SM Prime: Living in Tomorrow’s Water-Resilient Future

December 12, 2025 


Manila, Philippines — At SM Prime Holdings, Inc. (SM Prime), water stewardship has come a long way since its early initiatives. As part of its environmental sustainability strategy, the programmatic Water for Tomorrow campaign looks beyond water recycling and efficient water management.
For SM Supermalls, this urgent call to action to protect and preserve a valuable resource makes any large-scale investment in water security a sound opportunity to do good for both people and planet.

SM Southmall in the late 90’s. Located in the water-challenged area of Las Pinas, the mall was the first to have a sewage treatment plant (STP) for water recycling. It opened to the public in 1995, followed by SM Bacoor in 1997, saving a significant volume of water otherwise used for flushing.


Amplified impact
With 89 malls nationwide, SM Supermalls high-impact yet practical water management systems and circularity practices build long-term capacity for future water disruptions and reflect the malls’ greater ecosystem.

A community solution. At the launch of SM City Baguio’s Rainwater Treatment Facility (RTF), innovation meets sustainability and sets a benchmark for water efficiency.

Having introduced sewage treatment plants nearly three decades ago, well before any compliance requirements, SM Supermalls also made significant investments in efficient low-flow fixtures and water-saving technologies to prevent unnecessary consumption at scale. In 2023, the first rainwater treatment facility by a mall opened in Baguio to convert rainwater into another potable resource, alleviating pressure on the local water grid.

At a cultural level, SM Supermalls becomes a living sustainability classroom where mallgoers, employees, and tenant-partners are made aware of its water, waste, and energy programs. Partnerships with NGOs, government agencies, and civic groups also sustain water conversations through the mall’s broad reach and are crucial to the sustainability agenda.

SM Cares engages communities, mallgoers, and tenants in water conservation initiatives that inspire mindful consumption and collective action.

Embedding the message of water sustainability, SM Cares champions UN SDG6 – using every mall touchpoint and social media to create content on water conservation, access to safe water, sanitation, and hygiene for health and well-being

Water sustainability is a shared responsibility across all SM malls. SM Cares engages and promotes water conservation initiatives that inspire mindful consumption and collective action.


As a vital community hub, the malls promote the wider SM Green Movement campaign, empowering people to practice responsible water use.

The first mall to receive LEED Gold Certification in 2017, SM Aura’s wastewater treatment plant and smart water management technologies ensure responsible and efficient water use.

Building what matters, today
Water’s essential role supports human activity and economic growth. As climate concerns accelerate and affect water supply, SM Prime’s unified stance on water stewardship prepares for challenges ahead.
SM Supermalls not only assists larger partner-tenants with compliance and the bottom line. It similarly inspires smaller businesses and other stakeholders that depend on mall operations to adopt innovative solutions.
“The scale of what we are doing today for water is already proof that we are reaping the benefits of the innovative vision of our leadership,” says Steven T. Tan, President of SM Supermalls.
“What makes our programs truly meaningful is how they bring people and purpose together. It creates a ripple effect of sustainability that reaches beyond our walls,” said Tan. 

About SM Green Movement:
SM Prime Holdings, Inc. (SM Prime) is one of the largest integrated property developers in Southeast Asia, committed to creating sustainable, innovative, and inclusive spaces for Filipinos. Guided by its vision of building a better future, SM Prime develops malls, residences, offices, hotels, and leisure properties that support the growth of communities across the Philippines.
Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come.




























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BEST NEW Firsts in Cebu: Little Escapes Made Just for You



This month, Metro Cebu welcomes you with feel-good flavors, playful finds, and cozy new spots to enjoy. With the long weekends giving more time to unwind, it’s the perfect chance to explore something new—whether you’re craving a quick bite, refreshing your routine, or simply slowing down.

