From Bin it Right to #SMWasteFreeFuture: How SM minimizes landfill impact

March 23, 2025



The SM Waste-Free Future initiative endeavors to reduce waste generation and increase the rate of diversion.
It is not “out of sight, out of mind”; landfills are not just eyesores in remote areas, but they also pose a significant health risk to the communities around them and emit a substantial amount of greenhouse gases from decaying food waste.
The RDC, or Recyclable, Disposable, and Compostable bins at SM Supermalls, are not only for show but serve as the start of the journey to achieve a net-zero landfill and beyond.

SM has recycled 130,250kg of its internal non-essential documents through its bulk paper recycling program.


SM’s environmental programs, such as the monthly Trash to Cash recycling market, continue to support communities towards sustainable living.


For recyclable waste, SM has initiatives like the "Trash to Cash" recycling market, which successfully gathers over 1 million kilograms annually of plastic, paper, and other materials for reuse or recycling. The program aims to reduce solid waste pollution and promote a circular economy within communities. SM understands the importance of segregating at the source, and the company does this through partnerships with various companies, such as Trust International Paper Corporation for internal bulk paper recycling. The program has avoided landfill waste equivalent to the annual waste of more than 3,000 households while ensuring recyclables are properly processed.

For disposable, non-recyclable waste, SM Prime formed a joint venture with the Japanese environmental solutions company GUUN to establish SM GUUN Environmental Company, Inc. (SGECI). This partnership enhances its waste-to-fuel factory to convert non-recyclable waste, like single-use plastics, non-recyclable paper, and used rags, into cement fuel called “fluff fuel” to reduce coal usage. The “fluff fuel” produced is then used by eco-conscious cement companies like APO Cement, Holcim, and Taiheiyo Cement in a practice they call “co-processing,” where the ash from the fuel is also used as a cement ingredient, making it an integral part of the waste reduction ecosystem.

In 2024, SM GUUN Environmental Company converted over 6,000 metric tons of non-recyclable waste into “fluff fuel,” avoiding the annual landfill burden for 12,000 households. The Department of Environment and Natural Resources (DENR) recently visited the facility and recognized its significance to various stakeholders, particularly in the reduction of their carbon footprints and the efficient management of solid waste.


In 2024, SM GUUN enabled the conversion of 6,000 metric tons of non-recyclable waste into fuel for cement companies.


SM GUUN's Cebu plant is capable of processing 50-70 tons of waste daily.


Department of Environment and Natural Resources (DENR) representatives, led by Assistant Secretary and concurrent Bureau Director Jaqueline Caancan were joined by the National Solid Waste Management Commission Head Engr. Vizminda Osorio and DENR Environmental Management Bureau (EMB) Central Visayas Regional Director Ma. Victoria Abrera in a recent visit to SM GUUN 
Environmental Company in Consolacion, Cebu.


For compostable waste, SM GUUN is experimenting with a Singaporean system for its malls and hawker centers that transforms compostable food residues into landscape soil, achieving over 70% volume reduction within 48 hours. This helps create new soil for gardens, parks, and golf courses, thereby reducing the burden on landfills and contributing to soil health and urban greenery.

SM has other customer-facing programs on solid waste management, like the Plastic Waste Collection program, E-Waste Collection, as well as awareness campaigns for clean water bodies and regular estero and coastal cleanup activities. These programs are also done to support the government in promoting responsible solid waste management through RA 9004, RA 11898, and similar laws.
With solutions identified, the journey towards SM’s #SMWasteFreeFuture becomes more realistic. It needs the help of everyone--from the proper way we “Bin it Right” to the further development of waste solutions to create an ecosystem of recovery and consumption where the word “waste” can be a thing of the past. Let’s do our part for the journey to a “waste-free future.”


To learn more about SM’s solid waste management initiatives, visit https://www.smsupermalls.com/smcares/events/environmental-programs-on-solid-waste-management.















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First Bite, Lasting Obsession: Burger & Lobster’s Philippine Debut at SM Supermalls

March 23, 2025



Manila’s food scene is about to get a major upgrade. Global dining sensation Burger & Lobster is finally making its Philippine debut at SM, the #HomeofFirsts, bringing its world-famous wild-caught lobsters and prime cut burgers to Manila’s most discerning foodies, ready to redefine casual dining with a premium feel in the country.

