Instant Jobs, Real Impact: Stories from SM Group Job Fair at SM North EDSA

April 3, 2026




 “Hindi ko po akalain na matatanggap ako ngayon,” shared Felo Garcia, hired on the spot as a Sales Associate. “Salamat po SM dahil makaka-provide na ako sa mga pangangailangan ng anak ko at pamilya ko.”

Another hired-on-the-spot applicant, Joel Azores, emphasized the credibility and impact of the event, saying, “One hundred percent ka po matatanggap sa Mega Job Fair dahil puro legit na company dito.”


Led by SM Retail, the job fair gathered companies from across the SM Group’s diverse businesses—spanning malls and real estate, retail, food and beverage, logistics, education, and banking. More than just high foot traffic, the event delivered high intent, high engagement, and strong hiring outcomes.


From application to employment—on the same day
One of the strongest highlights of the job fair was the number of applicants hired on the spot (HOTS), showcasing the efficiency and accessibility of SM’s hiring ecosystem.
For many job seekers, the experience was nothing short of life-changing. Through on-site interviews and real-time assessments, applicants were able to move quickly from application to employment—removing the long waiting periods often associated with traditional recruitment.

A job fair that works for real people
For many first-time job seekers and breadwinners, the SM Job Fair offered not just jobs—but relief, speed, and hope. “Makakatulong yung ganitong pa-event sa mga pamilya,” shared Joshua Bulauitan, hired on the spot as a Sales Clerk. “Kung wala kang trabaho at nagigipit ka na, pumunta ka lang dito—may instant trabaho ka.”


This immediate hiring momentum reflects SM Retail’s consistently strong hiring demand and absorption rates, ensuring that SM Job Fairs translate into real jobs—not just applications.
Employers meet job-ready talent, faster
Employers likewise cited the effectiveness of SM Job Fairs in reaching the right candidates efficiently.



 “Sumali po kami dito because we are looking to hire more employees,” said Lyka Sababan of SM Appliance Center. “Alam po namin na maraming jobseekers ang pumupunta dito, and effective po talaga ang job fairs para sa mga companies na naghahanap ng new employees.”
Meanwhile, financial services firms highlighted the long-term success of hires from SM Job Fairs.


“The candidates we hired from our last job fair here at SM North EDSA have good profiles,” shared Tia Macatlang of BDO Life, “and we see that they are now successful financial advisers.”
Strengthening employment through public-private collaboration.


The job fair was held in partnership with key government agencies, including the Department of Labor and Employment (DOLE) and the Public Employment Service Office (PESO)—underscoring the value of public-private collaboration in employment generation.
“Malaki ang tulong ng SM Supermalls sa PESO at DOLE,” said Jon Tito, Group Leader of QC PESO. “Kinakalat nila ang opportunities para sa mga naghahanap ng trabaho.”
SM Government Service Express: making hiring easier, faster
To further simplify the employment journey, the job fair featured SM Government Service Express, a one-stop hub where applicants could process pre-employment requirements in one location.


Participating agencies included the Social Security System (SSS), Pag-IBIG Fund, PhilHealth, and the Philippine National Police for police clearance.
“Pinapadali ng ganitong job fairs ang mga oportunidad para sa jobseekers,” explained Adolf Hernandez of PhilHealth QC. “May hired on the spot ka na, at nandito na rin ang mga government agencies para sa requirements.”


SSS echoed this, emphasizing accessibility: “Importante na sumasali ang mga government agencies sa job fairs,” said Ava Michelle Estrella of SSS, “kasi on the spot, natutulungan namin ang applicants sa pagkuha ng requirements.”
Bringing opportunities closer, nationwide
Following the strong turnout at SM City North EDSA, SM Supermalls continues to bring job opportunities closer to Filipinos with a series of job fairs nationwide this March:
● March 4 – SM Center Antipolo
● March 6 – SM Mall of Asia
● March 11 – SM City Davao
● March 13 – SM City Trece Martires
● March 20 – SM City North EDSA
● March 25 – SM City Urdaneta Central
● March 26 - SM City Tuguegarao
● March 27 – SM City Trece Martires
● March 27 – SM City Cauayan








Job seekers are encouraged to bring multiple copies of their resume, valid IDs, and other basic pre-employment requirements, and to arrive early to maximize interview opportunities. Admission to SM Job Fairs is free and open to the public, unless otherwise specified.

