Excited to meet your new obsession? Perhaps even more hyped up to make your existing ones even more intense? Well, then free up your weekends from errands and get ready to fill-up your must-visit list with all these new crazes at SM Supermalls.

Showcasing Your Lifestyle Through Fashion

What you wear isn’t just style—it’s self-expression. Whether you're dressing for work, play, or that special moment, your fashion choices tell your story. At SM Supermalls, we make it easy for you to look and feel your best with a wide selection of world-class brands that help you live your version of the good life. From everyday essentials to statement pieces, everything you need to elevate your lifestyle is right here.

● 8seconds at SM Mall of Asia - Want to emulate your K-pop idols' incredible fashion taste? Say no more! At 8seconds—the first in the Philippines—you can style yourself with the latest Korean trends with comfortable ease. From subtle, neutral pieces to flashier, more colorful garments, you'll step out looking ready for your next world tour!

● JD Sports at SM Mall of Asia - Kickstart your active lifestyle with JD Sports—Britain’s well-received sportswear retailer—which opened its first-in-PH store at SM Mall of Asia, showcasing notable brands like Adidas, Nike, Under Armour, ON and Puma.

● Another Sole at SM Megamall & SM Mall of Asia - Fall in love with timeless designs that’s made to compliment your every style, featuring flats from Another Sole. Comfort for any occasion, perfect for everyday—highlighting stress-tested leather soles and shoes altogether made sustainably, Another Sole will give you the confidence to walk miles with ease.

● Bocu at SM Aura - Stand out effortlessly, featuring minimalist, classic, and slick 365-wears from Bocu—bannering classic styles for the modern individual, now open at SM Aura! From collections that go with your slow moments to functional workwear and pieces inspired by the simplicity of life. Embrace the beauty and power of less is more.

From big names in pop culture finds to designs that fuel your lifestyle aspirations, whatever’s got you going crazy, Metro Manila is set to get more exciting for you—only at here SM Supermalls, bringing you a #NewEraOfFirsts.

Chef Cara Davis (Halong, Makati) – trained in Michelin-starred kitchens from New York to San Sebastián, she now fuses bold Asian flavors with her Mexican culinary background.

Think uni toast with foie gras and crab aligue pave — just some of the inventive dishes she crafted, alongside many other culinary creations.

Chef Luis Locsin (private dining star) – CIA-trained, with global stints from Jean Georges NYC to Bali, he now curates private dining. His charcuterie spread at the launch featured Negros blue cheese, Don Papa rum pâté. Proudly Negrense, globally trained.

Pâté en croute, and Casa del Formaggio Stracciatella, olive oil, and confit tomatoes

This year, the Negros Trade Fair makes its historic debut at SM Aura—and it’s bringing with it the flavors, fashion, and flair of Negrense heritage. Here are the main reasons of must-experiences for foodies, fashionistas, and lifestyle lovers you don’t want to miss:

#1 Heritage Weaves, Modern Fashion & Accessories

Handwoven Hablon, hand-smocked dresses, and chic tropical fibers reimagined for today’s wardrobe. Paired with striking local jewelry and artisanal accessories, these pieces prove heritage and modernity can walk the runway together.

#2 Handcrafted Home Finds

From pandan to bamboo to buri—Negrense artisans transform natural fibers into elegant accents for your home. Discover design-forward décor and furnishings that bring timeless Negros craftsmanship into modern living spaces.

#3 Artisan Sweet & Savory & Pasalubong

Stock up on flavors that define Negros: – From Mumshies’ delicacies to Virgie’s home-made mango tarts and pastries, plus savory favorites like the Ereneta-Manaloto’s bottled Chorizo de Bacolod and a lot more— Sweet or savory, these iconic bites are made for gifting—or for keeping all to yourself.

Beyond shopping, HIMBON is a celebration of Negrense culture. Sip on Don Papa rum and locally crafted wines as live acoustic music fills the air, bringing the warmth of Negros hospitality right to the city. Let the fair inspire your next adventure with showcases of pristine beaches, heritage haciendas, and food tours—each one an invitation to experience Negros firsthand. And of course, every artisan booth and styled corner is a story waiting for your feed, so don’t forget to capture your #HimbonMoments along the way.

At its core, HIMBON means “to gather.” And this fair is exactly that—a gathering of food, fashion, and heritage that celebrates both tradition and modern creativity.

● Save the Date: Sept 23–28 | SMX Convention Center, SM Aura

● Taste. Shop. Celebrate. Experience Negros like never before.

Celebrating 40 Super Years of Evolving With You, SM Supermalls—one of Southeast Asia’s largest mall developers and operators with 88 malls nationwide—marks a new era of connecting communities and redefining the malling experience through sustainability, innovation, and inclusivity. MSMEs are everywhere in SM Supermalls. From pop-ups to trade fairs, they transform our malls into launchpads of innovation, creativity, and entrepreneurship—fueling energy, ideas, and everyday experiences. Be part of this success story—visit msme.smsupermalls.com or email customercare@smsupermalls.com to grow your business with SM today!

