SM for MSMEs’ Wall of Champions honors Filipino entrepreneurial spirit

March 22, 2025

Celebrating the strength of 17,000+ thriving businesses
In a dynamic celebration of Filipino entrepreneurship, SM Supermalls proudly unveiled the micro, small, and medium enterprises (MSMEs) Champions' Wall, a visual tribute to the resilience, dedication, and excellence of the country’s 17,000 MSMEs. Held at the SM Mall of Asia (MOA), the special event gathered distinguished guests to honor the 2024 Presidential Awardees for MSMEs, recognizing their invaluable contributions to the nation’s business landscape.


In the photo: The 2024 Presidential Awardees for micro, small, and medium enterprises (MSMEs) from Kawayan Collective, Hey Success PH, Ai-She Footwear Fashion, Nelly Coffee and Tablea, Malagos Chocolate, Tropical Palm Herb Manufacturing, and Jojie’s Bakeshop, with SM Supermalls Executive Vice President for Marketing Jonjon San Agustin, Senior Assistant Vice President (SAVP) for Marketing – MSMEs Pats Dy, AVP for MSMEs Royston Cabunag, and Department of Trade and Industry (DTI) Division Chief Cynthia Dela Cruz



A symbol of innovation and perseverance
The MSME Champions' Wall stands as a symbol of innovation and perseverance, embodying the journey of Filipino entrepreneurs who continue to thrive despite challenges. Designed as a fusion of creativity and storytelling, the installation showcases the diverse industries and success stories that define the MSME sector.


L-R): Jam Puentespina from Malagos Chocolate (the Medium Enterprise Champion), Carmela Prado from Kawayan Collective (the Small Enterprise Champion), Teresa Santiano from Tropical Palm Herb Manufacturing, Arnold Labunog from Josie’s Bakeshop, Shelly Kane Coligado Ortiz from Ai-She Footwear, and Jeric Suazo from Nelly Coffee and Tablea


Honoring the 2024 Presidential Awardees
Gracing the occasion were key representatives from the Department of Trade and Industry (DTI), SM Supermalls executives, and the private sector, along with the esteemed awardees. In his opening remarks, Jonjon San Agustin, Executive Vice President for Marketing at SM Supermalls, emphasized the importance of providing platforms for MSMEs to grow, stating, “This wall is more than just an installation; it reflects the relentless spirit of Filipino entrepreneurs who drive economic growth and inspire innovation.”


The Medium Enterprise Awardee, Malagos Chocolate, offers award-winning Philippine-grown cacao.
The highlight of the event was the formal recognition of the 2024 Presidential Awardees for MSMEs, individuals, and businesses that have demonstrated outstanding performance, innovation, and community impact. Each awardee shared their journey, underscoring the vital role that MSMEs play in job creation, industry growth, and national development.


The small enterprise finalist, Aishe Fashion, crafts locally sourced espadrilles, empowering Persons with Disabilities (PWD) artisans.
SM Supermalls' commitment to MSME growth
SM Supermalls remains committed to championing local businesses through initiatives such as the SM for MSMEs Program, which provides entrepreneurs with greater market opportunities, business support, and nationwide visibility.


With this initiative, SM Supermalls continues to strengthen its support for MSMEs, reinforcing its commitment to being a true partner in their journey toward success. As the MSME Champions' Wall stands tall at SM MOA, it will serve as an enduring reminder of the resilience, passion, and excellence of Filipino entrepreneurs.
For MSMEs who wish to join the program, visit msme.smsupermalls.com.




About SM Supermalls
SM Supermalls, owned by SM Prime Holdings, is the leading mall developer and operator in the Philippines. As a staunch advocate for MSMEs, SM Supermalls is dedicated to helping Filipino entrepreneurs succeed. Join our thriving marketplace across 80+ malls nationwide. Visit www.smsupermalls.com/sm-for-msmes/ to download your MSME application or email us at customercare@smsupermalls.com with your most innovative product and preferred location. Don't miss this opportunity to grow your business with SM Supermalls today!



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A Slice of Italy’s Best: Rossopomodoro Debuts in Asia at SM Mall of Asia

March 22, 2025


The irresistible aroma of freshly baked dough, the rich tang of slow-simmered tomato sauce, and the creamy indulgence of delicate milky mozzarella–all coming together in perfect harmony. This is the unmistakable experience of Rossopomodoro–, the largest pizza chain in Italy, now officially landing in the Philippines, with its first-ever branch in Asia at SM Mall of Asia.

