Bea Alonzo celebrates wellness in peak years with Birch Tree Adult Boost

October 15, 2025


Bea Alonzo as the newest ambassador of Birch Tree Adult Boost.

Multi-awarded actress Bea Alonzo proudly shares how she keeps her tip-top health and shape in her strongest years with Birch Tree Adult Boost, the flagship milk brand of Century Pacific Food Inc., and the trusted adult milk brand in the Philippines.

With a busy and active lifestyle that includes indulging in sports and frequent travels, Bea recognizes the importance of having nutritional support to keep up with everything she enjoys.
“Staying strong and healthy isn’t just a goal; it is a way of life. Drinking the right milk gives me the nutrients that I need to stay strong, healthy, and at my best every day. Gladly, there is Birch Tree Adult Boost milk that can give me the right nutrition,” said Bea Alonzo.

Milk plays an important role at every stage of life as the body evolves over time. Children need it for growth and development, teens rely on it for bone health and cognition, while adults need it for bone strength and immunity. Adults, specifically, require extra vitamins and nutrients for sustenance, which is why Birch Tree Adult Boost is specially formulated to provide that support.

Birch Tree Adult Boost has the Active Tri-Boost formula that supports overall wellness in adults by providing support nutrients such as Vitamin C, Vitamin D, B-vitamins, Iron, and Zinc. These nutrients help to strengthen immunity, sustain energy, and heighten brain function. Perfect for adults who want to remain healthy and energetic just like Bea.

Bea Alonzo enjoyed a skiing adventure in her Andorra trip, showcasing her passion for active living.


“As I turn 38 this October, I become even more mindful of my health and my body, and I like challenging myself with different ways to maintain good health,” Bea shared. “I like doing workouts like push-ups, squats, planks, and other sporty activities, then I balance it with proper nutrition. Birch Tree Adult Boost gives me that extra support so I can keep up with my busy lifestyle,” she added.




As an award-winning actress and entrepreneur, Bea has built a strong reputation both in entertainment and in business. With her passion for travel and discovering new experiences, she proves that life gets better as we reach our peak years.

“We wanted to highlight how milk isn’t just for kids, it’s just as important for adults who want to stay strong, energized, and overall healthy. That’s why we partnered with Bea Alonzo for Birch Tree Adult Boost. She embodies the idea that age is not a limit, you can be at your best at every stage of your life,” shared Greg Banzon, Executive Vice President & Chief Operations Officer of Century Pacific Food, Inc.







Watch the latest commercial of Birch Tree Adult Boost featuring Bea Alonzo here:
https://bit.ly/BeaAlonzoBTAB.
For more information, please visit https://www.birchtree.com.ph/ or follow Birch Tree on Facebook at https://www.facebook.com/BirchTreeAdultBoost or @birchtreeadultboost on Instagram for more updates.




About Birch Tree
Birch Tree, the flagship powdered milk brand of Century Pacific Food, Inc., is a trusted brand that manufactures high-quality milk to help nourish and provide nutrition to ensure good health and support in the daily activities of people of all ages.



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A Tasty Chance to Win: Comment Your Way to an LG NeoChef™ Microwave Oven

October 16, 2025



Don’t miss the giveaway contest and take your shot at winning an LG NeoChef™ Microwave Oven along with NutriAsia goodies in partnership with TasteTalk
 

LG Philippines partners with the rising food creator TasteTalk, for the FasTaste Microwave Oven Recipe Series, a collaboration that blends the innovation of the LG NeoChef™ Microwave Oven with the signature flavors of NutriAsia, including well-loved brands like UFC, Chingu Cafe, and Locally. Together, they’re serving up a fresh way to enjoy quick and easy Korean-inspired dishes right at home, making authentic Korean flavors accessible to every kitchen.  

Giveaway Promo Video





 TasteTalk is turning up the flavor with recipes that are as quick as they are irresistible, think Bulgogi Fried Rice with a perfect savory kick, the Cheesy Scrambled Egg that’s fluffy, melty, and ready in minutes, or the savory Grilled Korean Pork BBQ that’s always a favorite. With the LG NeoChef™'s precision cooking and even-heating technology, plus NutriAsia’s bold, familiar flavors, every dish is a crave-worthy creation that proves convenience can still taste incredible.


