A new symbol of tech-style: The POVA 7 Ultra 5G is arriving soon

August 2, 2025


Official gaming phone of the Philippine National Esports Team


Manila/ 30 July 2025 AI-driven innovative technology brand TECNO is bringing to Filipino youth its culture defining tech style icon, the POVA 7 Ultra 5G on August 8. Bold, sleek and minimalist with pure interstellar spaceship design and hyper gaming engine for elite esports, the POVA 7 Ultra 5G is trusted by champions to push limits.

As the official gaming phone of Philippine national esports team SIBOL, the POVA 7 Ultra 5G is the perfect power partner for SIBOL to dominate the global gaming arena at the Southeast Asian Games and World Esports Games.


From galaxy to your grip - lighting up your world, dancing to your life
The POVA 7 Ultra 5G will capture the imagination of a new generation of edgy and futuristic users with its full customization capability - distinctive appearance and iconic styling designed to delight. Generic phones will be a thing of the past for the Filipino youth with this ultra stylish smartphone.





The POVA 7 Ultra 5G redefines trendy tech art with its “Line & Lighting” theme, featuring upgraded 104 mini-LEDs surrounding the camera for the innovative “Status Light,” enabling customizable lighting patterns for notifications and enhancing both style and functionality. 





Beyond visual distinction, the POVA 7 Ultra 5G excels in performance, offering a full suite of AI-powered tools supported by a high-performance chipset and robust battery. It is truly a symbol of TECNO’s dedication to continuing its mission of empowering next generation users with trend-tech styles and advanced technology.


Get it first on TikTok Super Brand Day on 8.8

Be among the first to own the POVA 7 Ultra 5G during its first launch on TikTok on Super Brand Day. Running from Aug 8 to Aug 14, customers who purchase the new smartphone will get freebies worth up to PhP1,999 - buy 1 get 1 POVA wireless powerbank + 1 Customised Dito UNLI PUBG Prepaid Gaming SIM card + 1 Special Edition PUBGM case card.

Experience POVA 7 Ultra 5G’s superpower at the POVA Gaming Fiesta
Make your way to SM Fairview on August 9 to experience firsthand POVA 7 Ultra 5G’s futuristic features and powerful performance. Immerse yourself in esport games like never before and feel the difference when you outperform opponents and light up your wins in celebration.

Meet and greet the gamechangers and trendsetters, starting with POVA 7 Ultra 5G’s Chief Gaming Officer. Take front row seats and watch a top gamer Showmatch. See why SIBOL picked POVA 7 Ultra 5G as its official gaming phone, and TECNO Mobile Philippines as its official smartphone partner.

Similar to TECNO’s mantra, SIBOL will "Stop At Nothing" in its quest to bring honor to the Philippines in the esports arena. Game on!

About SIBOL
SIBOL, the Philippine national esports team, has partnered with TECNO Mobile Philippines as their official smartphone partner. This partnership aims to empower SIBOL's champions in their quest for success in various esports tournaments, including the SEA Games and the Olympic Esports Games. SIBOL is the organization that represents the Philippines in international esports competitions, and they are actively preparing for a busy year with multiple events on the horizon. FB: https://www.facebook.com/SIBOLesports


About TECNO
TECNO is an innovative, Al-driven technology brand with a presence in over 70 markets across five continents. Committed to transforming the digital experience in global emerging markets, TECNO relentlessly pursues the perfect integration of contemporary aesthetic design with the latest technologies and artificial intelligence. Today, TECNO offers a comprehensive ecosystem of Al-powered products, including smartphones, smart wearables, laptops, tablets, smart gaming devices, the HiOS operating system, and smart home products. Guided by its brand essence of "Stop At Nothing," TECNO continues to pioneer the adoption of cutting-edge technologies and Al-driven experiences for forward-looking individuals, inspiring them to never stop pursuing their best selves and brightest futures. For more information, please visit TECNO's official site: www.tecno-mobile.com.








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HONOR 400 Pro 5G Teased: Is the 200MP AI Beast Coming to the Philippines?

July 24, 2025


Are we getting the Pro version of the HONOR 400 5G soon?



Leading global technology brand HONOR Philippines released something that might be a teaser for the HONOR 400 Pro 5G. Is it possible that with the success of #YourAIPhone HONOR 400 5G, the tech giant will bring in the Pro version in the Philippines too?

