TECNO devotes itself into a more inclusive camera technology to create a world with more understanding and connections

February 5, 2022



TECNO, a premium smartphone brand focused on emerging markets, recently partnered with BBC StoryWorks to create a short film The Future Lens: Looking Ahead With TECNO to explore how mobile camera lens provides inclusive mobile camera technologies to local consumers.
“Cameras have evolved over the years, but unfortunately, it feels like the technology isn't created with everyone in mind. As a photographer,  I think one of the most intimate things you can do is take a portrait of someone that accurately portrays who they are.” according to photographer, Justin Amoafo. 

This is where TECNO comes into the picture. TECNO envisions a world where inclusive phone design can help form communities, connect people with one another and ensure no one is left behind. In the film, TECNO illustrates why portrait imaging is its most ground-breaking technology and how it has empowered users of dark skin tones to realize all possibilities of expression. 




Based on innovations that can significantly increase light intake, and an enormous database that covers 7 skin types across 76 skin categories, TECNO has made a significant impact in resolving the technical challenges regarding exposure, colors, and hues in portrait photography.  Meanwhile, in TECNO TAIVOS Camera Lab, more than 3,000 local samples with approximately 6,120 evaluation scenarios spanning 115 countries enable the camera lab team possible to focus on the localized ethnic research, social aesthetic ideology and aesthetic preference research, so as to make the experience of product image effect direction conform to the localized trends. All these innovations bring users technology that they do not have to adapt to, but that instead accommodates for them. 


“The future Lens is the world without limit. Technology should include everyone and let us to be our true selves, instead of being depicted through a subjective lens . I believe that it should be the mission of humans to create the technology that is more understanding and inclusive of all of us.” said Li Jiangtao, Senior Director of TECNO Imaging Product and head of TECNO TAIVOS™ Camera Lab. 



As a rising innovator in mobile camera technology, TECNO devotes itself through an inclusive and emerging market-specific approach to bringing its “Future Lens” camera concept to consumers. 
The brand’s continuous innovations, its initiatives to develop cameras that function at a professional level, and the impact of these efforts on progressive young consumers have encapsulated its brand essence of “Stop At Nothing” and the inclusive future they want to create. 






 
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BBC StoryWorks creates content for TECNO to tell the story of how inclusive mobile camera innovations bring people together

January 21, 2022



TECNO, a premium smartphone brand focused on emerging markets, is working with BBC Storyworks, BBC Studios’ in-house commercial content studio, who have created a short film The Future Lens: Looking Ahead With TECNO to explore the meaning of mobile camera innovation.
The video showcases TECNO’s inclusive mobile camera technology for each user through its unique ‘glocalization’ strategy, detailed the work that has been done to better reflect different communities.
In the piece, TECNO explains how they spotted and solved gaps between fast-developing mobile camera technologies and consumers’ actual needs in various situations so as to best meet the unique needs of local users, environments, and cultures.  




For example, to optimise portrait imaging quality, TECNO has built an enormous database that covers seven skin types and 76 skin categories at its TAVIOS Laboratory. So everyone, regardless of how they look, gets to enjoy cameras that know how to make them look their best. In the photo-taking process, TECNO’s progressive algorithms will automatically gather information from users’ environments, recognizing various opportunities for image enhancement. 
Li Jiangtao, Senior Director of TECNO Imaging Product and Head of TAIVOS™ Lab said: “ It’s a great experience for us to work with BBC Storyworks, to share our insights and to tell the story behind our mobile camera development. The short film explores the meaning behind ‘Future Lens’, TECNO’s key concept on mobile camera innovation - to provide more inclusive technology for everyone, creating a world with more understanding without limits .”

Richard Pattinson, SVP BBC StoryWorks said: “We are delighted to be working with TECNO on this piece. TECNO secured our content production team superb access for interviews, including photographer Justin Amoafo, the frontline staff at TECNO mobile camera department as well as allowing us to visit the TECNO mobile phone manufacturing sites and camera labs. This allowed us to build a complete picture for the audience of what TECNO do and how they do it, as well as their goals for a more inclusive future.”



TECNO are optimistic that emerging markets will continue to see the amazing potential of mobile camera technologies designed to meet the real needs of every user, to the benefit of communities everywhere.  TECNO, a rising innovator in the mobile camera field, is committed to advocating for the great variety of beauty standards, and aims to provide opportunities for users in emerging markets to express themselves through this technology.

The commercial series will air from January 4 to February 8, 2022. It will include a thirty-second version airing on the BBC World News South Asia Feed and BBC World News Africa feed, as well as a full version on the branded content hub hosted on BBC.com. 



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Showing posts with label BBC StoryWorks. Show all posts
Showing posts with label BBC StoryWorks. Show all posts