Bulgogi Fried Rice 


Bulgogi Fried Rice Video


Cheesy Scrambled Egg 


Cheesy Scrambled Egg Video


Grilled Korean Pork BBQ 

Grilled Korean Pork BBQ video



To make the experience even more exciting, LG is rolling out a giveaway contest where participants can join for a chance to win exclusive LG products and special prizes.

Here’s how to join:
1. Follow @lgphilippines and @.tastetalk on TikTok.
2. Watch the pinned video on TasteTalk’s page. Comment your favorite go-to dish and share how the LG NeoChef™ Microwave Oven can make it even better.
3. Include the hashtags #NutriAsiaTasteTalk #LGNeoChef #LifesGood in your entry.
Get a chance to take home these exciting prizes:
● (2) Winners
○ 25L NeoChef ™ Smart Inverter Microwave Oven with NutriAsia products
● (1) Winner
○ 20L NeoChef™ Non-Inverter Microwave Oven in Black with NutriAsia products
● (8) Winners
○ NutriAsia products

Winners will be notified directly by the TasteTalk team on October 17, 2025. Stay tuned for more exciting surprises coming your way soon! 



Life’s Good When Cooking is Easy. In partnership with TasteTalk, the LG NeoChef™ Microwave Oven series delivers efficiency while making it simpler than ever for Filipinos to enjoy flavorful, home-cooked dishes that bring families together and add warmth to the Filipino dinner table.

Catch the FasTaste Microwave Oven Recipe Series exclusively on TikTok via https://www.tiktok.com/@.tastetalk, and check out Nutriasia products via https://s.lazada.com.ph/s.HeovT and https://ph.shp.ee/3iPDSyH .

Life isn’t just about having the latest technology—it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. Discover more at www.lg.com/ph and stay connected by following LG Philippines (@lgphilippines) on https://www.linkedin.com/company/lg-electronics-philippines-inc/, www.facebook.com/LGPhilippines/, www.instagram.com/lgphilippines/ and www.tiktok.com/@lgphilippines.



About LG Electronics, Inc.
LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 75,000. LG’s four Companies – Home Appliance Solution, Media Entertainment Solution, Vehicle Solution and Eco Solution – combined for global revenue of over KRW 88 trillion in 2024. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.LGnewsroom.com for the latest news.

 


















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Easy Training Center Opens With Chef Boy Logro Leading Culinary Programs







EasyBrand opened its first Easy Training Center today, October 3, 2025, with renowned chef Boy Logro leading its culinary programs. The new facility aims to serve as a hub where chefs, food entrepreneurs, and beverage specialists can sharpen their skills and grow their businesses.
The culinary and food service industry in the Philippines now has a dedicated training ground with the launch of the Easy Training Center. Designed for chefs, entrepreneurs, and aspiring food service professionals, the center will provide hands-on learning guided by industry experts. The grand opening was headlined by EasyPro® ambassador Chef Boy Logro, one of the country’s most recognized culinary figures, joined by the Faces of Easy Brand and other seasoned mentors.





The center promises to go beyond typical classroom-style instruction by combining hands-on training, real-world applications, and business-focused insights. With the support of EasyBrand PH and its team of ambassadors, the center aims to redefine food preparation and beverage training, making it accessible, efficient, and profitable for those who want to thrive in the industry.




Chef Boy Logro at the Helm
Chef Boy Logro, widely known for his dynamic energy and world-class experience, will lead the grand opening activities. His sessions will showcase the unique advantage of learning both the traditional way and the Easy way of preparing food and beverages. According to him, the goal is not just to train chefs but to create entrepreneurs who can build sustainable businesses.

“This training center is more than just a place to cook—it’s where we turn passion into livelihood,” said Chef Logro. “We want to train people with skills that are relevant today, from efficient kitchen operations to creative menu development, so they can compete in the growing food service market.”




Programs Tailored for Industry Needs
The Easy Training Center offers specialized programs designed to fit different needs and schedules:


● EasyPro® (3-day module): Day 1 focuses on culinary operations, Day 2 explores the difference between traditional methods and the Easy way, and Day 3 concludes with an exam and evaluation.
● Easy® Beverage (1-day program): Hands-on training in coffee, milk tea, mocktails, and cocktails, aligning with current café and beverage trends.
● Easy® Signature (2-day program): Advanced culinary techniques and creative recipes for professional-level food preparation.


Long-Term Support for Aspiring Entrepreneurs
Beyond the grand opening, Easy Training Center is committed to providing continuous mentorship and innovation. By integrating EasyBrand products into training, participants gain firsthand experience in maximizing ingredients for both creativity and efficiency.