The London-based sensation started and found its success by focusing on two ingredients—perfecting them with precision and passion. By mastering the art of crafting exceptional burgers and cooking wild-caught lobsters to perfection, Burger & Lobster became a dining institution, drawing in food lovers from New York to Dubai, Singapore, and beyond. The result? Burgers toooooo good. Lobsters sooooo good. You’ll question your whole life after just one bite. Now, it's Manila’s turn to get #OfficiallyObsessed.


An Unapologetically Bold Dining Experience
With a modern yet welcoming atmosphere, a passion for top-quality ingredients, and a menu built on expertise and simplicity, Burger & Lobster isn’t just another restaurant—it’s a destination. Manila’s young professionals, food lovers, and trend-conscious diners will find themselves coming back, not just for the food, but for the experience that comes with every bite.


Burger & Lobster at SM Aura delivers more than delightful meals but a laid-back yet luxurious dining experience that fits perfectly into Manila’s dynamic food scene. Whether it’s a long-awaited indulgence, a spontaneous craving, or a new go-to spot, every visit is designed to be an explosion of rich, bold flavors—each bite delivering pure, unfiltered satisfaction, because life’s too short for boring bites!


Burger & Lobster will take you on an adventure with their dishes like The Burger, featuring 100% prime beef grilled to perfection in a brioche bun with their secret sauce; The Lobster, a whole Canadian lobster served grilled or steamed; and The Lobster Roll, a buttery brioche roll filled with succulent lobster meat and Japanese mayo, crafted with their signature dedication to quality and bold flavors. Each plate promises a memorable and decadent experience, making it clear why this brand has become a global favorite.

Join the Obsession!
Manila has been hungry for something fresh, exciting, and obsessively satisfying—and Burger & Lobster is finally here to deliver. One thing is certain—once you taste Burger & Lobster, there’s no going back. Bite in, dress up, and get ready to #SERVE and be #OfficiallyObsessed.

At SM Supermalls, we take pride in bringing the best of the world to Filipino food lovers—from first-to-market brands to groundbreaking dining experiences that redefine what it means to have it all. With Burger & Lobster’s arrival at SM Aura, we continue to curate a lineup of iconic global brands, offering one-of-a-kind culinary experiences for those who crave adventure on a plate.

Don’t miss out on the obsession—visit Burger & Lobster at SM Aura, Ground Floor today!

Stay updated! Follow @burgerandlobsterph on Instagram for exclusive content and sneak peeks. For more exciting first-to-market brands, visit www.smsupermalls.com or follow @SMSupermalls on social media.






SM Supermalls #HomeOfFirsts
At SM Supermalls, we take pride in being the Home of Firsts—bringing you the first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that inspire and connect communities, we’re redefining what it means to have it all. As we continue to grow, we remain committed to sustainability, community empowerment, and delivering memorable moments that make every visit more meaningful. There’s always something new and memorable waiting for you at SM.







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SM Supermalls’ ‘Trash to Cash’ initiative empowers communities to build a waste-free future

March 23, 2025


Over 12 million kilos of recyclables collected in 2024.
Every first Friday and Saturday of the month, SM Supermalls transforms into a hub of sustainability through its nationwide ‘Trash to Cash’ (TTC) recycling market, where individuals can exchange recyclable waste for cash. This initiative, part of SM Supermalls’ Waste-Free Future campaign, has been a long-running program since 2007 that encourages waste segregation, recycling, and environmental awareness while also benefiting communities financially.

Held across 87 SM malls nationwide, the TTC program provides a convenient and accessible platform for shoppers, tenants, and local communities to participate in sustainable waste management. By ensuring that recyclables are properly sorted and repurposed, TTC actively contributes to the circular economy, reinforcing SM Supermalls’ commitment to responsible environmental stewardship.

