July 1, 2024

MR.DIY Philippines launched its 2024 campaign at the MR.DIY store located on the 4th level of One Ayala Mall in Makati. The event marked the beginning of a new chapter for the brand, emphasizing its core value propositions: “Always Low Prices,” extensive product assortment, and convenient shopping across numerous store locations. The newest brand tagline, “For BIG and small FAMILYhan needs, MERON DIYan!” encapsulates the brand’s mission to cater to all family needs, both big and small, reinforcing MR.DIY as the go-to destination for home improvement.

Team Kramer, executives of MR.DIY Philippines and representatives of One Ayala and Ayala Malls came together for MR.DIY's 2024 Thematic Branding Campaign Launch.

Ms. Roselle Andaya, CEO of MR.DIY signs the contract with Team Kramer, marking another chapter of success and partnership ahead.

The event began with a Media Thanksgiving session, which kicked off with a message of gratitude to the media from MR.DIY Philippines’ Deputy Head of Marketing Mr. Charles Salecina.

This was followed by fun games and prizes for the media, which included “BIG and small, Hakot, Dakot, Panalo!” Challenge, where participants were blindfolded and given 15 seconds to scoop as many prizes as they could into a basket, taking home whatever they managed to gather. Trivia questions about MR.DIY also engaged attendees, with correct answers earning exciting prizes.

The main program commenced with opening remarks from Mr. Salecina, and halfway through his speech, he invited everyone to watch the 2023 highlights of MR.DIY, showcasing the brand’s achievements and milestones over the past year.

This was followed by a short message from MR.DIY Philippines’ CEO, Ms. Roselle B. Andaya, where she shared her excitement for renewing the brand’s partnership with Team Kramer, and how MR.DIY remains steadfast in its commitment to offer a delightful and convenient shopping experience.

Ms. Roselle Andaya, CEO of MR.DIY Philippines, delivers her message for the media and guests at MR.DIY's Branding Campaign Launch held in One Ayala, Makati City.

“This year’s campaign reaffirms MR.DIY’s dedication to being your trusted partner for all home improvement needs,” said Ms. Andaya.

A significant moment in the event was the ceremonial “BIG and small” contract signing with MR.DIY’s Brand Ambassador, Team Kramer.

"We are renewing our contract with MR.DIY because our collaboration has been fulfilling and successful. MR.DIY’s commitment to quality and affordability aligns with our family values. We’ve seen how their products have enhanced our home and everyday life. The positive feedback from our followers has been overwhelming and we’re excited to continue this journey with our MR.DIY family, " said Doug Kramer.

The unveiling of the 2024 campaign video and new jingle was accompanied by a dynamic dance mob, setting an energetic tone for the day, with Team Kramer joining in on the fun. Doug and Cheska Kramer spoke about how the new MR.DIY branding came to life. The couple highlighted the collaborative effort and shared behind-the-scenes of the branding campaign shoot and jingle creation, giving attendees a glimpse into the creative process.

The “For BIG and small FAMILYhan needs, MERON DIYan!” campaign represents MR.DIY’s mission to serve the diverse needs of Filipino families, offering products that cater to both major home improvements and everyday essentials. The term "FAMILYhan" blends the words "Family" and “Pamilihan” (marketplace), positioning MR.DIY as the go-to market for Filipino families' big and small needs. The campaign is designed to emphasize the brand’s dedication to affordability, quality, and variety, ensuring that every family, regardless of size, can find what they need at MR.DIY. This campaign ties seamlessly with the renewed brand story, showcasing MR.DIY as a reliable partner for all home-related needs.

"Our relationship with MR.DIY has grown stronger and more collaborative. We’ve deepened our understanding of their commitment to quality and affordability and created content that resonates with our audience. This partnership feels like a true alignment of values and goals," Mr. Kramer added. Team Kramer’s continued partnership with MR.DIY highlights the brand’s family-oriented approach and commitment to enhancing the lives of its customers.

During the media Q&A, Ms. Andaya discussed the brand’s strategies for rapid expansion and success in the competitive retail market.

She emphasized the importance of a customer-centric approach, among other factors that contribute to MR.DIY’s success. "Our key strategies include having a customer-centric approach by ensuring we have the right variety of products at affordable prices in carefully selected locations to maximize reach. Additionally, we keep major processes as simple as possible to achieve faster scalability. The more we are able to scale up successfully, the more we benefit from economies of scale, where costs are spread out more, resulting in higher savings which are passed on to our customers as products they can buy at always low prices. The more our customers patronize MR.DIY, the more we are able to expand, thus the virtuous cycle continues," Ms. Andaya added.

