Uncovering the secrets of Vivo’s success in 2017


There was just no stopping Vivo this 2017. The global smartphone brand proved to be the fastest growing in terms of popularity amongst the young and the hip crowd in the Philippines, settling itself on the third spot in the market beyond brands Apple, Huawei, LG, and Asus. To date, Vivo has at least 1.1 million users and 5,200 stores in the Philippines.

But before finding fame in the Philippines in early 2016, Vivo has already been named as one of the top 5 global smartphone brands and observed the highest year-over-year growth of 32% in global shipments. Vivo’s success remains unprecedented with 200 million Vivo global users and 19 overseas markets in 2017.



What made Vivo successful?

Vivo cares about its users, pushing the brand to constantly innovate and improve user experience. Vivo maintains six research and development centers and continuously improves their products. In order to ensure its top position in the technology and mobile phone arena, Vivo established a technical partnership and patent sharing with leading telecommunications equipment company Qualcomm.


In an aim to provide its users—mostly the young, selfie-centric generation, Vivo launched the world-leading 24MP front camera—one of the industry’s firsts with a special selfie soft light to cater to constant need to document one’s experiences anytime, anywhere, even in dimly lit environments.





Vivo took Sports marketing seriously in 2017

Vivo signed up NBA superstar Stephen Curry in mid 2017 to represent its equally first-rate brand. Likewise, the big-ticket brand became the official sponsor of the 2018 FIFA World Cup Russia which it heavily advertised in the entirety of 2017. In the Philippines, Vivo supported various sports events as co-presenter and sponsor of ABS-CBN NBA Philippines Season 2016 and 2017 and Season 2017 and 2018 of the NCAA Men’s Basketball and UAAP Men’s Basketball Season 80.






Entertainment, lifestyle, and fashion were a spotlight for Vivo in 2017

Vivo’s entrance into the entertainment, lifestyle, and fashion scene were quite eventful in 2017. During the grand launch of the Vivo V7+, the biggest celebrities were formally introduced as the ambassadors for the brand with Kathryn Bernardo, Daniel Padilla, and Julie Anne San Jose headlining the roster of these star influencers. All in all, Vivo Philippines launched 25 local brand endorsers: Maymay Entrata, BOYBANDPH, Kisses Delavin, Chienna Filomeno, Darren Espanto, Tony Labrusca, Inigo Pascual, Ashley Rivera, Barbie Forteza, Maris Racal, Kira Balinger, Loisa Andalio, Paul Salas, KZ Tandingan, Andrea Brillantes, TJ Monterde, Sassa Dagdag, McCoy, De Leon, Sue Ramirez, Verniece Enciso, Joyce Pring, and Jason Dy.



Vivo also served as co-presenter of the 2018 Mega Fashion Week Spring Summer with their brand influencers Kathryn Bernardo and Kisses Delavin headlining the stylish event.



In order to reach out to more of the younger populace, Vivo mall and school tours were also in abundance with 59 mall tours nationwide featuring the Vivo brand influencers and 19 school tours in various colleges and universities in and out of Manila featuring the best bands and music artists.




Vivo helps, heals, and cares

In December 2017, Vivo launched a touching tribute video for the freedom fighters of Marawi which garnered a total of 2.2 million views on the official Vivo Philippines Facebook page and 91,000 interactions. To follow through with their gratitude for the selfless heroism of the soldiers, Vivo paid tribute by way of a pre-Christmas CSR activity at the AFP Hospital. Vivo Philippines volunteers and Vivo brand influencers dropped by to spend time with the wounded soldiers of Marawi to give moral support. The Vivo group offered simple tokens and a bit of entertainment to the delight of the soldiers and their families.





Video link: https://www.facebook.com/VivoPhil/videos/525331654510639/?id=296173570575105&brand_redir=296173570575105

Vivo, indeed, maintained its momentum in the top tier of the mobile phone industry. This success can be attributed to the brands accurate consumer insight and creative marketing strategy. Vivo is relatable to the global young and hip consumers and is a reachable and serviceable brand anytime, anywhere.

For inquiries about Vivo, visit the Vivo website at www.vivo.com/ph or check out their Facebook (https://www.facebook.com/VivoPhil), Instagram (https://www.instagram.com/vivophil/), and Twitter (https://twitter.com/vivo_phil) accounts.





















