“Miss Probinsyana and the power to realize one’s dream”

February 26, 2024



 “A dream is a wish that your heart makes,” a popular adage says. To realize any dream, believing and wishing are only the beginning. Courage, connection, determination, know-how, passion and timing are the needed factors to bring a dream to fruition.

 All these and more are highlighted in Jenny Pearl Ninalga’s first commercial movie, When the world met “Miss Probinsyana ”.
 “Miss Probinsyana” is a heartfelt drama that chronicles the courageous journey of Marge, given life by actress Rhian Ramos, a determined young woman from the province, and her supportive partner Wil, portrayed by actor Sid Lucero, a seafarer turned web developer, as they navigate the trials and triumphs of entrepreneurship, love, and personal growth in the face of adversity.

Rhian Ramos as Marge 


Sid Lucero as Wil 




 Drawing from her own experience as the daughter of an OFW (Overseas Filipino Worker), Marge embarks on a transformative path to create change in her province.
 Set against the backdrop of a rapidly evolving digital landscape, the film explores Marge’s pursuit of empowering her fellow Filipinos through the world of Information and Communication Technology (ICT).

 With unwavering determination, she establishes her own BPO (Business Process Outsourcing) company in the province, defying the notion that success can only be found in urban centers.
 As Marge’s BPO venture grows, she becomes a beacon of hope for her community, proving that meaningful employment and career opportunities can thrive outside metropolitan areas.

 Her story intertwines with the parallel narratives of Sarah (Kristel Luistro), a young girl yearning for education and a brighter future; Jade (Kristine Abbey), a reluctant daughter pressured to follow her, both of whom represent the struggles and aspirations of their respective journeys.

 As Marge builds her own BPO business in her hometown, she encounters various obstacles, including financial setbacks, doubts, and the stigma associated with being a female entrepreneur.

 With unwavering determination and the support of her loved ones, she perseveres and ultimately triumphs, proving that resilience and tenacity can overcome even the toughest challenges.
 Director Jenny Pearl Bautista-Ninalga says: “Miss Probinsyana is more than just a film; it is a celebration of the indomitable spirit of Filipina women and a testament to the power of education, technology, and community empowerment in driving positive change. Through Marge’s inspiring journey, audiences are encouraged to reflect on the importance of equal opportunities, women’s empowerment, and the transformative impact of education and innovation in building a brighter future for all.”

 The empowered woman who happens to be the movie’s inspiration, Miss Marjorie Aviso declares: “It is very easy to get caught up into the day to day of life especially when you are pursuing your dreams and purpose against all odds, but seeing my life flashback and walk me though the journey is a totally different level - a profound perspective indeed. I have not only appreciated more but really learned that everything happens for a reason that only God has plans for. I have always asked myself if my story is even worth telling, for I know there are a lot more life stories deserved to be told. But this film is truly a testament that you do not have to be great to make a difference in this world. I am eternally grateful to Direk JP, staff and crew for creating such a masterpiece and I am grateful to my team at Telework PH for this milestone.”

 The artistic and production team of “Miss Probinsyana ” are screenplay writers Eligio Ninalga Jr and JP Ninalga. Director of Photography Logie Ninalga. Executive Producers:Marjorie Aviso, Lyn Baynosa/ Production by Impact Media Convergence Inc. Presented by: Global Impact Productions Inc. Music by Jonaf Del Fierro and M2arje/

 Lead stars are Kapuso actress Rhian Ramos and award winning actor with Sid Lucero.
 Completing the cast are Lance Raymundo, James Marco, Joshua Zamora
Camille Rose, Jyra De Guzman, Kristine Abbey, Kristal Luistro, Ayah Sarmiento, Rowie Cardona, Drago Cruz Munoz, Mabel Reyes, Janina Lorelei, Julien Antonuccio, Sarah Ansari, Stephan Anderson, Aaron Hewson, Hamsa Omar

 The Triple F Gold Standard Rated movie (given by F-Rated Organization, an internationally acknowledged film ratings body), “Miss Probinsyana ” will have a special screening, on the 6th of March, at the historic Metropolitan Theater as it takes part in the celebration of the International Women’s Month.
 Nationwide public screening of this film is slated on the latter part of April 2024.


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GCash and Heart Evangelista Collaborate For Her Newest Endorsement

January 24, 2024



MANILA, Philippines – GCash, the country’s leading finance super app, brings a powerful start to 2024 with the launch of its newest endorser — international fashion icon, Heart Evangelista-Escudero.


The unveiling of Heart as the new face of GCash was announced together with the release of the brand’s latest digital film, set to take over our feeds. The film not only showcases Heart’s exciting partnership with GCash, but also demonstrates how GCash has made its way into her heart, being her go-to super app for easy, safe & secure transactions, whether it be online, in-store, or even abroad.

Inspired by her travels and experiences, Heart shared her anecdotes of the moments GCash saved her in times of need –from receiving a sweet gift from her loved ones by using the app’s Send Money feature, to shopping online for cute trinkets for her dog, Panda. She even talked about how the ease of the Scan to Pay feature when it comes to simple things, like buying kwek-kwek when the craving strikes, and of course, who could forget her delighted reaction when she successfully used her GCash Card for the first time to pay for a coffee run in Paris!