Encouraging sustainable habits with tangible impact
The impact of TTC has been remarkable. In 2024 alone, the initiative successfully collected more than 12 million kilograms of recyclables, generating a total of over ₱28 million in earnings for participants. This is equivalent to 204,000 trees saved if all recyclable wastes are paper or a reduction of 18,000 tons of carbon emission if all recyclable wastes are plastic. More than just a recycling initiative, TTC empowers individuals, organizations, and businesses by making sustainability a rewarding and community-driven practice.
“TTC is more than just a recycling program—it’s a movement that enables communities to turn environmental responsibility into real opportunities. By participating, people not only contribute to waste reduction but also gain financial incentives, proving that sustainability can be both impactful and rewarding,” said SM Supermalls President Steven Tan.


A student weighs recyclables with his teacher at SM Cares' Trash to Cash, proving that every small effort adds up to a greener future.
SM employees and tenant partners join in by bringing piles and bags of recyclable waste.


A caring call to action: Be part of the change
As climate challenges continue to grow, initiatives like TTC show that small actions, when done collectively, lead to significant environmental impact. By participating in this program, individuals can contribute to the fight against waste pollution, support the circular economy, and take a meaningful step toward a more sustainable future.

Students, who brought in their trash, receive cash incentives from SM personnel for their commitment to a sustainable future.

Students, who brought in their trash, receive cash incentives from SM personnel for their commitment to a sustainable future.
Segregating our trash plays a vital role in diverting waste from the landfills.

How to participate in Trash to Cash
With TTC locations spread nationwide, SM Supermalls provides convenient drop-off points where customers can properly dispose of materials such as paper, plastic bottles, and other recyclable waste. Joining the TTC movement is easy. Segregate your recyclable waste and bring them to any participating SM mall. You can visit the SM Supermalls official website for ways to contribute to a cleaner, greener future.

To learn more about TTC and other sustainability initiatives under SM’s Waste-Free Future campaign, follow @SMCaresOfficial on social media.







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SM Prime champions sustainability with Water for Tomorrow Campaign

March 22, 2025


Access to clean and potable water is one of today’s most pressing challenges, with rapid urbanization and population growth straining freshwater resources. United Nations (UN)-Water emphasizes that effective water management is crucial for society and the environment.


SM Prime Holdings, Inc. (SM Prime), a leading integrated property developer in Southeast Asia, has prioritized water conservation and management since the early 1990s—long before water stress and its link to climate change became widely recognized.

Through Water for Tomorrow, SM Prime’s water stewardship campaign, the company actively integrates climate resilience into its developments, ensuring responsible resource management while supporting the well-being of the communities it serves.


Sustainable water management
Water conservation measures and efficient management systems are embedded in SM Prime’s building operations. The company invests heavily in sustainable water management technologies to reduce freshwater use and the demand for municipal water supply. It has identified practical water usage and innovations to address the growing concern of water security.
In 2023, SM Prime’s reported total water consumption amounted to 7.2 million cubic meters, with 61% of that consumed water being recycled.
On average, more than 1 billion gallons of recycled water is used for mall operations. SM Supermalls uses recycled water for cleaning and sanitation, caring for its plants and landscaping, and cooling its air conditioning towers. Efficient plumbing and innovative water-saving technologies with low-flow fixtures also regulate the mall’s water consumption.

These practices have been scaled throughout the group. The SM Offices’ E-Com Centers in the Mall of Asia Complex have sewage treatment plants that recycle greywater. Aside from rainwater harvesting systems that help maintain its urban gardens, SM Development Corporation (SMDC)’s Sea and Shore Residences donate its discharged treated water to the greening of the Estates in the MOA Complex.
As part of its water conservation program in Pico Sands Hotel, SM Hotels and Convention Corporation reduced its freshwater consumption by 36%, reaching 52% water reuse and 41% for Pico de Loro Beach and Country Club. Together with Hamilo Coast, SM Prime’s luxury and leisure estates in Nasugbu, Batangas, its water desalination plant has made significant impacts on water management and sustainable eco-tourism since 2010, ensuring that it services all developments that call Hamilo home.


Protecting water resources
SM Prime supports this year’s UN-Water World Water Day 2025 on March 22, which focuses on the theme “Glacier Preservation.”

