December 19, 2024

amplifying their glamour and talent, which led them to become the Nation’s Girl Group. A standout moment in their journey has been their partnership with one of Prifood Corporation’s snack brands, Super Crunch. This collaboration gave birth to the iconic brand song, “Super Crush”, resonated with the sound palate of their fanbase, Blooms. This brand song has amassed an impressive number of streams on Spotify, and peaked at 31st on iTunes Philippines. Its equally successful Super Crush music video has also racked up a remarkable 5.6 million streams in just a year. In a thrilling development, Super Crunch is thrilled to announce the renewal of their partnership with BINI. This year prompts an exciting continuation of their collaboration, as both parties gear up to introduce fresh and innovative ventures for the upcoming months. Fans and spectators can look forward to more snackakabaliw moments, promotions, and exclusive content that will highlight the ever-evolving synergy between BINI and Super Crunch. “We are proud to announce the continuation of our partnership with BINI. We are very happy to continue what we started last year with them, and we are grateful for the reception of the fans.” said Enrico Yap, Assistant General Manager of Prifood Corporation. The talented girl group has successfully brought their extraordinary 3-day concert, “Grand BINIverse,” to a triumphant close. In support, Super Crunch provided concertgoers with enjoyable snacks and set up a fun photobooth for them to capture their snackakabaliw memories to keep as Blooms. Looking ahead, fans can anticipate Super Crunch’s support as BINI continues to crunch up new grounds and achieve even greater milestones and continue to become trailblazers of the industry, amplifying their reach in the country alongside expanding their fanbase globally. To stay updated with Super Crunch and the Nation’s Super Crushies, follow Super Crunch on all platforms: Facebook: Super Crunch Official Instagram: @supercrunchofficial TikTok: @supercrunch.ph X: @supercrunchph

Moreover, this period is marked by the rise of Gen Z consumers who present vast opportunities for tech companies. Shopee and Kantar’s recent study on Gen Z’s online shopping behavior revealed that the tech-savvy and value-driven young generation does a lot of research and looks for assurance of quality before they make their purchase. Considering these factors, Shopee developed new features to make shopping on their platform easier, ultimately creating more positive shopping experiences.

“Shopee is committed to providing a platform that empowers Filipino Gen Zs to shop more seamlessly and experience the joy of online shopping," says Huiyan Pan, Regional Marketing Lead at Shopee. “With Ang Dali-Dali sa Shopee, we want to assure our users that they can shop online with greater confidence and ease.”

With Shopee’s innovations to address Gen Z consumers’ main priorities and pain points, the Shopee experience for the young generation is made better than ever before.

 Introducing COD Unbox: Return on the Spot

Shopee’s recent Gen Z Shopper Study revealed that while this generation’s consumers are always searching for the best deals, they prioritize trustworthy brands and secure transactions when shopping online. In response, Shopee launched COD Unbox: Return on the Spot, where Cash-On-Delivery (COD) customers can open and inspect the items in their parcel upon delivery.

With this new feature, Shopee users can return their parcel to the delivery rider as soon as they receive it in case there are issues with their orders, such as damages, incorrect items, or missing products.

With Shopee’s Return and Refund policy, buyers don’t need to contact sellers to return their orders. Through its Return/Refund feature, Shopee will handle buyers’ return and refund requests to give them more convenience.

In addition, Shopee has introduced Change of Mind as a new option to request to return their items.This allows customers to return products if the fit and style of the product doesn’t suit them.

Shopee has also reinforced its commitment to ensure timely deliveries of users’ orders. Through its new On-Time Delivery program, the e-commerce platform will give users a free discount voucher if their order arrives past its delivery date.

According to Shopee, Gen Z shoppers are shown to take their time conducting in-depth research for their purchases, with top considerations including a seamless return and refund process and fast delivery services.

Beyond their consumer choices, Shopee also gleaned insights into what matters most to this generation: authenticity, social connectivity, and individuality. BINI, the rising girl group in the country, holds the essence of these values, which is what led to them becoming Shopee’s newest brand ambassador and the face of Gen Z. As the new brand ambassador, BINI will be the face of Shopee’s campaigns to amplify the platform’s commitment to bringing joy to shoppers and empowering them to pursue what they desire through the platform confidently.

By aligning its services with Gen Z’s purchasing behaviors and values, Shopee’s offerings take on greater significance in the digital era.

For more information on Shopee’s new features, visit https://shopee.ph/.

Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalize and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.

Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and SeaMoney.