Empowered to Protect: April Coastal Cleanups

May 11, 2025

SM By the BAY Empowers 272 Volunteers to Clean Over a Ton of Trash 
in April Coastal Cleanup Drive

April 2025 – True to its commitment to environmental stewardship, SM By the Bay mobilized 
272 employees and volunteers to collect 1,147 kilograms of trash throughout the month of 
April as part of its weekly coastal cleanup efforts.

Volunteers from SM Supermalls—including employees, customer relations staff, and janitorial personnel—cometogether after a successful coastal cleanup at SM By the Bay, united by a shared commitment to protecting ouroceans and building a #SMWasteFreeFuture.

Held every week along the Manila Bay shoreline, the cleanup drives were led by SM
employees, customer relations staff, and janitorial personnel, reinforcing the company’s callfor collective, community-driven action. Beyond restoring the coastline’s natural beauty, theinitiative also helped raise awareness of ocean conservation and environmental responsibility.

The campaign continues to support the United Nations Sustainable Development Goal #14:
Life Below Water, which emphasizes the protection of marine life and coastal ecosystems frompollution and degradation. As plastic and debris continue to threaten ocean biodiversity, effortslike these demonstrate that consistent community engagement can create long-term impact.

SM volunteers in action during the April coastal cleanup at SM By the Bay,
working together to remove marine debris and protect our shoreline—one bag at a time.

Over a ton of trash collected by SM volunteers during the April 2025 coastal cleanup at SM By the Bay—each bag a step closer to a cleaner, healthier marine environment.

Participants from SM Supermalls take part in the April cleanup
at SM By the Bay, showing that teamwork and purpose go a long way in protecting coastal communities.


Step by step, bag by bag—SM employees move with purpose along the SM By the Bay, turning their mornings into a meaningful mission for the environment.


Through a spirit of volunteerism and purpose, the initiative also promoted camaraderie among SM stakeholders, who worked together toward a #SMWasteFreeFuture.
To sustain this momentum, SM Cares is inviting the public to join the upcoming Coastal
Cleanup in celebration of World Oceans Day on June 7, 2025.

Participating malls include:
SM By the Bay, SM City Manila, SM City San Lazaro, SM City Sta. Mesa, SM City Rosario,
SM City Batangas, SM City Lipa, SM City Bacolod, SM City Iloilo, SM City Davao, SM City
CDO Downtown, SM City Tanza, SM City Lucena, and SM Center Dagupan.

Let’s continue making every bag of collected trash count—because caring for the Earth begins with our shores.







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SM Prime prepares for a resilient future

May 11, 2025


The effects of the 7.7 magnitude earthquakes in Myanmar and the aftershocks in Thailand continue to be seen months after the events. The ultimate question is asked: Are we prepared for “The Big One”?
As one of the most vulnerable countries to disaster and climate risk, SM Prime Holdings, Inc. (SM Prime), the leading integrated property developer in Southeast Asia, continues to reinforce its commitment to disaster resiliency and heightened climate action.
The role of education
To increase the capacity of readiness within the institution and its communities, SM Prime continues to advocate for emergency preparedness and the general public’s continued education.
SM Cares, SM Prime’s foundation arm, facilitates the annual Emergency Preparedness Forum to help mallgoers learn about emergency procedures, putting importance on staying calm to reduce panic and anxiety, basic first aid, life-saving techniques, and preparing senior citizens and persons with disabilities (PWD) in an actual emergency.

Seniors and Persons with Disabilities (PWDs) are vulnerable during emergencies and disasters because of anxiety, health, and mobility limitations.

As the largest and fastest-growing residential sector developer, SM Development Corporation (SMDC)’s disaster preparedness training, Ready to Rescue, covers essential topics from fire and earthquake drills to water safety and first aid training programs to help residents face an emergency should it arise.

SM Development Corporation (SMDC)’s first aid and water safety training help residents respond effectively until first responders arrive.

Through SM Prime’s role within the Private Sector Alliance for Disaster Resilient Societies Philippines (ARISE-Philippines), training and education opportunities on disaster risk reduction and resilience are made more accessible within the local network.

Together with ARISE Japan and India, two of the largest in the global community, knowledge sharing on the latest technologies in disaster risk reduction helps toward understanding large-scale disaster prevention and identifies opportunities for further improvement and response.


ARISE India, Japan, and the Philippines during the Asia-Pacific Ministerial Conference on Disaster Risk Reduction (APMCDRR).