“For me, GCash has been a game changer. You can use it for so many things, and literally EVERYWHERE! From my local cravings, shopping finds and even now that I’m getting ready to head out for Fashion Week season, there is no limit when I’ve got my GCash with me. Ang galing diba? ” - Heart Evangelista-Escudero

Much like Heart, there are so many new things to discover and love about GCash! Apart from being able to send and receive money for FREE, and get free vouchers and discounts when paying online, thanks to the GCash Card, its users can transact seamlessly in over 200 countries and territories— with lower foreign exchange rates vs. competitors, it instantly became one of her travel essentials!

The different scenes showcased in the brand’s new film were inspired by the star’s day-to-day life. In fact, Heart was heavily involved in crafting the script, and dressing herself in some of her signature pieces from her personal wardrobe, some of which we’ve seen all over social media!

“In my Heart, GCash is the best way to pay”
Quoting Heart’s ending line in her newest film, GCash invites its users to enjoy the best things life has to offer in the most convenient and secure way possible.

"Heart was really the perfect, and easy, choice for us when it came to developing this campaign. She gave a mountain's worth of ideas from the very first time we met her and the team was left inspired! Her attention to every detail was key for us to develop a material that was unique but also very personal to her. We loved the way she was able to share her personal experiences with us in highlighting how her GCash has made her transactions easier, not only in the Philippines but all over the globe. ” - Neil Trinidad, GCash Chief Marketing Officer

GCash, the country’s no. 1 finance super app continues its mission to empower Filipinos to move towards financial progress. Through this new collaboration between Heart and GCash, users can only expect more to come in 2024 as they continue to open doors to a brighter future for all Filipinos, so that they too can say that GCash is the best way to pay.

Watch the full GCash short film produced with Heart through the official GCash page @gcashofficial on Facebook and YouTube.




About GCash
GCash (G-Xchange, Inc.) is the #1 Finance App in the Philippines. Through the GCash App, users can easily purchase prepaid airtime; pay bills at over 1,600 partner billers nationwide; send and receive money anywhere in the Philippines, even to other bank accounts; purchase from over 6M partner merchants and social sellers; and get access to savings, credit, loans, insurance and invest money, and so much more, all at the convenience of their smartphones. GCash is a wholly-owned subsidiary of Mynt (Globe Fintech Innovations, Inc.), the first and only duacorn in the Philippines which is a part of the country's leading digital solutions platform, Globe Group.

GCash is a staunch supporter of the United Nations Sustainable Development Goals (SDGs), particularly UN SDGs 5,8,10, and 13, which focus on safety & security, financial inclusion, diversity, equity and inclusion as well as taking urgent action to combat climate change and its impacts, respectively.


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Kathryn Bernardo renews ties with BanKo family

January 5, 2024

BanKo renews partnership with acclaimed actress Kathryn Bernardo. Photo shows Kathryn with BanKo Excutives (L-R) President Jerome Minglana; Chairman Josephine “Jojo” Ocampo; and Head of Financial Inclusion and Microfinance Rod Mabiasen, Jr.



BPI Direct BanKo, Inc., A Savings Bank (BanKo), the microfinance arm of the Bank of the Philippine Islands (BPI), recently renewed its partnership with Asia’s superstar Kathryn Bernardo, as a member of the BanKo family for the second year.

As BanKo embarks on a mission to become the trusted microfinance partner of the masang Pilipino, it hopes to bring banking closer to communities by offering the right financial services at an affordable price. The bank is also doubling down its efforts on digitalization to make their products easily accessible by the masses.

“Our vision at BanKo is to build a better Philippines – one family, one community at a time – and this is embodied in each and every financial service we offer to a wide range of customers,” said BanKo Chairman Josephine “Jojo” Ocampo. “On behalf of BanKo, we’d like to thank Kathryn for once again placing her trust in us and for believing in our vision to help build a better Philippines. Kathryn is an exceptional actress and a young entrepreneur whose talent and charisma touch the heart of many Filipinos and resonate with BanKo’s brand promise of maaasahan, malalapitan, at mapagkakatiwalaan.”

“I’m excited to have another exciting year with BanKo. BanKo isn’t just a brand; it’s about helping more Filipinos to get a better life, and I’m grateful to be part of that. Thank you for placing your trust in me,” shared Kathryn.
This partnership further signifies BanKo’s renewed commitment to bring innovative banking experience to self-employed microentrepreneurs (SEMEs) and C2D salaried individuals. This forms part of the bank’s mission to promote financial inclusion by providing access to easy, convenient, and affordable products to serve Filipinos who plan to level up their business and uplift their lives, as reinforced by its tagline, “Sa BanKo, may ngiti ang bukas mo”.

In 2023, BanKo opened 26 new branch-lite units (BLU) in different locations across the country, bringing the total number of branches and BLUs to 346. The bank operates in 77 out of 82 provinces, with branches in 125 cities, serving as the sole representative of BPI in 152 of these areas.

