Amazing Jing for Life: SM Job Fairs Kick Off 2026 Strong with Nationwide Jobs, Upskilling, and Career Opportunities

SM Job Fairs Kick Off 2026 Strong with Nationwide Jobs, Upskilling, and Career Opportunities

February 10, 2026

Start strong. Find what fits. Your future begins at SM.

On-the-spot hiring success at SM Job Fairs in 2025 underscores the program’s real-world impact, symbolizing thousands of lives

changed through accessible employment opportunities and strong public-private collaboration.

As the new year opens, SM Supermalls reaffirms its commitment to Filipino job seekers by welcoming 2026 with renewed energy, bigger opportunities, and a proven track record of impact through its nationwide Job Fair program.

Building on a landmark 2025, SM Job Fairs have evolved beyond traditional recruitment events into a full-scale career ecosystem—bringing together employers, job seekers, skills training, and government services in one accessible, community-based platform.

Massive crowd of job seekers during Labor Day Job Fairs at SM City Bacolod (upper photo) and SM Mall of Asia (lower photo).

A Strong 2025 Performance, By the Numbers

In 2025 alone, SM Supermalls hosted 198 job fairs nationwide, connecting over 117,000 job seekerswith more than 6,000 employers across industries. These efforts resulted in 15,000+ hired-on-the-spot,

Senior High School students explore future career paths and digital upskilling opportunities at interactive booths during an SM Job Fair held in 2025, in partnership with government and private sector stakeholders.

Beyond hiring, SM Job Fairs expanded their impact through partnerships with key government agencies, embedding skills training, digital upskilling, and on-site services directly into job fair venues—helping future-proof Filipino workers while removing barriers to employment.

Reputable and prestigious employers from PMAP's network like BDO Coca-Cola and SM Supermalls, open doors to job seekers

during the two-day career event at SM City North EDSA

Zamboanga City Opens the Year with an Exclusive Job Fair

Leading SM’s 2026 kickoff is SM City Zamboanga, set to host an exclusive Job Fair on January 16–17, from 9:00 AM to 4:00 PM at the Zamboanga City Coliseum.

Held in partnership with the Public Employment Service Office – Zamboanga City (PESO) and Department of Labor and Employment Region IX (DOLE IX), the two-day event will feature over 400 job openings from more than 20 employers in retail, food

and beverage, customer service, operations, and

support services.

A strong turnout marks the previous exclusive Job Fair at SM City Zamboanga in 2024, with hundreds of job seekers lining up

early to explore employment opportunities and submit applications—proof of the city’s strong demand for accessible jobs close

to home.

On-the-spot interviews and real conversations take center stage during the 2024 exclusive Job Fair at SM City Zamboanga,

where employers and applicants connect face-to-face—setting the tone for an even bigger turnout this year

With the empowering call to action—“Start strong. Find what fits. Your future begins at SM”—the job fair invites applicants to explore career opportunities aligned with their skills, passions, and long-term goals.

To ensure a smoother experience, online pre-registration is now open, with strong early interest already recorded. The upcoming job fair is expected to welcome over 5,000applicants, with more than 4,000 registrants already signedup through PESO as of this week.

About SM Supermalls – Job Fairs

Celebrating 40 Super Years of Evolving With Every You, SM Supermalls—one of Southeast Asia’s largest mall developers—continues to maximize the job fair experience by bringing employment opportunities closer to Filipinos through accessible job fairs across its 88 malls nationwide. As the country’s most loved

and preferred retail destination, SM designs job fair experiences that are personal and

inclusive—connecting different job seeker tribes, from fresh graduates and career shifters to experienced professionals, with employers that match their goals and aspirations. More than a retail space, SM has evolved into a platform for empowerment—bridging job seekers and employers, strengthening workforce development, and uplifting lives through strategic partnerships that support

inclusive economic growth.