As the Home of Firsts, SM Supermalls continues to open new experiences for Filipinos, bringing them closer to world-class dining experiences, and Rossopomodoro is the latest proof of that commitment.



With the arrival of Rossopomodoro’s very first branch in Asia, diners can finally experience the authentic flavor of Naples and true Italian culinary craftsmanship through a signature blend of fresh ingredients, time-honored traditions, and a carefully curated selection of authentic wood-fired pizza.

A pizza-cutting ceremony opened Rossopomodoro’s grand launch at SM Mall of Asia, celebrating Italian heritage and flavor while marking the start of a new culinary journey for Filipino diners. Guests got their hands doughy as they experienced firsthand the art of crafting the perfect bite–kneading traditional Neapolitan dough from scratch under the guidance of Italian pizzaiolos. Rossopomodoro takes pride in its long-standing culinary traditions and fresh, high-quality ingredients, crafting pizzas, pastas, and Italian specialties that have earned it a place among the world’s most recognized pizzerias.


With the arrival of Rossopomodoro’s very first branch in Asia, diners can finally experience the authentic flavor of Naples and true Italian culinary craftsmanship through a signature blend of fresh ingredients, time-honored traditions, and a carefully curated selection of authentic wood-fired pizza.

A pizza-cutting ceremony opened Rossopomodoro’s grand launch at SM Mall of Asia, celebrating Italian heritage and flavor while marking the start of a new culinary journey for Filipino diners. Guests got their hands doughy as they experienced firsthand the art of crafting the perfect bite–kneading traditional Neapolitan dough from scratch under the guidance of Italian pizzaiolos. Rossopomodoro takes pride in its long-standing culinary traditions and fresh, high-quality ingredients, crafting pizzas, pastas, and Italian specialties that have earned it a place among the world’s most recognized pizzerias.



Guests indulged their senses in a vibrant setting filled with free-flowing drinks, live DJ music, and a feast of Rossopomodoro’s world-famous signature dishes. The Pizza Verace, topped with San Marzano tomatoes and creamy mozzarella di bufala, delivered the rich, classic flavors of Naples, while the Pizza Reginella delighted with its fresh basil and extra virgin olive oil. For pasta lovers, the Linguine Gamberi e Limone offered a bright, zesty combination of succulent shrimp and citrus-infused olive oil—each dish a true taste of Italy’s finest culinary traditions."

Rossopomodoro’s first branch in Asia joins an ever-growing list of first-in-market dining concepts that have chosen SM as their Philippine home. From New York’s finest burgers to Japan’s most sought-after ramen, SM continues to lead the way in bringing global flavors to Filipino diners.

With more international brands arriving soon, SM remains the country’s top destination for discovering world-class dining experiences. Because at SM, the best flavors from around the world aren’t just out there—they’re already here, waiting to be savored.

Visit Rossopomodoro at Level 1, North Entertainment Mall in SM Mall of Asia and enjoy a true taste of Naples. For more exciting first-to-market brands, visit www.smsupermalls.com or follow @SMSupermalls on social media.





SM Supermalls #HomeOfFirsts
At SM Supermalls, we take pride in being the Home of Firsts—bringing you the first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that inspire and connect communities, we’re redefining what it means to have it all. As we continue to grow, we remain committed to sustainability, community empowerment, and delivering memorable moments that make every visit more meaningful. There’s always something new and memorable waiting for you at SM.





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So Meaty, So Saucy, So Sulit: Jollibee’s New Chicken Fillet Meals Deliver Big Flavor, Bigger Value

March 20, 2025






Jollibee is giving Filipinos more reasons to enjoy their everyday meals with the launch of the all-new Jollibee Chicken Fillet—an affordable, sulit-sarap meal that delivers Saucy, Meaty Sarap like never before! Starting at just ₱69, this latest offering features meaty, tender, chicken fillet slices paired with two rich, delicious sauce options:





Pepper Cream – Rich, creamy sauce with a peppery kick,s making each spoonful taste irresistibly satisfying.

Tomato 'n Cheese – Savory tomato sauce with soft, chewy Mozzarella cheese bits, creating a comforting, full flavor in every bite.