Halfway around the globe, glaciers play a critical role in the global water cycle. Glacial ice is the largest reservoir of fresh water, holding about 69% of the world’s fresh water. With rapid glacial melting, altered rainfall patterns, droughts, and rising sea levels, the planet risks a water crisis that affects the most vulnerable.
Recognizing these challenges and the need for a reliable water supply, SM Prime continues to integrate water-efficient systems in its property developments. This helps create public awareness and encourages responsible water use among mallgoers, tenants, employees, and communities. In 2023, SM Supermalls’ SM City Baguio rainwater treatment facility (RTF) was launched to help reduce dependence on freshwater sources. It has treated 17,000 cubic meters of rainwater into potable water and continues to operate and serve its host community.

SM Prime’s Water for Tomorrow program plays a key role in SM Prime’s sustainability strategy, along with Net Zero by 2040 and a Waste-Free Future.

“As businesses face growing water challenges, we must take action to secure our Water for Tomorrow,” said Hans T. Sy, SM Prime Executive Committee Chairman.

“Water stewardship is an investment in our future. We must move beyond conservation and prioritize resource protection, waste reduction and water security for future generations,” he added.

SM City Baguio’s rainwater treatment facility (RTF) utilizes a rigorous six-step treatment process with real-time monitoring to ensure processed water meets potability requirements, and its service to the community was recognized at the 2024 Asia Pacific Tambuli Awards.

Headquarters to some of the largest Business Process Outsourcing (BPO) and Knowledge Process Outsourcing (KPO) brand names, the Three E-com Center at the Mall of Asia Complex efficiently operates its sewage treatment plant to collect, treat, and remove contaminants from wastewater, making it safe to discharge to the surrounding environment.

Pico Sands Hotel has reduced water consumption by advocating towel and linen reuse, inviting guests to join its sustainability journey and conserve water.

Hamilo Coast’s desalination plant provides sustainable water to its community, serving residences, hotels, staff housing, and offices since 2010.



SM Development Corporation (SMDC)’s Sea and Shore Residences donate their treated wastewater to green the landscape of the Estates in Mall of Asia Complex.



















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SM for MSMEs’ Wall of Champions honors Filipino entrepreneurial spirit

March 22, 2025

Celebrating the strength of 17,000+ thriving businesses
In a dynamic celebration of Filipino entrepreneurship, SM Supermalls proudly unveiled the micro, small, and medium enterprises (MSMEs) Champions' Wall, a visual tribute to the resilience, dedication, and excellence of the country’s 17,000 MSMEs. Held at the SM Mall of Asia (MOA), the special event gathered distinguished guests to honor the 2024 Presidential Awardees for MSMEs, recognizing their invaluable contributions to the nation’s business landscape.


In the photo: The 2024 Presidential Awardees for micro, small, and medium enterprises (MSMEs) from Kawayan Collective, Hey Success PH, Ai-She Footwear Fashion, Nelly Coffee and Tablea, Malagos Chocolate, Tropical Palm Herb Manufacturing, and Jojie’s Bakeshop, with SM Supermalls Executive Vice President for Marketing Jonjon San Agustin, Senior Assistant Vice President (SAVP) for Marketing – MSMEs Pats Dy, AVP for MSMEs Royston Cabunag, and Department of Trade and Industry (DTI) Division Chief Cynthia Dela Cruz



A symbol of innovation and perseverance
The MSME Champions' Wall stands as a symbol of innovation and perseverance, embodying the journey of Filipino entrepreneurs who continue to thrive despite challenges. Designed as a fusion of creativity and storytelling, the installation showcases the diverse industries and success stories that define the MSME sector.


L-R): Jam Puentespina from Malagos Chocolate (the Medium Enterprise Champion), Carmela Prado from Kawayan Collective (the Small Enterprise Champion), Teresa Santiano from Tropical Palm Herb Manufacturing, Arnold Labunog from Josie’s Bakeshop, Shelly Kane Coligado Ortiz from Ai-She Footwear, and Jeric Suazo from Nelly Coffee and Tablea


Honoring the 2024 Presidential Awardees
Gracing the occasion were key representatives from the Department of Trade and Industry (DTI), SM Supermalls executives, and the private sector, along with the esteemed awardees. In his opening remarks, Jonjon San Agustin, Executive Vice President for Marketing at SM Supermalls, emphasized the importance of providing platforms for MSMEs to grow, stating, “This wall is more than just an installation; it reflects the relentless spirit of Filipino entrepreneurs who drive economic growth and inspire innovation.”


