Experience a Royal First: Warabimochi Kamakura Opens at SM Megamall

January 24, 2025



The wait is over! The globally celebrated Japanese dessert brand Warabimochi Kamakura has officially opened its doors at SM Megamall’s Level 3, Mega Fashion Hall. Known for its melt-in-your-mouth magic, this viral sensation is the latest addition to SM Supermalls’ reputation as the #HomeOfFirsts, bringing first-to-market brands and world-class culinary experiences to Filipino foodies.


A Taste Fit for Royalty


Once a delicacy reserved for Japanese royalty, warabimochi has been reimagined by Warabimochi Kamakura into a global phenomenon. Crafted with a secret recipe and premium ingredients, their signature warabimochi boasts a delicate, jelly-like texture that dissolves blissfully in your mouth. Available in Kinako (roasted soybean flour) and Matcha, each serving is paired with a luscious Kuromitsu syrup that elevates the flavor.

But the experience doesn’t end there—Warabimochi Kamakura is also famous for its warabimochi drinks, a modern twist on the classic dessert. These refreshing beverages come packed with chewy warabimochi pieces in flavors like Matcha, Hojicha, Strawberry, Coffee, and the zesty Matcha Lemonade. Don’t miss out on their limited-edition seasonal flavors, with the first to be launched this Valentine's Day, which are always worth the wait!


A Global Sensation Lands in Manila


With over 65 stores across Japan and a growing presence in foodie destinations like South Korea, Hong Kong, Singapore, Thailand, USA, Australia and China, Warabimochi Kamakura has captured the hearts of dessert lovers around the world. Known for its viral appeal and signature taste, it’s no surprise that the brand has become synonymous with long lines and eager customers. Now, as part of SM Supermalls’ #HomeOfFirsts, SM Megamall is proud to be the exclusive Philippine destination where you can experience this sweet sensation firsthand.


Discover What’s New at SM Megamall


SM Supermalls takes pride in being the #HomeOfFirsts—bringing you the best in world-class dining, first-to-market brands, and groundbreaking experiences that redefine what it means to have it all. Warabimochi Kamakura’s arrival at SM Megamall expands the mall’s roster of brands offering Filipino mallgoers unforgettable experiences that both inspire and connect communities. Don’t miss the chance to indulge in the world-renowned Japanese dessert phenomenon—come visit and be part of this sweet sensation!

Stay connected! Follow @kamakura_philippines on Instagram for updates, exclusive content, and sneak peeks. For more sweet discoveries and exciting first-to-market brands, visit www.smsupermalls.com or follow @SMSupermalls on social media.



SM Supermalls #HomeOfFirsts
At SM Supermalls, we take pride in being the Home of Firsts—bringing you the first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that inspire and connect communities, we’re redefining what it means to have it all. As we continue to grow, we remain committed to sustainability, community empowerment, and delivering memorable moments that make every visit more meaningful. There’s always something new and memorable waiting for you at SM.



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A fun and gastronomic experience made possible by 2nd Avenue cable channel

That's Me with friendships Jaja Ramirez and Nikole Maturan, my beautiful team mates during our cooking class under 2nd Avenue


I've been cooking in my life ever since I've learned how to cook rice and fry chicken as instructed and guided by my beauteous mom. Before, we do not have a rice cooker yet, so, as expected, due to my young age (about 12 or 13 I guess), being that playful and muffled that time, I've had countless burnt rice to boot.  Those were just my fond memories of my many firsts in our kitchen. 

Time flies and my cooking experience was enhanced and is actually still developing until now. Most especially now that I am a blogger, I get to eat, review, compare, differentiate, explore and at the same time cook some of the dishes that I encounter. I was also able to join cooking contests as well which made me a better cook every after competition I got engaged into. You see in life, one of the most important things that matters is that we learn from our experiences, good or bad, I guess we should at least be thankful if we find it useful and beneficial for us because later on in our lives, somehow, somewhere, we might be able make use it as a tool and apply it like what we've just recently experienced during the event by 2nd Avenue. 