With plans to expand in the near future, Easy Training Center envisions becoming a nationwide hub for culinary and beverage education, empowering more Filipinos to start their own food businesses and succeed in the competitive food service market.

The grand opening marks the beginning of a long-term commitment to building a new generation of chefs, café owners, and entrepreneurs who are not only skilled in the kitchen but also ready for the business world.



About Easy Brand:
Easy® Brand is a leading food and beverage solutions provider in the Philippines. It offers four core product lines: Easy®, EasyPro®, Easy® Signature, and Easy® Sparkle, with the newest line, Easy® Whipmate, that will be launching soon launching soon. The company is committed to helping businesses—from cafés to cloud kitchens—serve consistently high-quality food and drinks with ease.
About Easy Training Center:
The Easy Training Center is a newly established hub for culinary and beverage training in the Philippines. Backed by EasyBrand PH, the center combines technical culinary instruction with practical business skills, helping chefs, café owners, and food entrepreneurs gain real-world expertise in food and beverage preparation.

Led by EasyPro® ambassador Chef Boy Logro and supported by the Faces of Easy Brand, the center offers programs that are short, flexible, and market-driven. Training modules integrate Easy® and EasyPro® products, ensuring cost efficiency, consistency, and high-quality output—key elements for thriving in today’s competitive food service industry.
The Easy Training Center stands apart from traditional schools by focusing on entrepreneurship and business readiness, equipping participants with skills they can immediately apply to their careers or ventures.


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Michaela Celebrates 2 Decades of Timeless Style and Empowerment

October 8, 2025





In 2005, Michaela opened its first boutique on Juan Luna Street, Binondo, Manila. A fashion company that started as a small boutique for women providing high-quality products, aiming to meet the high demand in the fashion industry, catering to different lifestyles and classes.

After a couple of decades of hard work, Michaela’s distinction: “women empowerment” marks every Filipina of all classes, and now, “gender empowerment” marks every Filipina at heart who is acknowledged and accepted by the Michaela community.

Reflection of Strength and Beauty
More than a label, Michaela is a reflection of its customers. Michaela caters to women who are actively pursuing their goals in life, embodying resilience, strength, and style whether a working mother, a student transitioning between academics and work, or a woman who is still discovering herself.
The brand’s collections are made to fit not just the lifestyle of every Filipina but also their values, as the company chooses materials that are durable and elegant. Michaela has stayed true to its commitment: quality and timeless designs.

Fashion with a Purpose
As the fashion industry evolves, so does Michaela. Over the past years, the brand has doubled down on sustainability, embracing vegan leather, eco-conscious production processes, and ethical sourcing. Michaela collaborates only with suppliers who share its dedication to reducing environmental impact, ensuring that beauty and responsibility go hand in hand. But the brand's mission goes beyond the product. Through its MCares initiative, the brand actively supports community programs and environmental campaigns. MCares reflects Michaela’s belief that true fashion doesn’t just look good; it does good.



Crafted by Heritage, Empowered by Women
Michaela was built on a foundation of excellence. Its founder, with a keen interest in designs, infused global expertise into every creation. This legacy lives on in every stitch, blending timeless design with the strength, elegance, and spirit of the Filipina woman. For 20 years, Michaela has stayed true to its philosophy: at Michaela, we make what every woman wants and deserves.

With a commitment to thoughtful design, expert craftsmanship, and empowering style, the brand has become a symbol of everyday luxury and lasting confidence. As Michaela celebrates this milestone, it not only honors the past but also embraces the future, continuing to design with purpose, lead with heart, and uplift women everywhere.

20 Years of Purpose, Powered by You
To commemorate this remarkable journey, Michaela is launching a nationwide anniversary raffle promo. Twenty lucky winners will take home exciting prizes, including the latest Apple Watch Series 10, iPad Mini, and iPhone 16 Pro Max, to thank the loyal customers who have made Michaela’s growth and success possible.

As Michaela looks forward to more years of success, its commitment remains stronger than ever not only to the fashion industry, but also to its social responsibility through its advocacy arm, MCares, which continues to make a positive impact not only in fashion but also in the lives of Filipinos. More than just a brand, Michaela strives to leave a lasting legacy of care, compassion, and progress, creating a ripple effect that touches the hearts of communities it serves.