“You should know by now that we love surprising and treating our HONOR fans. They asked for it, and now, we are giving it to them. We are very excited for the coming days so stay tuned” said HONOR Philippines Vice President Stephen Cheng.

In its recent post, HONOR Philippines teased a photo of the upcoming phone with its brand ambassadors Julia Barretto and Joshua Garcia. Is the HONOR 400 Pro 5G really coming to the Philippines soon?
Never miss the latest updates and visit HONOR’s official website at www.hihonor.com or follow their social media platforms: Facebook (@HonorPhilippines), Instagram (@honorph), and TikTok (@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.



About HONOR
HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

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Here’s Why You Should Buy #YourAIPhone HONOR 400 5G

July 19, 2025


HONOR 400 5G is currently the smartphone to beat!



Manila, Philippines, July 18, 2025 – Leading smart devices provider HONOR Philippines recently launched its newest flagship mid-range smartphone HONOR 400 5G. Still available in stunning colors—Midnight Black, Tidal Blue and Desert Gold—the HONOR 400 5G is priced at only Php 22,999.

Why You Should Buy HONOR 400 5G

The HONOR 400 5G offers an impressive photography experience with its 200MP AI main camera, 12MP ultra-wide camera, and 50MP portrait selfie camera. Features like AI Super Zoom, AI Portrait Snap, and HD Moving Photo ensure high-quality shots, while the Film Simulation and Harcourt Portrait modes add cinematic effects. The AI Editing includes tools like AI Eraser to remove unwanted objects, AI Outpainting to extend images, and AI Face Tune for flawless open-eyed photos. Using Google's state of the art video generation model, Veo 2 on Google Cloud’s Vertex AI, users can explore different possibilities through image to video generations.

Also powered by a 6000mAh silicon-carbon battery with up to 88W HONOR Wired SuperCharge, the HONOR 400 5G offers you all-day power whenever you are on the move. Designed to withstand everyday drops with SGS 5-Star Drop Resistance for overall unit and offers IP66 dust and water resistance, The screen of the HONOR 400 5G can be used easily with wet hands, offering practical usability. The Snapdragon 7 Gen 3 Mobile Platform ensures a smoother performance and higher graphics rendering for better gaming.




Featuring a 6.55-inch OLED display with a 120Hz refresh rate, 2736×1264 resolution, and 460 PPI for vibrant visuals, the HONOR 400 supports 100% DCI-P3 and 5000nits peak brightness for visibility even in direct sunlight. Sunlight Display Enhancement improves outdoor visibility, while HONOR Eye Comfort technologies like 3840Hz Risk-Free Dimming, Low Blue Light, Dynamic Dimming, and Circadian Night Mode reduce eye strain. The AI Defocus Display reduces eye fatigue, and Ultra Dark Mode dims to 1.5nit for nighttime use. The Motion Sickness Relief feature helps reduce nausea with sensors and visual stabilization while moving in the car. It also supports Super Rainproof Touch, allowing smooth and responsive use even in wet hands scenarios.

Running on MagicOS 9.0, the HONOR 400 5G offers a plethora of flagship-level AI innovations, including Magic Portal 2.0, AI Writing Tools, AI Recorder, AI Translation, AI Deepfake Detection, and much more.


Pricing and Availability

Available in stunning color options—Midnight Black, Tidal Blue and Desert Gold—the HONOR 400 5G is now available for across the Philippines for only Php 22,999 (24GB + 512GB)! Get it now at any HONOR Experience and Partner Stores, and online via Lazada https://bit.ly/Laz_H400_PR, Shopee https://bit.ly/Shop_H400_PR, and TikTok Shop https://bit.ly/TikTok_H400_PR.

You can also #BringPhotosToLife with #YourAIPhone via Home Credit easy installments of as low as ₱979/month for 18 months! Check the best HONOR products and deals for you here: https://hcph.info/3I2m1gb.

To know more about HONOR 400 5G, head on to: https://bit.ly/Web_H400_PR. For more exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph) and TikTok (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.



About HONOR
HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enables people to become a better version of themselves.