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Mr. Arnold Vegafria is the overall head of the production and marketing of Maharlika Pilipinas Basketball League (MPBL)

Arnold Vegafria, Chairman of ALV Events International/ business manager of Sen. Manny Pacquiao/ overall head of production and !marketing of Maharlika Pilipinas Basketball League


Mr. Arnold Vegafria, a known handler and manager of talented artists like John and Camille Prats, Iya Villania, Nikki Gil, Kuh Ledesma, Isabella de Leon, Bianca King, Kiko Estrada, Kris Lawrence, Gary Estrada, Enzo Pineda and a lot more! Actually he owns ALV Talent Circuit, a talent management company in the Philippines and now he is the business manager of Sen. Manny Pacquiao/ overall head of production and !marketing of Maharlika Pilipinas Basketball League.

The Maharlika Pilipinas Basketball League (MBPL), only started in Gen. San when Sen. Manny formed basketball teams such as Team Manny, Team Jinkee and Team Dionisia, his dream and hope of further making it national to tap most especially the out of school youths and give grassroots athletes to be discovered and showcase their skills in basketball and later on continue to fulfill their basketball dreams , since they will be having great opportunities that will come their way. 

This humble advocacy and mission-vision of Sen. Manny has now finally being materialized as MPBL gives fresh Filipino basketball talents from local communities and former collegiate and professional players their chance to shine on national TV as it opens it's first season this Thursday, January 25, 2018 at the SMART Araneta Coliseum where the first match-up for this very first conference called "AntaRaja" will be between Paranaque Patriots and Caloocan Supremo's, it will be aired live on ABS-CBN S+A starting at 7pm 'til 11pm. 


The MPBL officials during the presscon held at Annabel's in Tomas Morato just recently

Sen. Manny Pacquia, founder of MPBL says, "This will support the youth who are interested in the sports. This will be a great help to them. From the grassroots, we are going to discover good players. Hindi nakikipag-compete sa ibang liga, kundi it ay ambag, tulong din sa pag-promote ng basketball dito sa Pilipinas. It's possible that players who shine in the MPBL will eventually get the opportunity to be drafted by other leagues so it could be complementary."

Mr. Arnold Vegafria also added that, "Through Sen. Manny Pacquiao's vision, we have a basketball league that truly reaches the grassroots level. Finally, Filipinos from all walks of life who have the talent and passion for the game will be able to show their mettle on the hardcourt. We are thankful for the opportunity and hope advertisers and basketball fans support this. This is another platform where Pinoys can find their potential basketball heroes. 

This year, they plan to have two conferences. The AntaRaja conference is slated to end on April 19. It has a home and away format that will give the teams a chance to play in their home court in front of fans. Currently, the league has 10 teams from Metro Manila and Luzon representing Bataan, Batangas, Bulacan, Caloocan, Imus, Muntinlupa, Navotas, Paranaque, Quezon City and Valenzuela. Soon they will also accept applicants from Visayas and Mindanao. 

To further encourage fans to watch the opening at the SMART Araneta Coliseum, Vegafria said that MPBL will be giving away or raffling off one car and ten motorbikes. Vegafria also added that, each team will have their respective muses which will be participated by known celebrities and beauty queens. So do watch out for it peeps, this is gonna be one exciting and something to look forward to. The Maharlika Pilipinas Basketball League (MPBL) is a production of ALV Events International and ABS-CBN Sports+Action. It airs 7pm January 25 live from the SMART Araneta Coliseum on S+A and S+A HAD every Tuesday, Thursday and Saturday from 7 to 11 pm. 






Official Website: www.mpbl.ph 

Congrats team! See you at the games!!! 








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CONVERSE X VINCE STAPLES CELEBRATES BIG FISH THEORY

Fans will remember the collection’s Chuck 70s as Staples’ go-to stage wear during his Life Aquatic tour

Vince Staples is not afraid to share his opinion. And it’s his delivery that is known to start a conversation.

Vince Staples


The 24-year-old Long Beach native takes a wholly unique approach, melding thoughtful social commentary into subversive raps dropped over house beats. This unforeseen style has left him outside of the parameters that traditionally classify many young male rappers. Staples is an artist that is not easily defined.