The Medium Enterprise Awardee, Malagos Chocolate, offers award-winning Philippine-grown cacao.
The highlight of the event was the formal recognition of the 2024 Presidential Awardees for MSMEs, individuals, and businesses that have demonstrated outstanding performance, innovation, and community impact. Each awardee shared their journey, underscoring the vital role that MSMEs play in job creation, industry growth, and national development.


The small enterprise finalist, Aishe Fashion, crafts locally sourced espadrilles, empowering Persons with Disabilities (PWD) artisans.
SM Supermalls' commitment to MSME growth
SM Supermalls remains committed to championing local businesses through initiatives such as the SM for MSMEs Program, which provides entrepreneurs with greater market opportunities, business support, and nationwide visibility.


With this initiative, SM Supermalls continues to strengthen its support for MSMEs, reinforcing its commitment to being a true partner in their journey toward success. As the MSME Champions' Wall stands tall at SM MOA, it will serve as an enduring reminder of the resilience, passion, and excellence of Filipino entrepreneurs.
For MSMEs who wish to join the program, visit msme.smsupermalls.com.




About SM Supermalls
SM Supermalls, owned by SM Prime Holdings, is the leading mall developer and operator in the Philippines. As a staunch advocate for MSMEs, SM Supermalls is dedicated to helping Filipino entrepreneurs succeed. Join our thriving marketplace across 80+ malls nationwide. Visit www.smsupermalls.com/sm-for-msmes/ to download your MSME application or email us at customercare@smsupermalls.com with your most innovative product and preferred location. Don't miss this opportunity to grow your business with SM Supermalls today!



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A Slice of Italy’s Best: Rossopomodoro Debuts in Asia at SM Mall of Asia

March 22, 2025


The irresistible aroma of freshly baked dough, the rich tang of slow-simmered tomato sauce, and the creamy indulgence of delicate milky mozzarella–all coming together in perfect harmony. This is the unmistakable experience of Rossopomodoro–, the largest pizza chain in Italy, now officially landing in the Philippines, with its first-ever branch in Asia at SM Mall of Asia.

As the Home of Firsts, SM Supermalls continues to open new experiences for Filipinos, bringing them closer to world-class dining experiences, and Rossopomodoro is the latest proof of that commitment.



With the arrival of Rossopomodoro’s very first branch in Asia, diners can finally experience the authentic flavor of Naples and true Italian culinary craftsmanship through a signature blend of fresh ingredients, time-honored traditions, and a carefully curated selection of authentic wood-fired pizza.

A pizza-cutting ceremony opened Rossopomodoro’s grand launch at SM Mall of Asia, celebrating Italian heritage and flavor while marking the start of a new culinary journey for Filipino diners. Guests got their hands doughy as they experienced firsthand the art of crafting the perfect bite–kneading traditional Neapolitan dough from scratch under the guidance of Italian pizzaiolos. Rossopomodoro takes pride in its long-standing culinary traditions and fresh, high-quality ingredients, crafting pizzas, pastas, and Italian specialties that have earned it a place among the world’s most recognized pizzerias.


With the arrival of Rossopomodoro’s very first branch in Asia, diners can finally experience the authentic flavor of Naples and true Italian culinary craftsmanship through a signature blend of fresh ingredients, time-honored traditions, and a carefully curated selection of authentic wood-fired pizza.

A pizza-cutting ceremony opened Rossopomodoro’s grand launch at SM Mall of Asia, celebrating Italian heritage and flavor while marking the start of a new culinary journey for Filipino diners. Guests got their hands doughy as they experienced firsthand the art of crafting the perfect bite–kneading traditional Neapolitan dough from scratch under the guidance of Italian pizzaiolos. Rossopomodoro takes pride in its long-standing culinary traditions and fresh, high-quality ingredients, crafting pizzas, pastas, and Italian specialties that have earned it a place among the world’s most recognized pizzerias.