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Unleash Productivity and Creativity with the 3-in-1 Genius HUAWEI MatePad Pro 12.2” (2025), Now Available for PHP 49,999

July 18, 2025



Manila, Philippines (July 18, 2025) — HUAWEI empowers you to unleash your full creativity and productivity with the HUAWEI MatePad Pro 12.2” (2025). As HUAWEI’s most advanced tablet to date, this 3-in-1 Tablet PC is engineered to empower today’s busy lifestyles with PC-level productivity, immersive display technology, and powerful creative tools—all in one device.


Whether you’re powering through pitch decks, sketching out ideas on the go, or catching up on entertainment between meetings, the HUAWEI MatePad Pro 12.2” (2025) is a seamless companion built to bring out genius for every scenario. The wait is over, the all-new HUAWEI MatePad Pro 12.2” (2025) is officially available for PHP 49,999.

Work Wherever on a Genius 3-in-1 Tablet with PC-Level Performance

The HUAWEI MatePad Pro 12.2” (2025) turns wherever you are into a fully capable workstation. Pair it with the HUAWEI Glide Keyboard that is skin comfy, lightweight and you’ve got a full typing setup that opens like a laptop. A hidden slot keeps your stylus charged and ready, while the smart heat design keeps things cool and running smoothly for long work sessions.


With lifetime free access to WPS Office 2.0, you can work on WPS Documents, WPS Presentations, and WPS Spreadsheets with full desktop-like performance. Bring it with you in-between meetings helping you draft proposals on the go, editing files while commuting, or reviewing presentations just before take-off.


The HUAWEI Notes app is the ultimate tool for jotting down quick thoughts or organizing your tasks for the week. The AI handwriting enhancement feature turns scribbles into polished notes, while the lasso tool can even enhance your handwriting by turning it into a clearer font. Whether you're brainstorming ideas for your next pitch or sketching out a timeline, the new brush tools on HUAWEI Notes adapt to every writing scenario. Use the 2B Pencil texture to write clean, sharp notes. Need something bolder? The Felt-Tip Pen offers a smooth, fluid line for quick annotations or marking key takeaways during a client call. The Calligraphy Brush adds flair to your journal or headers for your meeting notes with beautiful, expressive characters and visual statements.

Organization feels just as personal with the upgraded Content Store. Customize your notebooks with different covers for self-care journals or work notebooks. You can choose from a wide range of templates built for productivity, self-improvement, or daily planning. A wide selection of decorative stickers and adjustable home screen memos adds an element of fun to your daily routine. The Live Multitask feature makes juggling multiple tasks at once more effortless. You can open and resize up to 3 windows at a time with just the swipe of your fingers, so it’s easier to review files, answer messages, and edit visuals seamlessly for your workflow.


Paint and Animate with a Creative Studio in the Palm of Your Hand

Dive into your creative passions with GoPaint, the powerful built-in art app on the HUAWEI MatePad Pro 12.2” (2025) that offers tools made for real artistry. Powered by the FangTian Painting Engine which displays an 8K canvas resolution with a paper-like look.


Artists and designers can use its innovative brush tools such as the 3D Oil Paint Brush that simulates layered pigments which give it a lifelike appearance. While the Fluid Brush option gives you more of a subtle, watercolor look perfect for creating landscapes. The Splatter Brush helps you create abstract, impressionistic paintings. If you’re looking for a more versatile brush for every art style, try the True-Color Brush that allows you to edit lighting, texture, shadows among other details you can finetune with precision.

Graphic artists can explore the new animation features that allow them to build simple frame-by-frame motion for storyboards or digital stickers. Whether you’re illustrating concepts in a café or refining a passion project at home, GoPaint brings your imagination to life supported by free tutorials that help beginners and professionals alike.



Bringing these creations to life is the HUAWEI M-Pencil (3rd Gen) which adds nuance to every stroke with over 16,000 pressure sensitivity levels, giving users the feel of real pen-on-paper. From sketching characters to underlining key notes, the stylus ensures intuitive, seamless expression.

Watch On an Immersive, Eye Comfort Display with Smart Battery Conserve

If you’re looking for all-day performance for work and entertainment, the HUAWEI MatePad Pro 12.2” (2025) is built for comfortable experiences. The Tandem OLED PaperMatte FullView Display offers immersive visuals, ultra-responsive display that makes scrolling, sketching, and watching feel incredibly smooth. Watching a movie on the couch or checking design references outdoors? The screen stays bright and clear, even under sunlight thanks to the 2,000-nit peak brightness and contrast ratio. No need to worry about eye strain during extended viewing sessions, thanks to nano-level etching anti-sparkle technology, anti-glare coating, and multiple certified Eye Comfort Modes that filter out blue light.

