols decorating its Sky Garden. The understated use of the solar-powered parasols not only add to the Sky Garden's ambience but also provides functional use as nighttime lighting for customers of surrounding establishments.

The parasols efficiently provide five hours of nighttime lighting for only three hours of daytime charge, effectively reducing the need to use electricity throughout the evening until the mall's closing time.



"Our approach to building malls that satisfy our customers and stakeholders go beyond giving them what is expected. We believe it is up to us to be proactive in enriching the mall-going experiences of Filipinos by investing in seamless, sustainable solutions that allow us to preserve natural resources for many years to come," said Tan.

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About SM Supermalls
SM Supermalls is evolving for a new era shaped by how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.
As one of Southeast Asia’s largest mall developers and operators, with 89 malls in the Philippines and 8 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

About SM Green Movement:
SM Prime Holdings, Inc. (SM Prime) is one of the largest integrated property developers in Southeast Asia, committed to creating sustainable, innovative, and inclusive spaces for Filipinos. Guided by its vision of building a better future, SM Prime develops malls, residences, offices, hotels, and leisure properties that support the growth of communities across the Philippines.
Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come.









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Take Your Malling Experience to the MAX with all the Best New Firsts in Cebu at SM Supermalls

April 3, 2026


We all want the best for ourselves, and we’ll do whatever it takes to get it. We wanna look good, feel good, and be our absolute best, all the time. We want every experience that takes us to the MAX!

Good news: SM Supermalls has you covered. From fashion fits to foodie spots that hit different, here are all the new ways you can max-out your malling experience with your most-loved mall in Cebu!


STEP 1: Stylemaxxing – Get in your best fit
It all starts with what you wear. Does it fit? Is it swag? More importantly, does it make you appreciate yourself more?


Anothersole
A first in Cebu, this Singaporean footwear brand is where fashion meets sustainability. Known for its eco‑conscious, leather laced-up flats and sandals, Anothersole in SM Seaside City Cebu’s Upper Ground Level, City Wing, is a globally-renowned brand that’s sure to bring casual comfort and everyday wearability to your fits, while keeping conscious fashion at a maximum.


Charles & Keith
Max‑out your everyday wardrobe at the new, soon-to-open Charles & Keith, where contemporary fashion feels more elegant at the Upper Ground Level, North Wing of SM City Cebu. From casual fits to going‑out goals, it’s a style destination that serves bold, chic energy every time you go out. 


Victoria’s Secret
Get your angel wings ready, and be prepared to max out your runway‑ready figure at the first-in-Cebu Victoria’s Secret at the Upper Ground Level, North Wing of SM City Cebu. Famous for its lingerie, loungewear, and beauty essentials, this lifestyle favorite offers pieces that level up your confidence and feel‑good energy.


STEP 2: Looksmaxxing – Look good, feel sexier
Looking good is not enough! To feel better, you gotta be healthier.


Bath & Body Works
Look good, feel fresh, and feel confident in yourself. Indulge with the first-in-Cebu Bath & Body Works at the Upper Ground Level, North Wing of SM City Cebu, with body care essentials and seasonal fragrance collections that not only max out how you look, but how you feel as well. Looking good feels better when you feel amazing.


STEP 3: Foodmaxxing – Taste only what’s best!
Lastly, no feel-good guide is complete without the best reward for that complete, maxed-out vibe—great food!


Mr. & Mrs. Thai
Take your sawasdee to Visayas and satisfy your Thai food cravings to the max at the new, soon-to-open Mr. & Mrs. Thai in SM City Cebu, Main mall. With a menu rooted in classic Thai favorites, it’s the perfect stop for foodies looking for vibrant, spice-packed eats in Cebu.


Wolfgang’s Steakhouse Grill
Premium steak, you ask? Let’s take that up a notch at the first Wolfgang’s Steakhouse Grill in Cebu. From ribeyes and filet to elevated comfort sides and crafty bar bites, it’s a steakhouse experience that serves next-level satisfaction, where world-renowned USDA Prime Black Angus beef takes center stage here at the Upper Ground Level, North Wing of SM City Cebu.