Guests indulged their senses in a vibrant setting filled with free-flowing drinks, live DJ music, and a feast of Rossopomodoro’s world-famous signature dishes. The Pizza Verace, topped with San Marzano tomatoes and creamy mozzarella di bufala, delivered the rich, classic flavors of Naples, while the Pizza Reginella delighted with its fresh basil and extra virgin olive oil. For pasta lovers, the Linguine Gamberi e Limone offered a bright, zesty combination of succulent shrimp and citrus-infused olive oil—each dish a true taste of Italy’s finest culinary traditions."

Rossopomodoro’s first branch in Asia joins an ever-growing list of first-in-market dining concepts that have chosen SM as their Philippine home. From New York’s finest burgers to Japan’s most sought-after ramen, SM continues to lead the way in bringing global flavors to Filipino diners.

With more international brands arriving soon, SM remains the country’s top destination for discovering world-class dining experiences. Because at SM, the best flavors from around the world aren’t just out there—they’re already here, waiting to be savored.

Visit Rossopomodoro at Level 1, North Entertainment Mall in SM Mall of Asia and enjoy a true taste of Naples. For more exciting first-to-market brands, visit www.smsupermalls.com or follow @SMSupermalls on social media.





SM Supermalls #HomeOfFirsts
At SM Supermalls, we take pride in being the Home of Firsts—bringing you the first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that inspire and connect communities, we’re redefining what it means to have it all. As we continue to grow, we remain committed to sustainability, community empowerment, and delivering memorable moments that make every visit more meaningful. There’s always something new and memorable waiting for you at SM.





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So Meaty, So Saucy, So Sulit: Jollibee’s New Chicken Fillet Meals Deliver Big Flavor, Bigger Value

March 20, 2025






Jollibee is giving Filipinos more reasons to enjoy their everyday meals with the launch of the all-new Jollibee Chicken Fillet—an affordable, sulit-sarap meal that delivers Saucy, Meaty Sarap like never before! Starting at just ₱69, this latest offering features meaty, tender, chicken fillet slices paired with two rich, delicious sauce options:





Pepper Cream – Rich, creamy sauce with a peppery kick,s making each spoonful taste irresistibly satisfying.

Tomato 'n Cheese – Savory tomato sauce with soft, chewy Mozzarella cheese bits, creating a comforting, full flavor in every bite.

The new Chicken Fillet meals are perfectly complemented by their signature sauces, ensuring that every bite is packed with flavor. Whether you’re a fan of that savory tomato taste or find yourself craving for creamy, peppery flavors, there’s a Chicken Fillet meal perfect for you. With generous servings of meaty goodness and sauce-sulit satisfaction, Jollibee Chicken Fillet proves that great taste doesn’t have to come at a high price.






“We designed the Jollibee Chicken Fillet to be big on flavor and even bigger on value, so we can bring joy to everyone looking for an affordable but truly satisfying everyday meal,” said Joseph Aruta, Marketing Director for Rice Meals at Jollibee Philippines.

“Whether you’re craving something comforting for lunch or need a quick yet hearty bite, this meal is made to deliver that ‘up ang sarap’ experience—meaty, saucy, and sulit in every bite,” he added.

The Jollibee Chicken Fillet is proof that a budget meal doesn’t have to feel like a compromise. Whether you're dining in, grabbing a quick bite on the go, or having it delivered to your doorstep, this sulit-sarap meal is guaranteed to be a flavorful and filling choice.

So why settle for less when you can have Saucy Chicken Sarap at a sulit price? Head to your nearest Jollibee store and try the new Jollibee Chicken Fillet meal today! It’s available for dine in, take out, drive-thru, and delivery via the Jollibee App, JollibeeDelivery.com, #87000, GrabFood, and Foodpanda..
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Embrace 2025 with Ease: LG Washers for a Fresh Beginning

February 28, 2025

Start 2025 effortlessly with LG washers, featuring smart AI, energy efficiency, and spacious capacities for a simpler, more effortless routine
This year is all about embracing fresh starts, and LG Washers are designed to make your everyday tasks smarter and more effortless. Built to adapt and elevate your everyday routines, they’re designed with smart features, energy efficiency, and powerful performance to make your life easier. Whether you're stepping into a new chapter, creating memories with loved ones, or setting up a home that reflects your dreams, LG Washers ensure you have the perfect blend of performance and convenience to embrace 2025 with confidence.