The HUAWEI MatePad Pro 12.2” (2025) easily supports full workdays, creative marathons, and long travel hours without disruption with a 10,100mAh battery that powers up to 14 hours of use on a single charge and is fully recharged in just 55 minutes. With Smart Power Conserve, this genius device can stay powered for over 1 year on standby.

Get Your Genius Going with the HUAWEI MatePad Pro 12.2” (2025)


The HUAWEI MatePad Pro 12.2” (2025) is now available for PHP 49,999 through the HUAWEI Experience Stores, Shopee, Lazada, TikTok Shop, and the HUAWEI Online Store.

Order now and get an exclusive freebie bundle priced at PHP 28,895, including the HUAWEI Glide Keyboard (worth PHP 9,999), HUAWEI M-Pencil 3rd Gen (worth PHP 5,999), HUAWEI Watch Fit 3 (worth PHP 5,999), a Bluetooth Mouse (worth PHP 1,899), and PC-level WPS Office (worth PHP 4,999).

From July 1 to August 18, collect PHP 2,000 vouchers on Shopee, Lazada, and TikTok. Get PHP 2,000 vouchers on the HUAWEI Online Store, starting July 11 to August 18,

To learn more visit HUAWEI’s official website or social media accounts (Facebook | Instagram).


About HUAWEI Consumer BG

HUAWEI's products and services are available in more than 170 countries and are used by a third of the world's population. Fifteen R&D centers have been set up in the United States, Germany, Sweden, Russia, India and China. HUAWEI Consumer BG is one of HUAWEI's three business units and covers smartphones, PC and tablets, wearables and cloud services, etc. HUAWEI's global network is built on over 30 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.

For more information please visit: this page.





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Smart unveils best deals for Samsung Galaxy Z7 Series

July 18,  2025



Mobile services provider Smart Communications, Inc. (Smart) is enabling more Filipinos to unfold their power and live ultra as it makes the Samsung Galaxy Z7 Series – Z Fold7, Z Flip7, and Z Flip7 FE – available for pre-order from July 9 until July 31.

Officially unveiled at the highly anticipated ‘Galaxy Unpacked’ event in Brooklyn, New York, Samsung’s latest flagship devices are pushing the boundaries of mobile technology and innovation to take the productivity, creativity, and style of customers to the next level.


Enjoy FREE storage upgrade, e-vouchers, and more with Smart

Smart subscribers who successfully pre-order within the designated period will enjoy FREE storage upgrade, that is, those who order the 256 GB variant will automatically get the 512 GB variant.

On top of the FREE storage upgrade, subscribers who were able to pre-order via Smart Postpaid, Prepaid or Infinity can also enjoy amazing freebies, including up to 50% off on Samsung Care+ subscription, and a 30% discount on Samsung Galaxy Buds via Samsung.com. 

Get the Samsung Galaxy Z7 Series by heading to the nearest Smart Store or via https://smart.com.ph/GalaxyZ7Series, where subscribers can pair their preferred device with Smart Postpaid Plans+, Infinity Plans, or a Smart Prepaid bundle to suit their lifestyle.

Enjoy exclusive Postpaid Perks with Plans+ 1999 and up, which comes with up to 3x data for 6 months when paired with a device. Subscribers who avail of the latest Samsung Galaxy Z7 Series via Postpaid Plans+ can also get a free Smart Tag worth P1,690.


Exclusive pre-order rates lower than market SRP

Get the Samsung Galaxy Z7 devices with Postpaid Plans+ 1999 to enjoy the following pre-order offers inclusive of free upgrade to 512 GB from 256 GB storage: Samsung Galaxy Z Fold7 512GB for only P71,200 downpayment plus P1,200 per month; Samsung Galaxy Z Flip7 512GB for only P43,000 DP plus P700 per month; and the Samsung Galaxy Z Flip7 FE 256GB for only P36,400 DP plus P500 per month.

Customers can take advantage of Smart’s flexible payment options, including credit card payments with 0% interest, loans with financing partners, and carrier bill financing on Smart Postpaid.


Live ultra with the Samsung Galaxy Z Fold7

The Samsung Galaxy Z Fold7 is sleeker than ever, featuring a Dynamic AMOLED 2X display and HDR for immersive visuals. Now more powerful, it is the thinnest and lightest Galaxy Z Fold series to date, designed to deliver premium performance with a larger and more immersive display when unfolded.