For updates on schedules and participating employers, applicants may visit SM Supermalls’ official social media pages or inquire at the customer service desk of participating malls.

Turning malls into platforms for opportunity
The continued success of the SM Job Fair highlights how the country’s most loved malls are evolving beyond retail becoming platforms that deliver real-world solutions for Filipinos.



By bringing together employers, job seekers, and government agencies in one accessible space, SM Supermalls continues to max out experiences—turning malls into hubs where careers begin, requirements are completed, and futures move forward.



At SM Supermalls, opportunities don’t just exist—they feel possible.



###
About SM Supermalls – Job Fairs
SM Supermalls—one of Southeast Asia’s leading mall developers—continues to maximize the job fair experience by bringing employment opportunities closer to Filipinos through accessible job fairs across its malls nationwide. As the country’s most preferred and loved retail destination, SM designs job fair experiences that are personal, inclusive, and responsive to different job seeker tribes—from fresh graduates and career shifters to experienced professionals—matching them with employers aligned to their goals and aspirations. More than a venue, SM serves as a platform for empowerment, connecting talent to opportunity, strengthening workforce development, and supporting inclusive economic growth through strong partnerships.






















With 25 participating employers, more than a thousand job seekers, and 236 or 22% hired on the spot, the annual SM Group Job Fair at SM City North EDSA once again proved to be a powerful platform for connecting Filipinos to real and immediate employment opportunities.





Posted in: , , , , | Posted by :

We Stannin’ HARD: Best New Finds in Luzon with SM Supermalls

April 3, 2026



We are all about that stan life. A new album from a rising artist? Fanboy/fangirl mode activated. A freshly opened concept store? Consider us a fan. Entering your fitness era? Support. Whether it's a personality we love or a lifestyle we aspire to, as long as it resonates with the life we want, we are stanning hard.
Here at SM Supermalls, you don’t need to look any further. Everything—and we mean everything—that will get you hyped up for months is right here. From the hottest new finds across Luzon to everyday essentials that hit different, these stores have us hooked, and we just cannot get enough. As your most-loved mall, SM continues to be an icon worthy of all our attention.

All For Our Foodie Stans
Ah yes, food. Who isn’t a fan, right? From familiar dining destinations to new food hubs to explore, we are stanning hard!


● Pho Hoa
A fan of Vietnamese classics? The soon-to-open, first-in-Cavite Pho Hoa at the Upper Ground Level of SM City Bacoor serves soulful bowls of pho, alongside staple sides like spring rolls, vermicelli bowls, and flavorful rice plates. With meals that’ll remind you of your last trip to Vietnam, Pho Hoa is the perfect spot to savor the familiar flavors of the country.



● Frankie’s New York Buffalo Wings
For all our buffalo wings stans, the first-in-Bulacan Frankie’s New York Buffalo Wings at the West Wing of SM City Marilao brings its iconic variations to the table, with flavors ranging from classic buffalo to garlic parmesan and honey sriracha. Craving wings? This is your chance to dig in until you drop.


● Manam
And if you’re simply a fan of home, Manam in the Ground Level of SM City Marilao is your best pick! The first-in-Bulacan, Manam elevates Filipino comfort food with creative twists. Ever heard of their iconic Watermelon Beef Sinigang? Yep, that’s Manam for you!


All For Our Lifestyle & Fashion Stans
If she’s having it, we’re ALL having it. Trends let us feel part of a community where we truly belong. From accessories you can carry all day to lifestyle must-haves, we’re all about riding the hype.


● Aquaflask Designs
If you're a fan of carrying your personality with you, the first-in-Batangas AquaFlask Designs makes hydration look good with functional, sleek tumblers that you can customize—from colors and sizes to all the accessories you can pair them with. Opening soon at the Ground Level of SM City Batangas, AquaFlask Designs lets your personality shine through whether you're heading to the gym, to class, or just malling around SM.


● Sunnies Studios
Sunnies Studios continues to be a staple for eyewear and lifestyle essentials. Its newest store at the Ground Level of SM City San Pablo brings that signature cool directly to your everyday wardrobe and gets you looking like your idol. Known for trendy and timeless styles, Sunnies Studios offers a range of eyewear for all our accessories stans out there.