1. For the First Time Solo Dweller
For first-time solo dwellers, the LG 7KG Front Load Washing Machine with Allergy Care offers the perfect balance of performance, style, and efficiency.


Independence comes with the joy of choosing quality that works for you. This washer is the ideal companion for your first home, with a 7kg capacity in a slim chassis for easy integration into smaller spaces, while 6 Motion DD technology and Steam™ care treat your clothes with the utmost care. Plus, the Smart Diagnosis™ app ensures troubleshooting is just a tap away.

A perfect choice for only ₱33,995.00 to those seeking a washer that fits both their space and lifestyle while delivering superior performance.
  

2. For First-Time Moms
Starting your new family journey? The LG 7.5KG Top Load Washing Machine with Smart Inverter Motor is the perfect fit for new beginnings.


With a compact design, energy-saving features, and powerful cleaning technology like TurboDrum™ and Punch+3, you’ll breeze through laundry day while building your new life together. Its Smart Inverter Motor ensures quiet and reliable performance, providing peace of
mind as you grow your family. Plus, its large-capacity drum means fewer loads and more time for the things that matter most. This washing machine makes it easy to start your family’s journey with convenience and efficiency. Make your new start smooth and simple for ₱19,995.00—where family life and efficiency meet.


3. For Growing Families
As your family grows, so does the laundry. But the 15KG Top Loading Washing Machine, AI Direct Drive Inverter keeps laundry stress-free and manageable.


Balancing family time and responsibilities is easier when laundry takes care of itself. This washer is designed for growing families who need efficiency without sacrificing performance. With Smart Inverter Technology, it saves energy and adjusts to different fabrics with Smart Motion, ensuring a perfect clean every time. The Auto Pre Wash feature handles stubborn stains at the touch of a button, saving you time. Side Waterfall technology ensures detergent is evenly mixed, while LoDecibel™ runs quietly—perfect for keeping the peace in a busy home. Make family life easier with the for ₱45,995.00—tailored for growing families and their big laundry needs.

4. The Washer for Every Generation in Your Home
Living in a multigenerational home means everyone has different needs, and the 14/8KG Front Load Combo Washer Dryer with AIDD is built to meet them all, keeping laundry day fast and efficient for every member of the family. AI DD™ technology also helps the Washer adapt to the softness of each fabric, providing 18% more protection for clothes.


TurboWash™360˚ cleans clothes in just 39 minutes, using 3D multi-nozzles for a thorough wash that’s gentle on all fabrics. Meanwhile, the ezDispense™ system releases the perfect amount of detergent for up to 35 loads, while LG ThinQ™ lets you manage everything from your phone. 1It runs quietly, so your household can enjoy peace without interruption. Enjoy a cleaner, more organized home for just ₱77,995.00—designed for families who value both efficiency and harmony.
  

5. For Those Who Appreciate Style
If you’re someone who appreciates both function and flair in your home, the LG 14/10KG Objet WashTower™ All-In-One Stacked Washer Dryer from the Objet Collection is more than just a washing machine—it’s a true statement piece that seamlessly blends style with performance.



Its minimalist design fits beautifully in any home, while its advanced features like the Allergy Care Cycle provide top-notch cleaning performance. The AI Direct Drive motor optimizes wash performance based on fabric type and load size, while the Allergy Care Cycle eliminates 99.9% of live house dust mites. With LG ThinQ™, you can monitor and control the washer remotely, making it a smart and stylish upgrade for your home. Quiet, efficient, and stylish, for only ₱149,995.00, this washer is for those who appreciate the finer things in life and want to elevate their space with a sophisticated touch to their home’s aesthetic.

Let LG take care of the laundry while you take care of what really matters. With the support of smart technology and powerful performance, this is your time to thrive, live with intention, and embrace all the wonderful possibilities that 2025 has in store. Let’s make this year the best one yet—starting with the simple things that make life easier. After all, Life’s Good when everything else falls into place.




About LG Electronics, Inc.
LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 74,000. LG’s four companies – Home Appliance & Air Solution, Home Entertainment, Vehicle component Solutions and Business Solutions – combined for global revenue of over 61.2 billion USD in 2023. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.LGnewsroom.com for the latest news.
