The event concluded on a high note, leaving attendees excited about MR.DIY’s future initiatives and continued commitment to providing variety, good quality and value for money for Filipino families. With its new campaign and renewed brand identity as the “familyhan” for big and small needs. MR.DIY is poised to strengthen its presence in the Philippine retail market.

May 17, 2023

Doug, Cheska, Kendra, Scarlett and Gavin are the new faces of MR.DIY in its ‘Family Store for Everyday Needs - Meron DIYan’ campaign.

Have you ever been to a place where almost everything that you and your family has ever wanted were all there and yet you still keep on coming back. It seems like everytime you visit the store it's always a "shopping-spree!" 

Well, that's what we feel everytime we go to any Mr. D.I.Y. store near us (actually lucky for us, there are two stores--hmmmm so much temptations huh?!) 

It's true, everything we need is just right there, thus their tag line is "Meron DIYan!" 

Perfect timing though, they had recently launched their new celebrity ambassadors--- the Team Kramer!!! Please read on... 

Team MR.DIY is getting bigger!

 

THE COUNTRY’s favorite one-stop-shop for family and home improvement introduced its new brand ambassadors, Team Kramer, for its ongoing MR.DIY ‘The Family Store for Everyday Needs - Meron DIYan’ campaign during a media launch in Novotel Quezon City recently.

“MR. DIY is not just a store; it is an embodiment of values and aspirations. When we say MR.DIY, we talk about improving family life by enhancing homes. About nurturing our familial bonds and fostering a loving environment within our households,” said MR.DIY Philippines CEO Roselle Andaya.

The campaign underscores MR.DIY’s goal of providing families with their everyday home and lifestyle needs. The brand remains committed to its “Always Low Prices” motto, offering a variety of products and essentials that aim to meet the daily needs and demands of its consumers.

Andaya also added that affordability and quality of products are not opposites, and that everyone should expect to get value for money without compromise on the products that will be part of their homes. She also added that MR.DIY is also about creating nurturing spaces for families.

 

According to Mark Charles Salecina, Senior Marketing Manager of MR.DIY Philippines, the campaign puts the focus of the company on families.

“We always put families at the core of our services, and we strive to grow closer to more families by opening more stores, to make them feel that there’s always a MR.DIY store near them, ready to meet their everyday needs with quality products, at always low prices, that every family member can enjoy - Meron DIYan! ” Salecina said.

Team Kramer is the brand’s first-ever celebrity ambassador. During the launch, Team Kramer — composed of Doug and Cheska and their kids Kendra, Scarlett, and Gavin — all took part and interacted with the guests. The celebrity couple played a game called Meron DIYan where they had to guess and recreate MR.DIY products with the press.

 

Recently, the family broke ground for their new three-story house project. The family announced last year their plan to build another house as "a build and sell passion project."

“We are fortunate and excited to welcome a family that embodies what MR.DIY stands for. Positivity, shared experiences, growth, hard work, respect and love. These are the values that we share with the Kramer family,” Andaya said.

 

MR.DIY is the nation’s favorite family and home improvement one-stop-shop retailer. The largest home improvement retailer with over 370 stores nationwide and is dedicated to making a positive difference in the lives of its customers by offering convenience at all its stores.

 Team Kramer with Ms. Roselle Andaya and Mr. Mark Charles Salecina 

See all the amazing deals and featured promos when you visit MR.DIY’s official website or follow /mrdiyPH on Facebook, and @mrdiy.philippines on Instagram and Tiktok. Have a fast, safe, and happy budol shopping!

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About MR.DIY

MR.DIY is one of the largest home improvement retailers with more than 2,000 stores across Southeast Asia including Malaysia, Thailand, Indonesia, Singapore, Brunei, Philippines, Cambodia, India, and Europe in Turkey and Spain. The home improvement retailer has dedicated itself to making a positive difference in the lives of its valued customers by offering convenience at all its stores nationwide.

All MR.DIY stores are managed directly, and the company often works in collaboration with other mass merchandise retailers or owners of malls or shopfront properties. MR.DIY stores offer a wide selection of — approximately 18,000 SKUs — across 5 major categories, namely hardware; household and furnishing; electrical; stationery and sports equipment products; and others (comprising amongst other toys, car accessories, jewelry, and cosmetics).

The company strives to put customers first by operating an innovative business that is flexible when it comes to providing a wide variety of products, good quality, and value-for-money, holding true to the company’s motto of “ALWAYS LOW PRICES”.