HERSHEY’S Limited-Edition Packaging celebrating Valentine’s Day and International Women’s Day

MANILA, Philippines — Hershey Philippines, a subsidiary of The Hershey Company, is raising a toast to love and empowerment with the launch of its “Love for Every Bar” campaign. Timed for Valentine’s Day and International Women’s Day, this initiative builds on the success of the award-winning “Celebrate #HerSHE” and “She Inspires” movements by offering a tech-forward way to honor loved ones and inspirational women.

This season, Hershey’s transforms its iconic chocolate wrapper into a digital canvas. The “Love for Every Bar” limited-edition packaging invites consumers to go beyond traditional gifting by using interactive technology to share sincere, personalized messages across the nation.

“Love for Every Bar” is more than a gift—it is an experience. By scanning the QR code on the limited-edition wrapper or visiting https://celebratehershe.com/en, senders are directed to a seamless digital platform where they can create custom tributes.

The Microsite allows consumers to upload the photos and generate a customized e-card and a personalized message

• Cartoon E-Card Personalization: Senders can upload a photo that AI transforms into a playful cartoon persona. Senders can add a short message which the animated character will "speak" directly to the recipient. These personalized cards can be downloaded and shared, creating a lasting digital keepsake.

• AR Messaging: For a touch of magic, the AR (Augmented Reality) option allows senders to select heartfelt presets. The recipient unlocks this immersive AR experience simply by scanning the physical bar.

Hershey’s approach in this campaign is a different kind of gifting—one that empowers you to say it your way. It celebrates not just the major milestones, but the personal stories and everyday efforts that shape our lives. The campaign represents a shift in modern gifting, blending the physical joy of chocolate with your own digital expression of sentiment. It acknowledges the dedication of the strength of personal bonds, making it easier than ever to share a "sweet" thought that is uniquely yours and lingers long after the chocolate is gone.

Experience love and empowerment today. The Hershey’s limited-edition “Love for Every Bar” chocolates are available now at leading supermarkets and grocery stores outlets nationwide. Start your personalization journey now at https://celebratehershe.com/en

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