In this bold new era of SM Supermalls, evolving finds are waiting for you–where everything is thoughtfully chosen to match the way you live from hanging out with friends to relaxing solo. From dining to lifestyle, these new experiences are here to make everyday moments in the spaces you already love even more special, because we truly got it all for you here at SM Supermalls.


Where Delight Awaits You in SM City Cebu
In the heart of the city, SM City Cebu keeps things exciting with spaces and experiences that feel fresh. Its expanded mix features curated brands, exceptional dining, and premium finds—all handpicked to fit the way you shop, connect, and relax. From carefully selected lifestyle picks to specially chosen finds, here are a few worth checking out to make your next visit even more memorable.





Smart Home Innovations


● Dyson - This first in Cebu is ready to turn your everyday chore into something you’ll actually look forward to! Step into a world of sleek design and smart technology here at SM City Cebu—where tasks, from cleaning to hairstyling, will feel less like a chore and more like a treat. From effortless hair styling to powerful home must-haves, we’re all about making your life smoother, smarter, and a little more stylish.


Italian Favorites


● Cibo - Craving the kind of comfort only a perfectly twirled forkful of pasta can give? We’ve got you. At Cibo in SM City Cebu, you’ll find Italian classics made the way they should be—fresh, flavorful, and timeless. From hearty pastas and wood-fired pizzas to refreshing salads and signature desserts, consider your taste buds officially on a holiday—no passport required!



Bookworm Picks

● Fully Booked x Kinokuniya - Open a new chapter at the Second Level of SM City Cebu with the first-ever Fully Booked x Kinokuniya in Cebu. Step into a world of stories and ideas—where Japanese-language titles, bestselling novels, and timeless classics meet creative journals, unique stationery, and lifestyle treasures. Every shelf invites you to discover something new, spark your imagination, and take inspiration home with you.


Your Gateway to the Unexpected at SM Seaside City Cebu
With its stunning seaside views, SM Seaside City Cebu sets the stage for experiences that feel a little out of the ordinary. From standout dining with breathtaking backdrops to unique stores and activities that will make your long weekend even more exciting, each stop is here to bring something unexpected to your day. Check out these picks worth discovering on your next day out.



Authentic Bites


● Co. Limited – Craving a little thrill on your plate? The wait is over—Co. Limited is bringing the vibrant flavors and energy of Thai street food to Cebu for the very first time. Opening September 30 at SM City Cebu, get ready to savor bold bites and an experience you won’t forget. With a fresh pairing of elevated touches, every bite is chosen to keep your taste buds on their toes from zesty salads to sizzling stir-fries! Peep this crave-worthy eat at the Upper Ground Level, Seaview Wing.





Style Stop


● Issy – Effortless beauty makes its first mark in Cebu at the Second Level, Seaview Wing—bringing makeup and skincare essentials that are easy to use, versatile, and endlessly chic. From everyday staples to bold statement shades, each piece is chosen to let you play, experiment, and discover your own kind of glow.




From flavorful firsts to lifestyle picks, Cebu’s newest experiences are here to bring you more curated ways to enjoy your day. Whether it’s a day out with friends or a quick solo trip, there’s something new waiting for you here in this #NewEraOfSMSupermalls.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!



#NewEraOfSMSupermalls All For You
At SM Supermalls, a bold New Era unfolds with Evolving Finds—bringing together the best in brands, dining, and experiences, all for you. From world-class cuisine and exclusive retail treasures to inspiring spaces that connect communities, SM continues to evolve to give you the very best of everything in one place.
As we grow, our commitment to sustainability, community empowerment, and creating memorable moments remains at the heart of everything we do. Because at SM, we’ve got it all for you.




















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SM Prime: Shaping a Decarbonized Future for Malls

December 12, 2025


With the 30th Conference of the Parties (COP30) taking place in Belem, Brazil, this November, the momentum to focus on lasting solutions for the planet’s climate crises comes at its most critical time.
For SM Prime Holdings, Inc., this means that the journey to Net Zero by 2040 becomes more than a unifying force across its portfolio; it is the goal for strengthened implementation, sound partnerships, and collective resilience.