● The Loop
All for our tech-savvy stans, The Loop at Level 3 of SM Center Tuguegarao Downtown is your newest go-to spot for anything gadget and gadget accessories, bringing in products that are sure to empower you whether you're a student, a professional, or just vibin’ through life.



● Decathlon
For sport and adventure stans who love gearing up for every experience, the newest Decathlon at Level 3 of SM City Grand Central brings over 70 sports’ worth of equipment, apparel, and accessories into one space. From running shoes to yoga mats, hiking gear to swim essentials, Decathlon location makes it simple to shop everything you need to stay active and stylish.


All For Our Wellness Stans
Wellness first? Healthy fitness habits? We can’t help but stan those who take good care of themselves—and lowkey, we all aspire to be like them!


● Iremia Headspa
If wellness is your goal this year, Iremia Headspa at the 2nd Level of SM City Clark is where self-care becomes part of your everyday life. A first in SM, it offers structured head and scalp treatments focused on relaxation and reset. Wanna be your own #1 fan? This is the spot for anyone who’s ready to take their well-being seriously.



● Anytime Fitness
For fitness stans focused on building a healthier body, the new Anytime Fitness at the Lower Ground Floor of SM City Trece Martires brings the globally recognized 24/7 gym experience right into your routine. Equipped with machines and tools for every fitness goal, AF is where your fitness journey becomes more accessible and more fun to return to.
ICONIC—SM Supermalls stan here! From the best in fitness and wellness to dining concepts you’re sure to love, whatever you’re stanning in life, your most-loved SM Supermalls has got it all for you.

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

###

About SM Supermalls
SM Supermalls is evolving for a new era shaped by how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.
As one of Southeast Asia’s largest mall developers and operators, with 89 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.
















Posted in: , , | Posted by :

The Water Stewardship Journey Continues for SM Supermalls

April 3, 2026

MANILA, Philippines, 13th March 2026 - For three decades, SM Prime Holdings Inc. (SM Prime) has steadfastly advanced responsible water stewardship for a more resilient water future through SM Supermalls, its operating arm.

SM Prime invested in its first Sewage Treatment Plant (STP) in the late 90’s with SM Southmall. STPs are essential for protecting public health and the environment, along with supporting community development. Since then, STPs have become a standard fixture in all 89 malls, reducing water waste and pollution, and safeguarding water resources.
SM Supermalls embeds water conservation practices across its operations. Recycled water is used in water closets for flushing, cleaning, and watering greens. Additionally, efficient low-flow fixtures and water-saving technologies prevent unnecessary consumption at scale.
"SM had always been conscious of its environmental impact on shared social good. Our water journey is rooted in our commitment to maximize what we borrow from the environment, creating resiliency for future generations,” said Liza B. Silerio, SM Supermalls Vice President and Head of Sustainability and Resilience.
Today, SM is evaluating centralized STPs that can serve multiple developments and allow for inter-building treatment systems, lowering operational costs, and enhancing process efficiency. "Part of our water resilience framework is building long-term capacity for water disruptions. Since the standardization of STPs across our malls, SM took it a step further and scaled its water sustainability efforts," said Silerio.


 first in the industry, SM City Baguio's Rainwater Treatment Facility has already processed almost 20,000 cubic meters of rainwater into potable water since it was launched, providing 30% of the mall’s total monthly clean water requirement since 2023. This translates to saving the equivalent of 12.7 million, 1.5-liter mineral water bottles or almost eight Olympic-sized swimming pools of freshwater from the grid.


Leveraging the mall’s nationwide reach, SM further campaigns sustainable water use through consistent awareness and engagement, SM creates public awareness and education campaigns through its Corporate Social Responsibility arm, SM Cares to activate future water stewards in the community.

This proactive and efficient approach resulted in SM malls receiving multiple industry distinctions such as the Bantayog ng Lawa Award from the Laguna Lake Development Authority (LLDA) and the first ever Gawad Taga-Ilog Award bestowed upon a private entity by the Department of Environment and Natural Resources (DENR).

"We’ve come a long way since the 90’s. It’s heartwarming to be recognized by our community and peers, but we continue to work harder for future generations because water is a universal human right. By implementing these sustainability measures, SM aims to move forward with greater purpose and greater possibilities," said Silerio.


###

About SM Supermalls
SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.
As one of Southeast Asia’s largest mall developers and operators, with 89 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.


