Dermorepubliq Recognized as Top Beauty and Personal Care Brand at TikTok Shop Philippines Awards 2025

July 18, 2025


Local skincare brand outperforms beauty industry giants, winning Emerald Award for sales achievement through video-led e-commerce

 

July 14, 2025, Manila, Philippines — Trending Filipino skincare brand Dermorepubliq has earned the Emerald Award at this year’s TikTok Shop Philippines Beauty and Personal Care Annual Awards for being the platform’s top-selling beauty brand, in recognition of its outstanding sales achievement and performance through short video content.

The award highlights Dermorepubliq’s success in building a strong community and driving authentic engagement through relatable creator-led videos and grassroots partnerships. The recognition places Dermorepubliq ahead of bigger beauty brands on the platform, underscoring the impact of video-led e-commerce and community trust in today’s social commerce space.



“This award is a milestone for our team and everyone who believes in our brand,”said Keith Sta. Barbara, Founder and President of Dermorepubliq. “Being named TikTok Shop’s overall Top 1 beauty brand shows what’s possible when customers and creators share real stories and results. We’re grateful for their trust and excited to keep delivering products and content that genuinely connect.”

Sta. Barbara added that the recognition highlights how genuine trust and confidence from customers and creators continue to drive authentic conversations and real results for the brand.

Dermorepubliq’s growth on TikTok Shop is driven by a full-funnel strategy that combines brand awareness efforts with conversion-focused content to deliver stronger results. By building trust and collaboration with its creators and customers, the brand has grown a more connected and engaged community that supports its grassroots approach. This community-first approach helps generate authentic content, amplify its message, and sustain long-term growth, which continues to set Dermorepubliq apart in the competitive local beauty market.

Among its recent campaigns is the #DoItWithDermoChallenge, which encouraged TikTok users to showcase their skincare routine by dancing to the official “Do It With Dermo Dance Craze” featuring the steps of splash, spray, pat, and swipe. Running from June 16 to 29, the campaign gained strong traction on TikTok, generating over 1,000 entries and leveraging the brand’s creator network to drive authentic and educational content.

Following receipt of the award, Dermorepubliq plans to share the milestone across its social channels and integrate it into its affiliate program to acknowledge partners who contributed to its growth.

The brand’s recognition this year comes after its win at the TikTok Ad Awards Philippines 2024, where its “Your New Holy Grail” campaign was named Best Local Hero Campaign for relatable storytelling and community-driven recommendations..

Dermorepubliq products are available on TikTok Shop, Shopee, Lazada and at its official website, www.dermorepubliq.com. The brand also has kiosks located at SM Fairview, SM Masinag, SM Tanza, SM Sta. Mesa and Riverbanks Center.


 

 

About Dermorepubliq

Dermorepubliq is a local skincare brand founded in 2020 by Keith Sta. Barbara. Specializing in science-based formulations that prioritize quality and results, Dermorepubliq offers a growing range of meticulously crafted products. Designed for men and women aged 18-35, the brand combines affordability, efficacy, and is both dermatologically tested and hypoallergenic, empowering young adults to embrace their skin's natural beauty. With a strong presence on platforms like Shopee, Lazada, TikTok, and physical stores at SM Masinag, SM Tanza, Dermorepubliq has become a leading name in the Philippine skincare industry.

 

You can find Dermorepubliq’s kiosks stores at the following locations:

SM Fairview: Lower Ground Level, Parkway

Riverbanks Center: KF-08, Palm Lane
SM City Masinag: Lower Ground Floor, SM City Masinag, Antipolo, Rizal

SM City Tanza: 2nd Floor, Tanza, Cavite

SM City Sta. Mesa: 2nd Floor, R. Magsaysay, Cor. G. Araneta Ave., Brgy. Dona Imelda, Quezon City

 

You may also visit their online platforms through the following links:

Website: https://dermorepubliq.com/

Shopee: https://shopee.ph/dermorepubliq

Lazada: https://www.lazada.com.ph/dermorepubliq

TikTok: https://www.tiktok.com/@dermorepubliq




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Dermorepubliq Expands Operations with New Headquarters in Eastwood City Amidst Rapid Skincare Market Growth

August 2, 2024






Dermorepubliq, TikTok Shop Philippines' top skincare brand, has inaugurated its new corporate headquarters in Cyber Park, Eastwood City, Bagumbayan, Quezon City. This move underscores the company's commitment to driving innovation and growth in the Philippine skincare sector.

This expansion aligns with GlobalData’s market projections, which anticipate the country’s skincare market will reach P78.8 billion by 2026. Dermorepubliq aims to leverage this growth potential by maintaining its focus on providing affordable yet quality skincare solutions and contributing to the exponential growth of the industry. 

