Amazing Jing for Life: Sarah Geronimo chooses URC Flour for her home baking needs

Sarah Geronimo chooses URC Flour for her home baking needs

May 30, 2025

Behind-the-scenes look at award-winning singer and baking expert Sarah Geronimo-Guidicelli during a video shoot with her Universal Robina Corporation (URC) Flour family

Baking is more than just cooking—it’s an experience best done at home and from the heart. There’s nothing quite like a fresh pastry or freshly baked bread kneaded with love. From a sweet batch of cookies to a rich, homemade pie, baking opens the door to endless culinary adventures.

For award-winning singer and baking expert Sarah Geronimo-Guidicelli, baking is a rewarding journey. “It was difficult at first,” she shares. “But after many attempts, I realized I could be good at it and bake for the people I love.” Like many others, she learned through trial and error by herself. As her interest grew, she enrolled at a culinary school and received her certification to become a pastry chef.

The baking expert admits, “My first pastries weren’t great, but seeing the improvement was so fulfilling. I was overjoyed when I finally baked a soft bun!”

As her skills grew, so did Sarah’s list of favorite recipes. Her “absolute favorite” are chocolate cookies, which she makes for her friends and family. For special occasions, tres leches and plant-based goodies are on the menu.

For award-winning artist Sarah Geronimo-Guidicelli, URC Flour offers a variety of quality flour products for her baking needs

Of course, great baking starts with great ingredients. Sarah emphasizes the importance of quality, saying, “You don’t want to shortchange your loved ones because you want the best for them, so choosing the right flour to create the best texture and flavors is a must. It helps bring out flavors and creates that perfect balance in your pastries.” That’s why Sarah trusts URC Flour for all her baking needs. “Discovering URC Flour was a game-changer. They offer everything I need for every kind of recipe!”

URC Flour offers a wide variety of flour options tailored to your baking needs. For cookies, biscuits, and wafers, flours like Sampaguita, My Rose, Cattleya, and Lilac deliver excellent results with great texture and flavor. If you’re baking cakes, Daisy is a fantastic low-protein flour that yields light, fluffy, and tender slices every time. For breadmaking, Globe and Blend 100 are excellent options for you.

Beyond pastries and sweets, URC also has options for savory dishes. Noodlelicious flour is perfect for making homemade pasta, while Oriental flour works wonderfully for lumpia wrappers and pancit dishes.

Aside from baking enthusiasts, URC Flour is also a top-quality choice for food businesses, ensuring that you can produce the best dishes and products at affordable prices, without compromising taste and texture.

Whatever you’re baking or cooking, URC Flour provides the quality and variety you need—all at an affordable price. And just like Sarah, choosing the right flour can elevate your baking experience, whether you’re making desserts or a savory dish that everyone will love.

For more information and recipe tips, like and follow URC Flour on Facebook.

Universal Robina Corporation (URC) produces iconic brands such as Piattos, Nova, VCut, Calbee, Cloud 9, Nips, Hello, El Real, C2, and Swiss Miss, which have been part of Filipinos’ lives for decades. One of the country’s top flour millers, URC has also entered the baking category with URC Flour, a high-quality and affordable cooking solution for home bakers and businesses looking for a top option for their products. To learn more about URC, visit its website www.urc.com.ph, Facebook page (@URCPhilippines) and TikTok account (@URCPhilippines).