The 2MWp rooftop solar photovoltaic system installed at MOA Square—developed with TotalEnergies—generates approximately 3,000 MWh of clean energy annually, reducing an estimated 1,430 tons of CO₂ emissions each year.

Empowered partnerships
Security, affordability, and sustainability – these are known as the “energy trilemma” – challenges presently faced by businesses. It’s especially relevant for the future of property development and urban resilience.

SM Prime continues forging strategic partnerships with leaders in renewable energy to expand its clean energy capacity, drive innovation, and accelerate the transition to a low-carbon future.

For SM Prime, a comprehensive and diversified energy mix is an approach that benefits renewable energy producers and transforms the industry, and is the broader strategy to reduce reliance on fossil fuels.

SM Supermalls has already achieved more than 50% of renewable energy use across its malls by leveraging partnerships with key renewable energy players and direct procurement

This energy infrastructure reflects SM Prime’s significant investment in emerging technologies. In 2022, SM Prime’s partnership with Aboitiz Renewables, Inc. (ARI) activated its strategic plans, and in 2024, it further broadened its renewable-energy footprint by partnering with TotalEnergies. The addition of Citicore Renewable Energy Corporation in 2025, along with the steady increase of leading solar rooftop suppliers for SM Supermalls, helps meet the demands for renewables through on-site generation.

SM Sta. Rosa. SM Supermalls continues to scale its use of renewable energy across its nationwide portfolio. By increasing its solar rooftop capacity, SM helps make its malls cleaner, more energy-efficient, and more resilient for surrounding communities.



This commitment to sustainable energy drives positive change and contributes to SM Prime’s broader mitigation and adaptation strategies, supporting the country’s national framework in achieving its emission reduction targets.

Energy for the people
Resilient communities and enduring partnerships for climate-smart urban centers are part of these system shifts toward energy independence. It confirms that renewables are a strategic asset, especially as they become affordable and community-serving, empowering businesses nationwide.

It also supports a sustainable lifestyle. For the SM Green Movement, this balance is achieved by re-energizing neighborhoods to contribute to the climate crisis and offering more options to become energy and fuel-efficient, while improving quality of life.


The festive Christmas Holidays at SM Supermalls. Powered increasingly by renewable sources, SM malls continue to serve as vibrant community hubs—bright, welcoming spaces that reflect SM Prime’s commitment to sustainable and resilient development.




“We started the journey with our energy efficiency programs in the 90s,” said SM Supermalls President Steven Tan. “This lets us enjoy our mall spaces now because we maximize our energy use, lower operational costs, while hopefully, reducing our emissions,”

“Of course, we still have a long way to go. But we are trying to make renewable energy accessible at scale to our malls – not just to create decarbonization value for the communities we touch and work with – but to provide flexible, adaptive, and sustainable mall experiences. Most importantly, a safer future for all,” said Tan. 


About SM Green Movement:
SM Prime Holdings, Inc. (SM Prime) is one of the largest integrated property developers in Southeast Asia, committed to creating sustainable, innovative, and inclusive spaces for Filipinos. Guided by its vision of building a better future, SM Prime develops malls, residences, offices, hotels, and leisure properties that support the growth of communities across the Philippines.
Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come.












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BEST NEW Firsts in Davao: Finds You’ll Want to Gatekeep

December 12, 2025

A new vibrant energy is buzzing through the city as more stores open at SM Lanang, making Davao even more truly madayaw. Here, every new discovery is made for you—from trendy, crave-worthy dishes to fashion and entertainment experiences worth showcasing on your grid. In this new era of SM Supermalls, exciting finds await, each reflecting how we continue to grow and evolve with you.

With thoughtfully chosen flavors and styles that can match any Davaoeño’s discerning taste, every visit is sure to turn into a story worth sharing.