Collaborations for the climate

In a Climate Fresk Workshop with The Transmutation Principle, SM Prime, together with host SM Hotels, gathered friends from the corporate and non-profit sustainability space to learn more about the science behind climate change–its drivers, mechanisms, and consequences–including mitigation, adaptation, and circular economy principles.


Sustainability champions from corporate and non-government agencies together for a Climate Fresk Workshop at the SMX Convention Center Aura.

“It was an exciting and valuable experience for us, given our advocacy for climate change resilience. The workshop succeeded in making it more accessible and relatable, particularly for individuals who are already aware of its effects on their respective industries,” says Oscar M. Lopez (OML) Center participant Charmaine Vitan.

The gamified workshop originated from a French non-profit organization and is based on the Intergovernmental Panel on Climate Change (IPCC) reports. Facilitated by local Philippine Freskers, it teaches the fundamentals of climate science – mapping key interdependencies between nature, biodiversity and human activities to ‘solve’ the complex narrative of climate change. The workshop was held at the SMX Convention Center Aura.

“It invited everyone--not just one sector--to collaborate and participate in fields of knowledge that are seemingly not connected at all. To quote a groupmate, the immediate causes and effects of market actions are clear, but the bigger picture is clear when we collaborate with one another,” says World Wide Fund for Nature (WWF)-Philippines participant Joaquin Campos.
Building a resilient tomorrow

Always ahead of the curve, SM Prime strategically looks beyond the current industry needs and focuses on what can reduce risk and build long-term value.

For SM Prime, an Environmental, Social, Governance, and Resilience (ESG + R) strategy ensures that the company is building for the security of future generations. SM Prime continues to focus its efforts on infrastructure resilience, disaster risk management strategies, readiness and swift response, and capacity building to create institutional readiness and help educate and shape public awareness.
“Resilience is a way of life. It is a commitment to ensure that we act on our responsibility to care for others so that no one is left behind,” said Mr. Hans Sy, SM Prime Executive Committee Chairman.

SM Prime Executive Committee Chairman Hans Sy addresses members of ARISE Philippines during the first annual general meeting for 2025. 




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7 Ways SM Supermalls is Making Earth Day, Every Day

May 11, 2025


SM Supermalls continues to champion the mindset that sustainability isn’t just a one-day commitment—it’s a lifestyle. In celebration of Earth Day 2025, SM invites everyone to be part of simple, everyday actions that make a big difference for the planet. Through innovative programs, eco-friendly infrastructure, and community engagement, SM’s malls have become leading platforms for greener living.
"Our malls are more than shopping destinations—they’re spaces where people and the planet can thrive together," said Engr. Liza Silerio, Vice President for Corporate Compliance and Program Director of SM Cares for Environment. "Through programs that are easy to join, SM makes it possible for every visitor to take part in a more sustainable future."
Here are 7 sustainable ways SM is turning its pledge into everyday impact—and how you can take part:
1. Plug in Your EV—for Free
With 123 EV charging stations across 69 malls, SM has disbursed over 14,500 kWh of clean electricity to electric vehicle users, with 50 more chargers planned in 2025. It’s free, easy to access, and part of SM’s commitment to low-emission mobility.

An electric vehicle charges at SM North EDSA’s Electric Vehicle Charging Station—one of 123 across 69 SM Supermalls nationwide.

2. Walk into Solar-Powered Spaces
SM currently operates 47 malls and properties with solar installations, generating 27.6 GWh of clean energy in 2024 alone—the equivalent of removing over 4,100 cars off the road. With a goal of 100MWp rooftop solar capacity by 2027, more solar rollouts are planned for 2025.



SM City Tanza powers up with 2,286 solar panels, generating a peak capacity of 1,257.30 kW—part of SM Supermalls' commitment to clean and sustainable energy.

3. Experience Greener Malls with Natural Lighting
From Sky Gardens and skylights that allow natural light to brighten spaces and reduce electricity use, to LED lighting and motion sensor escalators, every corner of the mall is designed with energy efficiency in mind. SM also contributes 110 MW of capacity to the DOE’s Interruptible Load Program.

Natural light streams through the skylights of SM Supermalls, helping reduce electricity consumption while creating a bright, welcoming space.

4. Support a Waste-Free Future
Launched in 2023, SM’s #SMWasteFreeFuture campaign enforces proper waste segregation across all mall tenants through RDC (Recyclable, Disposable, Compostable) bin systems. Internally, SM is also building a culture of sustainability among employees, proving that change starts from within.