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TECNO Philippines Launches World’s Slimmest 3D-Curved AI Phone TECNO SPARK Slim for as low as PhP7,599


Beyond-class Ultra-Slim Experience, Trendy Style and Substance
Manila, October 8, 2025 AI-driven innovative technology brand TECNO today officially announced the Philippine launch of the world’s slimmest curved-screen smartphone, the TECNO SPARK Slim, which will retail at the official price of PhP9,499. Defying conventional trade-offs, SPARK Slim combines a massive 5160mAh battery with an ultra-slim profile passing military industry certification to ensure all-around durability.

Carrying forward the youthful, vibrant, and stylish DNA of the SPARK series, its aerospace-grade fiberglass back cover makes the device thinner yet stronger, while the elegant 3D-curved profile and lightweight body ensure a comfortable in-hand feel. The expressive world-first Mood Light design adds an interactive, playful element that resonates with youthful creativity, while vibrant color options further highlight individuality. With this fusion of slimness, style, and substance, SPARK Slim delivers a premium experience that exceeds expectations within its price segment.


Slim Yet Powerful: Redefining the Balance Between Ultra-Thin Design and Lasting Performance

TECNO SPARK Slim debuts as the world’s thinnest curved-screen smartphone at just 5.93mm. This feat is made possible through TECNO’s breakthrough honeycomb space stacking technology, which optimizes 12% of internal space and enables the slimming of eight core components, from the battery and cooling system to the motherboard, while maintaining overall device slim.


Despite its ultra-thin frame, SPARK Slim incorporates a 5160mAh high-density lithium cobalt oxide battery that delivers up to 24.8 hours Day of Use (DOU). It also supports 45W fast charging, 10W reverse charging, and bypass charging technologies. This unique battery solution resists swelling even after prolonged use, proving that slim does not mean weak in endurance.

To ensure sustained performance during heavy usage, SPARK Slim integrates a 0.3mm ultra-thin vapor chamber and a high-conductivity graphite layer with thermal performance of 1800W/m·K, together forming a 24,532mm² cooling system. This enables stable charging and gaming performance while keeping the device cool in such an exceptionally slim body.

Building on this strong foundation of power and thermal stability, SPARK Slim is equipped with the new MediaTek Helio G200 chipset. Designed to balance efficiency with performance, it ensures smooth everyday use and comes with TÜV-certified fluency for up to five years, giving users long-term stability and confidence in their device.

Slim Yet Durable: Reliability backed by Military-Grade Standards

While achieving extreme slimness, TECNO SPARK Slim does not compromise on durability. Its 0.36mm aerospace-grade fiberglass back cover is 0.19mm thinner than conventional materials yet improves strength by 300% and flexibility by 200%.

The screen is protected by Corning® Gorilla® Glass 7i, while the entire device is IP64 rated against dust and water, ensuring peace of mind for everyday use.

Slim Yet Stylish: Lighting Up Individual Expression

TECNO SPARK Slim comes in two timeless colorways: Slim White and Cool Black, bringing classic elegance into modern fashion trends. Weighing around 156g and featuring an ultra-narrow frame with graceful curves, the device offers a superb slim grip that feels refined and comfortable in hand.


In addition to its ultra-slim aesthetics, SPARK Slim introduces an interactive Mood Light design on the back, featuring two circular “eyes” that mimic emotions through multi-scene lighting effects. In scenarios such as power on/off, charging, incoming calls, Ella activation, and notifications, the eyes display playful light animations—expressing moods like happy, not happy, or blinking. For Gen Z users, this transforms functional notifications into a unique form of fashionable self-expression, turning the device into both a stylish daily companion and a tool to showcase individuality.

Beyond playful interaction, SPARK Slim also delivers an exceptional viewing experience. Its 1.5K high-resolution curved display offers immersive clarity, reaching 4500 nits peak brightness and supporting a 144Hz refresh rate for ultra-smooth responsiveness, ensuring vivid visuals even in bright outdoor conditions.

Elevated Experiences with TECNO AI and Beyond

SPARK Slim integrates TECNO AI, providing real-time translation, document summarization, and AI photo repair, empowering young users in learning, work, and creative output. With the addition of Touch Transfer, users can instantly share images, videos, or files between two TECNO devices with just a tap via NFC, providing seamless connectivity. Further enhancing the experience, the device features Dolby dual stereo speakers and dual system support, delivering enriched entertainment and productivity.