All the Cuisines You’ll Love
Craving hand-pulled udon noodles? Or perhaps an entire feast of international cuisines? Whether it’s your favorite bowl of Japanese favorites or an elevated spread that calls for a few more plates, enjoy carefully selected dining experiences to satisfy every appetite.


● Hakura Udon - Opening its first Mindanao branch at the 2nd Level, North Wing, inviting Davaoeños to savor authentic Oriental flavors. Here, you can enjoy a unique selection of umami-rich delicacies, ranging from its signature, traditionally made udon noodles to staple Japanese classics, all cooked to perfection.


● Buffet 101 - Craving a wider array of food selections? Then head over to Buffet 101 at the 3rd Level. A first in Mindanao, this all-you-can-eat restaurant features cuisines from all over the world. With mouthwatering Italian, Chinese, Japanese, and American offerings right at your fingertips, Buffet 101 is sure to satisfy every dining desire.

What Your Dream Lifestyle Needs
Your lifestyle choices shape how you enjoy every day–that’s why we make sure every visit brings something new to discover. From fashion that inspires confidence to gadgets and accessories that blend comfort with style, these new spots are here to add more ease, excitement, and inspiration to your life.


● Nike Rise - Unleash your inner athlete—or at least look the part—with the latest in sportswear at the Upper Ground Level. Combining the classic Nike store experience with an immersive digital environment, you'll walk out wearing a great-looking pair of sneakers and a new sporty look.



● Digital Walker - If you're looking to upgrade to the latest handheld tech, Digital Walker located at the 3rd Level has you covered. From laptops and smartphones to Bluetooth speakers and smartwatches, Digital Walker's gadgets and wearables will level up your tech game while keeping you effortlessly chic.



● The Watch Store - Thinking of upgrading your wrist game? Step into the newest branch of The Watch Store at the 2nd Level and explore timepieces that blend craftsmanship with style. From the timeless elegance of Tissot, Frederique Constant, and Alpina to fashion-forward picks from Tommy Hilfiger, Calvin Klein, and Coach—there’s something to match every look and occasion. Whether you're after precision, personality, or both, your next favorite watch is waiting.

From mouthwatering feasts to lifestyle essentials tailored just for you, Davao’s latest firsts are here to add more style and flavor to your days. Whether it’s a quick break or a full day of exploring, it’s sure to be filled with share-worthy moments you’ll want on your feed. All this is coming together only here in the #NewEraOfSMSupermalls.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!



#NewEraOfSMSupermalls All For You
At SM Supermalls, a bold New Era unfolds with Evolving Finds— bringing together the best in brands, dining, and experiences, all for you. From world-class cuisine and exclusive retail treasures to inspiring spaces that connect communities, SM continues to evolve to give you the very best of everything in one place.
As we grow, our commitment to sustainability, community empowerment, and creating memorable moments remains at the heart of everything we do. Because at SM, we’ve got it all for you.











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Securing Tomorrow’s Supply: SM City Baguio Turns Rain into Resource

December 12, 2025

Baguio City, Philippines — As water security continues to challenge communities across the Philippines, SM City Baguio is showing how innovation and sustainability can flow together. Through its rainwater treatment facility, the mall treats rainwater to convert into potable water, helping secure tomorrow’s water supply for its operations.

Nestled in the highlands, SM City Baguio showcases how natural abundance can be harnessed sustainably through its rainwater treatment facility.

Baguio City experiences frequent rainfall but limited water resources. Water supply from the Baguio Water District is rationed, with some neighborhoods receiving water only twice a week, which they use to fill up their water tanks. When this runs out, residents depend on deliveries from private water companies.
SM City Baguio’s pioneering system captures, treats, and stores rainwater to potable standards, producing up to 150 cubic meters of safe drinking water per day, with the capacity to double production to 300 cubic meters daily.

