I Love Veggie-licious!

October 9, 2023



Building our kids' health through nutrition is crucial.

Preparing vegetable meals at home is a great way to keep children strong and healthy. Vegetables are good sources of potassium, dietary fiber, folate, vitamin A, and vitamin C, and many others.
Aside from its health benefits, compared to high prices of meat, vegetables are also budget friendly. However, homemakers are faced with the challenge of kid’s aversion to eating vegetables.

True to the “Eat Well, Live Well” promise, Ajinomoto Philippines Corporation (APC) aims to propel meaningful initiatives that will improve the health and wellbeing of Filipino families.

APC recently launched its new “I Love Veggie-licious” campaign under Ajinomoto Ginisa Flavor Seasoning brand featuring the well-loved mother-daughter tandem of Marian Rivera-Dantes and Zia.

"We believe that we can change how kids see vegetables in simple and delicious ways. With Aji-Ginisa® making vegetable dishes ginisarap, we aim to help homemakers gain confidence to get their children to eat more vegetables to eat well and live well." said Daryl Magno Marketing Department Head.

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The Ajinomoto Group is a global company with specialties in the business of food and amino acids, guided by our leading-edge bioscience and fine chemical technologies.

Based on the corporate message “Eat Well, Live Well.”, we have been scientifically pursuing the possibilities of amino acids in supporting the healthy lives of people all around the world. We aim for future growth and continuous contribution to greater wellness by creating value through sustainable and innovative solutions for communities and society.

The Ajinomoto Group has offices in 36 countries and regions, and sells products in more than 130 countries and regions. In fiscal 2021, sales were 1.1149 trillion yen (8.73 billion U.S. dollars). To learn more, visit www.ajinomoto.com.




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Attention parents! Here’s a science-based way to boost your kids’ appetite in their formative years

June 29, 2021



Proper nutrition during early childhood is critical for cognitive and physical development. However, getting kids to eat healthy foods– let alone eat during mealtimes– has always been a struggle. They would rather play than eat or complain that they have no appetite. To help parents cope with this dilemma, Ajinomoto Philippines Corporation shares how the science of umami can be used to entice children to eat more during their formative years. 

“We understand how difficult mealtimes can be. Children during their development years are usually picky eaters but this is also the time where they need proper nutrition the most,” says Ajinomoto’s Science Communication Executive Deborah S. Fajarda, RND. “As parents spend more time at home, it is ideal to use this opportunity to properly monitor their kids’ eating habits. At Ajinomoto, we hope to empower parents in this pursuit by helping them understand childhood nutrition more.”

Nutrition for Early Childhood Development
Nutrition is one of the key factors that affect a child’s development during the early ages of 0 to 8 years old. During this period, optimal brain formation as well as ideal physical growth requires adequate nourishment.  If children fail to consume necessary amounts of nutrients like protein, vitamin A, iron, and zinc, they may become vulnerable to illnesses and have delayed development that can be hard to correct in their later years. 

The more kids eat a variety of foods, the more they are exposed to different nutrients. However, there are many instances when kids refuse to eat. Sometimes, it’s because they’re distracted by toys and every so often, they simply don’t find the dishes tasty enough to finish. Fortunately, the wonders of umami offer a way to make meals more appetizing for kids. 
Did you know that umami is the first taste experience for most of us? This is because a mothers’ breast milk is rich in glutamate, making its taste not sweet, sour, bitter or salty but umami. Exclusive breastfeeding is recommended by the World Health Organization up to 6 months and continued breastfeeding along with appropriate solid food up to 2 years and beyond. It’s no wonder that we are drawn to food with umami or delicious taste.   

How umami science can help parents and kids 
Umami is the fifth taste, joining sweet, sour, salty, and bitter. It is the one related to the food’s tastiness or deliciousness. When umami is sensed by the body, it triggers longer saliva secretion, enhancing the kid’s ability to taste and swallow food smoothly. Adding umami to dishes can help in boosting children’s appetite especially during their formative years.  

To add the umami taste, parents can use MSG (monosodium glutamate) to achieve delicious meals that children will enjoy eating. MSG is simply glutamate, an amino acid, attached to a molecule of sodium, which has the ability to intensify and harmonize flavors that are already present in the dish, making the meal more palatable. For example, AJI-NO-MOTO® Umami Seasoning can help in bringing out the umami on different nutritious dishes like Vegetable French Toast, Stir Fried Tofu with Vegetables, and Chicken Broccoli Soup.