In order to reach more Filipinos, BanKo has over 1,500 loan officers and associates, referred to as “BanKoMares” and “BanKoPares”, who provide personalized service by assisting clients from account opening to financial literacy discussions.

Additionally, through its partnership with Kathryn, a renowned actress whose authenticity resonates with diverse audiences, BanKo was able to extend its reach to the masang Pilipino. Her role as a ka-BanKo has helped bridged gaps and engage communities, enabling the bank to not just provide financial assistance, but also empower Filipinos through financial literacy. With the collaborative efforts of the BankoMares and BanKoPares, and Kathryn’s influence, BanKo endeavors to positively impact the lives of many Filipinos across the country.


Kathryn is a proud ka-BanKo. With her are BanKoMare Grace and BankoPare Ralph. BanKoMares and BanKoPares provide personalized service by assisting clients through every stage of opening an account or applying for a loan. They also offer financial consultations and literacy sessions to help clients achieve financial wellness.



In 2023, BanKo also announced that through NegosyoKo Loan, clients can now borrow up to P500,000 without collateral, providing them the opportunity to undertake more significant business ventures and expand their operations.
Furthermore, BanKo introduced the InstaCashKo Line, a ready-credit line tailored for both existing and new SEME clients, granting them on-demand access to cash. Year-to-date, BanKo has released P14.2 billion worth of business loans in 2023.

BanKo also offers PondoKo Savings, which is an ideal starter for those who want to save. Opening a PondoKo Account is simple and easy as clients only need to download the BanKo Mobile App and submit one valid ID. PondoKo is exceptionally inclusive, with a low initial deposit requirement of just P1.00 and offers 2% rebate for every purchase of prepaid load on the app. Depositors also benefit from the ease of transferring funds to other banks and e-wallets via InstaPay, free of charge.

Garnering a 24% market share in terms of volume of microfinance loans among Philippine banks, BanKo continues to be one of the country’s largest microfinance banks.


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pH Care's 20th Anniversary celebration! #MypHCareStory

August 26, 2023




Join pH Care Ambassadors Belle Mariano, Shaira Diaz, and Lexi Gonzales as they
share how pH Care takes care of them every day
It seems unimaginable how feminine wash didn’t exist in the country before. Most women just used soap and water to clean their intimate area then—or worse, nothing at all! Some also
thought that feminine wash was only for when they had their period or some kind of infection or irritation. Little did they realize that just like cleansing their faces and bodies, they also needed to give the right TLC to their fem area every day.

pH Care variants in 150mL (L-R): Cooling Comfort, Delicate White, Floral Clean, Natural Protection


That's where pH Care came in and revolutionized feminine care in the country. Now entering its 20th year in the Philippines, pH Care has been the no. 1 feminine care brand in the industry that understands the delicate feminine needs of every Filipina. pH Care provides the most gentle and safe everyday care that's right for you. All pH Care products are clinically formulated with pH level 5 to ensure it's safe to use every day. They're also enhanced with pH Care OdorProTech™ technology to help keep unwanted odor away all day.

To mark their 20th anniversary, the brand threw an event last August 16, 2023 at the Glorietta
Activity Center to celebrate the journey of pH Care as the leading feminine care expert in the
country. The event was all about sharing every woman’s #mypHCareStory – stories of care,
support, and protection of feminine care needs together with their trusted brand pH Care. The
event had a number of things for their guests to experience and interact with. There was a Her-story Gallery of pH Care's milestones throughout the 20 years to see how pH Care has evolved to the changing needs of women. Whether you found out about pH Care from your mom or a friend, a freedom wall station allowed guests to share their own pH Care journey.


Belle Mariano 





Lexi Gonzales 

Sofia Jahrling

Claudette Ferrer 

Shaira Diaz 


The pH Care ambassadors Belle Mariano, Shaira Diaz, Lexi Gonzales, Sofia Jahrling, and
Claudette Ferrer were also present at the event and each shared their experience with the brand.

"Feminine hygiene [kasi] is very important. It’s not just something we want to do, it’s actually a
necessity – it’s something we need to do. I believe that I get my confidence whenever I take care of myself." said Belle Mariano when asked about how pH Care has helped with her confidence.

The ambassadors even played a short game about the brand, giving guests a glimpse of just
how pH Care has been with them all these years.

Choose from four types of pH Care feminine washes for daily gentle care depending on your
needs:

1. pH Care Natural Protection Feminine Wash has 100% Natural Guava Leaf Extract for
antibacterial care.

2. pH Care Cooling Comfort Feminine Wash has ActiveCool for that icy clean feeling down there.

3. pH Care Delicate White Feminine Wash has Advanced Whitening Complex made up of
nature's best skin lightening botanicals for a 5x lighter bikini area.

4. pH Care Floral Clean Feminine Wash with Dual Hydrating Moisturizers for gentle
moisturizing care for your intimate area.


If you want to feel fresh, clean, and odor-free every day, head to your nearest supermarket or
drugstore for the latest pH Care has to offer. Or if you prefer not to step out of your home, pH
Care is easily available on Lazada, Shopee, and the ULSSI webstore.




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Showing posts with label showbiz. Show all posts
Showing posts with label showbiz. Show all posts