Through advanced filtration and treatment systems, SM City Baguio converts collected rainwater into potable-grade water, setting a new benchmark for sustainability in commercial developments

The innovative system supports mall operations and contributes to SM Prime’s Water for Tomorrow campaign, demonstrating responsible and efficient water use.


This initiative reduces reliance on local water utilities while ensuring the mall can continue serving millions of visitors responsibly. More importantly, it demonstrates how rainwater, when managed smartly, can be harnessed to address urban water scarcity.
“We’ve always valued innovation and creativity in the malls – we take it a step further now to where it truly matters. SM City Baguio’s rainwater treatment facility shows how the right innovation can secure tomorrow’s water,” said SM Supermalls President Steven Tan.



Championing Water for Tomorrow
SM Prime’s Water for Tomorrow campaign advocates efficiency, innovation, resilience, and awareness in water resilience, and promotes the wider sustainability campaign of the SM Green Movement. Beyond Baguio, SM Prime’s water initiatives span the installation of advanced treatment facilities, recycling systems, and community engagement programs.

In 2024, SM Prime recorded a 26.23% increase in recycled water volume, rising from 4.42 million cubic meters in 2023 to 5.59 million cubic meters.
The SM Green Movement’s Water for Tomorrow campaign continues to demonstrate how everyday innovation can ensure a sustainable tomorrow—for businesses, communities, and the planet.



About SM Green Movement:
SM Prime Holdings, Inc. (SM Prime) is one of the largest integrated property developers in Southeast Asia, committed to creating sustainable, innovative, and inclusive spaces for Filipinos. Guided by its vision of building a better future, SM Prime develops malls, residences, offices, hotels, and leisure properties that support the growth of communities across the Philippines.
Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come.






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COMELEC and SM Supermalls Renew Partnership for Voter Registration and Mall Voting for the 2026 Barangay & SK Elections

December 12, 2025



COMELEC Commissioner Rey E. Bulay and COMELEC Chairman George Garcia, together with SM Supermalls Vice President for Mall Operations Junias Eusebio and Assistant Vice President Royston Cabunag, formally ink the renewed partnership for Voter Registration and Mall Voting for the upcoming 2026 Barangay and Sangguniang Kabataan Elections (BSKE).
The Commission on Elections (COMELEC) and SM Supermalls formally renewed their partnership for the Voter Registration Program and Mall Voting implementation for the 2026 Barangay and Sangguniang Kabataan Elections (BSKE) through a Memorandum of Agreement signing held on December 2 at the COMELEC Office in Intramuros, Manila.
The renewal marks another milestone in both institutions’ shared commitment to making voter services more accessible, safer, and more convenient for Filipinos nationwide.
In his message, SM Supermalls Vice President for Mall Operations, Mr. Junias Eusebio, highlighted the remarkable growth of the partnership over the years—from six participating malls during the 2023 BSKE, to 20 malls successfully joining the Mall Voting Program during the 2025 National and Local Elections. He also emphasized that, as of now, 23 SM malls are already scheduled to serve as voter registration sites—the most nationwide—with more locations to be added through May 2026. During the special registration in August 2025, 47 sites across the country opened their doors to voters, and over 2.8 million Filipinos have already registered in just the last 10 days.
“These numbers reflect not just steady expansion, but the public’s overwhelming preference for organized, secure, and accessible venues where they can register and exercise their right to vote,” he said. “This partnership proves that when the public and private sectors work hand in hand, we can modernize the voting experience and strengthen our democratic participation. "

Supermalls VP for Mall Operations Junias Eusebio spotlights how the Mall Voting Program is expanding to make voting more accessible for Filipinos nationwide.