The device also features TECNO’s best-in-class “FreeLink” technology, enabling direct Bluetooth-based messaging and two-way calls even without cellular coverage, which is an essential feature in remote or offline environments.

Powering Up Gaming and Connectivity

TECNO SPARK SLIM has teamed up with the hit local game Honor of Kings (HOK). Powered by the capable MediaTek Helio G200 chipset, TECNO SPARK SLIM empowers the local gaming community, proving that it offers not just a slim profile but also reliable daily gaming performance. Furthermore, TECNO partnered with TM Cellular Service, a brand under Globe Telecom offering mobile services to its customers. TECNO will offer a free TECNO x TM x HOK co-branded SIM card, which includes exclusive free up to 25GB data, and customized data for HOK, enhancing the out-of-the-box gaming experience for users.


Accessible Pricing and Launch Offers

The TECNO SPARK Slim will be available starting October 8 both online and offline, with an official price of PhP9,499. From October 8 to 10, enjoy discounted first sale price of PhP7,999PhP on Shopee and TikTok Shop. Buyers will receive a free TM SIM card of equal value with their purchase. Additionally, customers who purchase at designated TECNO offline stores during the month of October and use Spaylater for installment payments can enjoy a 20% discount, making the TECNO SPARK Slim even more affordable at PhP7,599. This makes it an excellent and smart choice for an early Christmas gift. Buyers who pay through HomeCredit, Skyro and soon through Kredivo, will enjoy 0% interest on their installment purchase.

With the launch of SPARK Slim, TECNO once again proves that slim and powerful can co-exist. As the world’s thinnest curved-screen smartphone, SPARK Slim not only pushes the boundaries of innovative engineering power with its 5.93mm body, but also delivers beyond-class ultra-slim experiences with uncompromising endurance and performance. It delivers a practical, stylish, and easy-to-use ultra-slim experience for users who refuse to be boxed in and want to express themselves at any moment.

For any related media queries, please contact pr.ph@tecno-mobile.com



About TECNO

TECNO is an innovative, AI-driven technology brand with a presence in over 70 markets across five continents. Committed to transforming the digital experience in global emerging markets, TECNO relentlessly pursues the perfect integration of contemporary aesthetic design with the latest technologies and artificial intelligence. Today, TECNO offers a comprehensive ecosystem of AI-powered products, including smartphones, smart wearables, laptops, tablets, smart gaming devices, the HiOS operating system, and smart home products. Guided by its brand essence of "Stop At Nothing," TECNO continues to pioneer the adoption of cutting-edge technologies and AI-driven experiences for forward-looking individuals, inspiring them to never stop pursuing their best selves and brightest futures. For more information, please visit TECNO Philippines’ official site: https://www.tecno-mobile.com/ph/.



About Globe

Globe Telecom, Inc. is a leading digital platform in the Philippines with interests in telecommunications, fintech, venture building, shared services, and digital marketing. It is listed on the Philippine Stock Exchange under the symbol GLO. The company delivers a full suite of mobile, broadband, data, and managed services to meet the needs of consumers and businesses. A UN Global Compact Participant, Globe is the first publicly listed Philippine firm with approved near- and long-term science-based targets under the SBTi. It was named one of TIME and Statista's Most Sustainable Companies in 2025. Its back-to-back inclusion in the Fortune Southeast Asia 500 in 2024 and 2025 affirms its growth and leadership. Its principals are Ayala Corporation and Singtel, prominent industry leaders in the region.











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Cheesy & Beefy, Now in Two Flavors: Jollibee’s Cheesy Yumburger Levels Up with New Flavor Experience

October 2, 2025



Get ready for twice the cheesy-beefy goodness as Jollibee’s Cheesy Yumburger now comes in two irresistible flavors!

Jollibee, the home of the langhap-sarap experience, just leveled up their Cheesy Yumburger line, letting fans choose their own delicious bias. Still made with the same beefy langhap-sarap patty you know and love, the Cheesy Yumburger now comes in two crave-worthy variants:

• Original Cheesy Yumburger – The crowd-favorite classic with creamy cheese and signature Yum sauce.
• Special Cheesy Yumburger – A bold new flavor adventure with creamy cheese, tasty ketchup, pickles, and onions, available starting October 1, 2025.
Whether you're a loyalist to the OG or curious to try something new, there’s now a Cheesy Yumburger made just for you to satisfy any of your cravings.