The new Chicken Fillet meals are perfectly complemented by their signature sauces, ensuring that every bite is packed with flavor. Whether you’re a fan of that savory tomato taste or find yourself craving for creamy, peppery flavors, there’s a Chicken Fillet meal perfect for you. With generous servings of meaty goodness and sauce-sulit satisfaction, Jollibee Chicken Fillet proves that great taste doesn’t have to come at a high price.






“We designed the Jollibee Chicken Fillet to be big on flavor and even bigger on value, so we can bring joy to everyone looking for an affordable but truly satisfying everyday meal,” said Joseph Aruta, Marketing Director for Rice Meals at Jollibee Philippines.

“Whether you’re craving something comforting for lunch or need a quick yet hearty bite, this meal is made to deliver that ‘up ang sarap’ experience—meaty, saucy, and sulit in every bite,” he added.

The Jollibee Chicken Fillet is proof that a budget meal doesn’t have to feel like a compromise. Whether you're dining in, grabbing a quick bite on the go, or having it delivered to your doorstep, this sulit-sarap meal is guaranteed to be a flavorful and filling choice.

So why settle for less when you can have Saucy Chicken Sarap at a sulit price? Head to your nearest Jollibee store and try the new Jollibee Chicken Fillet meal today! It’s available for dine in, take out, drive-thru, and delivery via the Jollibee App, JollibeeDelivery.com, #87000, GrabFood, and Foodpanda..
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Embrace 2025 with Ease: LG Washers for a Fresh Beginning

February 28, 2025

Start 2025 effortlessly with LG washers, featuring smart AI, energy efficiency, and spacious capacities for a simpler, more effortless routine
This year is all about embracing fresh starts, and LG Washers are designed to make your everyday tasks smarter and more effortless. Built to adapt and elevate your everyday routines, they’re designed with smart features, energy efficiency, and powerful performance to make your life easier. Whether you're stepping into a new chapter, creating memories with loved ones, or setting up a home that reflects your dreams, LG Washers ensure you have the perfect blend of performance and convenience to embrace 2025 with confidence.


1. For the First Time Solo Dweller
For first-time solo dwellers, the LG 7KG Front Load Washing Machine with Allergy Care offers the perfect balance of performance, style, and efficiency.


Independence comes with the joy of choosing quality that works for you. This washer is the ideal companion for your first home, with a 7kg capacity in a slim chassis for easy integration into smaller spaces, while 6 Motion DD technology and Steam™ care treat your clothes with the utmost care. Plus, the Smart Diagnosis™ app ensures troubleshooting is just a tap away.

A perfect choice for only ₱33,995.00 to those seeking a washer that fits both their space and lifestyle while delivering superior performance.
  

2. For First-Time Moms
Starting your new family journey? The LG 7.5KG Top Load Washing Machine with Smart Inverter Motor is the perfect fit for new beginnings.


With a compact design, energy-saving features, and powerful cleaning technology like TurboDrum™ and Punch+3, you’ll breeze through laundry day while building your new life together. Its Smart Inverter Motor ensures quiet and reliable performance, providing peace of
mind as you grow your family. Plus, its large-capacity drum means fewer loads and more time for the things that matter most. This washing machine makes it easy to start your family’s journey with convenience and efficiency. Make your new start smooth and simple for ₱19,995.00—where family life and efficiency meet.


3. For Growing Families
As your family grows, so does the laundry. But the 15KG Top Loading Washing Machine, AI Direct Drive Inverter keeps laundry stress-free and manageable.


Balancing family time and responsibilities is easier when laundry takes care of itself. This washer is designed for growing families who need efficiency without sacrificing performance. With Smart Inverter Technology, it saves energy and adjusts to different fabrics with Smart Motion, ensuring a perfect clean every time. The Auto Pre Wash feature handles stubborn stains at the touch of a button, saving you time. Side Waterfall technology ensures detergent is evenly mixed, while LoDecibel™ runs quietly—perfect for keeping the peace in a busy home. Make family life easier with the for ₱45,995.00—tailored for growing families and their big laundry needs.

4. The Washer for Every Generation in Your Home
Living in a multigenerational home means everyone has different needs, and the 14/8KG Front Load Combo Washer Dryer with AIDD is built to meet them all, keeping laundry day fast and efficient for every member of the family. AI DD™ technology also helps the Washer adapt to the softness of each fabric, providing 18% more protection for clothes.


