“Beauty Empire” tops competitors in Philippine primetime, hooks audiences in pilot week

July 18, 2025



A powerful new force has emerged in Philippine primetime as "Beauty Empire" – a groundbreaking collaboration among GMA Network, Viu Philippines, and CreaZion Studios – captivated audiences and outperformed its competitors during its pilot week.

 

The latest primetime offering from GMA Public Affairs won against rival programs in both Total Philippines and Urban Philippines, based on Nielsen TV Audience Measurement ratings data covering July 7 to 10.

 

In Total Philippines (PHINTAM), “Beauty Empire” charted an average combined (GMA/GTV) people rating of 4 percent (equivalent to 2.8 million viewers). This is higher compared to the ratings of its competitions, “Sins of the Father,” which only logged an average combined (A2Z/TV5/Kapamilya Channel/Jeepney TV) people rating of 3 percent and “Unchained Love,” with an average combined (A2Z/TV5/Kapamilya Channel) people rating of only 1 percent.

 

In Urban Phils., “Beauty Empire” registered an average combined (GMA/GTV) people rating of 4.4 percent (1.9 million viewers), still ahead of its rival programs, “Sins of the Father” with only 3.2 percent average combined (A2Z/TV5/Kapamilya Channel/Jeepney TV) people rating and “Unchained Love” with only 1.1 percent average combined (A2Z/TV5/Kapamilya Channel) people rating.

 

Headlined by Kapuso Primetime Princess Barbie Forteza as Noreen Alfonso, Kyline Alcantara as Shari De Jesus, and Ms. Ruffa Gutierrez as Velma Imperial, “Beauty Empire" also became the no. 1 show on Viu Philippines during its pilot week on television. 

 

The revenge drama immediately resonated with viewers, drawing them into a high-stakes narrative that delves into the local beauty industry and challenges conventional beauty standards. 

 

With such a promising first week, viewers can’t help but feel excited for the next episodes of the series.

 

“Level up ang pagkakagawa ng Beauty Empire! Plus the fact na shinoot pa raw sa SouthKor yung ibang scenes,it shows something else sa series na to at ginastusan ang production”


“Ang ganda ng kwento, at ang gagaling nga mga artista ng Beauty Empire. Na-hook na akong panoorin ito. 🥰”

 

Joining the powerful ensemble are Sid Lucero as Eddie, Sam Concepcion as Migoy, Korean actor and K-pop star Choi Bo-Min as Alex, Chai Fonacier as Kriselda, with the special participation of Ms. Gloria Diaz as Clara.

 

Created by award-winning filmmaker Real Florido and seasoned screenwriter Rona Co of CreaZion Studios Creatives, the series is under the helm of esteemed director Mark Sicat Dela Cruz.

 

Don’t miss “Beauty Empire” on GMA Prime, Mondays to Thursdays at 9:35 p.m. Global Pinoys can also tune in via GMA Pinoy TV. 

 

“Beauty Empire” streams on Viu Philippines.

 

For more stories about the Kapuso Network, visit www.GMANetwork.com.



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I WANT TO SHARE FOUNDATION’S FIRST CHARITY GALA A ROARING SUCCESS

September 27, 2023


Fundraising Event For The Benefit of Childhood Cancer Help Desk & Bone Marrow Transplant Unit Of Pediatrics Hematology Oncology of PGH Exceeds Target
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What happens when the country’s finest join forces together for a worthy cause?  IIt is not everyday that a virtuous and exceptional event that redefines fashion, resilience, and philanthropy happens.  In celebration of its 10th anniversary, the I Want to Share Foundation (IWTS) recently held its First Charity Gala at Shangri-La the Fort where the country’s showbiz, media and affluent crowd banded and bonded together for noble reasons.

What made the occasion memorable in a distinctive way was the resilience and beauty displayed by the young cancer patients as they graced the runway in couture masterpieces crafted by renowned designers in the industry. The night was truly a heartfelt celebration of their unwavering strength and an opportunity to shine the spotlight on their incredible battle to survivorship.

“My own journey as a cancer survivor has been a significant catalyst in my devotion to this cause. God’s healing grace gave me another lease on life, and I honor that everyday by helping children at the Philippine General Hospital (PGH) to have hope for a brighter future,”says Sheila Romero, Founder and Chairman of I Want To Share Foundation, during the charity ball.


Hailed as masters in their craft, fashion designers Mark Bumgarner, Rajo Laurel, Andrea Tetangco, Martin Bautista and Avel Bacudio, along with prominent people from a variety of professional fields including business and showbusiness proved that that fashion can be a force for good and has potential to serve a higher purpose. The undertaking was indeed a living testament to their industry’s boundless compassion to reach out to the ones who need it most.


“How does it feel to be part of the I Want Foundation Gala? It feels wonderful. It feels good, because we continue a cycle of bringing goodness and hope to all these unfortunate children,” Rajo beams with honor. 


“It’s an honor to be part of this—to be able to showcase my talent, and share my creations to these people,” Andrea Tetangco adds with pride.