The newly unveiled 394-square-meter facility is designed to accommodate the brand’s expanding operations. It features modern industrial design elements and includes open office spaces, a conference room, executive offices, a lounge, pantry, and reception area. This design aims to optimize operational efficiency while supporting employee productivity and well-being.  

“We selected Eastwood for its strategic location and dynamic environment, which align with our goal of creating a balanced and efficient workplace,” stated Keith Sta. Barbara, President and Founder of Dermorepubliq.

The new headquarters will also serve as a hub for customer engagement initiatives, with plans to conduct focus groups to gain insights into consumer preferences and needs, and refine product offerings based on this direct feedback.

As Dermorepubliq continues to grow, the local skincare brand also plans to introduce several new and exciting developments planned for later this year. These initiatives will further enhance their product range and solidify their position as a leader in the skincare industry.



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About Dermorepubliq

Dermorepubliq is a local skincare brand founded in 2020 by Keith Sta. Barbara. Specializing in science-based formulations that prioritize quality and results, Dermorepubliq offers a range of 28 meticulously crafted products. Designed for men and women aged 18-35, the brand combines affordability and efficacy, empowering young adults to embrace their skin's natural beauty. With a strong presence on platforms like Shopee, Lazada, TikTok, and physical stores at SM Masinag, SM Tanza, Dermorepubliq has become a leading name in the Philippine skincare industry.

You can find Dermorepubliq’s newest stores at the following locations:
SM Fairview: Lower Ground Level, Parkway
Riverbanks Center: KF-08, Palm Lane

You may also visit their online platforms through the following links:




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Dermorepubliq Revealed as Mysterious 'D' Behind Viral Billboard that raked 30 million views online

April 18, 2024



Dermorepubliq, TikTok Shop Philippines' top skincare brand, has stepped forward as the mastermind behind the viral billboard along C5 Southbound in Libis, Quezon City, which has sparked intrigue from an estimated 30 million social media users with its heartfelt plea to salvage relationships.

The billboard, featuring the message "Wag na tayo mag-break, please" (Let's not break up, please) and signed with the initial "D," initially sparked speculation among netizens. Celebrity actors like Daniel Padilla and Dominic Roque were swiftly linked to the campaign, given their recent public breakups, fueling further speculation about the identity of "D."

The original video that went viral was posted by social media influencer Gifer Fernandez, garnering nearly 20 million views and thousands of reactions, comments, and shares on Facebook alone.

Dermorepubliq's revelation sheds light on the creative campaign behind the emotional appeal. The message was crafted as part of the launch campaign for Dermorepubliq's latest skincare innovation, the 5% Niacinamide + Hyaluronic Acid serum, which joins the local skincare brand’s meticulously curated range of 28 products.

The newly replaced billboard, situated in the same location, now bears the message, “Sabi ni D, breakout no more sa tulong ni Dermorepubliq with regular use of 5% Niacinamide." (D says, no more breakout with the help of Dermorepubliq with regular use of 5% Niacinamide.)

This breakthrough serum aims to innovate skincare routines by addressing common concerns such as breakouts, blemishes, pore refinement, hydration, and oil regulation. Positioned as an essential addition to any skincare regimen, the serum offers gentle yet effective solutions for individuals seeking radiant and flawless skin.

Keith Sta. Barbara, President and Founder of Dermorepubliq, said, "The unveiling of Dermorepubliq as the force behind the viral billboard narrative underscores our commitment to creativity and innovation in the skincare industry." He emphasized the brand's dedication to providing science-based products that cater to the diverse needs of consumers.

Sta. Barbara added, "Our mission at Dermorepubliq is to empower individuals to feel confident and comfortable in their own skin. We believe that skincare should be accessible to all and that our products offer effective solutions for a wide range of skin concerns."

As speculation continues to swirl, Dermorepubliq invites the public to uncover the story behind the billboard's emotive plea and explore its range of innovative skincare products.



About Dermorepubliq
Dermorepubliq is a local skincare brand founded in 2020 by Keith Corwin. Specializing in science-based formulations that prioritize quality and results, Dermorepubliq offers a range of 28 meticulously crafted products. Designed for men and women aged 18-35, the brand combines affordability and efficacy, empowering young adults to embrace their skin's natural beauty. With a strong presence on platforms like Shopee, Lazada, TikTok, and physical stores at SM Masinag, SM Tanza, Dermorepubliq has become a leading name in the Philippine skincare industry.

You can find Dermorepubliq’s newest stores at the following locations:
SM Fairview: Lower Ground Level, Parkway
Riverbanks Center: KF-08, Palm Lane
You may also visit their online platforms through the following links:

https://dermorepubliq.com/
https://shopee.ph/dermorepubliq
https://www.lazada.com.ph/dermorepubliq
https://www.tiktok.com/@dermorepubliq

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