TurboWash™360˚ cleans clothes in just 39 minutes, using 3D multi-nozzles for a thorough wash that’s gentle on all fabrics. Meanwhile, the ezDispense™ system releases the perfect amount of detergent for up to 35 loads, while LG ThinQ™ lets you manage everything from your phone. 1It runs quietly, so your household can enjoy peace without interruption. Enjoy a cleaner, more organized home for just ₱77,995.00—designed for families who value both efficiency and harmony.
  

5. For Those Who Appreciate Style
If you’re someone who appreciates both function and flair in your home, the LG 14/10KG Objet WashTower™ All-In-One Stacked Washer Dryer from the Objet Collection is more than just a washing machine—it’s a true statement piece that seamlessly blends style with performance.



Its minimalist design fits beautifully in any home, while its advanced features like the Allergy Care Cycle provide top-notch cleaning performance. The AI Direct Drive motor optimizes wash performance based on fabric type and load size, while the Allergy Care Cycle eliminates 99.9% of live house dust mites. With LG ThinQ™, you can monitor and control the washer remotely, making it a smart and stylish upgrade for your home. Quiet, efficient, and stylish, for only ₱149,995.00, this washer is for those who appreciate the finer things in life and want to elevate their space with a sophisticated touch to their home’s aesthetic.

Let LG take care of the laundry while you take care of what really matters. With the support of smart technology and powerful performance, this is your time to thrive, live with intention, and embrace all the wonderful possibilities that 2025 has in store. Let’s make this year the best one yet—starting with the simple things that make life easier. After all, Life’s Good when everything else falls into place.




About LG Electronics, Inc.
LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 74,000. LG’s four companies – Home Appliance & Air Solution, Home Entertainment, Vehicle component Solutions and Business Solutions – combined for global revenue of over 61.2 billion USD in 2023. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.LGnewsroom.com for the latest news.
















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Affordable and Exquisite Custom Cakes for Every Celebration in Manila

March 1, 2025


Red’s Oven has once again proven its mastery in cake artistry with its Vintage Heart Cake, a true showpiece that beautifully blends nostalgia and elegance. This cake isn’t just a dessert—it’s a sentimental experience wrapped in delicate piping, rich flavors, and an aesthetic that exudes romance and sophistication.


From the moment you lay eyes on the Vintage Heart Cake, it immediately transports you to a time of classic, handcrafted confections. The cake is beautifully shaped into a perfect heart, with intricate buttercream detailing that showcases Red’s Oven’s signature vintage style. Every element is meticulously piped, from the elegant lace-like borders to the delicate floral embellishments that enhance its timeless appeal. Soft pastel hues or deep, romantic colors can be customized to match any celebration, making it a picture-perfect centerpiece.

Beyond its stunning design, the cake delivers an exceptional flavor profile that lives up to its visual appeal. The sponge is incredibly moist, tender, and rich, balancing sweetness and depth perfectly. Whether you opt for classic vanilla, decadent chocolate, luscious red velvet, or even an ube variation, each bite melts in your mouth with an indulgent yet airy texture. Paired with smooth, creamy buttercream, the cake achieves a harmonious balance—never too sweet, just the right amount of indulgence.


One of the hallmarks of Red’s Oven is its commitment to high-quality ingredients and handcrafted perfection. The Vintage Heart Cake is no exception—every layer is baked fresh, using premium ingredients to ensure the best taste and texture. Unlike fondant-heavy cakes, this one relies on buttercream artistry, making it not just visually appealing but also incredibly enjoyable to eat.

The Vintage Heart Cake from Red’s Oven is more than just a dessert; it’s a celebration of elegance, nostalgia, and exquisite flavors. Perfect for birthdays, anniversaries, or any special occasion, this cake captures the essence of vintage charm while delivering a modern, mouthwatering experience. If you’re looking for a cake that is both aesthetic and indulgent, this is a must-try.

Red’s Oven: Where Artistry Meets Indulgence

What started as a small online venture during the 2020 pandemic has flourished into a well-loved brand. Red’s Oven has gained widespread recognition for its visually stunning and delicious cakes, drawing a loyal customer base that values both aesthetics and flavor. Even notable personalities like Senator Risa Hontiveros, social media star Christian Antolin, and actor Dennis Padilla have become fans of Red’s handcrafted confections.