“Fans have always loved the Cheesy Yumburger for its beefy patty and cheesy goodness. With this limited-time offer, we’re giving them more ways to enjoy it — either sticking with the Original or switching things up with the bold Special variant,” said Pam Reyes, Assistant Vice President, Jollibee Philippines. “Kahit anong craving mo, there is a Cheesy Yumburger for you.”

The Original Cheesy Yumburger starts at just ₱69 Solo, and the Special Cheesy Yumburger starts at only ₱75 Solo.

Flavor isn’t the only thing leveling up! This new campaign also marks the comeback of JolliBINI, with the launch of a new ad featuring the Nation’s Girl Group and a new Cheesy Yumburger jingle that hits all the right notes of cheesy-beefy goodness.




This limited-time offer is perfect for flavor-seekers, burger lovers, and Jollibee fans who have multiple cravings and want their bites loaded with personality. Available now at all Jollibee stores nationwide for dine-in, take-out, and delivery.

For all the latest updates, like Jollibee on Facebook, subscribe to Jollibee Philippines on YouTube, and follow @jollibee on X, Instagram, and TikTok.






About Jollibee
Jollibee is the largest fast food chain brand in the Philippines, operating a network of more than 1,700 stores in 17 markets. A dominant market leader in the Philippines, Jollibee enjoys the lion’s share of the local market that is more than all the other multinational fast food brands in PH combined. With a strict adherence to the highest standards of food quality, service and cleanliness, Jollibee serves great-tasting, high-quality and affordable food products to include its superior-tasting Chickenjoy, mouth-watering Yumburger, and deliciously satisfying Jolly Spaghetti among other delicious products.
Jollibee has embarked on an aggressive international expansion plan, with more than 270 international branches in the United States, Canada, China (Hong Kong & Macau), Brunei, Vietnam, Singapore, Malaysia, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Italy, Spain, and in the United Kingdom.





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Century Tuna’s “Saving Our Seas” unites over 8,000 volunteers across the Philippines for cleaner seas

 September 30, 2025


Representatives from Century Pacific Food Inc. (CPFI), HOPE, brand partners, and volunteers join forces for the “Saving Our Seas” International Coastal Cleanup Day activity in Anilao, Batangas, one of six cleanup sites held nationwide.

Century Tuna, the Philippines’ No. 1 tuna brand, returns for the 3rd year of its award-winning “Saving Our Seas” campaign, championing cleaner seas with greater impact. 2025 marks a turning point as the movement expands to six sites nationwide, further driving plastic circular economy and marine conservation across the country.

The Saving Our Seas campaign gained new momentum this year during the fan meet of brand ambassador Park Seo Joon, where fans from across the Philippines took part by donating plastic bottles to support the campaign. Building on this inspiring start, Century Tuna is expanding the campaign nationwide by rallying communities, fostering volunteerism, and empowering more Filipinos to take part in protecting our seas and marine life.

To celebrate this year’s International Coastal Cleanup Day, Century Tuna revitalized their campaign initiatives with a more ambitious goal.



Volunteers and divers are working together to safeguard marine life and preserve the oceans.

Started as a single coastal cleanup in Batangas in 2023, it quickly grew into a nationwide movement. This year, the campaign expanded its reach, organizing and supporting coastal cleanup drives across Manila, Batangas, Subic, Davao, Zamboanga, and General Santos City. To cap it off, the campaign attracted over 8,200 volunteers, a significant jump from last year’s 205 volunteers. The volunteers came from various groups such as the local government units, Porto Novo, The Asri, and Pier Uno group of divers, the Philippine Marine Corps, Century Tuna Superbods, employees of Century Pacific Food Inc. (CPFI), and like-minded friends.






Volunteers from Manila, General Santos City, Davao, Batangas, and Zamboanga have united under Century Tuna’s 'Saving Our Seas' campaign.

“Our product comes from the sea, and without healthy oceans, we have nothing,” said Mr. Carlo Endaya, Century Pacific Food Inc.’s Vice President and General Manager of the Branded Tuna Division. “This isn’t just about a one-day cleanup, but about raising awareness and creating something sustainable through Aling Tindera and the plastic circular economy. Each piece of plastic collected can be transformed into livelihood opportunities, while keeping it out of the ocean,” he added.

Mr. Carlo Endaya, Vice President and General Manager of the Branded Tuna Division, CPFI, delivers his message of gratitude and commitment to marine preservation.