About SM Green Movement:
SM Prime Holdings, Inc. (SM Prime) is one of the largest integrated property developers in Southeast Asia, committed to creating sustainable, innovative, and inclusive spaces for Filipinos. Guided by its vision of building a better future, SM Prime develops malls, residences, offices, hotels, and leisure properties that support the growth of communities across the Philippines.
Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come.








Posted in: | Posted by :

Vinta Market sets sail at newly opened SM City Zamboanga, championing local MSMEs

April 3, 2026


The ceremonial opening marks the launch of Vinta Market, a vibrant marketplace dedicated to showcasing proudly local products from MSMEs across the Zamboanga Peninsula.


ZAMBOANGA CITY, Philippines — As SM City Zamboanga opened its doors on March 20, the vibrant spirit of local entrepreneurship and culture took center stage with the unveiling of Vinta Market, a colorful marketplace dedicated to supporting micro, small, and medium enterprises (MSMEs) from across the Zamboanga Peninsula.

Launched in partnership with the Department of Trade and Industry (DTI) Region 9 and the SM for MSMEs program, the Vinta Market brings together 20 local MSMEs, showcasing proudly regional products ranging from handcrafted items and artisanal goods to local delicacies, fashion pieces, and unique souvenirs.

SM Supermalls executives and DTI Region 9 officials lead the ceremonial opening of the Vinta Market at SM City Zamboanga, celebrating a new platform for local MSMEs. (L-R: DTI Zamboanga Sibugay Provincial Director, Ma. Rovie Manzanares; DTI Zamboanga City Office Provincial Director, Grace Aduca; SM Supermalls AVP for SM Communities Program, Royston Cabunag; DTI Regional Director Al-Zamir Lipae; SM Supermalls SAVP for SM Communities Marketing, Pats Dy; DTI Assistant Regional Director, Maridel Dengal; and SM Supermalls Executive Vice President for Marketing, Joaquin San Agustin)

Inspired by the iconic vinta, the traditional sailboat known for its vibrant sails and deep cultural roots in Mindanao, the Vinta Market reflects the same spirit of color, movement, and community. The marketplace brings together passionate entrepreneurs and skilled artisans, offering mallgoers a lively and meaningful shopping experience rooted in local culture. 

More than just a retail destination, the Vinta Market serves as a growth platform for MSMEs—and for many entrepreneurs, this opportunity translates into real business expansion and sustained livelihood.

“We are very happy for the opportunity given to us by SM City Zamboanga… because of that, I have a growing market and a lot of suki na at SM,” shared Maria Donna of Marya Soaps and Scents from Pagadian, highlighting how increased visibility at SM has helped strengthen her customer base.


For heritage artisans, the impact goes beyond business—it’s about preserving culture and passing traditions to future generations. “Maraming salamat sa mga opportunity na mga ganito na pwede kaming magbenta para makahanap lalo ng market… kayo na ‘yung kasangga namin sa pag-promote ng aming weave,” said Evelinda Otong, a 4th generation Yakan weaver, underscoring the importance of platforms like SM in sustaining local craftsmanship.

Through capacity-building programs and expanded market access, MSMEs are also able to scale their operations and reach wider audiences.
“With their trainings and seminars, we’ve learned a lot… we’re proud to say that we supply all over the Philippines—and with SM Supermalls, our products can reach around the country and are now in the mainstream market,” shared Shaun Alavar of Alavar Food Products, reflecting the broader growth opportunities enabled through the partnership.



Featured MSMEs proudly showcase their locally made products at the Vinta Market, highlighting the passion and dedication behind every creation.
During the launch event, SM Supermalls executives, DTI officials, and partner stakeholders joined entrepreneurs and guests in celebrating the opening of the marketplace—highlighting a shared commitment to empower local businesses and provide them with greater market opportunities.
Visitors explored booths filled with proudly local products—each representing stories of craftsmanship, passion, and perseverance. The marketplace quickly became a vibrant hub where mallgoers discovered unique regional goods while supporting local livelihoods.
Intricately crafted local products showcase the artistry and cultural heritage of Mindanao’s talented artisans.


The launch of Vinta Market stands as one of the highlights of the opening of SM City Zamboanga, the city’s newest lifestyle destination bringing together shopping, dining, entertainment, and community experiences closer to Zamboangueños.