Additional firsts on my part happened when me and my blogger/friends joined together to participate in a cooking session made possible by the cable channel, 2nd Avenue held at 25 Mushrooms Kitchen, Social Hall, Cauliflower, Valle Verde 5 Pasig City.

Full geared and fit to cook! 



Warning!!! You may experience extreme craving and feeling of hunger upon seeing the following photos of the delish Japanese dishes that we made... 


Gotcha! We're being busy here ... 


Hooray for us! We made our very tasty Japanese or Yakimeshi




This California Maki was a tough thing to do but, all's well that ends well...



Presenting... our Yakimeshi and freshly made California Maki


Are you already starving? Me too! 


But wait, we still have to cook Chicken Teriyaki



There you go... made my first Chicken Teriyaki!!!  I tell you, the deboning of the chicken was quite a struggle for all of us and it's real! hahaha but anways, it was all worth it! We made it so special that it really tasted just right and the chicken's so tender! Will make this one at home. 




And of course we were able to mix and fry our own Shrimp Tempura (my fave!!!)



Our finished product! The Japanese Bento that's full of fun, laughter, love, flavor and power! 


Thanks so much 2nd Avenue for making all these possible, another milestone for all of us! We did not only enjoy the whole preparation and cooking process but we've also learned something new in the kitchen and get to bond with our friends. 





Meanwhile 2nd Avenue, has cooking up something for everyone! Read this: 


The best of the best chefs face-off on 2nd Avenue as it delivers an exclusive access to the delightful world of cooking on Knife Fight 3 and Hell’s Kitchen 13!

Sunday primetime is lit by Knife Fight 3 with its underground tournament style battle taking place during the overnight hours when restaurants close their doors to the public. 16 top chefs from the New York area face mystery ingredients that must be used in the dishes they prepare. Only one chef remains and is named New York's "Beast of the East." Former "Top Chef" winner Ilan Hall, who owns The Gorbals Brooklyn, continues in his dual role as host and judge. Joining him as judges are chefs Naomi Pomeroy and Kris Morningstar.

This August, 18 contestants vying for the top spot and to be the Head Chef at Gordon Ramsay's Pub & Grill at Caesars Atlantic City will premiere in Hell’s Kitchen Season 13 on 2nd Avenue. The show is hosted by world-renowned chef Gordon Ramsay as he puts aspiring young chefs through rigorous cooking challenges and dinner services at his restaurant Hell’s Kitchen located in Hollywood. He is known for his fiery temper, strict demeanor, and use of expletives. He often makes blunt and controversial comments, including insults and jokes about contestants and their cooking abilities.

KNIFE FIGHT 3 airs every Sunday on primetime at 9 PM. Stay tuned for the premiere schedule of HELL’S KITCHEN SEASON 13 on 2nd Avenue. Don’t miss out and join the conversations at #DelightfullyReal.

Check out 2nd Avenue on http://2ndavenue.ph/, www.facebook.com/2ndAvenue, follow us on Twitter via @2nd_Avenue and on Instagram via @2ndavenuetv.

2nd Avenue is the only general entertainment channel on Free TV and Pay TV that offers diverse content, featuring delightfully driven characters for the discerning market. Seen on UHF Free TV Ch. 29, SkyCable Ch. 19, Global Destiny Cable Ch. 29, Cablelink Ch. 35, Cignal Ch. 28, and Dream Channel Satellite Ch. 32.



Solar Entertainment Corporation is the largest content provider and channel operator in Southeast Asia. It is committed to elevating the network to a global standard and maintaining Solar as a leader and innovator in the industry. Until today, Solar continues to widen its programming to meet the demands of emerging audiences.






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Showing posts with label Japanese cuisine. Show all posts
Showing posts with label Japanese cuisine. Show all posts