The K-Dermatology Revolution just hit the Philippines via Proactive Skincare by The Barum

December 6, 2025

Korean beauty or K-beauty... means "glass skin" appearance, which had gained popularity globally, that most women wanted to attain or obtain this amazing skin appearance and condition. Oh well, since The Barum is now officially here in the Philippines, it is now made very accessible to us, my fellow Filipinas! 

The official launch of The Barum Philippines represents a pivotal moment in the

local aesthetic industry, introducing a clinically integrated approach to skin

renewal founded on the principle of Proactive Skin Care."

The Barum is a globally recognized leader in professional Korean aesthetic systems, formally announces its official entry into the Philippine market. The brand will be exclusively distributed by The Glow Atelier, and you can locate them at 2nd floor, Petron Square La Vista 365 Katipunan A Pres C.P. Garcia Ave., Quezon City. 

The grand launch, took place at the BGC Hyatt, and marked a significant milestone in local aesthetics, introducing the philosophy of "Proactive Skin Care" - a rigorous, science-backed approach centered on building skin resilience rather than merely reacting to existing problems. The Barum's product lines, centered on the revolutionary RADIANCE RENEWING systems, promise unparalleled results in rejuvenation and skin longevity, underpinned by the brand's unwavering commitment to three fundamental pillars: Effective Ingredients, Safe Formula, and Customer Satisfaction.

The professional aesthetic landscape in the Philippines is poised for evolution with the arrival of The Barum's integrated ecosystem of clinical solutions. This system addresses the growing consumer demand for high-efficacy treatments that minimize downtime and maximize visible radiance. The core of this system is the specialized combination of targeted clinical peels and advanced regenerative components, specifically tailored to ensure optimal outcomes while prioritizing skin barrier health. 

The event features a high-profile live demonstration and is hosted by respected DZMM Teleradyo newscaster, Rica Lazo, providing an authoritative seal of trust and scientific integrity to the proceedings.

The brand's strategic design, particularly the pairing of the high-efficacy R2 Spicule System with the restorative power of the PDRN 10,000 ppm PR Ampoule provides a significant market advantage: predictable, potent results combined

with minimized downtime and iritation. This mechanism effectively addresses the

professional concern regarding rapid, safe post-procedure recovery.

Furthermore, the explicit inclusion of tropical- optimized solutions, such as the OCP

solutions for oil control and the Guaiazulene-rich BLUE JEWEL AZULENE ine for heat

and redness reduction, strategically positions The Barum as a system uniquely

perfected for the Philippine climate.

The leveraging of high-credibility figures, such as DZMM Teleradyo newscaster

Rica Lazo, reinforces the message of scientific integrity and assures both media

and professional partners that the brand delivers verified, measurable outcomes,.

The Barum system offers a comprehensive, closed-loop protocol from renewal to

barrier repair, guaranteeing predictable clinical success and sustained radiance

for the client.