Red’s journey into baking began unexpectedly when she craved ube cake but couldn’t find any available—not even on Grab. With no other option, she decided to bake it herself. A simple craving soon ignited a passion, and after sharing a photo of her homemade cake online, orders started pouring in. This marked the beginning of Red’s Oven.

Though baking wasn’t originally part of her plans, Red seamlessly merged culinary craftsmanship with artistic expression. Transitioning from traditional art forms like painting and sculpture, she discovered a new canvas—cakes. Through fondant, buttercream, and intricate piping techniques, she realized that edible art could be just as rewarding as any gallery masterpiece.

A Fine Arts graduate from the University of Santo Tomas (cum laude), Red has mastered the art of blending design with the science of baking. Her meticulous attention to detail, honed through six years of artistic training, is now reflected in every handcrafted cake and pastry she creates.

At Red’s Oven, each cake is more than just a dessert—it’s a centerpiece of artistry. From elegant wedding cakes to whimsical birthday creations and custom-themed cupcakes, every piece is thoughtfully designed and made with high-quality ingredients to ensure both stunning visuals and exceptional taste.






Beyond cakes, Red’s Oven also offers expertly crafted cupcakes, perfect for dessert tables, party favors, or simply as a sweet treat. Available in a variety of flavors and designs, these cupcakes range from buttercream swirls to intricate, hand-piped decorations, making them a delightful addition to any celebration.


With an unwavering commitment to craftsmanship and quality, Red’s Oven ensures that every cake and cupcake is as delicious as it is beautiful. Because every special moment deserves a memorable centerpiece, each creation is a true masterpiece of edible art.


Where to Find Red’s Oven
📍 1201 Sto Cristo, Tondo
📍 Instagram & TikTok: @redsoven
📍 Facebook: Red’s Oven








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Bringing Light and Hope: SM Cares Partners with Global Peace Foundation to Empower Sustainable Communities

February 28, 2025


A united commitment for brighter communities! Jocelyn Remigio, Program Director for Community Development of Global Peace Foundation, Leonard Faustino, Executive Director of Global Peace Foundation Philippines, together with Joaquin San Agustin, Executive Vice President for Marketing and Engr. Junias Eusebio, Vice President for Mall Operations of SM Supermalls, join hands to formalize the partnership for the All Lights Village project. This collaboration brings sustainable energy solutions and community empowerment to underserved areas, illuminating lives one village at a time.

SM Cares, the corporate social responsibility arm of SM Supermalls, has joined hands with the Global Peace Foundation (GPF) Philippines to support the transformative All Lights Village project. This partnership was solidified with the signing of a Memorandum of Agreement (MOA) on February 14, 2025, at the SM Prime Headquarters, marking another significant step forward in promoting sustainable development and empowering underprivileged communities in off-grid areas.




The All Lights Village project, spearheaded by GPF Philippines, is an innovative initiative designed to improve the quality of life for families living in rural areas without access to electricity. By providing solar lighting, educational resources, and livelihood opportunities, the program is creating brighter futures for these communities while championing clean energy solutions and sustainable growth.

A Shared Commitment to Uplifting Communities
Through this partnership, SM Cares will provide spaces in SM Aura, SM Megamall, and SM Mall of Asia for fundraising booths dedicated to the All Lights Village project. Funds raised through these booths will directly support the initiative, enabling more families to benefit from solar lighting, better education, and sustainable livelihoods.

During the MOA signing, Joaquin San Agustin, Executive Vice President for Marketing of SM Supermalls, emphasized the importance of this collaboration. “SM Cares is proud to support the All Lights Village project and its mission of empowering communities through sustainable development. By providing these families with clean energy and opportunities, we are not just lighting homes but also paving the way for brighter, more hopeful futures.”

Leonard Faustino, Executive Director of GPF Philippines, shared similar sentiments. “This partnership with SM Cares reflects a shared vision of creating lasting change in communities that need it the most. Together, we are proving that even the smallest actions, like providing light, can spark transformative impact.”

Impacting Lives Through Clean Energy and Sustainability
The All Lights Village initiative has already made a significant difference in rural areas by reducing reliance on harmful kerosene lamps and offering children a safe and well-lit environment for studying. This partnership will enable even more families to access these benefits, creating ripple effects of progress across communities.

The fundraising booths at SM malls will serve as a platform for shoppers to participate in this cause, ensuring that the public becomes an integral part of this life-changing initiative. More details about the booth locations and schedules will be announced soon, inviting everyone to contribute to a brighter tomorrow.