It’s the intrigue around him as an individual – his demeanor, his unassuming style -- that propelled his Big Fish Theory to be one the most discussed albums of 2017. It’s his undeniable talent and storytelling ability that made it one of the top albums of the last year.

Staples, a long-standing Converse collaborator.  Having grown up with the influence of west coast culture wearing Converse Chuck Taylors, the silhouette maintains its relevance with Staples, who bought his first pair at a swap meet to go with his school uniform.

“If you’re not really paying that much attention, you won’t know the difference. But it’s (the Chuck) something that a lot of people use to be able to assimilate into any room they’re going into – every type of person.” – Vince Staples

The Chuck 70 was selected as the key silhouette for the capsule, and is available in classic high top and oxford styles. Built off of an original 1970’s design of the Chuck Taylor All Star, the Chuck 70 is representative of a time when the sneaker had evolved to become the pinnacle of function and utility for sport.










The collection’s key colorway, orange, is a nod to the goldfish on Big Fish Theory’s cover art.  This bright orange contrasts the collection’s darker tones to make for highly visible gear. Both Hi and Ox Chuck 70s are built out with an aquarium sockliner, Big Fish Theory graphic outsole, and “Vince Staples” embroidered on the medial collar. The Chuck 70 Hi boasts a “Big Fish” screen print in the collection’s bright orange that stands out against the sneaker’s black tongue.

The Converse x Vince Staples Chuck 70s is exclusively available at Commonwealth PH for Php 5,990, hi-cut and Php 5,430, low-cut.




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Ms. Ai-Ai delas Alas celebrates three years with Hobe

Ms. Ai-Ai Delas Alas has been with Hobe for three years now


The All-Time Comedy Queen Ms. Ai-Ai Delas Alas greeted us with a fresh smile and fresh start for this year, 2018. She was so happy to share us that she's been with Hobe for three years now!  She said, "I'm happy kasi ika-3rd year ko na ngayon, natutuwa ako kasi 'yung mga endorsements ko, matagalan s'ya kumbaga tumatagal Hindi 'yung isang taon lang tapos tapos na... at least ito am happy kasi ang Hobe third year ko na." 



Ms. Ai-Ai is very grateful with Hobe 

Having so much endorsements all at the same time and been successfully managing it single-handedly, what could be her utmost secret behind all these? "Siguro dahil naniniwala pa rin sila sa'kin, sa kakayahan ko na mag-endorse ng mga produkto nila, ako happy and very thankful ako Kay God na kumbaga hindi ako nawawalan ng project, hindi ako nawawalan ng endorsements, lalo na ngayon siguro kasi more on family-oriented na ko, kasi kinasal, magkakapamilya, di' ba usually kapag kinukuha kang endorser kailangan ganun, family life... " 

Ms. Ai-Ai is also proud to share us that in every occasion, most especially her birthday, she uses Hobe products to make her specialty, the Carbonara ala Ai-Ai which we've been wanting and dreading to taste ever since we've learned about it. That really makes us feel even more eager and excited because we've been hearing good feedbacks regarding her Carbonara. Well, who knows right, maybe someday we get to experience it, right Ms. Ai-ai? :) ;) 

She believes that during birthdays, if you serve noodles, there's a Filipino tradition that we should we should not cut or break the noodles to signify long life. We also believe in that tradition and we do practice it, I guess we also got it from the Chinese, right?! We would not lose anything if we all try it or give it a shot. :) 

Our blogcon with Ms. Ai was held at her newest food venue, the Ai Sarap Express located at the Ground floor of the Ignacia Place , Mother Ignacia Ave. cor Sgt. Esguerra Ave., South Triangle Quezon City (near ABS-CBN compound). She admits that they do use Hobe in their meals like their Pancit Pa Cham and Stir Fry Noodles. 

Looks like Ms. Ai has lots of projects in store for us this first quarter of the year, she has a teleserye, a tv show with the Asia's Songbird Regine Velasquez-Alcasid and a Valentine show with the Ultimate heartthrob Piolo Pascual. She also assures us that she'll be doing a Mother's Day film under Regal Films. She is now also busy shooting an upcoming TV drama program entitled "Sherlock Jr." with Ruru Madrid and Gabbi Garcia that will have its pilot episode on January 29, 2018 replacing "Super Ma'am" on GMA Network's Telebabad. 