The campaign targets a 33% increase in plastic collection this year, powered by Century Tuna’s strength in partnerships. From its roots with HOPE’s Aling Tindera waste-to-cash program, the initiative has expanded to more like-minded organizations and individuals, reinforcing its commitment to the plastic circular economy and marine conservation.

“We are truly thankful because Century Tuna is one of HOPE’s biggest sponsors here. Their support is a huge help to our agri-fishery sector and to the livelihood of our communities. With 29 sites across Mabini, from resorts to local communities, this partnership creates a real impact for our people,” said Ms. Caroline Beloso, Friends of HOPE Inc.’s Field Coordinator in Mabini, Batangas.


In Mabini, Batangas, HOPE’s Aling Tindera representatives came together to clear plastic waste from the coast.

Century Tuna also took part in new partner initiatives, including joining the cleanup activities of the Department of Environment and Natural Resources, the Department of Public Services of the City of Manila, and the Subic Bay Metropolitan Authority (SBMA). The campaign also partnered with other brands such as Shakey’s, Vita Coco, Beach Hut, and Peri-Peri to further strengthen the initiative.

CPFI hands over trash bins to fisherfolk in Mabini, Batangas as a symbol of their commitment to protecting marine ecosystems and helping save our seas.

All these combined efforts resulted in collecting 1,386 kilograms of plastic waste, a significant growth from last year’s 357 kilograms of plastic waste.

In just three years, Saving Our Seas has collected over 100 metric tons of waste, growing from one site to six and becoming a nationwide movement. More than a cleanup, this is about building community, creating livelihoods, and working together for a cleaner, healthier, and more sustainable future. With everyone’s commitment, we are confident this will be our most impactful International Coastal Cleanup yet,” shared Mr. Ray Guinoo, Century Pacific Food Inc.’s Assistant Vice President and Marketing Director for Local Tuna Operations.

Ray Guinoo, Director of Marketing at CPFI, thanks volunteers and reaffirms Century Tuna’s commitment to protecting the seas.

The campaign entered its 3rd year with a huge success, amassing a huge number of volunteers and raising its partnership initiatives. The “Saving Our Seas” campaign is a testament to Century Tuna’s strong commitment to becoming the torchbearer of marine protection in the country.

Launched in 2023, Century Tuna’s “Saving Our Seas” campaign aims to put into the spotlight the problems of plastic pollution in marine biodiversity by reinforcing the idea of Plastic Circular Economy through coastal and reef cleanup activities together with an environmental education program in schools.

For more information, please visit https://savingourseas.centurytuna.ph or visit Century Tuna on Facebook at https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for more updates.




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Bioderm Clean White Relaunches with a Renewed Purpose: Celebrating Moms as Everyday Heroes in “Bida sa Alaga” Movement

September 19, 2025


Alagang di mo hiningi,
pero araw-araw niyang binibigay.
Sa simpleng kilos—
dama mong mahal ka niya.

Bioderm Clean White, previously known as Bioderm Pristine, has been part of these
little moments. Present in the Filipino household, there when it truly matters. Now, in
2025, the brand begins a new chapter with a deeper purpose: to honor and celebrate
the quiet but powerful love of Filipino moms through the “Bida sa Alaga” movement.

Bida sa Alaga Movement is a celebration of everyday love, the kind that protects
without asking for anything in return. It’s the gentle touch behind every clean towel, the
soothing scent after a warm bath, the familiar hug that says, “Andito lang ako.”

It’s time to give moms the spotlight they deserve, not just as caregivers but as
protectors, providers, and the heart of every home. Because in every small, thoughtful
act, they are truly the Bida.

In a world that moves faster each day, care can easily be overlooked. But now more
than ever, we’re reminded: real protection starts with those who love us most. Today’s
moms are more intentional, choosing what keeps their families in good hands while
showing gentle care.

That’s where Bioderm Clean White comes in—now with a germ-killing formula (based
on representative germs tested), it provides a clean, white floral scent that’s gentle on
skin when used regularly.

To bring this heartfelt mission to life, Bioderm Clean White proudly welcomes Marian
Rivera, a hands-on mom, and her son, Sixto, as the faces of the Bida sa Alaga
movement.
"Kahit simpleng hugas-kamay o paligo, nagiging bonding na rin namin ni Sixto. Ang
sarap sa feeling kasi ang bango ng Bioderm Clean White! Plus, kampante rin ako kasi
alam kong malinis kami."

