Watsons’ #1 K-Beauty Brand Just Turned 10 in the Philippines, and It’s Celebrating With Two New Skincare Lines

After five years as Watsons’ #1 K-Beauty brand nationwide, Deoproce marks a decade in the Philippines with two new lines designed to take your skincare routine to the next level. 

MANILA, PHILIPPINES — September 2026 — Korean skincare brand DEOPROCE is celebrating a decade in the Philippines, and looking firmly ahead. The brand marks the milestone with a renewed spotlight on the DEOPROCE Vita C Toning Care Line and the DEOPROCE Blue Feather Tone-Up Sunscreen, together with global brand ambassador Park Jinyoung and special October promos. 

Whether you’re in the final stretch of your finals, hustling through a corporate job in the metro, getting ready for your yearly holiday, or navigating life with a growing family, your skincare routine has to keep up with you. And for DEOPROCE, that everyday rhythm has shaped its mission: to provide skincare that fits seamlessly into the realities of Filipino life. 

This year, DEOPROCE marks a decade of Korean skincare in the Philippines, with a renewed focus on the Vita C Toning Care Line and Blue Feather Tone-Up Sunscreen. 

A decade is a long time in beauty, and the way Filipinos find and use skincare has changed along the way. Routines are now discovered through TikTok, Instagram, YouTube and beauty creators. Ingredient lists are read before anything goes into the cart. And Korean skincare has become part of the same cultural conversation as K-pop playlists, K-drama watchlists and the latest looks coming out of Seoul. 

For DEOPROCE, the milestone is less about looking back than about what comes next. The anniversary year also brought a new face to the brand:Korean actor Park Jinyoung, known for his roles in hit dramas such as He Is Psychometric, The Witch, and Yumi’s Cells, and a former member of K-pop boy group GOT7, has been introduced as DEOPROCE’s Global Brand Ambassador as the beauty brand celebrates a decade in the Philippines. His arrival sets the tone for a year focused on the DEOPROCE Vita C Toning Care Line and the DEOPROCE Blue Feather Tone-Up Sunscreen. The two products reflect two needs the modern routine keeps returning to: care that helps tired-looking skin look refreshed and hydrated, and protection that holds up through a full day of Philippine sun, humidity and screen time. 

The DEOPROCE Vita C Toning Care Line is a five-step routine for dull, tired-looking skin—the kind that comes with late deadlines, travel, and long days. It’s fitting that these are among Jinyoung’s picks, too; with a schedule that keeps him constantly on the move, a simple, streamlined routine designed to bring tired-looking skin back to life makes perfect sense. 

It brightens and hydrates using four complementary forms of Vitamin C: Ascorbic Acid, 3-O-Ethyl Ascorbic Acid, Sodium Ascorbyl Phosphate and Ascorbyl Glucoside. According to DEOPROCE, these deliver both immediate and longer-lasting brightening, support formula stability and provide antioxidant protection. They also treat dullness, uneven tone and dark spots more gently than a single form of Vitamin C. The line also has 10 types of multivitamins to nourish, 11 types of Hyaluronic Acid for multi-layer hydration, and Sea Buckthorn Extract to soothe. The routine includes the Capsule Foam (₱690), Brightening Pad (₱990), Essence Toner (₱790), Ampoule Serum (₱1,490) and Cream Moisturizer (₱1,490). 

By day, the DEOPROCE Blue Feather Tone-Up Sunscreen (₱990, 40ml) completes the routine. It's a feather-light SPF50+ PA++++ sunscreen that protects against UV and against blue light from screens, overhead lighting and daylight. That makes it a fit for morning commutes, laptop-heavy workdays and Philippine humidity. Azulene soothes sensitized skin, Ceramide supports the skin barrier, Hyaluronic Acid hydrates without greasiness and Anti-Sebum P keeps shine in check. It leaves a translucent, blue-toned finish that gives skin a subtle tone-up without a white cast. In clinical evaluations reported by DEOPROCE, it showed up to 96.9% improvement in skin soothing, 41.2% in skin texture, 200% in skin hydration and 37% in skin barrier and moisture loss. Individual results may vary. 

Together, the two products make up **Jinyoung’s Picks**, a special pairing fronted by DEOPROCE’s global brand ambassador, Park Jinyoung, as the brand celebrates its 10th anniversary in the Philippines. Jinyoung has also been the face of DEOPROCE’s Vita C Toning Care campaign since July 2026. For Filipino fans who discovered K-beauty through K-pop and K-dramas, his involvement brings DEOPROCE’s Korean skincare heritage even closer to the culture they already love. 