Photography enthusiasts can also get excited with the new Galaxy Z Fold7 featuring the first 200MP wide-angle camera in the Galaxy Z series, combining advanced hardware with intelligent processing for consistently stunning results. And with the device’s form factor, users can easily unfold the phone to edit photos and videos on the large, stunning screen—like having a creative studio in your hands.

Galaxy Z Fold7 comes in Blue Shadow, Jetblack, and Silver Shadow. Its data storage variants include 256GB, 512GB, and 1TB.


Unfold innovations with the Samsung Galaxy Z Flip7, Flip7 FE

On the other hand, the Samsung Galaxy Z Flip7 is designed for maximum portability with powerful performance that will fit in the palm of your hand. Engineered to handle the daily grind of its on-the-go users, the Galaxy Z Flip7 is Samsung’s most compact flip phone yet featuring an Infinite Flex Window and ultra-slim bezels.

Samsung also announced the more accessible Galaxy Z Flip7 FE, designed to be compact when folded and expansive when opened. With a 6.7-inch Main Display and 50MP FlexCam, users can now capture content hands free without even opening their phone.

Galaxy Z Flip7 comes in Blue Shadow, Jetblack, and Coralred with data storage options of 256GB and 512GB. Galaxy Z Flip7 FE is only available in Black with data storage of 256GB.


Powered by Smart 5G

Customers can make the most of the Samsung Galaxy Z7 Series powered by Smart 5G, which features significantly faster speeds for uploading and downloading, and ultra-low latency – paving the way for amazing mobile experiences.

Pre-order the Samsung Galaxy Z7 Series now at the nearest Smart Store or via the Smart Online Store.



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“Beauty Empire” tops competitors in Philippine primetime, hooks audiences in pilot week

July 18, 2025



A powerful new force has emerged in Philippine primetime as "Beauty Empire" – a groundbreaking collaboration among GMA Network, Viu Philippines, and CreaZion Studios – captivated audiences and outperformed its competitors during its pilot week.

 

The latest primetime offering from GMA Public Affairs won against rival programs in both Total Philippines and Urban Philippines, based on Nielsen TV Audience Measurement ratings data covering July 7 to 10.

 

In Total Philippines (PHINTAM), “Beauty Empire” charted an average combined (GMA/GTV) people rating of 4 percent (equivalent to 2.8 million viewers). This is higher compared to the ratings of its competitions, “Sins of the Father,” which only logged an average combined (A2Z/TV5/Kapamilya Channel/Jeepney TV) people rating of 3 percent and “Unchained Love,” with an average combined (A2Z/TV5/Kapamilya Channel) people rating of only 1 percent.

 

In Urban Phils., “Beauty Empire” registered an average combined (GMA/GTV) people rating of 4.4 percent (1.9 million viewers), still ahead of its rival programs, “Sins of the Father” with only 3.2 percent average combined (A2Z/TV5/Kapamilya Channel/Jeepney TV) people rating and “Unchained Love” with only 1.1 percent average combined (A2Z/TV5/Kapamilya Channel) people rating.

 

Headlined by Kapuso Primetime Princess Barbie Forteza as Noreen Alfonso, Kyline Alcantara as Shari De Jesus, and Ms. Ruffa Gutierrez as Velma Imperial, “Beauty Empire" also became the no. 1 show on Viu Philippines during its pilot week on television. 

 

The revenge drama immediately resonated with viewers, drawing them into a high-stakes narrative that delves into the local beauty industry and challenges conventional beauty standards. 

 

With such a promising first week, viewers can’t help but feel excited for the next episodes of the series.

 

“Level up ang pagkakagawa ng Beauty Empire! Plus the fact na shinoot pa raw sa SouthKor yung ibang scenes,it shows something else sa series na to at ginastusan ang production”


“Ang ganda ng kwento, at ang gagaling nga mga artista ng Beauty Empire. Na-hook na akong panoorin ito. 🥰”

 

Joining the powerful ensemble are Sid Lucero as Eddie, Sam Concepcion as Migoy, Korean actor and K-pop star Choi Bo-Min as Alex, Chai Fonacier as Kriselda, with the special participation of Ms. Gloria Diaz as Clara.