Locally made delicacies from MSMEs offer shoppers a taste of Zamboanga’s rich culinary heritage at the Vinta Market.
Through initiatives like the Vinta Market, SM Supermalls continues to champion Filipino entrepreneurship, providing MSMEs with accessible platforms to grow their businesses while celebrating the rich culture and creativity of local communities.
As shoppers explore the colorful stalls and meet the passionate makers behind the products, the Vinta Market stands as a vibrant symbol of Zamboanga’s thriving entrepreneurial spirit—where tradition, creativity, and opportunity sail forward together.

About SM Supermalls – MSMEs
SM Supermalls—one of Southeast Asia’s largest mall developers and operators with 89 malls nationwide—continues to maximize the MSME experience by creating opportunities designed around what Filipino entrepreneurs need most. As the country’s most preferred and loved retail destination, SM champions entrepreneurship by supporting MSMEs across different stages and sectors—serving diverse business tribes through market access, visibility, mentorship, and platforms that help enterprises grow and thrive. From emerging startups to growing homegrown brands, SM provides a marketplace where Filipino innovation can flourish, connecting entrepreneurs to communities and customers in meaningful ways. Because when MSMEs succeed, communities grow stronger—and every opportunity created is part of SM’s commitment to building a future designed All For You. To learn more, visit msme.smsupermalls.com or email customercare@smsupermalls.com.






















Posted in: , , , , | Posted by :

P1 Pre-Order, Up to P2,000 Off! TECNO CAMON 50 Series Back with Unbeatable Launch Deals

March 27, 2026


Manila, March 27, 2026 — The wait is over. TECNO’s most anticipated AI-powered imaging smartphone, the CAMON 50 Series, is officially back to the Philippines. Starting from Apr 1 until April 17, the series is now available for pre-order across all authorized TECNO offline stores nationwide.

₱1 Pre-Order, Big Rewards
For a limited time, Filipino fans can secure the latest CAMON 50 series with an unbelievably low P1 downpayment from Apr 1 to April 3. From April 4 onwards, the pre-order requires a P500 downpayment, still making it one of the most rewarding smartphone launches this year. Customers who pre-order can enjoy discounts of up to P2,000 off the SRP — P1,000 off for the CAMON 50, and up to P2,000 off for the CAMON 50 Ultra 5G variants.


But that’s not all. Every pre-order with successful claim starts on Apr 18 – Apr 30 will come with a premium bundle of five exciting perks:
- CAMON 50 Series Exclusive Gift Box (worth P1,999) including an air conduction headphone and charging lanyard cable
- 1-Year Premium Membership on MovieBox App
- 50 GB Free Cloud Storage on TECNO Cloud
- 60-Day Free Replacement (for non-human caused issues) and 2-Year Warranty via CarlCare
- And so much more in store!


Built for Creators, Powered by AI.
From content creators to everyday storytellers, the CAMON 50 Series is designed for Filipinos who want to shoot smarter, create faster, and stand out online. Powered by flagship Sony hardware and an intelligent AI computing architecture, it introduces breakthroughs like Super-Zoom FlashSnap for zero-shutter lag action shots and AI Auto Zoom for perfectly framed portraits. More than just a camera phone, it serves as a full Creative AI Hub — complete with an AI Art Gallery, One-Tap FlashMemo, and the ever-reliable Ella AI assistant to elevate everyday productivity.


With a legacy as the Philippines’ most beloved imaging smartphone series, the CAMON 50 Series is built for those who stop at nothing to capture life’s best moments. Don’t miss out on the country’s most exciting smartphone pre-order event of the year. Visit any authorized TECNO store nationwide to reserve your unit today. For more details, visit TECNO’s official Facebook page or website.


About TECNO
As a global innovative technology brand with operations in over 70 markets, TECNO has been committed to revolutionizing the digital experience in global emerging markets, relentlessly pushing for the perfect integration of contemporary, aesthetic design with the latest technologies and AI. TECNO offers a wide range of smartphones, smart wearables, laptops and tablets, smart gaming, HiOS operating systems and smart home products. Guided by its brand essence of “Stop At Nothing”, TECNO is committed to unlocking the newest technologies and AI-powered new experiences for forward-looking individuals, inspiring them to never stop pursuing their best selves and their best futures. For more information, please visit TECNO’s official site: www.tecno-mobile.com.