SM Supermalls executives, led by VP Junias Eusebio, meet with COMELEC Chairman Mr. George Garcia to discuss expanded voter registration activities across SM Supermalls nationwide during the BSKE Mall Voting MOA Signing Ceremony at the COMELEC Office in Intramuros.
COMELEC officials expressed appreciation for SM Supermalls’ continued support, noting how mall-based voter services significantly benefit senior citizens, persons with disabilities, pregnant voters, and first-time youth voters by offering an environment that is comfortable, well-lit, and highly accessible. The partnership comes at an opportune time where strong public participation early in the electoral cycle was evident through the 2.8 million Filipinos that have completed registration in the last 10 days alone.



COMELEC officials and SM Supermalls executives celebrate another milestone in modernizing and enhancing voter accessibility, with officials expressing their appreciation for SM Supermalls’ continued support.


Through this renewed agreement, selected SM malls across the country will continue to serve as venues for voter registration and mall voting, contributing to higher voter turnout and better overall election experience for communities.  

Close-up of the MOA Signing. COMELEC and SM Supermalls officials formally sign the renewed partnership for Voter Registration and Mall Voting for the 2026 Barangay & SK Elections, marking another step in making voting more accessible nationwide.
The ceremony was attended by COMELEC Chairman Mr. George Garcia, Commissioners, key agency officials, and SM Supermalls executives represented by Vice President for Mall Operations Mr. Junias Eusebio. 

The partnership underscores a shared mission: to bring essential voter services closer to the public and to empower every Filipino to participate fully in the country’s democratic processes.


Representatives from COMELEC and SM Supermalls pose for a ceremonial photo after the signing.



About SM Supermalls Government Services
Celebrating 40 Super Years of Evolving With Every You, SM Supermalls continues to strengthen its commitment to public service by building on its greatest asset: its connection with the Filipino people. Through the Government Service Express (GSE), SM brings essential government services closer to communities by hosting key agencies in one-stop hubs across select malls nationwide. From ID applications and business registrations to permits and renewals, SM redefines the public service experience—making it safer, more convenient, and more inclusive. By building strong partnerships with government institutions, SM grows its social capital and empowers every Juan to access the services they need with dignity and ease.


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BEST NEW FIRSTS IN METRO MANILA: Lifestyle and Looks Made for You

December 12, 2025



Metro Manila is all about choice—every turn offers something new to try or take home. This season, SM Supermalls brings you openings that spark curiosity, invite you in, and leave you wanting more. From fresh fashion drops to lifestyle essentials, each find is designed to fit seamlessly into your life while adding that extra something you didn’t know you were missing.

At SM Supermalls a bold new era full of evolving finds await—each one thoughtfully chosen to bring fresh styles, unique experiences, and everyday essentials that meet the dynamic lifestyle of every Manileño shopper. It’s truly a space that adapts and grows with you, proving time and time again that SM’s got it all for you.


Step into your Stride
Ready to move through your day in style? These curated picks bring you footwear and apparel that combine premium comfort, performance, and design—so every step looks as good as it feels.


● REV* - Step up your style game with REV, making its Philippine debut at the 2nd Level of S Maison. Built for movement and made to look good, their pieces mix sharp design with all-day comfort—perfect for everything from marathons to coffee runs. It’s fashion that never misses and it’s here to keep your style on point 


● FitFlop - Ready to take a walk on the comfy side? Say hello to FitFlop at the 2nd Level, Building A of SM Megamall, where every pair is made to keep your steps light and your style effortless. From sleek sandals to sporty sneakers, they’ve got just what you need to keep moving all day without a single fashion faux pas. Step in, try them on, and see how good style can feel.


Looks that Speak Volumes
Refresh your wardrobe with fashion that tells your story. From minimalist everyday pieces to romantic statement styles, these picks are made to fit every mood and moment.


● Beyond the Vines - Minimalist, functional, and effortlessly cool—Beyond the Vines at the 2nd Level, Building A of SM Megamall brings designs that pull everything together. From roomy carryalls to sleek crossbodies, each piece is made to complement your style while keeping up with the demands of your day. It’s the kind of practicality that makes every outfit feel complete.