Looking Forward: Building a Better Future Together
This partnership underscores SM Cares’ continued commitment to empowering communities and supporting impactful initiatives that improve lives. The All Lights Village project is not just about providing light—it’s about illuminating opportunities and fostering a sense of hope and unity among the most underserved populations.

For more information about the fundraising activities or how to support the All Lights Village project, follow SM Cares’ social media channels.

About SM Cares
SM Cares is the corporate social responsibility arm of SM Supermalls, focusing on initiatives that promote sustainability, inclusivity, and community development. From environmental programs to projects that uplift marginalized groups, SM Cares strives to create meaningful and lasting impacts across the Philippines.

About Global Peace Foundation Philippines
The Global Peace Foundation Philippines is dedicated to promoting innovative solutions for community development, education, and peacebuilding. Through initiatives like the All Lights Village project, the foundation empowers communities to thrive sustainably and collaboratively.


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Discover Milksha's first concept store at SM North EDSA – Your ultimate destination for pure, fresh, and natural milk tea

February 28, 2025




Milksha, Taiwan’s beloved milk tea brand, proudly opens its first-ever concept store in the Philippines!
Get ready for a delightful sip filled with pure, fresh, and natural milk tea creations made with the finest ingredients. Officially opening its doors at SM North EDSA, the Milksha concept store is inviting even more Filipinos to experience its fresh and most flavorful milk tea straight from Taiwan.


Milksha has become a global sensation, celebrated for its commitment to quality and its dedication to crafting pure, fresh, and natural beverages. Each drink is hand-made with care–from the finest tea leaves to freshly made chewy honey pearls–to create a symphony of textures and flavors. By using only real ingredients and no powders, Milksha delivers a velvety creaminess and the bold, full-bodied taste of authentic tea, satisfying cravings and delighting taste buds with every sip.

Fresh. Pure. Authentic.
Milksha’s secret to success? It’s the flavors enhanced by special ingredients, ingredient by ingredient. The menu is a celebration of everything that makes milk tea special, with drinks that highlight Milksha’s commitment to fresh, real ingredients. Some must-try favorites include:

● Signature 3Q Milk Tea – A bestseller layered with a trio of honey pearls, grass jelly, and pudding for the ultimate texture-filled sip.
● Strawberry Coulis Milk – A creamy milk drink swirled with generous portions of real strawberries, offering a fruity and delightful twist that fans can’t stop raving about.
● Jasmine Green Tea with Cloudy Cream – A hot, light, and fragrant tea crowned with Milksha’s velvety cream topping for a perfect balance of flavors.

Each cup is brewed for the perfect balance, packed with flavor, and designed to make your taste buds dance. Whether you’re looking for something refreshing, indulgent, or entirely unique, Milksha’s offerings promise to deliver.

Milksha’s menu now boasts over 30 drinks, offering something for every mood and moment. The expanded selection includes exciting new creations alongside classic favorites, ensuring that everyone can find their next go-to beverage.


Made to Savor, Made to Share
Whether grabbing a quick pick-me-up with friends, taking a break from shopping, or simply treating yourself to something special, Milksha’s first concept store at SM North EDSA, City Center, Level 2 offers a space where every visit becomes a moment to remember.

With its focus on real ingredients and innovative flavors, Milksha is set to become a must-visit destination for milk tea lovers in the heart of Quezon City.

Discover more sweet treats and exciting brands at SM Supermalls, the home of firsts, by visiting www.smsupermalls.com or following @smsupermalls on social media.
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SM Supermalls #HomeOfFirsts
At SM Supermalls, we take pride in being the Home of Firsts—bringing you the first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that inspire and connect communities, we’re redefining what it means to have it all. As we continue to grow, we remain committed to sustainability, community empowerment, and delivering memorable moments that make every visit more meaningful. There’s always something new and memorable waiting for you at SM.






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Explore the New Wave of Shopping and Dining at SM North EDSA: New on The Block and Beyond

February 27, 2025



SM North EDSA continues to redefine the shopping and dining scene with an exciting array of new tenants across its sprawling mall. Brimming with new experiences—from Milksha's first-ever concept store in the Philippines to exciting store openings—here’s what awaits you at The Block and beyond.