SM employees lead by example as they properly segregate waste using the RDC (Recyclable, Disposable, Compostable) bin system—showing that building a #SMWasteFreeFuture starts from within.

5. Turn Trash into Treasure at Trash-to-Cash
Held every first Friday and Saturday of the month, this recycling market has helped exchange over 1 million kilograms of recyclables annually across SM malls nationwide. Visitors can bring paper, plastic, metal, or even old appliances—and exchange them for cash.

Students weighs recyclables during SM Cares’ Trash to Cash, showing that small actions can lead to a greener future.


6. Recycle Smarter with Plastic and E-Waste Collection
Drop off used plastics at 15 participating SM malls and e-waste bins at Cyberzone areas nationwide. So far, these programs have diverted 63,874 kg of plastics and over 11,000 kg of e-waste from landfills—thanks to partnerships with Friends of Hope and Smart/PLDT.

Mall customers drop off used plastic wastes at SM's Plastic Collection Program—proving that small actions can lead to a cleaner, greener future for all.

Unused and damaged electronic items are being let go through SM’s E-Waste Collection located at Cyberzone.

7. Join Coastal Cleanups that Protect Our Seas
In 2024, over 27,000 volunteers across 15 SM malls helped collect more than 157,000 kg of trash from coastlines and waterways. SM also initiates weekly and quarterly coastal cleanups, proving that when communities work together, the ripple effect reaches far and wide.

SM Bataan employee volunteers during the International Coastal Cleanup, working together to help protect our oceans.

From recycling programs to coastal cleanups, solar panels to EV charging stations, every small act adds up. And at SM, Earth Day isn’t just April 22—it’s every day.
















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How SM Prime’s environmental leadership and innovation are continuously powering a more sustainable future for all

May 11, 2025


For SM Prime, sustainability is not merely a statement, but a strategic imperative that is deeply embedded in the way the company operates. This is demonstrated in concrete outcomes that reflect the organization’s innovation and leadership when it comes to its environmental efforts, continuously delivering measurable progress in advancing sustainability across its developments.
Anchored in its Net Zero 2040 goals, SM continues to strengthen its commitment to environmental sustainability through the scaled deployment of renewable energy solutions in its properties, integrating solar energy to mitigate greenhouse gas emissions and reduce reliance on grid-supplied fossil fuels, while aligning its operations with global climate goals.
As of early 2025, a total of 47 SM Supermalls nationwide are now outfitted with solar photovoltaic (PV) systems, generating a combined peak capacity of 63 Megawatts. These systems comprise 118,313 solar panels installed across mall rooftops, contributing to a measurable reduction in carbon emissions and representing a significant benchmark in the advancement of renewable energy adoption within the Philippine commercial real estate sector.

With the MOA Sky walkway, SM Mall of Asia harnesses solar energy to deliver a combined 3MW of power —enough to run 1,000 escalators a day or power 1,800 homes for a month.


SM Mall of Asia's MOA Sky showcases a multi-use rooftop with a solar-covered walkway, contributing to their significant renewable energy capacity.
SM Mall of Asia (MOA), one of the company’s flagship developments, exemplifies this commitment through its multi-use rooftop, MOA Sky. Among its features is a solar-covered walkway integrating 555 PV panels, contributing an additional 0.3-Megawatt peak capacity while offering shade to pedestrians. With a total of 11,355 panels now installed, SM MOA’s cumulative solar PV system delivers 3 Megawatts of peak power---enough to operate approximately 1,000 escalators for a day or provide electricity to 1,800 average households for a month.
SM’s renewable energy projects were prominently featured during the 2025 Energy Efficiency Day conference, where SM Engineering, Design, and Development Corporation Vice President Engr. Teodoro Bautista presented the group’s performance and ongoing efforts in operational energy efficiency. The initiative was also a key factor in SM MOA’s recognition as the recipient of the first Sustainable Energy Award for a Private Institution, organized by the Department of Energy, affirming the commercial viability and environmental value of large-scale solar adoption.


Solar-powered parasols at SM City Bicutan’s Sky Garden provide 4–5 hours of nighttime lighting after just 3 hours of daytime charging.


Integrating sustainability, SM City Bicutan offers solar-powered parasols with nighttime illumination in its Sky Garden.