DEOPROCE OCTOBER ANNIVERSARY PROMOS 

DEOPROCE Philippines is celebrating a decade in the country, and the anniversary festivities continue this October! Whether you’re a longtime fan or discovering DEOPROCE for the first time, watch out for special anniversary offers featuring the DEOPROCE Vita C Toning Care Line and Blue Feather Tone-Up Sunscreen. This 10.10, enjoy exclusive deals and discover your DEOPROCE favorites on the brand’s official online stores on Shopee, Lazada, and TikTok Shop. Mark your calendars and stay tuned for DEOPROCE’s 10.10 anniversary promos! 

A DECADE IN, WITH MORE TO COME 

Behind DEOPROCE is OVCOS, a Korean beauty company under the GREEN COS Group, whose roots in cosmetics manufacturing date back to 1992. While GREEN COS develops and manufactures products for various beauty brands, OVCOS serves as the group’s own-brand arm, with DEOPROCE among its flagship names. Drawing on more than 30 years of research and technical expertise, OVCOS develops skincare products for consumers around the world. 

That foundation continues to drive DEOPROCE’s innovation today. With CGMP- and ISO-certified manufacturing operations in Korea and milestones including its 2023 US$10 million Export Tower award, the company’s decade in the Philippines is part of a much longer story of Korean skincare expertise, research, and global growth. 

 DEOPROCE Vita C Toning Care and DEOPROCE Blue Feather Tone-Up Sunscreen are available at selected Watsons and SM Beauty stores, where shoppers can discover the products in person this October, and through DEOPROCE’s official online stores on Shopee, Lazada and TikTok Shop. 

● Brand: DEOPROCE (Korean skincare / K-beauty) 

● Company: OVCOS, the Korean skincare company and manufacturer behind DEOPROCE (roots since 1992; CGMP- and ISO-certified plant in Gimpo, Korea) 

● Market: Philippines 

● Occasion: A decade of DEOPROCE in the Philippines (2026) 

● Global brand ambassador: Park Jinyoung, face of the DEOPROCE Vita C Toning Care campaign 

● Product 1: DEOPROCE Vita C Toning Care Line, a five-step Vitamin C brightening and hydration routine (₱690 to ₱1,490) 

● Product 2: DEOPROCE Blue Feather Tone-Up Sunscreen, SPF50+ PA++++ with blue-light protection (40ml, ₱990) 

● Anniversary promo: 10.10 anniversary sale 

● Where to buy: Selected Watsons and SM Beauty stores; DEOPROCE official stores on Shopee, Lazada and TikTok Shop 

What is DEOPROCE? 

DEOPROCE is a Korean skincare brand by OVCOS. In 2026, DEOPROCE marks a decade in the Philippines, where it is sold at selected Watsons and SM Beauty stores and on Shopee, Lazada and TikTok Shop. 

DEOPROCE is developed and manufactured by OVCOS, a Korean skincare company with roots going back to 1992, more than 30 years of research, and a CGMP- and ISO-certified plant in Gimpo, Korea. 

What is the DEOPROCE Vita C Toning Care Line? 

The DEOPROCE Vita C Toning Care Line is a five-step Vitamin C brightening and hydration routine: Capsule Foam, Brightening Pad, Essence Toner, Ampoule Serum and Cream Moisturizer. 

DEOPROCE Vita C Toning Care prices in the Philippines are Capsule Foam ₱690, Brightening Pad ₱990, Essence Toner ₱790, Ampoule Serum ₱1,490 and Cream Moisturizer ₱1,490. 

What are the key ingredients in DEOPROCE Vita C Toning Care? 

DEOPROCE Vita C Toning Care contains four forms of Vitamin C (Ascorbic Acid, 3-O-Ethyl Ascorbic Acid, Sodium Ascorbyl Phosphate and Ascorbyl Glucoside), 10 types of multivitamins, 11 types of Hyaluronic Acid and Sea Buckthorn Extract. 

What SPF is DEOPROCE Blue Feather Tone-Up Sunscreen? 

DEOPROCE Blue Feather Tone-Up Sunscreen is rated SPF50+ PA++++. It retails at ₱990 for 40ml. 

Yes. DEOPROCE Blue Feather Tone-Up Sunscreen protects against blue light in addition to UV rays, and has completed UV and blue-light protection testing. 

Is DEOPROCE Blue Feather Tone-Up Sunscreen suitable for sensitive skin? DEOPROCE Blue Feather Tone-Up Sunscreen has completed a sensitive skin test and a primary skin irritation test, and DEOPROCE's clinical evaluations showed up to 96.9% improvement in skin soothing. 

Where can I buy DEOPROCE products in the Philippines? 

DEOPROCE products are available at selected Watsons and SM Beauty stores, and through DEOPROCE's official online stores on Shopee, Lazada and TikTok Shop.