PLDT Home, Google launch Be Internet Awesome online series

July 7, 2022


New kid-oriented show aims to teach kids
how to be smart, alert, strong, kind, and brave online



Be Internet Awesome’s lead characters - Sam Elora (L) and Robo-berto

Following its partnership announcement to further strengthen efforts in educating Filipino kids and families about internet safety and digital responsibility, the Philippines’ leading home broadband and digital service provider PLDT Home and Google joined forces in creating a kid-oriented video series online. 

PLDT Home, the Philippines’ leading home broadband and digital service provider, and Google joined forces in creating Be Internet Awesome, an online series that aims to teach kids how to be smart, alert, strong, kind, and brave online. Photo shows (L-R): PLDT Senior Vice President and Head of Consumer Business Home Group, Jeremiah de la Cruz; Google Philippines Marketing Head, Gabby Roxas; and First Vice President and Head of PLDT Home Product Management and Marketing, John Henri Yanez at the series’ media launch.

Be Internet Awesome aims to teach children the fundamentals of leading a digital life which includes what kind of information to post on social media and how to deal with cyberbullying. The series features the character Robo-berto, pictured here with children at the Be Internet Awesome launch.


The Be Internet Awesome online series combines animation and live action — featuring Gen Alpha whiz Sam and his trusty friend Robo-berto in fun-filled yet enlightening adventures on how to be smart, alert, strong, kind, and brave online. The series is based on the values of Google’s Be Internet Awesome global program and is directed by Manny Angeles, an award-winning director and producer of kid-oriented and animated shows. 

Raising kids to be internet awesome. Actor and host KC Montero (1st from left), newscaster Migs Bustos (3rd from right), and radio personality Riki Flo (in blue, front row), and their families at the Be Internet Awesome launch.


Patty Laurel-Filart, her husband Patrick, and their kids Astrid and Theo are committed to be internet awesome.



Available in both English and Filipino in the Philippines, Be Internet Awesome aims to teach children the fundamentals of leading a digital life which includes what kind of information to post on social media and how to deal with cyberbullying among others. This is part of the many efforts of Google to help keep people safe online. 

“Our children are true digital natives. They grew up with the internet and everything the digital world has to offer. But as they broaden their horizons for discovery and learning, it also exposes them to risks and dangers,” said Jeremiah de la Cruz, Senior Vice President and Head of Consumer Home Group, PLDT Inc. “Through this original series, we at PLDT Home want to translate the teachings from Google’s Be Internet Awesome program into an entertaining and practical show that children can enjoy watching while learning about online safety early on.”

Kids like Sam pledged to be smart, alert, strong, kind, and brave online at the Be Internet Awesome launch.


“PLDT Home’s partnership with Google for Be Internet Awesome aligns with our larger group-wide commitment: to strengthen customer-centricity. At PLDT, we not only find ways to simplify technology and experience for our customers, but we also strive to do business responsibly by putting their safety and well-being at the forefront of all our products and services,” said Alfredo S. Panlilio, President and CEO of PLDT Inc. And Smart Communications, Inc.


Edupreneurs Edric and Joy Mendoza and their children are all out in support of the Be Internet Awesome campaign.

 

In 2021, PLDT also invested over P2 billion in cybersecurity and protection filtering. The country’s largest integrated telco has since been very active in detecting, responding, and preventing both domain and content-level access to child sexual abuse material (CSAM) within the network. PLDT’s Child Protection Platform has blocked almost 300,000 URLs linked CSAM by the end of May and prevented more than a billion attempts to access these illegal sites from November last year to May this year.

“After launching Be Internet Awesome in 2021 in the Philippines, we are glad to have found a like-minded partner in PLDT who champions the same values when it comes to protecting kids online. Through PLDT and more potential partners in the future, we hope to scale Be Internet Awesome and provide more families with a practical way of teaching digital safety and wellness to their children so they can become responsible, confident explorers of the online world,” said Bernadette Nacario, Country Director of Google Philippines.

(L-R) Actor, singer and writer Franco Laurel with his daughter, and  PLDT Home Assistant Vice President and Marketing PR Head Cheryl Maxine Loyola.

 

The Be Internet Awesome online series will premiere on the PLDT Home YouTube channel on July 8, 2022. 



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Shopee and Google Launch Google Ads with Shopee, a First-of-its-kind


July 22, 2020

Google Ads with Shopee offers specialized marketing support for brands to boost their e-commerce presence in Southeast Asia and Taiwan


Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, teamed up with Google to launch Google Ads with Shopee, a first-of-its-kind marketing solution for brands to drive sales online. The launch reflects a shared commitment between Shopee and Google to accelerate digitization and enable e-commerce growth for brands across the region. Through this integration, brands on Shopee can access specialized marketing tools to boost their online presence, create deeper engagements with customers, and flexibly manage and measure their marketing campaigns.

Ruoshan Tao, Head of Marketing at Shopee Philippines, said, “Most brands in the Philippines are expanding their online presence as e-commerce becomes a vital part of the retail ecosystem. Shopee is committed to providing the best environment for every brand to succeed online. Google Ads with Shopee extends our efforts by deepening our integration with Google and making it easier for brand partners to promote their official stores and products online. We are delighted to have a like-minded partner like Google and we look forward to deeper collaborations in the future.”

Google Ads with Shopee meets the growing demand among brands for specialized marketing tools to support their increasing e-commerce presence. Key benefits include:

1. Convenient ad campaign creation on Shopee Brands Suite: Brands can now create Google shopping ads directly on the Shopee Brands Suite, adding to the existing range of marketing solutions and tools offered by Shopee. It will allow brands to promote their official stores and products more efficiently across all channels.

2. Increased flexibility and control: Brands can directly create and manage online ads for their official stores and products on Shopee on the Google Ads platform. It allows greater flexibility as brands can tailor ad campaigns to meet different business needs.

3. One-stop monitoring: Brands can monitor the performance of all their Google ads via the Shopee Brands Suite. The one-stop access to data, brands can seamlessly measure success and optimize the effectiveness of their marketing efforts on Shopee.

Samuele Saini, Sector Lead for Apps, e-Commerce, Entertainment at Google, said, “The e-commerce industry in Southeast Asia has experienced massive growth in recent years and is forecasted to exceed 150 billion USD by 20251. It has been further accelerated by the pandemic, with more consumers shopping online, as well as both big brands and smaller sellers quickly pivoting to further building their e-commerce presence.” He further added, “We are excited to launch Google Ads with Shopee, making it faster and easier for brands to connect with their customers online, and provide them with flexible tools to measure and optimize their campaigns.” 

Download the Shopee app for free via the App Store or Google Play.




About Shopee

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It was launched in 7 markets in 2015 to connect consumers, sellers, and businesses in the region.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce.

Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Shopee, Sea’s other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.



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