Yakiniku Like
For hands-on grilling that's sure to maximize all the space inside your stomach, opening soon in Cebu, the all-new, Yakiniku Like is here to deliver Japan’s solo yakiniku concept to the Upper Ground Level, North Wing of SM City Cebu, with quick service, premium slices, and an interactive BBQ experience perfect for fueling up solo or with your crew.

Mallmaxxed so hard, you’re sure to come back for more! That’s SM Supermalls for you—giving you all you need to feel your best and take your everyday experiences to the MAX!

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

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About SM Supermalls
SM Supermalls is evolving for a new era shaped by how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.
As one of Southeast Asia’s largest mall developers and operators, with 89 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.




















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SM Supermalls Delivers a Maxed Out Race Weekend with 32,000 Runners

April 3, 2026


Major race events at SM malls in Cebu and SM Mall of Asia bring runners together through SM Active Hub lifestyle and sports programs

SM2SM run now on its 14th year where runners race from SM Seaside and SM City Cebu


SM Supermalls strengthened its position as one of the country’s premier running destinations as more than 32,000 runners filled two major race events in Cebu and SM Mall of Asia this weekend.
From large scale road races to women led running communities, SM spaces transformed into vibrant race venues where runners gathered to compete, celebrate milestones, and connect with fellow enthusiasts.

As running continues to surge across the Philippines, many runners now look for venues that offer safe routes, accessible locations, and strong community support. Across its nationwide network, SM Supermalls has become a natural hub for runners, hosting major race events while providing everyday spaces where communities can train and grow. Today, this ecosystem spans 24 malls with dedicated running paths, supports 45 active running clubs, and has mounted 55 running events to date, reinforcing SM Supermalls’ position as a leading platform for the country’s growing running community.

SM2SM Run energizes Cebu’s running community
In Cebu, the SM2SM Run 2026 gathered 15,500 runners for its 14th year, marking historic highs for the event and reinforcing its place as one of the region’s biggest running events. Women made up 40% of participants, a record share that reflects the growing participation of women in the country’s running community.

The race connected two iconic landmarks, starting at SM Seaside City Cebu and finishing at SM City Cebu, turning the city into a high energy celebration of fitness and community.

The excitement extended beyond the finish line when one lucky participant won the grand raffle prize, a BYD Shark 6. The prize also reflects the growing shift toward electric mobility in the Philippines. Across more than 90 malls nationwide, SM Supermalls has built one of the country’s largest electric vehicle charging networks, allowing guests to conveniently charge their vehicles for free during mall hours while they dine, shop, or spend time with family. Through this integrated network, SM actively promotes the shift to cleaner mobility by making EV adoption more practical, accessible, and part of everyday consumer behavior.

The grand raffle winner, Desiree Villadolid, enjoyed a moment that perfectly matched the scale and excitement of the maxed-out SM2SM Run, adding another memorable highlight to race day.
Women’s Run celebrates strength and community
Meanwhile at SM Mall of Asia, 16,500 runners joined the 2026 Filipina CEO Circle (FCC) Women’s Run PH in celebration of International Women’s Day and Women’s Month. Of the total participants, 90% were women runners, highlighting the strong and growing movement of women embracing running as a lifestyle.
Now on its third year with FCC as title sponsor and SM Supermalls as co presenter, the run continues to grow as a national platform that promotes women’s health, empowerment, and community through running.


Thousands of women ran along the scenic seaside roads of SM Mall of Asia under the theme Strength, Grace, and Honor, creating an inspiring atmosphere of encouragement and shared achievement.




SM Active Hub anchors running communities


Supporting these growing events is SM Active Hub, the sports and wellness platform of SM Supermalls that builds active communities across its malls.
From everyday training routes to major race weekends, SM Supermalls continues to create spaces where runners can move, connect, and experience life to the max.
Your most loved mall, SM Supermalls. Where lifestyle, community, and maxed out experiences come together. All for you.



About SM Supermalls
SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.
As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM.
























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