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Affordable and Exquisite Custom Cakes for Every Celebration in Manila

March 1, 2025


Red’s Oven has once again proven its mastery in cake artistry with its Vintage Heart Cake, a true showpiece that beautifully blends nostalgia and elegance. This cake isn’t just a dessert—it’s a sentimental experience wrapped in delicate piping, rich flavors, and an aesthetic that exudes romance and sophistication.


From the moment you lay eyes on the Vintage Heart Cake, it immediately transports you to a time of classic, handcrafted confections. The cake is beautifully shaped into a perfect heart, with intricate buttercream detailing that showcases Red’s Oven’s signature vintage style. Every element is meticulously piped, from the elegant lace-like borders to the delicate floral embellishments that enhance its timeless appeal. Soft pastel hues or deep, romantic colors can be customized to match any celebration, making it a picture-perfect centerpiece.

Beyond its stunning design, the cake delivers an exceptional flavor profile that lives up to its visual appeal. The sponge is incredibly moist, tender, and rich, balancing sweetness and depth perfectly. Whether you opt for classic vanilla, decadent chocolate, luscious red velvet, or even an ube variation, each bite melts in your mouth with an indulgent yet airy texture. Paired with smooth, creamy buttercream, the cake achieves a harmonious balance—never too sweet, just the right amount of indulgence.


One of the hallmarks of Red’s Oven is its commitment to high-quality ingredients and handcrafted perfection. The Vintage Heart Cake is no exception—every layer is baked fresh, using premium ingredients to ensure the best taste and texture. Unlike fondant-heavy cakes, this one relies on buttercream artistry, making it not just visually appealing but also incredibly enjoyable to eat.

The Vintage Heart Cake from Red’s Oven is more than just a dessert; it’s a celebration of elegance, nostalgia, and exquisite flavors. Perfect for birthdays, anniversaries, or any special occasion, this cake captures the essence of vintage charm while delivering a modern, mouthwatering experience. If you’re looking for a cake that is both aesthetic and indulgent, this is a must-try.

Red’s Oven: Where Artistry Meets Indulgence

What started as a small online venture during the 2020 pandemic has flourished into a well-loved brand. Red’s Oven has gained widespread recognition for its visually stunning and delicious cakes, drawing a loyal customer base that values both aesthetics and flavor. Even notable personalities like Senator Risa Hontiveros, social media star Christian Antolin, and actor Dennis Padilla have become fans of Red’s handcrafted confections.






Red’s journey into baking began unexpectedly when she craved ube cake but couldn’t find any available—not even on Grab. With no other option, she decided to bake it herself. A simple craving soon ignited a passion, and after sharing a photo of her homemade cake online, orders started pouring in. This marked the beginning of Red’s Oven.

Though baking wasn’t originally part of her plans, Red seamlessly merged culinary craftsmanship with artistic expression. Transitioning from traditional art forms like painting and sculpture, she discovered a new canvas—cakes. Through fondant, buttercream, and intricate piping techniques, she realized that edible art could be just as rewarding as any gallery masterpiece.

A Fine Arts graduate from the University of Santo Tomas (cum laude), Red has mastered the art of blending design with the science of baking. Her meticulous attention to detail, honed through six years of artistic training, is now reflected in every handcrafted cake and pastry she creates.

At Red’s Oven, each cake is more than just a dessert—it’s a centerpiece of artistry. From elegant wedding cakes to whimsical birthday creations and custom-themed cupcakes, every piece is thoughtfully designed and made with high-quality ingredients to ensure both stunning visuals and exceptional taste.






Beyond cakes, Red’s Oven also offers expertly crafted cupcakes, perfect for dessert tables, party favors, or simply as a sweet treat. Available in a variety of flavors and designs, these cupcakes range from buttercream swirls to intricate, hand-piped decorations, making them a delightful addition to any celebration.


With an unwavering commitment to craftsmanship and quality, Red’s Oven ensures that every cake and cupcake is as delicious as it is beautiful. Because every special moment deserves a memorable centerpiece, each creation is a true masterpiece of edible art.


Where to Find Red’s Oven
📍 1201 Sto Cristo, Tondo
📍 Instagram & TikTok: @redsoven
📍 Facebook: Red’s Oven








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