● Ever New - Ever New at the 2nd Level of SM Aura brings a little romance to your wardrobe with styles made for life’s picture-perfect moments. Think flowing dresses, chic coordinates, and polished staples that feel just right for celebrations big or small. It’s your go-to for outfits that make every moment feel like an occasion.


A Touch of Timeless
Trends come and go, but some pieces outlast every season. That’s why Tessera at the 3rd Level of SM Podium is here for you—a fine jewelry brand chosen for its ability to make every moment feel unforgettable. With designs that pair as effortlessly with a crisp white shirt as they do with evening wear, Tessera offers heirloom-worthy classics and fresh, contemporary styles alike. Each piece is selected to bring a touch of luxury to your every day and make your milestones truly memorable. Because true style isn’t just worn—it’s remembered.


Life in Every Angle
Some moments deserve more than just a quick snap—they deserve to be remembered exactly as they happened. With Insta360 at SM Aura, you can capture life in all its dimensions, from wide-open landscapes to up-close details, all in stunning clarity. Whether you’re chasing new adventures or documenting the everyday, every shot is a chance to tell your story from a fresh perspective. After all, the best memories aren’t just kept—they’re experienced again and again.





Find your next go-to with Metro Manila’s newest fashion and lifestyle finds to mix things up. From new fits to fun gadgets, these hot picks are made to keep up with your mood, style, and pace welcoming you into a #NewEraOfSMSupermalls.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!


#NewEraOfSMSupermalls All For You
At SM Supermalls, a bold New Era unfolds with Evolving Finds— bringing together the best in brands, dining, and experiences, all for you. From world-class cuisine and exclusive retail treasures to inspiring spaces that connect communities, SM continues to evolve to give you the very best of everything in one place.
As we grow, our commitment to sustainability, community empowerment, and creating memorable moments remains at the heart of everything we do. Because at SM, we’ve got it all for you.























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SM City La Union Boosts Climate Resilience with Rainwater Catchment System


San Fernando, La Union, Philippines — With climate change driving heavier rains and more frequent floods, proactive flood prevention has become a key part of building resilient communities.
SM City La Union, now the 30th mall of SM Prime Holdings, Inc. (SM Prime) that features a rainwater catchment facility, expands its network of climate-resilient infrastructure nationwide. For SM Supermalls, catchment facilities are designed to collect and store large volumes of stormwater, preventing runoff that could otherwise overwhelm drainage networks.
During heavy rainfall, the catchment temporarily holds stormwater, allowing gradual discharge through proper channels. Collectively, SM City La Union’s underground rainwater catchment system can provide a total capacity of 760 cubic meters


The newly opened SM City La Union becomes the 30th SM mall to install a rainwater catchment system, supporting thousands of residents in flood-prone areas and demonstrating how business innovation protects communities.


 A design for tomorrow. SM Supermalls focuses on sustainable water use by managing available resources to meet the needs of future generations.

Each drop contributes to a safer, more sustainable future for all. Mapping every opportunity to achieve Water for Tomorrow, treating and reusing water as a supplemental water source also significantly decreases freshwater consumption. In 2024, SM Prime achieved a 26.23% increase in recycled water volume, rising from 4.42 million cubic meters in 2023 to 5.59 million cubic meters.
Social resilience is equally important as the physical infrastructure. SM Cares raises awareness on water conservation and adopting sustainable practices in daily life, helping to empower community action.
“Our rainwater catchment systems go beyond flood control — they help create safer spaces for our communities. We hope to show how climate-smart infrastructure and innovation can protect lives, livelihoods, and progress,” said SM Supermalls President Steven Tan. ###

About SM Green Movement:
SM Prime Holdings, Inc. (SM Prime) is one of the largest integrated property developers in Southeast Asia, committed to creating sustainable, innovative, and inclusive spaces for Filipinos. Guided by its vision of building a better future, SM Prime develops malls, residences, offices, hotels, and leisure properties that support the growth of communities across the Philippines.
Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come.