Meanwhile, another SM mall, SM City Bicutan, recently introduced solar-powered parasols within its Sky Garden. These structures, designed with both function and form in mind, utilize solar energy to provide 4 to 5 hours of nighttime lighting after a 3-hour daytime charge. Beyond their energy efficiency, these installations reinforce the importance of integrating environmental considerations into the customer experience.
“Through these initiatives, we are able to significantly reduce our carbon footprint and create long-term operational savings for our malls, while simultaneously introducing innovative solutions towards a greener and brighter future for everyone,” said SM Supermalls President Steven Tan.
SM Prime’s transition to renewable energy is a key component of its climate action strategy under the Net Zero 2040 roadmap. Through systematic decarbonization across its portfolio, the company continues to play a leading role in supporting national and global climate targets while delivering measurable sustainability outcomes that leave a lasting positive impact on the environment.







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TECNO CAMON 40 Series, showbiz royalty Sarah G draw crowds at the FlashSnap Fiesta

May 10, 2025


Star-studded event at Market! Market! blends tech innovation and the art of capturing life’s fleeting moments.
MANILA, PHILIPPINES – May 8, 2024 – TECNO Philippines celebrated the launch of the CAMON 40 Series by bringing to life its vision of “One Tap, Perfect Snap” with the FlashSnap Fiesta, a vibrant three-day carnival held at Market! Market! Activity Center from May 8 to 10.The event united thousands of fans, tech enthusiasts, and animal advocates under one roof—with showbiz icon Sarah Geronimo taking the spotlight as the “TECNO CAMON 40 Series Royalty”.


Seizing the Moment: Where Technology Meets Human Connection
The CAMON 40 Series’ core ethos—capturing fleeting moments and living in the now—echoed through every corner of the festival. Attendees immersed themselves in interactive zones designed to showcase the CAMON 40 Series’ revolutionary FlashSnap AI technology, sleek design and IP68/IP69 water and dust resistance. Partners amplified its message of joy and purpose.
The FlashSnap Fiesta transformed the venue into an immersive playground, featuring themed zones that showcased the CAMON 40 Series’ revolutionary technology.
● Snap Action Zone: Basketball dunks and spin bikes challenged visitors to freeze fast-paced movements with a single tap, proving the CAMON 40’s ability to turn adrenaline into crystal-clear memories.
● Snap Furry Zone: Partnering with animal rescue nonprofit Pawssion Project, TECNO transformed pet adoption into a heartwarming photo journey. Rescue dogs became instant models as guests tested the phone’s Pet Auto-Focus, blending advocacy with cutting-edge tech.
● Underwater Adventures: A massive aquarium at the TECNO Hub let users dive into underwater photography, demonstrating the device’s resilience while capturing vibrant marine life.
Sarah Geronimo: A royal celebration of Filipino spirit
The festival opened on May 8 with Sarah Geronimo on stage, embodying the CAMON 40’s spirit of “living in the moment.” She performed her hit song “Kilimetro”chatted with TV host Dianne Medina about her love for capturing life’s candid moments, and played flashsnap games with TikTok Creators and fans.





Sarah Geronimo snapped photos with fans using the CAMON 40 Pro 5G’s 50MP Ultra-Clear rear Camera with One-tap button. TECNO executives bestowed Sarah with the title of “CAMON 40 Series Royalty” — complete with a bespoke certification mirroring the green color from CAMON 40 Series — cementing her role as the brand’s ambassador of spontaneity and authenticity.
Adding to the excitement, viral celebrities such as “talking” dog Theo Romeo, gaming influencer Aningning and Zen Pro hosted high-energy mobile esports battles at the Flash Game Zone empowered by CAMON 40 Series’ great performance.
Powering possibilities: Third-party collaborations
TECNO amplified the festival’s impact through key partnerships:
● Home Credit offered stress-free, up to 12 months of 0% installment plans with payments of as low as PhP27 per day for the CAMON 40 Series, and extra PhP500 discount (from April 24 to May 10).
● Dito Mobile ensured seamless connectivity for data using Prodive, a free DITO SIM with level-up 99+ UNLI5G, for every purchase of CAMON 40 Pro 5G and CAMON 40 Premier 5G.
● Honor of Kings (HOK) and PUBG Mobile cosplayers brought fantasy worlds to life during the fiesta.
Beyond tech, the event championed compassion by helping rescue pets find forever homes through Pawssion Project.
The carnival continued with weekend attractions with “Paws & Snap” Pet Fashion Show with Adopted pets and Pawssion Project Talk on May 9 and HOK Cosplayers/Gamer Meet & Greet and local band Fantasy’s performance on May 10

TECNO and the FlashSnap Fiesta
Mr. Jian Wong, TECNO Philippines Country Manager, said, “The FlashSnap Fiesta isn’t just a launch event—it’s a testament to how technology can unite passion, creativity, and social good. With the CAMON 40 Series, we empower Filipinos to seize every irreplaceable moment, whether it’s a child’s laughter, a pet’s mischief, or a star’s sparkle.”