The wide array of Hobe products by Marikina Food Corporation 




You can also visit their website for more details 
Please do like their Facebook page 


MORE POWER TO HOBE and Ms. Ai-Ai !!! 



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Vivo boasts of power-efficient smartphones which enhance user experience



Smartphone users all over the world consider their phone almost like an attachment of their own personas, utilizing their devices more than 12 hours a day  to aid them in their business and personal lives. Vivo has anticipated this strong need and thus made sure that all their models are equipped with above par specs for optimal experience. 

Vivo phones such as the V7+ and the V7 are powered by an octa-core Qualcomm Snapdragon processor. This powerful processor boasts of unbelievable speed and power efficiency allowing for fast charging, longer battery life, enhanced camera functionality, and superior connectivity. In order to ensure its top position in the technology and mobile phone arena, Vivo established a technical partnership and patent sharing with leading telecommunications equipment company Qualcomm. 


‘Vivo cares about its users,’ Vivo Brand Director Annie Lim said in a statement. ‘We push our brand to constantly innovate and improve user experience by maintaining seven research and development centers and continuously improves their products. We will never do anything to compromise the experience Vivo users have so enjoyed when it comes to our products.”

Vivo has maintained its momentum in the top tier of the mobile phone industry because of its accurate consumer insight, innovative solutions and offerings, and creative marketing strategy. 


For inquiries about Vivo, visit the Vivo website at www.vivo.com/ph or check out their Facebook (https://www.facebook.com/VivoPhil), Instagram (https://www.instagram.com/vivophil/), and Twitter (https://twitter.com/vivo_phil) accounts.



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Arjo Atayde: The Actor in its real sense

Prime Actor Arjo Atayde with his mom and actress Ms. Sylvia Sanchez 


Who would not know him for his remarkable role in "Ang Probinsyano," as Police C/Insp. Joaquin S. Tuazon, one of Coco Martin aka Ricardo Dalisay's antagonists during his whole appearance in the said soap, that has been running for more than two years now. I am pretty sure that you do have the clue aa to whom I am referring... He's no other than Arjo Atayde who is Juan Carlos Ocampo Atayde in real life. He's now twenty-seven years old and is enjoying the peak of his career. 

Being a son of an equally prime actress, Miss Sylvia Sanchez, is a plus factor for him I guess, since Arjo had mentioned before during one of the interviews with him that, his mom gives him some pointers in acting and that she never ceases to remind him and sister Ria Atayde to always stay grounded,  be respectful of others, and to be greatful for everything that they have been receiving. 


The good-looking and bedimpled Arjo Atayde 

Arjo has been in the showbiz for quite sometime and his acting ability is uncompromised and recognizable. In fact, he has earned numerous awards, such as bagging (to name a few) the PMPC Star Awards for Television as Best Single Performance by an Actor in "Maalaala Mo Kaya: 'Bangka' " in 2012; PMPC Star Awards for Television as Best Drama Supporting Actor via "Dugong Buhay" in 2013 and his latest achievement was another Best Drama Supporting Actor for his performance in "Ang Probinsyano," during PMPC Star Awards for Television in 2016. 

I remember Arjo's strong character in "Ang Probinsyano," he was so believable, being an envious, insecure co-police officer of Cardo who uses his position, power and money just to bring Cardo down and his family. He is such an effective actor. By just merely looking through his eyes, this alone could speak to the audience. He effectively transmits and conveys to us what he wanted us to feel and be really involved in whatever scene he's going through. And I believe that he should be given more acting opportunities and projects catering to  that villain-like character. 

This time, my fave young actor is back with a different role, or should I say, in a very wholesome and family-oriented character. This particular tv series, I guess, can be considered his very memorable one, for he shares the limelight with no other than her mom, Miss Sylvia Sanchez where they also play mother and son in the story. "Hanggang Saan," has a drama, action, love and crime theme where Arjo plays "Paco," the son of Sonya (Sylvia). There are a lot of conflicts and complications in the story. 