Foodies, art lovers, and gamers—this new hangout spot in the EAST has

something for every squad.

From Neapolitan pizza and Okinawan steak to billiards showdowns and art-filled

corners, the new East Wing at SM City East Ortigas is more than just a foodie

playground—it’s a vibrant hangout spot. Whether you’re a foodie chasing global

flavors, an art enthusiast hunting for Instagram-worthy backdrops, or gamers up

for friendly matches at the Game Park, this East-side destination brings together

passions in one stylish space.

Adding to the cool factor? Manila-based illustrator and creative director Kiefsix (Kiefer

Indiongco) transformed blank walls into massive, colorful murals. His basketball-inspired,

bold designs turn the East Wing into an open gallery, making it as much an art crawl as a

hangout hub. And with EYO, a fun, sun-inspired character also designed by Kiefsix, visitors

get a playful guide through the space—always selfie-ready and Insta-friendly.

The East Wing lineup reads like a culinary world tour:

Paris Baguette – Bakery brand from South Korea serving pastries and cakes.

Hoshino Coffee – Signature hand-dripped coffee and soufflé pancakes from Japan.

Du Hsiao Yueh – Taiwan’s iconic Dan Zai noodles.

Jiangnan Hot Pot and Grill – Authentic Chinese broths, meats, and sauces made for sharing.

Rossopomodoro – Neapolitan pizza and pasta straight from Italy.

Yappari Steak – Black Angus beef grilled on lava stones from Mount Fuji in Okinawa, Japan.

Nanyang – Singaporean staples like laksa and kaya toast.

Eat Pizza – Giant K-style pizza slices made for photos.

Kenangan Coffee & Zus Coffee – Bold brews from Indonesia and Malaysia.

BEBANG’s Halo-Halo – Fifteen playful takes on the Filipino classic.

And that’s not the full spread—you’ll also find crowd-pleasers like Sumo Niku, Pancake House, Mesa, French

Baker, Super Bowl of China, Yummy Mala Pot, Yococo, Coco Fresh, Smashing Lemon, NYFD Fries, Gang Gang

Chicken, and more. Basically, it’s your foodie passport without ever leaving Pasig City

If your squad is equal parts foodie and gamer, the East Wing Foodcourt + Game Park is your sweet

spot. After fiery Thai plates from Thaiwadee, ramen bowls from Buchiton, or K-cravings from Seoul

Yummy, head to the Game Park to unwind with billiards, darts, or karaoke. It’s the ultimate fusion of

dining and play—a barkada bonding formula that works every time.

And yes, other Food court staples also join the party: Sizzling Plate, Dingers, TEXMEX, Hey Fried

Rice, Lechon Belly Kitchen, Potato Corner, Kohi Manju, Barcada and more.

If your squad is equal parts foodie and gamer, the East Wing Foodcourt + Game Park is your sweet

spot. After fiery Thai plates from Thaiwadee, ramen bowls from Buchiton, or K-cravings from Seoul

Yummy, head to the Game Park to unwind with billiards, darts, or karaoke. It’s the ultimate fusion of

dining and play—a barkada bonding formula that works every time.

And yes, other Food court staples also join the party: Sizzling Plate, Dingers, TEXMEX, Hey Fried

Rice, Lechon Belly Kitchen, Potato Corner, Kohi Manju, Barcada and more.

Here’s the thing: the East Wing isn’t just about food—it’s about making memories across passions.

Coffee runs, mural selfies, barkada hotpot nights, or game-time showdowns—it’s the kind of place

that adapts to your vibe. And with EYO around to brighten every visit, the East Wing becomes the

go-to hub for every squad in the East.

Ready to Hangout Here? Snap your mural selfies, discover your next foodie obsession, hit your

game streak, and let EYO show you the brighter side of the East.

SM City East Ortigas – East WingFollow along: #HangoutHereAtSMEast | #HangoutWithEYO

Limited number of copies have been printed in support of SM Prime’s sustainability efforts. A digital copy of the manual will be made available for download.

Together for a waste-free future, SM Prime sustainability champions at the Ignite Stage during SUSTEX 2025.

Fifty, Fortified, and Forging Forward Recognized as One of The Professional Top Awards at Quill

September 8, 2025 – Quezon City, Philippines – A year after its 50th anniversary celebration, Ascorbic Acid (Poten-Cee) continues to forge forward as its campaign #FiftyFortifiedandForging Forward scores a win at the Philippine IABC’s Quill Awards held last week at the historical Manila Hotel. This recent feat marks the brand’s second successive win at two major communications awards, following the PR Society of the Philippines’ Anvil’s Silver in January.

Try saying this three times fast: Pinakapinipili, Our Pinakamalaki, Pinakamasarap. You know what we’re describing? Jollibee Chickenjoy! Can you do it without missing a beat?