Be among the first to own a CAMON 40 Series smartphone

Priced competitively from PhP9,999 to PhP21,999, the CAMON 40 Series is available from April 24. CAMON 40, CAMON 40 Pro 5G and CAMON 40 Premier 5G are available on TikTok, Shopee and Lazada. CAMON 40 and CAMON 40 Premier 5G are available in retail stores from April 24. CAMON 40 Pro 5G will be available offline after May 10.

CAMON 40 will be priced PhP9,999 while CAMON 40 Premier 5G will be on sale for PhP21,999 on all online platforms and retail shops. CAMON 40 Pro 5G 8+256 is priced at PhP12,999, while the 12 +256 version is PhP14,999.

CAMON 40 is available in glacier white and galaxy black colors. CAMON 40 Pro 5G is available in glacier white, galaxy black and emerald lake green colors. CAMON 40 Premier 5G is available in galaxy black and emerald lake green colors.


Catch the last chance for offline pre-order!

Pre-order the CAMON 40 Pro 5G until this May 10 in all TECNO offline stores and receive exclusive discounts and a CAMON premium gift set. The claiming period is from May 11 to 25, 2025.

Pre-order the CAMON 40 Pro 5G 8+256 and get PhP1,000 off the price plus 2,000 Boosted T-Spot points. Enjoy a PhP1,500 discount, as well as a Boosted T-SPOT points to 2,500 when you pre-order the CAMON 40 Pro 5G 12+256. Check this website to pre-order: https://wap.tspot.tecno.com/webApp/OrderPrePH?channel=SCAN_CODE_ON_SHOP


Purchase offline from April 24-May 10, 2025 through HomeCredit and receive extra PhP500 discount for the whole CAMON 40 Series - CAMON 40, CAMON 40 Pro 5G and CAMON 40 Premier 5G. Avail of up to a 12-month loan term with 0% interest per month and pay as low as PhP27 per day. Combined with CAMON 40 Pro 5G’s offline pre-order policy, customers can get up to PhP2,000 in discounts for the CAMON 40 Pro 5G
















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Life’s Good for Moms: Meaningful Moments, Made Easy

May 10, 2025


From memories to me-time, celebrate Mother’s Day the way she wants to
Whether you’re a mom, lola, tita, or a single mom doing it all, you deserve to celebrate and be celebrated this Mother’s Day. This special day always falls on the second Sunday of May, so establishments are guaranteed to be booked and busy. If you’re one of the many moms who just want to rest on this special weekend and avoid crowds, why not spend it at home?


Moments That Matter: Reliving the Past and Creating New Memories
If you’re looking to feel nostalgic, watching old baby videos and cherished family moments on a bigger screen, such as LG’s UHD TV, brings back the feels and memories to life. But beyond reminiscing, it's about living in the moment—whether it’s watching with loved ones or letting little ones peacefully drift to sleep with their favorite lullabies through speakers such as the LG xboom Go. Every moment, from memory to melody, becomes a treasured experience.


Embrace Your Playful Side: Celebrate with Fun and Freedom
Mom, staying in doesn’t have to mean lying in bed all day. While there is absolutely nothing wrong with that, you can also choose to direct your energy towards activities such as belting out your favorite karaoke hits with the LG xboom RNC5, or upping your excitement through your favorite films on the LG QNED TV. Letting loose with every note and every scene can bring back joy and excitement, turning me-time into something truly special. Singing or streaming, it’s just one other way to unwind and enjoy your special day.



Relax and Recharge: A Well-Deserved Retreat for Mom
Being a mom isn’t always going to be stress-free. Many moms go through countless sleepless nights! With the LG Non-Inverter Aircon providing a cool, soothing breeze and the LG PuriCare Air Purifier ensuring clean, fresh air, the space transforms into a haven of comfort to help you truly relax and recharge each night. Whether lounging in bed, catching up on rest, or simply enjoying a peaceful pause, having the right air conditioner and quality can help you unwind in the evening and feel restored by the morning.