Like in these heart-breaking scenes posted above, taken this afternoon, Paco (Arjo), was with his mom Sonya (Sylvia) and his only sibling Domeng (Yves Flores). This particular scene itself consumes a lot of energy, effort and emotions from the cast which I admit, had a great impact on us, viewers. Had they not been good in their performances, I swear, the program would not be receiving awesome reviews and ratings. 


Arjo Atayde as Paco in #HanggangSaan

I can imagine how dreadful Arjo's role is as Paco. Presently, he is so torn between the love of his life, Anna (Sue Ramirez), and his very own family, particularly his mom, Sonya who allegedly killed Anna's father, Edward Lamoste played by Eric Quizon. The whole revelation thing came in so quickly, Sonya has forced herself to admit to her family that she was the real killer/suspect of the "Lamoste Murder Case," which ironically, is being handled by a law firm which Paco is also involved working as an apprentice or OJT (On the Job Training). 

With Arjo's expertise in this kind of field, he acts so naturally. He is such a blessing to the local showbiz. There are only a few actors which I know that you know, is capable and deserving of the title as "The Actor." He can be the future "John Lloyd Cruz,", and can also be another "Christopher de Leon" in the making. I hope for more good projects for you, Arjo, for you deserve to be "up" there and be even more recognized. 

Arjo Atayde's Social Media Accounts: 
Instagram : @arjoatayde
Twitter: @AtaydeArjo


MORE POWER!!! 




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Vivo Showcases World’s First Ready-to-Produce In-Display Fingerprint Scanning Smartphone at CES 2018



Delivering a Next-Generation Mobile Experience for Consumers with Industry-Leading Optical Fingerprint Sensor from Synaptics

Las Vegas, US, 9 January 2018 – Today at CES 2018, Vivo, a young global smartphone brand, showcases the world’s first ready-to-produce in-display fingerprint scanning smartphone that draws attention from a global audience. Leading with distinct innovative breakthroughs, the futuristic Vivo in-display fingerprint scanning smartphone offers consumers an unprecedented mobile experience, defining a new era of mobile interaction.


Vivo In-Display Fingerprint Scanning Technology in Detail



 World’s First In-Display Fingerprint Smartphone Ready for Mass Production
At CES 2018, Vivo shows the world the first ready-to-produce smartphone featuring in-display fingerprint scanning technology, demonstrating its continued commitment to bringing an extraordinary user experience to consumers. This latest fingerprint scanning technology delivers a whole new mobile experience by enabling users to unlock their smartphone through one-touch fingerprint scanning directly on the smartphone display, while solving the industry’s challenge of providing a better and more convenient fingerprint authentication experience in future smartphones.

According to statistics from global consultancy Canalys, smartphone vendors shipped 22 million full-screen smartphones worldwide in the second quarter in 2017, up from 700,000 in the first quarter of this year. UBI Research predicted that bezel-less displays will grow in market share from 20% in 2017 to over 50% by 2020. Fingerprint recognition has long been one of the most common and well-known biometrics used to secure smartphones. As the industry moves into a new era of full-screen displays, it is natural that the fingerprint scanning technology needs to evolve to accommodate new user habits and demands for bigger screens without sacrificing user experience.




“With our efforts in extensive consumer research and long-term R&D investment, Vivo is well positioned to pioneer the development of fingerprint scanning technology. We first presented a prototype of our fingerprint scanning solution at MWC Shanghai 2017 based on an ultrasonic sensor, and have remained committed to realizing our vision for future smartphones,” said Alex Feng, Senior Vice President of Vivo. “Today’s showcase of a ready-to-produce in-display fingerprint scanning smartphone featuring an optical fingerprint sensor is a big leap forward in bringing consumers this long-awaited, futuristic mobile experience. We are very excited to make it available to consumers soon.”

Innovation that Delivers a New Level of User Experience
Vivo’s full-production smartphone is equipped with the industry-leading, world’s first in-display fingerprint scanning technology supported by global partner Synaptics.

Vivo In-Display Fingerprint Scanning Technology supports various usage scenarios beyond unlocking the smartphone, and is only activated when needed. A graphical UI will show up on Vivo’s smartphone screen in any scenario that fingerprint recognition is required, such as when the screen is off, during software unlocking, or even mobile payment authentication. Users can press the fingerprint graphic on the screen to perform unlocking, payment and other operations. When fingerprint recognition is not required, the UI will be invisible and will not disrupt the overall visual experience.