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SM Supermalls and DICT launched Digital Corners in SM Job Fairs

December 12, 2025


Empowering job seekers and SHS learners through digital upskilling


Department of Information and Communications Technology (DICT) Secretary Henry Aguda and SM Supermalls VP for Mall Operations Junias Eusebio formalize their partnership through a memorandum of understanding (MOU) to establish digital corners in SM Job Fairs. The two leaders also reaffirm their shared commitment through the Pledge of Commitment Wall, championing real-world opportunities that empower young Filipinos to develop future-ready digital skills.

Quezon City, Philippines — November 6, 2025. SM Supermalls, in partnership with the Department of Information and Communications Technology (DICT), has officially introduced Digital Corners to SM Job Fairs—an initiative launched during the J.O.B.S. Immersion for SHS 2025 held at the Skydome, SM City North EDSA.

An innovative learning solution, the Digital Corner is designed as a free, open-access upskilling hub within SM job fair venues. It offers job seekers training opportunities on digital literacy, Python programming, Google Career Certificate courses, basic networking, coding, cybersecurity, and online entrepreneurship.




SM Supermalls champions inclusivity and opportunity, helping create pathways for every Filipino student to succeed.
“This is the next step in our collective efforts to not only match jobs with job seekers but to equip them with future-ready digital skills,” said Junias M. Eusebio, Vice President for Mall Operations, SM Supermalls. “By housing this initiative in SM malls, we’re turning job fairs into job-and-learning fairs—places where opportunity and capability meet.” The Digital Corner is expected to benefit thousands of Filipinos annually, especially graduating SHS students preparing to enter the workforce or pursue further training in tech-enabled fields.




DIGITAL EMPOWERMENT STARTS WITH SHS STUDENTS

Nearly 1,000 SHS students, accompanied by parents and teachers from over 40 schools, participated in the J.O.B.S. Immersion for SHS 2025 launch. The event marks the rollout of the Enhanced Work Immersion Pilot (EWIP), a collaboration between the Department of Education (DepEd) and the Private Sector Advisory Council (PSAC), with SM Supermalls serving as a key venue and industry partner, alongside SM Retail.


The Skydome at SM City North EDSA buzzed with energy as a thousand of Senior High School Students took their first step from classroom to career during the launch of the J.O.B.S. Immersion for SHS students, a program bridging education and employment opportunities for young learners
The EWIP is transforming the SHS experience by increasing work immersion hours from the current 80–320 hours to 420–640 hours. This expanded, hands-on training is backed by industry partners who co-develop training plans to align classroom learning with real-world skills in sectors like retail, hospitality, and technology.



Interactive booths from DICT and private partners let students explore future career paths and digital upskilling opportunities

At the launch, companies including SM Retail and Newport World Resorts provided students with insights into job expectations and workplace values. Throughout the day, students also attended career readiness sessions with experts and explored opportunities presented by industry and government partners in a special Digital Economy Showcase.


Industry leaders from SM Retail VP for Human Resources Ms. Maria Teresa P. Portillo, Newport World Resorts Marketing and Administrative Head Mr. Mark Ross Rubio and Department of Science and Technology- Information and Communications Office (DOST-ICT Office) Deputy Executive Director Ms. Beatrice Quimson share career insights and mentorship during the SHS Immersion Talks.


SM MALLS: THE FUTURE OF OPPORTUNITY CENTERS

Celebrating 40 Super Years of Evolving With Every You, SM Supermalls—one of Southeast Asia’s largest mall developers—remains a steadfast partner in nation-building by opening doors to employment through accessible job fairs in its 88 malls nationwide. For four decades, SM has evolved into more than just a retail destination—it has become a platform for empowering Filipinos with livelihood opportunities, bridging job seekers with employers, and uplifting lives through strategic partnerships that foster workforce development and inclusive economic growth.











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