Turning Everyday Moments into Meaningful Family Bonds
One of the best ways to celebrate Mother’s Day is for mom to not have to do chores. Turn an ordinary cleaning day into a lighthearted, shared experience with teaching your kids to help out and use the LG Top Load Washer and LG Canister Vacuum. With everyone pitching in and moments turning into memories, it’s not just about tidying up—it’s learning to celebrate mom for all the things she does that we sometimes forget to thank her for



Life’s Good when you celebrate in a way that feels true—whether it’s sharing laughs with family, enjoying quiet moments, or simply doing what brings joy. The best celebration isn’t about grand gestures, but about feeling supported and happy right where you are. With LG, every moment becomes part of a meaningful Mother’s Day, because Life’s Good when comfort, love, and ease fill the space, turning the everyday into something special.

Life's about more than having the latest technology; it's about the experiences technology creates that impact our lives. To learn more, visit www.lg.com/ph and like and follow LG Philippines’ social media accounts (@lgphilippines) on Facebook, Instagram and TikTok.



About LG Electronics, Inc.
LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 74,000. LG’s four companies – Home Appliance & Air Solution, Home Entertainment, Vehicle component Solutions and Business Solutions – combined for global revenue of over 61.2 billion USD in 2023. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.LGnewsroom.com for the latest news.




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Taste Korea’s Finest: Paldo’s Casual Fine Dining Arrives at SM Podium

May 10, 2025



Manila just got a taste of royalty with the arrival of Paldo, the first Korean fine dining restaurant in the Philippines, now open at SM Podium. Known for its curated mix of premium dining and experimental concepts, SM Podium is the perfect setting for Paldo’s fresh yet traditional take on Korean cuisine. Owned and brought to life by Ryan Bang, the restaurant delivers a dining experience that’s both casual and refined.


Paldo, which means “eight provinces,” takes its patrons on a journey across South Korea through dishes that represent the country’s rich and diverse food culture. From bold southern flavors to delicate northern specialties, the restaurant brings the heart of Korea to Manila.


At Paldo, the goal is simple: to show Filipinos how kings and queens of Korea once dined, without making it feel intimidating or out of reach. Here, fine dining is made casual and affordable, while still holding on to the elegance and authenticity of royal Korean meals.


Experience the perfect mix of tradition and culinary creativity, where every dish celebrates the finest of Korean cuisine by bringing out its rich flavors and textures. 


One of Paldo's must-tries is Surasang, also known as the “King’s Meal”—a traditional full-course spread once served to royals and aristocrats during the Joseon dynasty. It features an impressive variety of mains and sides, including Doenjang Jjigae (soybean stew), Dakgalbi (spicy stir-fried chicken), Braised Back Ribs, Royal Modeum Jeon (Korean-style savory pancakes), and Japchae (stir-fried glass noodles). 


For something more curated, try Chef Sam Kim’s Signature Set—a thoughtfully selected lineup of traditional Korean dishes elevated with modern flair. The set includes Briquettes Bulgogi, marinated pork grilled over charcoal, and Doenjang Jjigae, a rich soybean stew with snails, tofu, mushrooms, and vegetables.

Both sets are served with a variety of carefully prepared side dishes, each chosen to round out the meal and bring out the essence of Korean flavors.


Paldo also offers a range of drinks that perfectly suit the bold flavors of each meal, making every bite even more satisfying.


Complementing the food is Paldo’s warm and elegant interior, with wood accents and earth tones that transport diners straight to the heart of a traditional Korean setting—perfect for both casual lunches and special dinners. It’s a great fit for SM Podium, offering a unique and elevated dining experience in one of the city’s top lifestyle destinations.

Visit Paldo at the 5th level of SM Podium and enjoy a unique Korean fine dining concept. Whether you’re gathering for a special meal or simply treating yourself, Paldo brings the rich flavors and traditions of Korea to the heart of the city. There’s always more to enjoy and more to share at SM, for more exclusive dining experiences and first-to-market brands, visit www.smsupermalls.com or follow @SMSupermalls on social media.


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SM Supermalls #HomeOfFirsts
At SM Supermalls, we take pride in being the Home of Firsts—bringing you the first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that inspire and connect communities, we’re redefining what it means to have it all. As we continue to grow, we remain committed to sustainability, community empowerment, and delivering memorable moments that make every visit more meaningful. There’s always something new and memorable waiting for you at SM.




















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What’s New at SM Supermalls? Find Fresh Favorites in Metro Manila

May 10, 2025



In life, there is always more to be had. New possibilities to explore, new experiences to enjoy, new discoveries to love!—the best of living is always right around the corner.
With SM Supermalls, you no longer have to go far and wide to seek out those experiences. From brands you’ve been itching to try to those you’re yet to discover, SM Supermalls connects you to an excitingly fresh new era of firsts—right here in Metro Manila.