Vivo In-Display Fingerprint Scanning Technology outperforms other authentication solutions available for full-screen smartphones in many aspects. Compared to fingerprint sensors on the back of smartphones, Vivo In-Display Fingerprint Scanning Technology offers a more convenient operation without sacrificing the sleek and unified design of the smartphone. It also enables quick and secured authentication.

Full-screen displays are set to deliver a more immersive user experience for consumers as various interactions will be integrated and consolidated on the display. Vivo In-Display Fingerprint Scanning Technology replaces the physical fingerprint button on the screen, laying the foundation for a truly immersive experience.

The showcasing of the world’s first in-display fingerprint scanning smartphone ready for mass-production marks a significant leap forward in the industry’s development, taking users’ smartphone experience to a new level. The availability of Vivo’s first in-display fingerprint scanning smartphone will be announced in early 2018.






About Vivo
A young global smartphone brand focused on introducing perfect sound quality and ultimate photography with cutting-edge technology, Vivo develops dynamic and stylish products for passionate young people. Vivo makes stylish smartphones with cutting-edge technology accessible to young people and professionals around the world. We now have close to two hundred million users and are one of the preferred brands of young people around the world. As an Official Sponsor of the FIFA World Cup™, Vivo believes in the importance of encouraging young people to embrace self-expression and an energetic lifestyle. According to Counterpoint’s latest research, Vivo was the fifth largest smartphone brand globally in 3Q 2017, capturing a market share of 7.1%. Out of the top 5, Vivo observed the highest year-over-year growth of 32% in global shipments.

In the Philippines, Vivo settles itself strong and steady on the third spot in the local market, overtaking strong brands such as Apple, Huawei, LG, and Asus. Vivo continues to grow in the country with at least 1.1 million users and 5,200 stores and counting. The brand’s unprecedented success can be attributed to its smartphones’ sleek and hip design, all-screen display and the revolutionary 24MP camera—one of the world’s first. The brand also owes it success to its accurate consumer insight, innovative solutions and offerings, and creative marketing strategy. Vivo has seven dedicated research and development centers which work their hardest to continuously improve the brand’s products and come up with creative, cutting-edge, and ingenious solutions to improve user experience.  


More information about our innovative smartphones can be found at www.vivo.com/en. 

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Acquiring new hairstyle for a better you!

FreeTess Braids- Goddess Loc 18" 


***This is a sponsored post. All opinions are mine.***

Oh yes! New year... perfect time to make a new start, new beginning, new lifestyle and of course we should never forget, new looks! For us, women, when we say we wanted to acquire a "brand new look," the very first thing that really enters our mind is that changing our hair. It can be having a new haircut, a new hair color, we can also pamper our hair--- like having a hair spa, a rebond, or hair relax perhaps... or better yet, trying on different hairstyles! 


This is me today! 

Naturally, I do have a very straight Asian black hair and I like to wear it with a length as long as what it appears on this photo taken just recently. But I also like to challenge myself and try on different looks for my hair as you can see, I am presently having a Balayage hair color. 


I was having curls here

As seen on my photo above, I went to a beauty parlor and they made big curls on my hair to highlight my hair color. I am not only adventurous in trying out different types of food, when it comes to enhancement and achieving new looks, I am very much open about it, most especially if I feel assured of the steps to be done and encountered. You know what I mean, the outcome should be amazing and worth-spending, in short, it should be of utmost satisfaction. 


Leading e-commerece shop www.divatress.com


Still with hair talk, do you know that there's this leading online shop, committed to becoming the most-loved and trusted wig retailer on the web? It's called the "Divatress," and it caters to everyone as long as you are willing to make yourself a "diva." A diva is a goddess or queen. ‘Tress’ is a lock of hair. The founders of Divatress selected this name to signify beauty through hair. They strongly believe everyone should feel like a diva and they offer a wide array of wig brands and pricing for all of us. 


Here, take a look at this... 