For young cancer warriors, the night was an attestation to their resounding statement of empowerment, a chance to regain their sense of control over their appearance, which may have been compromised along their journey to survival. It was a resonant reminder that they can be whoever they want to be, outside the realm of their medical condition.


The guests greeted the children with a resounding warm applause the moment they took the stage and rolled the red carpet woven with stories of hope and resilience. The unwavering bravery and relentless battles they conquered on the way to victory was not only inspiring, but it truly deserved all the accolades from everyone.  


This extraordinary event combined art and the spirit of sharing and giving. An incredible array of artwork and jewelry pieces during the live auction featured Master Sculptor Daniel Dela Cruz, Contemporary Artist Andres Barrioquinto, and Dino Gabito.


Modern angels worked hand in hand to meet the target proceeds of P12M during the prestigious affair. In what could be called a grand way to celebrate the weekend, the night exceeded everyone’s expectations as a staggering amount of P19M was raised for the beneficiaries.  

A notable gala, the IWTS has endeavored to transform and uplift lives by raising funds for the establishment of the Childhood Cancer Helpline, a newly launched initiative that aims to increase the country’s cancer survival rate from 30% to at least 60% so young individuals will find the strength and resources to thrive beyond their diagnosis.


Of the 5,300 Filipino children who develop cancer yearly, many are undiagnosed, consult late, refuse or abandon treatment, resulting in an estimated survival rate of only 30% nationwide. “This charitable gala also seeks to secure funding for the construction of two specialized rooms at the Bone Marrow Transplant Center in PGH, marking a pioneering achievement in the country where the chances of healing will be increased. In addition, the IWTS will also support the funding for the Pediatrics Hematology Oncology of PGH,” Romero shared proudly during the event.

The Charity Gala is proud to partner with equally passionate brand sponsors. The success of the event was made possible by the following sponsors -- Maserati, Rulls, SM Supermalls, Vivo, Arthaland, The Lind Boracay, Denim Hub, Silicon Valley, Moss Interior Event & Design; as well as its media sponsors including Philippine Star, Manila Bulletin, Lifestyle Asia, and Stargate People Asia. Their participation signified a commitment to make a difference, demonstrating how their abundant resources and sphere of influence can be channeled into life-changing endeavors.



From its humble beginnings as a small fundraiser, the I Want To Share Foundation has steadily grown into a transformative institution, creating a life-changing impact for thousands of Filipino children.


Since 2015, their mission has been dedicated to turning extraordinary dreams into reality as they organized “SHINE! Dreams Do Come True” program, fulfilling the young warriors’ desire to experience a prom alongside sought-after actors and actresses, becoming stars in their own right. Even in the midst of the pandemic, they were able to launch the “I Want to Share my Hair” campaign, opening doors for children to reclaim a part of themselves, their crown of hair.


Annually, an average of 600 kids seek assistance for chemotherapy at PGH. Last December 2022, around 150 graduated from chemo. They fought hard, believed, and beat cancer and truly deserved a fitting tribute. The milestone was celebrated by providing the warriors an avenue to graduate like normal students.

"IWTS will continue in its mission to make a difference and contribute to society as we lead a purpose-driven life. The gala is a testament to what we can achieve when we unite to pursue a shared objective,” Romero shared. “Together, we can inspire others, reshape lives and illuminate the path for those who need it most.” Romero emphasizes.


For more details and to follow the campaign, like and follow, I Want to Share Foundation (@iwanttosharefoundation) across all social media platforms.

Check out some photos from the event: 













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New squad alert: Maris, Kyline, AC, Francine, and Belle have joined!

July 26, 2021


More and more girls are discovering the presko fresh feeling of Whisper Breathable pads just like Maris, AC, Belle, Kyline, Francine and they’re looking for even more girls to join their growing Presko Squad. The squad already influenced Filipinas to switch, that 9 out of 10 girls love the new Whisper Breathable*. But they won’t stop until every girl gets to experience the light and airy period they deserve. 




Check out the fun video of the Presko Squad in their official social accounts!

 
AC: https://www.instagram.com/p/CQvtpC7D4oU/

Kyline: https://www.instagram.com/p/CQvvUa6BK56/

Belle: 
https://www.facebook.com/photo?fbid=358823655613082&set=a.197869211708528

Francine: https://www.instagram.com/p/CQvq-Tzn-fO/

Maris: https://www.facebook.com/MissMarisRacalOfficial/videos/223789126246570

Whisper Page: https://www.facebook.com/136815389664810/posts/4466197983393174
 

If you haven’t switched to Whisper Breathable pads yet, what are you waiting for? Experience presko protection from the thousands of of airflow vents, go about your day without checking for leaks with the deep anti-tagos channels on the improved top sheet, plus less thigh irritation from the soft wings.



Time to say "Hinga lang, girl" like the Presko Squad, and enjoy all-day comfort, confidence, and airy freshness starting today. Ikaw na lang ang kulang!

New Whisper Breathable available at Lazada, Shopee, drugstores, and supermarkets. Visit the Whisper Facebook page for more updates. 




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Showing posts with label Kyline Alcantara. Show all posts
Showing posts with label Kyline Alcantara. Show all posts