Comforting Treats & Game-day Gears at SM Mall of Asia (MOA)

Power up your active lifestyle with these hot new finds:

● Salomon—legacy outdoor gear and performance footwear perfect for your active hobbies. Enjoy shopping for premium, high-performance equipment at Salomon’s biggest store yet, here in the Philippines.
● Wilson—bring your A-game to tennis with their first-in-PH store for professional-grade gear and sportswear.

Soon, experience quality comfort with some tea and locally made bread and pastries with Kiji Bakehouse and Chicha San Chen:

● Kiji Bakehouse—experience their first-in-SM homegrown bakery goodness, offering a variety of pastries inspired by European and Japanese flavors.
● Chicha San Chen—take a sip of freshly brewed, authentic Taiwanese tea crafted using specialized techniques through a patented Teapresso machine.


Feel-good Indulgences at SM North EDSA
Enjoy a guilt-free cheat day with this freshly opened sweet treat spot. TangFruits offers a Korean take on the popular tanghulu fruit snack featuring 80% less sugar, perfect for health-conscious foodies with a sweet tooth.
Check out these upcoming stores perfect for your coffee cravings, culinary adventure and skin-care goals:
● Craft Coffee Revolution—specialty café serving artisanal brews in a cozy ambiance, perfect for both coffee lovers and casual drinkers.
● Lan Hot Pot—space-themed hot pot buffet experience culinary adventurers can look forward to.
● SkinGoals—looking for some rejuvenation? Experience their multi-awarded beauty and wellness services.


Heartfelt Meals at SM Podium

Craving for more? Look forward to these firsts in SM, soon-to-open stores perfect for both healthy eaters and casual food enjoyers:

● HeyBo—Singaporean meals dedicated to serving healthy and enjoyable grain bowls, complete with a well-balanced combination of grains, proteins, vegetables, and sauces.
● Aurora—a contemporary take on bold and familiar Asian dishes, perfect for sharing. Ideal for families and friend groups craving international flavors.


Beauty, Cosmetics & Fresh New Fragrances at SM Aura

Starting a new era is never complete without some self-indulging care. LOOK At Me delights glow-getters with fresh new sections dedicated to two highly coveted brands in perfume, skincare, and cosmetics:
● YSL Beauty—revolutionary, couture-inspired beauty essentials, redefining glamour and inspiring bold self-expression.
● Lancôme—sustainably innovative skincare and fragrances, crafted to celebrate effortless elegance in its most radiant form.


Health & All-rounded Wellness at S Maison

Have a taste of these upcoming firsts in SM—top-tier flavors to satisfy your cravings, anytime of the day:

● Lartizan—enjoy an exquisite taste of Europe with these French-inspired premium meals, crafted using the finest ingredients and traditional techniques.
● Brunch Bureau—late for breakfast and too early for lunch? Brunch Bureau has your back with hearty servings of comforting food favorites, perfect for mid-day enjoyment.

Level up your A-game for a healthier, more vibrant you with BioVitalis and its first-in-PH store, offering curated selections of wellness essentials for your health and lifestyle agenda.

You’ll never run out of things to appreciate and love here at SM Supermalls—delivering store after store, each offering limitless possibilities.
Experience quality enjoyment here in Metro Manila—only at SM Supermalls, bringing you a #NewEraOfFirsts.
Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!


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SM Supermalls #NewEraOfFirsts
At SM Supermalls, we’re proud to lead a New Era of Firsts—bringing you first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that connect and inspire communities, we’re redefining what it means to have it all.

As we continue to grow, we remain committed to sustainability, community empowerment, and creating memorable moments that make every visit more meaningful. There’s always something new and exciting waiting for you at SM.

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What’s new at SM Supermalls? Rediscover every day with the ultimate home to many firsts

May 10, 2025



Home is comfortable. But with nothing new to try and experience, home can feel ordinary. With SM Supermalls, your everyday life never gets dull! From first-in-the-Philippines dining experiences to new and excitingly fresh shopping destinations, SM Supermalls elevates your everyday adventure by bringing local excellence and world-class sensations closer to you. Whether you’re craving to try out international flavors, aiming to discover rising local gems, or wanting to immerse yourself in cutting-edge lifestyle trends—SM Supermalls is your ultimate home to many exciting firsts.