FreeTress Braids- 2x Braid 101 28" 

This photo above and the first photo (Goddess Loc 18") , had inspired me to try a different kind of hair improvement and enhancement--- it is by putting on those beautiful wigs and order it online. I told myself, why not? If it's not today so, when is it gonna be? And for a start, I'd like to order a crochet braid hair . And here's what I found: 


Saga Human Hair Standard Type Crochet Braid- Loose Deep 



Closer look of Saga Human Hair Standard Type Crochet Braid- Loose Deep 

The regular price is $59.95 but for now, it would only be $39.95. If you click the item on Divatress, it will show more details about the product and its options like the hair length and color, whatever you prefer. And by the way, Divatress offers free shipping on orders over $49.00 for Continental US only. 

For a newbie on this area, what has driven me more to actually try on these, was the fact that this particular crochet braid is made up of 100% human hair. And according to its description, "The Loose Deep is quickly going to establish itself as one of your favorite pieces and it is easy to understand why. This piece is made with 100% human fibers." It also says there that it can be easily installed and it has an elastic band that retracts and expands to fit our style more so, it prevents slippage. 

Can't wait to try this! My #hairgoal for this year is about to happen and I feel so excited. Our hair is our crowning glory, yes and I firmly agree with that, so if I were you let us not stop experimenting and trying out new things for ourselves. Let us always create a better version of ourselves and it starts within us. If we couldn't make it happen today, so when will that be? 

Let us unleash the "Diva" and "Goddess" within us and let Divatress take care of this. Hope you'll join me in acquiring a new and innovative hairstyle for a better you! 









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Give Your Voice Extra TLC with Fisherman’s Friend



Imagine yourself as Ariel from the Disney classic The Little Mermaid: If there is something you want from the bottom of your heart, will you be willing to give up your voice just to get it?

For most of us, our voice is a non-negotiable thing. Communication is considered a necessity, no matter what industry you are in. In the Philippines where Business Process Outsourcing and other service sectors are considered as some of our strongest industries, being able to communicate is one of the lifelines of the jobs that support us.

Take for example *Francis 27, who used to work as a call center agent. “Back when I was a customer service representative, I have no other means to connect with my customers but my voice. If I can’t be heard clearly on the phone, as a customer service representative, that’s going to affect my productivity.

Even after jumping into a different industry, he expounds the importance of confidence partnered with clarity, “Now that I am in Sales, I talk to logistic partners based here in the Philippines, clear verbal communication still plays an important role when closing new projects. My confidence radiates through my voice and that’s how I help the business grow.”

Communication capabilities and speaking skills aren't only important in voice-based jobs. People who present to clients also highlight the importance of having a clear and powerful speaking voice. *Abraham, a creative director in an advertising agency, talks about how important his speaking ability is to his line of work. 

"When presenting my ideas to client, I need to convey it with confidence and clarity. Especially in major presentations where we usually have a boardroom filled with head honchos, my voice needs to fill the room. The way I communicate to them is very important in selling the idea. If my voice is soft or sounds unsure, they'll also doubt my idea. So I always make sure that my voice is ready for every pitch and presentation."

It’s not only in our professional lives that our communication skills are important, however. As Filipinos, we are natural social butterflies. We boast a special kind of hospitality that makes everyone feel at home. Not to mention showcasing our voices come with our culture. It’s the reason why all of us love a good party and some karaoke!

Like Ariel, some people have a tendency of not realizing how important our voices are until the end. It doesn’t necessarily have to mess up our happy endings, but it’s important to our everyday lives!

Thankfully, you don’t need to go to great lengths just to take care of it. For example, taking lozenges like Fisherman’s Friend can help ease your throat problems in the event that you do pull off a Little Mermaid stint. Created by Lofthouse Company, the established brand of menthol lozenges provides instant relief to usual throat concerns like coughing, soreness, and itchiness. Plus points to it for having yummy flavors as well so you can have it as your new favorite sweet.

Choose from flavors like Spearmint Sugar Free, Lemon Sugar Free, Cherry Sugar Free, Mint Sugar Free, Mandarin Sugar Free, Original and Strong Mint. You can get a pack for only Php 44.75 on leading drugstores, convenient stores, supermarket and groceries nationwide.

For more information about the product, visit www.fishermansfriend.com and Fisherman’s Friend’s Facebook page - www.facebook.com/FishermansFriendPH.

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