Marian is more than just a celebrity; she’s a mother who shows love in the most natural,
everyday ways. Whether it’s playtime or quiet bedtime hugs, her moments with Sixto
are full of alaga, exactly what this movement is about.


Be Part of the Movement
We all have stories of alaga from a parent, a lola, a tita, or even from ourselves. Maybe
it’s how you prepare your child’s bath, or how you stay up just to say, “Ingat sa byahe
ha.” These moments make families stronger, closer, and more whole. This year, we
invite you to share your own #BidaSaAlaga story.
Because sometimes, it’s the simplest gestures that carry the biggest love.

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Where Sophistication Meets Play: NUSTAR Online Officially Launches Its Brand Ambassadors

September 16, 2025


Bea Alonzo and Andrea Brillantes are the new faces that lead the country’s premier online leisure experience

Bea Alonzo and Andrea Brillantes are the new faces of NUSTAR Online.

Luxury is no longer confined to exclusive addresses or grand spaces — it can now live in the palm of your hand. With NUSTAR Online, the Philippines’ premier luxury online entertainment platform, the sophistication of Cebu’s most iconic integrated resort expands into a digital experience that is indulgent, secure, and accessible to every Filipino.

From its sleek interface to curated game offerings, NUSTAR Online is designed for Filipinos who value both entertainment and refinement. Every detail of the platform reflects NUSTAR’s vision: a seamless fusion of world-class leisure and online convenience.

At the heart of this platform are two empowered women whose names resonate far beyond the screen: Bea Alonzo and Andrea Brillantes. Chosen as the faces of NUSTAR Online, they embody the dual spirit of the brand — one rooted in timeless elegance, the other in fearless energy — both united by a shared pursuit of living life beautifully and to the fullest.

Radiating elegance and grace, Bea Alonzo reflects NUSTAR Online’s promise of trust and unwavering standard of excellence in luxury online entertainment.


Bea Alonzo: Grace, Depth, and Timeless Luxury
For nearly two decades, Bea Alonzo has redefined what it means to be an actress in the Philippines — her artistry marked by depth, her persona radiating elegance. She is admired not just for her body of work, but for her ability to evolve gracefully with the times. In Bea, NUSTAR Online finds a reflection of its promise: a platform that is grounded in trust, elegance, and an unwavering standard of excellence.



Gen-Z superstar Andrea Brillantes embodies boldness, authenticity, and charisma just like NUSTAR Online’s unrelenting excitement and style.


Andrea Brillantes: Energy, Boldness, and the Spirit of a New Generation
On the other end of the spectrum is Andrea Brillantes, a Gen-Z superstar whose rise has been fueled by boldness, authenticity, and charisma. She speaks to a new generation of Filipinos — one that lives digitally, plays without boundaries, and demands both excitement and style in every facet of the way they spend their time. For Andrea, NUSTAR Online is not only a platform for entertainment but also a stage where individuality and youthful ambition shine.

Together, Bea and Andrea represent the perfect balance: timeless class and modern vibrancy — the same poise that defines NUSTAR Online.

Luxury Entertainment, Redefined
More than an entertainment platform, NUSTAR Online is a lifestyle experience. Its sleek interface and curated suite of games mirror the polished world that it has become synonymous with, while its robust security and trusted play standards reflect the brand’s commitment to excellence.

Players can now access entertainment that is aspirational yet inclusive, indulgent yet responsible. Luxury is no longer about exclusivity — it’s about bringing world-class leisure into the everyday lives of Filipinos.

“Luxury is not just a destination; it is a way of life, and this is what NUSTAR Online brings to Filipinos,” said Krizia Cortez, NUSTAR Online Director of Public Relations. “We are turning the ordinary moments into extraordinary entertainment experiences that are secure, stylish, and rewarding – all at your fingertips. With Bea Alonzo embodying timeless elegance and Andrea Brillantes representing bold, modern energy, NUSTAR Online becomes the space where both worlds meet and shows that this is a lifestyle within reach for every Filipino who aspires for more.”

A New Era for Online Luxury in the Philippines
NUSTAR Online marks a significant milestone: it is not only the first of its kind in the local industry but also a symbol of how entertainment platforms can elevate leisure into something more meaningful. By combining world-class technology with a brand that equals with prestige, the brand positions itself as the gold standard for luxury online entertainment in the country.

As Bea and Andrea bring their unique voices to this story — one of elegance, the other of energy — NUSTAR Online sets out to inspire every generation of Filipinos to embrace a lifestyle lived with sophistication.


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