Home to Authentic Italian Flavors

The finest flavors of Italy are now closer than ever! Rossopomodoro debuts its renowned Neapolitan pizza with its signature charred crust, creamy mozzarella, and San Marzano tomatoes as it opens its first-ever home in Asia at SM Mall of Asia (MOA). Meanwhile, Osteria Antica opens its doors at Level 6, Podium Social – SM Podium, serving authentic Italian dishes crafted with time-honored techniques, set against an equally breathtaking backdrop of interiors.


Home to Korean and Taiwanese Cuisines

Welcome the richness of East Asian culinary innovations with these exciting new dining destinations. Du Hsiao Yueh headlines its time-honored techniques with its heritage Tainan-style Dan Zai noodles, while Maple Tree House serves popular Korean meals featuring premium grilled BBQ, both located at SM MOA. At SM Podium, Paldo offers an authentic Korean fine dining experience, specially curated by a masterful chef from Korea. Lugang Café, renowned for its authentic Taiwanese cuisine and exceptional dining experience, is excited to announce the grand opening of its first-ever branch in SM Seaside City Cebu. Cebuano diners can now savor the celebrated flavors such as Three-Cup Chicken, Steamed Xiao Long Bao and Crispy Chicken that have made Lugang Café a beloved name. Meanwhile, Leo Pizza at SM City Fairview redefines comfort food with its unique K-style pizza rendition.

Home to World-class Food Sensations

In SM Aura, the obsession for food just got more exciting with Philippines’ freshly launched, first-ever Burger & Lobster, bringing London's iconic surf-and-turf duo to local food lovers.

Home to Newly Launched Classic Favorites

In SM City Lipa, Subway welcomes its first branch in SM Supermalls, Batangas, offering stacked, flavor-packed subs for Batangueños to enjoy. While at SM CDO Downtown, Barkadahan Grill opens its newest store, serving Filipino classics and time-tested comfort food.


Home to Clothing and Fitness Essentials

Everyday essentials for your first-time hobbies and elevated fashion statements are here at SM Supermalls. For our fashion-forward shoppers, Hechter Paris brings French high fashion to SM Seaside City Cebu, offering tailored, effortless clothing, headlining with the minimalist, contemporary styles of The Editor’s Market in SM MOA. For our more active go-getters, Juego delivers high-performance sportswear and athletic gear designs at SM City Fairview.


Home to Coffee and Frozen Treat Lovers

Coffee and dessert lovers will find new favorites with exciting openings across SM Supermalls. Tah-me Frozen Yogurt debuts at SM Seaside City Cebu, serving specialty yogurt known for its distinguished creamy and tangy fusion of flavors. Swirl Studio at SM City Fairview delights with customizable desserts, while Coffee Spot offers specialty brews made from premium-sourced beans, perfect for connoisseurs. For the first time in SM, Hoshino Coffee introduces its famous hand-dripped coffee and fluffy soufflé pancakes—straight from Japan to SM J Mall!


Home to Firsts Yet to Come
Zubaibai Seafood Restaurant, an exciting seafood destination, is set to make waves for the first time in SM Supermalls—coming soon to SM CDO Downtown! Nine Pot is set to bring its signature Taiwanese hot pot to SM City Clark, while ramen and sushi lovers can look forward to Yuki-Kun and Ramen Nagi, both opening their first-ever Cebu branches at SM J Mall. For dedicated café lovers, The Matcha Tokyo is coming to SM City Clark, serving authentic and high-quality ceremonial-grade matcha and matcha-infused desserts. Meanwhile, Salon de Thé, a refined café extension of French Baker, is set to open at SM J Mall, offering an elegant escape with a delightful serving of French patisserie. Beyond dining, SM Supermalls continues to introduce new activities to explore with iSwing Golf Arena—an indoor golf experience at SM J Mall.
With unlimited shopping destinations and endless first-time experiences to enjoy, SM Supermalls brings the world closer to you, making every visit fresh, exciting, and unforgettable. SM Supermalls—redefining what it means to experience the world for the first time as your ultimate home to many firsts!

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Stay updated with the latest #HomeOfFirsts news and events by visiting www.smsupermalls.com and following @smsupermalls on all social media platforms.


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SM Supermalls #HomeOfFirsts
At SM Supermalls, we take pride in being the Home of Firsts—bringing you the first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that inspire and connect communities, we’re redefining what it means to have it all. As we continue to grow, we remain committed to sustainability, community empowerment, and delivering memorable moments that make every visit more meaningful. There’s always something new and memorable waiting for you at SM.




















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