Aside from its taste benefits, MSG also has many nutritional merits. It promotes digestion as MSG stimulates the umami substance sensors in the digestive system.  MSG which is often mistaken to be high in sodium, actually helps us to reduce the sodium level of our dishes by up to 40%, without affecting the palatability of the dish. In fact, MSG only has 1/3 the amount of sodium found in table salt. Table salt contains 39% sodium (39 grams of sodium per 100 grams of salt), while MSG only contains 12% sodium (12 grams sodium per 100 grams MSG).

“Understanding umami allows us in Ajinomoto to craft solutions towards improving the wellness of Filipino families, especially with regards to children’s development,” shares Fajarda. “We hope that through our efforts for nutrition innovation and education, we could help parents raise healthy and well-nourished kids at home”

Helping parents keep their family healthy through umami education and innovation is part of Ajinomoto’s “Eat Well, Live Well” commitment. Ajinomoto has dedicated itself to promoting smart ideas and creating innovative products that aim to improve the wellness of Filipino households. 

To learn more about umami and find other appetizing recipes, visit ajinomoto.com.ph
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The Ajinomoto Group is a global company with specialties in the business of food and amino acids, guided by our leading-edge bioscience and fine chemical technologies.

Based on the corporate message “Eat Well, Live Well.”, we have been scientifically pursuing the possibilities of amino acids in supporting the healthy lives of people all around the world. We aim for future growth and continuous contribution to greater wellness by creating value through sustainable and innovative solutions for communities and society.

The Ajinomoto Group has offices in 35 countries and regions, and sells products in more than 130 countries and regions. In fiscal 2018, sales were 1.1274 trillion yen (10.1 billion U.S. dollars). To learn more, visit www.ajinomoto.com.



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How does Marian Rivera make Garantisadong Ginisarap dishes?


Marian Rivera-Dantes is used to playing different characters: Primetime Queen, recording artist, brand ambassador, style icon, and philanthropist. 
But her favorite roles by far have been those behind the camera: as wife to Dingdong and mom to Baby Zia.

As a modern homemaker, who manages her time between work and family, Marian has found comfort in cooking as one of the best ways to
make her family feel loved and to improve her culinary skills. On her social media pages, the Kapuso actress has posted some of her own culinary creations that range from baby food for little Zia, stews, soups, and veggies. And on days when Marian is short on time, stir-fry dishes have
become her go-to choices for easy, yummy meals.

Topping her stir-fry list are Chopsuey and Fried Rice made with AJI-GINISA®
Flavor Seasoning Mix, as seen in the seasoning’s two new TVCs which began airing last June 4, 2017. In both versions, Marian dances and sings to the tune of her hit song, “Sabay-sabay Tayo,’ while she adds AJI-GINISA® to each dish to make them more delicious and “Garantisadong Ginisarap.”

Like Marian, you can also whip up “Garantisadong Ginisarap” dishes – even non-vegetable ones – by 
adding a touch of AJI-GINISA® to your favorite stir-fry recipes.

Visit http://www.ajinomoto.com.ph/recipes/ and like facebook.com/AjiGinisaPH and
facebook.com/CookmunitybyAjinomotoPH for more dishes to try.




Ajinomoto Philippines Corporation (APC) is an affiliate of Tokyo-based Ajinomoto Co., Inc. Established in 1958, APC lives by its promise to 
provide consumers products that will always give the delicious taste to healthy and nutritious meals as embodied in APC’s slogan 
Ajinomoto® “Eat Well, Live Well.®” APC’s complete line of quality food and seasoning products are produced by international affiliates and local toll manufacturers using Ajinomoto’s license, quality standards and technological expertise. APC’s products include AJI-NO-MOTO® 
Umami Seasoning, Ajinomoto® Brand Ginisa Flavor Seasoning Mix, AJI-SINIGANG® Cube, Ajinomoto® Brand Chicken Powder, PORKSAVOR® 

All-in-One Seasoning Mix, CRISPY FRY® Breading Mix, CRISPY FRY® SEASONED CRUMBS®, TASTY BOY® All Purpose Breading Mix, AJI-SHIO® 
Seasoning Mix, SARSAYA® Oyster and Sweet and Sour Sauce and “amino Fres-C” Instant Drink Mix.





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Showing posts with label Ajinomoto. Show all posts
Showing posts with label Ajinomoto. Show all posts