It’s actually more than just a fun tongue twister. It’s a delicious truth. And with 4 out of 5 Filipinos choosing Jollibee Chickenjoy as their ultimate fried chicken, it’s clear that it plays in a league of its own.

“We’ve always known that Chickenjoy is loved across generations, but these numbers really affirm what we’ve been hearing and seeing every day — that it’s one of the things that Filipinos will keep choosing,” said Luis Berba, Marketing Assistant Vice President of Jollibee Philippines.

From its crispylicious skin that crackles with every bite, to its juicylicious meat, Chickenjoy is the PINAKA!

Pinakapinipili. Our Pinakamalaki, Pinakamasarap. The people have spoken, and the Chickenjoy advantage remains unbeatable. It’s more than a meal — it’s a tradition, a comfort, and a reason for family and friends to gather.

Anne Curtis also jumped in on the fun, gamely taking on the Pinakapinipili, Pinakamalaki, Pinakamasarap tongue twister challenge—nailing it as smoothly as she bites into her favorite Chickenjoy. After all, some things are just easier done when it’s your pinakapinipili, Jollibee’s pinakamalaki, and pinakamasarap fried chicken.

So, whether you’re in it for the crispiness, juiciness, or the sheer joy of eating your favorite fried chicken, there’s one name worth repeating:

Taste the Pinaka Difference. Get your Jollibee Chickenjoy today in 1-pc. Solo, 2-pc. Solo, and bucket options, available in all Jollibee stores nationwide and via Dine-In, Take Out, Drive-Thru, and Delivery.

For all the latest updates, like Jollibee on Facebook, subscribe to Jollibee Philippines on YouTube, and follow @jollibee on X, Instagram, and TikTok.

Jollibee is the largest fast food chain brand in the Philippines, operating a network of more than 1,600 stores in 17 countries. A dominant market leader in the Philippines, Jollibee enjoys the lion’s share of the local market that is more than all the other multinational fast food brands in PH combined. With a strict adherence to the highest standards of food quality, service and cleanliness, Jollibee serves great-tasting, high-quality and affordable food products to include its superior-tasting Chickenjoy, mouth-watering Yumburger, and deliciously satisfying Jolly Spaghetti among other delicious products.

Jollibee has embarked on an aggressive international expansion plan, with more than 270 international branches in the United States, Canada, China (Hong Kong & Macau), Brunei, Vietnam, Singapore, Malaysia, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Italy, Spain, and in the United Kingdom.

Get ready to collect cute toy versions of well-loved snack and drink brands like C2, Piattos, Great Taste, Maxx Candy, and many others, with the new URC MINIWORLD Collectibles

A thrilling unboxing experience—URC MINIWORLD is offering 24 capsules, each containing a surprise mix of cute miniature version of popular snack and beverage brands from Universal Robina Corporation (URC)

URC MINIWORLD features cute miniaturized toy versions of some of the well-loved Universal Robina Corporation (URC) brands like Chiz Curls, C2 Cool and Clean and Maxx Candy.

The POVA 7 Ultra 5G achieved an unprecedented trifecta of esports endorsements, directly addressing Filipino gamers’ demands for tournament-grade reliability. As the newly unveiled Official Device for PUBG Mobile Challenger Leagues SEA(PMCL) 2025, it guarantees frame rate stability during high-stakes professional matches – a critical advantage validated by PMCL Commissioner’s live demonstration at the event. Simultaneously, TECNO announced long-term collaboration as Exclusive Gaming Partner of the Philippine National Esports Team (SIBOL), designating POVA 7 Ultra 5G as the official gaming phone for SIBOL athletes in SEA Games and Global Esports Championships. "When our players defend PH glory, they’ll do it with POVA’s 120FPS precision," stated SIBOL Team Manager, Jeff Victoriano. The phone also received pre-certification as the Official Gaming Phone for Honor of Kings Philippine Kings League (PKL) launching late August – positioning it as the undisputed performance benchmark across Philippines’ top two mobile esports titles.

In a game-changing move for cost-conscious Filipino gamers, TECNO partnered with DITO, the country’s fastest-growing mobile network, to launch the industry-first "TECNO x DITO x PUBG Mobile Prepaid Gaming SIM." in the event. DITO’s brand ambassadors PPOP sensation ALAMAT brought down the house with a surprise performance, announcing the customised SIM releasing.

DITO Mobile, TECNO, and PUBG Mobile have joined forces to create the "Perfect Gaming Squad," offering Filipino mobile gamers an exclusive bundle with a winning edge. The bundle features the TECNO POVA 7 Ultra 5G—the official PUBG Mobile smartphone—and a DITO Prepaid Gaming SIM. Recognized by Opensignal as the Philippines' fastest network, DITO ensures a superior gaming experience with reduced lag and fast loading times. Subscribers who get the exclusive DITO Prepaid Gaming SIM also receive unlimited PUBG Mobile access, valid as long as they are subscribed to select DITO Level Up promos. This powerful collaboration delivers unbeatable performance and a premium gaming experience at an accessible price.