Posted in: , , , , , | Posted by :

Cloud 9 Crunchies: A Nine-Layered Loaded Bite That Stretches Your Enjoyment

March 20, 2026

Make those quick me-time pauses more enjoyable with the satisfying crunch and chocolate goodness of Cloud 9 Crunchies



We all have those in-between moments. The few minutes before your next meeting starts, a quick pause after lunch, or that quiet break while waiting for your ride home. It’s not exactly “rest,” but it’s enough to breathe, scroll a bit, and enjoy something small—your own little me time. Those little pauses matter, so stretch those moments by enjoying a delicious treat like Cloud 9 Crunchies.


A familiar favorite, reimagined
Cloud 9 has always been known for its signature chocolate bars made with layers of nuts, nougat, and caramel, all coated in chocolate. It’s a chocolate that’s instantly recognizable and deeply familiar for Filipinos.
This time, the well-loved chocolate brand introduces Cloud 9 Crunchies, an entirely new format that's all about fun textures and satisfying crunch. Instead of nuts and nougat, this bar has nine loaded layers of caramel, crispies, wafer sheets, and chocolate cream filling, wrapped in smooth milk chocolate.
From the first bite, it feels different—in a good way. Lighter, crunchier, and packed with chocolate goodness, Cloud 9 Crunchies can turn snacking into something you actually look forward to.

The wafers deliver that light, crisp crunch, the crispies add texture, the chocolate cream filling brings richness, and the caramel adds just the right touch of sweetness. Together, they create a fully loaded choco-crunchie bite with no filler and no empty moments—just layer after layer of enjoyment.


A delicious, loaded bite: Jack ‘n Jill Cloud 9 Crunchies has nine loaded layers of caramel, crispies, wafer sheets, and chocolate cream filling, wrapped in smooth milk chocolate



An affordable treat, a surprisingly big reward
At ₱8.45 SRP, Cloud 9 Crunchies feels like a cheerful little win. It’s affordable, easy to grab, and far more satisfying than you’d expect at that price point. With its nine-loaded layers, it stretches your snack break just a little longer, making those few minutes feel extra enjoyable.
Cloud 9 Crunchies takes a familiar favorite and makes it even more exciting. Crunchy, fun to eat, and seriously satisfying—this is snacking, leveled up!

Sometimes, the best moments are the small ones—and they’re even better when they come with nine delicious layers.




Jack ‘n Jill Cloud 9 Crunchies is a product of Universal Robina Corporation (URC), a Filipino food and beverage company, and maker of several iconic and well-loved brands such as Great Taste Coffee, C2 Cool and Clean, Jack ‘n Jill Piattos, Maxx Candy and Cream-O. To learn more about URC, visit its website (www.urc.com.ph), Facebook page (@URCPhilippines) and TikTok account (@URCPhilippines).

Posted in: , , , , , | Posted by :

Verde Creatives and Munting Hiling Partner for "Verde Gives Back for Feb-Ibig" – Bringing Love, Joy, and Support to Barangay Payatas

March 9, 2026



Verde Creatives, a leading public relations
and creative agency renowned for blending cultural vision with social advocacy, proudly
announces its annual community engagement initiative, "Verde Gives Back for Feb-Ibig,"
in partnership with the Munting Hiling. The event is scheduled for Friday, February 13, 2026,
in Payatas B Elementary school, Barangay Payatas, Quezon City—one of Metro Manila's
most resilient yet economically challenged communities.

Under the heartfelt theme "Ang Feb-Ibig para sa lahat ng uri ng pagmamahal" (Love in
February for all kinds of love), the initiative aims to distribute refreshing ice cream treats and thoughtfully curated gift bags to community members. More than a simple act of charity, the event serves as a powerful celebration of universal love, inclusivity, and human dignity, extending the spirit of Valentine's Day to embrace every form of pag-ibig—romantic, familial, communal, and self-love—while spotlighting the rights and worth of all individuals, including marginalized groups.

The "Verde Gives Back" series traces its roots to the student days of Ms. Bemz Benedito,
Founding Managing Director of Verde Creatives and a globally recognized LGBTQIA+
advocate. During her time at Ateneo de Manila University, Benedito participated in fieldwork
immersions in Barangay Payatas, forging a lasting partnership with Munting Hiling. What
began as an academic commitment has evolved into an annualized professional CSR
program, demonstrating sustained solidarity rather than one-time relief.