The Block: A Hub of Exciting New Stores

Step into The Block at SM North EDSA, where a fresh wave of stores and attractions awaits. From unique dining experiences to specialty shops and immersive adventures, The Block is your destination for exciting discoveries and memorable moments.


Tonkotsu Kazan (The Block, Ground Floor)
Indulge in the rich flavors of authentic Japanese ramen at Tonkotsu Kazan, now serving its signature dishes at SM North EDSA. Known for its perfectly crafted noodles, flavorful broth, and tender roasted pork, this ramen house brings a dining experience steeped in tradition.

Every bowl is a celebration of Japanese precision and hospitality, or omotenashi, making it a must-try destination for foodies craving comfort and quality.



Bebang Halo-Halo (The Block, Ground Floor)
Rediscover the Filipino classic with a playful twist at Bebang Halo-Halo, where every spoonful is a delightful surprise. Known for its “Fun, Royal, and Filipino” approach, Bebang takes halo-halo to new heights with the creamiest textures and most innovative flavors.

Cool, colorful, and packed with flavor, Bebang Halo-Halo’s best seller, The Presidential, is the ultimate Pinoy merienda. This refreshing mix of sweet, creamy, and crunchy goodness is perfect for any craving this holiday season. Priced at only PHP 148–178, it’s the creamiest way to enjoy this Filipino favorite!


Fully Booked x Kinokuniya (The Block, 5th Floor)
A literary and cultural collaboration awaits at Fully Booked x Konikuniya, now open at SM North EDSA. This one-of-a-kind bookstore fuses Fully Booked’s beloved English-language collection with Kinokuniya’s curated Japanese titles.

From timeless Japanese classics Nihongo learning materials to art books and English-translated manga, this store is a cultural oasis for book lovers and manga enthusiasts alike.



Gashapon Bandai (The Block, 5th Floor)
Calling all capsule toy lovers! Gashapon Bandai, Japan’s iconic vending machine toy concept, has arrived at SM North EDSA. With every spin, you’ll discover collectibles featuring beloved anime icons like Dragon Ball and Sailor Moon, and adorable Sanrio characters.

It’s not just a shop; it’s a thrilling adventure that turns every visit into a treasure hunt for kids and collectors alike.



Co. The Collectible Store (The Block, 5th Floor)
Step into Co. The Collectible Store, where pop culture dreams come true. Whether you’re after Funko Pop! figures, rare anime merchandise, K-pop albums, or trading cards, this store is a haven for fans and enthusiasts.

Each visit is more than just a shopping trip–it’s a celebration of your fandom, where nostalgia and discovery meet.



Underwater Adventure (The Block, 5th Floor)
Take the kids on an unforgettable journey at The Underwater Adventure, the metro’s first ocean-themed playground. This immersive experience features murals of marine life across the walls and floors, with ride-on toys in the shape of boats, fish, and sea animals. It’s the perfect destination for families looking to combine play with a creative learning experience in a vibrant, underwater world.



Beyond The Block: New Experiences Across the Mall

Milksha (City Center, 2nd Floor)
Known for its fresh milk, loose leaf tea leaves and dedication to quality and craft, Milksha is making waves with its first-ever concept store at SM North EDSA. Treat yourself to their delicious handcrafted specialty drinks - goodness in every cup.



Aquaflask Design Lab (City Center, 2nd Floor)
The Aquaflask Design Lab redefines hydration with chic, double-insulated water bottles that keep drinks cold for 24 hours or hot for 12. Style meets sustainability with these game-changing essentials.





Dr. Martens (The Annex, 2nd Floor)
Make a bold statement with Dr. Martens, now at SM North EDSA. Known for its rebellious spirit and timeless style, this globally celebrated footwear brand is perfect for those looking to stand out.

From signature boots to versatile shoes, Dr. Martens delivers the perfect blend of style, durability, and comfort, giving you iconic steps with every stride.





Gyukatsu Kyoto Katsugyu (City Center, 2nd Floor)
Craving a satisfying meal that blends tradition with innovation? Look no further than Gyukatsu Kyoto Katsugyu, where the famous Gyukatsu takes center stage. This unique Japanese dish features high-quality beef cutlets, breaded and fried to perfection. What sets it apart is the interactive experience—each cutlet is served alongside a sizzling stone grill, allowing you to cook the beef to your preferred doneness right at the table. While the variety of condiments and dipping sauces enhance the flavors, it’s the premium beef and the hands-on grilling process that truly elevate the experience. It’s the perfect spot for anyone seeking a fulfilling and flavorful meal with a Japanese twist.