"Love should reach everyone, especially those who are often overlooked," said Ms. Bemz
Benedito, a former chair of Ladlad Partylist and recipient of the "Global Transgender Hero"
award from the True Colors Fund (co-founded by Cyndi Lauper). "Through 'Verde Gives Back
for Feb-Ibig,' we honor our long-standing ties to Payatas while reaffirming that true advocacy
includes service, visibility, and joy for the 'poor of the poorest.' This is about showing that
every person matters in our shared story of love and equality."

Barangay Payatas, long emblematic of both hardship and remarkable community strength—
marked by its history with informal recycling and past environmental challenges—continues
to face issues of food security, health access, and socio-economic barriers. The partnership
leverages:

• Verde Creatives' expertise in event management, branding, and high-impact
storytelling (as seen in successes like the Manila International Dance Festival 2023).
• Munting Hiling's deep on-the-ground experience in sustainable development, youth
livelihood programs, women’s empowerment, health awareness (including HIV/AIDS
and teen pregnancy prevention), and community nutrition efforts in partnership with organizations like San Miguel Corporation.

The event will feature careful coordination with local government units (LGUs), volunteer
mobilization through platforms like iVolunteer Philippines, and adherence to health and
safety standards to ensure safe, orderly, and meaningful distribution.

This initiative stands out in the Philippine CSR landscape by combining professional public
relations acumen with grassroots NGO knowledge, creating ripple effects of psychological uplift, social cohesion, and inspiration—particularly for the youth who see in leaders like Benedito a path from student immersion to global impact.

Looking ahead, Verde Creatives and Munting Hiling plan to build on this foundation through
long-term impact tracking, expanded partnerships, digital storytelling to amplify resident voices, and linkages to broader advocacy goals such as the SOGIE Equality Bill.


Verde Gives Back for Feb-Ibig is more than an event—it's a continuing commitment to
bridging beauty and brutality in urban Manila, proving that consistent, compassionate action
can foster a more inclusive society where love truly reaches everyone.


About Verde Creatives
Verde Creatives is a dynamic public relations, event management, and creative agency
dedicated to cultural visioning and LGBTQIA+ advocacy. Led by Ms. Bemz Benedito, the
agency bridges professional excellence with mission-driven social impact.


About Munting Hiling
Munting Hiling focuses on sustainable community development, youth livelihood, poverty alleviation, and health initiatives in underserved areas, partnering with corporations and networks to deliver lasting change.




Posted in: , , , , , , | Posted by :

Revival King Jojo Mendrez pursues to put a halt in broadcasting his online interview with Direk Ronald Carballo in DIREKwentuhan

March 8, 2026



Jojo Mendrez 



 Jojo Mendrez aka Revial King has expressed his desire and wants to pursue to put a halt in the broadcasting of his previous interview on the online talk show DIREKwentuhan with Ronald Carballo, hosted by writer-director and producer Ronald Carballo.

The interview, which will be streamed through the video-sharing platform YouTube, will surely draw attention if publicly shared and Mendrez thinks it will have a bad impact on his reputation as an artist. He stated that he found parts of the discussion offensive and uncomfortable.

According to the singer, the conversation touched on sensitive topics about his sexuality and questioned how he earned the title “Revival King,” which he believes crossed personal boundaries.

Mendrez said he initially agreed to appear on the show in good faith, expecting a discussion that would highlight his music career and contributions to the revival genre in the Philippines. However, he claimed that some portions of the interview shifted toward issues he felt were inappropriate and not aligned with the purpose of promoting his work.

The singer has appealed for the episode not to be aired on the program’s online platforms.

“I respect interviews and media conversations, but there should also be respect for personal boundaries,” Mendrez shared, adding that he hopes the matter will be resolved amicably.

As of this writing, Carballo has yet to release an official statement regarding Mendrez’s request to halt the airing of the interview.

DIREKwentuhan with Ronald Carballo is known for its candid and often revealing conversations with personalities from the entertainment industry, tackling both their professional journeys and personal experiences.

Despite of this, Mendrez continues to focus on his music career and upcoming projects, maintaining his reputation among fans as one of the country’s prominent interpreters of revived OPM hits. He continuously gains more supporters because of his talent and his generosity to help those who are in need.
Posted in: , , , , , | Posted by :