Coming Soon

While many new stores are already open, there’s more to look forward to in the coming months:
● Stuff'd: An exciting new spot for kebabs, burritos, and quesadillas.
● All Aboard: A whimsical destination set to open its doors.
● KKV: Offering a vibrant mix of trendy lifestyle essentials.

With so much to discover at SM North EDSA, from The Block to the city center and beyond, now is the perfect time to explore the newest stores, dining options, and stylish concepts. From literary treasures to playful collectibles and authentic dining experiences, SM North EDSA is your gateway to fresh and exciting adventures. Don’t miss out on these new and upcoming openings—plan your visit today and be the first to experience everything that’s new!

For updates and more information, visit www.smsupermalls.com or follow
 @smsupermalls on social media.




SM Supermalls #HomeOfFirsts
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Ushering the Season of Hearts with Doublemint and MarVen

February 8, 2025


New Doublemint endorsers Marco Gallo and Heaven Peralejo keep themselves fresh all the time by keeping Doublemint handy wherever they go.



Doublemint, the iconic gum brand known for its refreshing, long-lasting minty flavor, perfectly complements the season of love while strengthening its position as the go-to choice for millions of fun-loving individuals around the world.

The brand’s My CompleMint campaign highlights Doublemint as the ideal companion for people looking to refresh their breaths instantly, especially after meals. Its burst of cool brings confidence providing freshness for every moment.
To usher in the month of hearts, Doublemint doubles the excitement with its newest collaboration with one of the rising reel-and-real loveteams in showbiz—the talented and well-loved Marco Gallo and Heaven Peralejo. Fondly known as MarVen to their legion of fans, Marco and Heaven are set to bring a new vibe that embodies Doublemint’s cool, fun, and youthful spirit.

The fresh faces that compleMINT each other: Marco Gallo and Heaven Peralejo were tapped as the new endorsers of well-loved brand Doublemint.


“We are honored to be chosen as the new faces of Doublemint,” Heaven enthuses. “It’s a brand I grew up with, and its fun-loving vibe aligns with my personality. I’m really happy to be part of the Doublemint family.”
Marco is just as thrilled to embark on this new collaboration: “I’m very thankful for this opportunity and for the trust the people from Doublemint have in us. I’ve always been a fan of Doublemint, and I can’t wait to share the fresh energy it brings with others. This collab compleMINTS MarVen in so many ways!”

The young sweethearts’ on- and off-screen chemistry made them the perfect choice to represent Doublemint’s My CompleMint campaign. Their budding romance reflects realness and zest for life that Doublemint has always stood for.

“Marco and I have grown to complement each other,” Heaven reveals. “It takes time to make a loveteam work, and I think the way we’ve gotten to know each other deeply helps us be true to ourselves and to our fans.”

The authenticity of their tandem has undeniably endeared them to their countless followers, as evidenced by the huge success of their series Rain in España that is streamed on Viva One, which paved the way for their loveteam to blossom behind the cameras. While staying true to their characters, the young couple also shared their vulnerable side, drawing inspiration from their supporters.

Reel and real loveteam Marco Gallo and Heaven Peralejo get cozy as they embark on their new roles as endorsers of Doublemint—a brand that perfectly resonates with their fresh and engaging appeal.



“We’re very inspired by the support we get from our fans,” shares Marco. “Of course, we also support each other, and I guess this is why we’re able to portray our roles with conviction.”

As the MarVen phenomenon continues to make waves in the industry, both Marco and Heaven look forward to more projects and partnerships that will further hone their craft as artists. As Heaven puts it, “We’re still new in the industry, and we hope to make it as far as the loveteams before us.”

By showing professionalism and dedication, it won’t be a surprise to see more of MarVen in the years to come and for them to become one of the most enduring loveteams in showbiz, much like how Doublemint has captured the hearts of many for decades. Doublemint has consistently been a favorite and never fails to refresh everyone’s breath anytime, anywhere. Along with its sugar-free variant, Doublemint is available in leading supermarkets, convenience stores, and online shopping platforms.

With MarVen and Doublemint teaming up, both fans of the loveteam and the brand can look forward to a fresh, exciting journey—one that only a partnership which CompleMints each other can bring.

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