 

Created by award-winning filmmaker Real Florido and seasoned screenwriter Rona Co of CreaZion Studios Creatives, the series is under the helm of esteemed director Mark Sicat Dela Cruz.

 

Don’t miss “Beauty Empire” on GMA Prime, Mondays to Thursdays at 9:35 p.m. Global Pinoys can also tune in via GMA Pinoy TV. 

 

“Beauty Empire” streams on Viu Philippines.

 

For more stories about the Kapuso Network, visit www.GMANetwork.com.



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Lee Jae Wook Returns To Manila For 2025 Asia Fan Meeting Tour pro'log'

July 19, 2025


Korean actor Lee Jae Wook is making his much-awaited return to the Philippines for his 2025 LEE JAE WOOK ASIA FAN MEETING TOUR pro'log' in Manila! Set to take place on September 20 (Saturday) 6PM at the Newport Performing Arts Theater. Presented by Wilbros Live.   

 

This marks the Korean actor's second time in Manila, after his sold-out 2023 fan meeting, where he won over hearts with his genuine charm and sweet interactions with fans. Lee Jae Wook has quickly made a name for himself as one of the most exciting young actors in South Korea today. Whether he’s playing a romantic lead or taking on a role that’s more emotional and intense, he always manages to draw viewers in. Fans in Manila can expect to see the actor behind some of K-drama’s biggest hits, including Alchemy of Souls, Do Do Sol Sol La La Sol, Extraordinary You, and Memories of the Alhambra—all of which show his versatile acting range.  

 

Lee first caught viewers’ attention in Memories of the Alhambra, where he shared the screen with veteran actors Hyun Bin and Park Shin-hye. Since then, he’s steadily made a mark with both lead and supporting roles. Earlier this year, he took on a more challenging role in the Netflix drama Dear Hongrang, playing a mysterious figure who shows up claiming to be the long-lost son of a wealthy family. He’s also set to star in the upcoming drama Last Summer, which fans are already looking forward to. Outside of acting, Lee is currently showing a lighter, more playful side on tvN’s variety show Fresh off the Sea 2, where he’s charming viewers as the lovable youngest cast member. 

 

Following a successful kickoff to his Asia Fan Meeting Tour in Japan, Lee Jae Wook shared, “Thanks to the fans, I created precious memories and received a lot of positive energy that strengthens me as an actor.”  





 

With Manila as his next stop, he is set to bring that same warmth and passion to the stage. Don't miss an unforgettable night with Lee Jae Wook! Tickets go on-sale on July 26 Saturday 12PM via SMTickets.com and SM Tickets outlets nationwide. Follow Wilbros Live on FB, X (Twitter), Instagram and TikTok for more information and the latest updates.  


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LG Launches Next-Gen xboom with AI Smart Sound and Creative Direction by will.i.am

July 18, 2025


Featuring balanced and warm signature sound plus AI Sound, AI Lighting, AI Calibration, and RAiDiO.FYI across the entire “xboom by will.i.am” lineup for a truly immersive audio experience 


LG is redefining its sound experience with the launch of the new xboom lineup, an evolution from the bold power of XBOOM to a more elevated, design-forward approach to audio. Built for how people listen today, xboom blends sleek style, balanced acoustics, and smart features that adapt to any space, setting a new standard for portable sound.

Bringing this vision to life, LG partnered with global music icon will.i.am as the lineup’s Experiential Architect. A nine-time Grammy winner and innovator at the intersection of music and technology, will.i.am fine-tuned the xboom collection to deliver richer, warmer tones and a more immersive listening experience, infusing every detail with creativity, precision, and cultural edge.

LG xboom Stage 301





The LG xboom Stage 301 delivers immersive sound powered by a 6.5” woofer and 2.5” midranges, filling the room with deep bass and wide-stereo clarity. With 12 hours of playtime, it’s built to keep the music going all day and night.  




It’s also IPX4-rated for water resistance, making it splash-proof and ready for anything, whether it’s a weekend get-together with friends or a classic karaoke night with the family. And with karaoke-ready mic controls and DJ effects accessible through the LG ThinQ app, turning any gathering into a full-on performance has never been easier.

LG xboom Bounce




The LG xboom Bounce lives up to its name, bringing powerful bass and vibrant energy that makes every beat feel like it’s in motion. Dual passive radiators and twin dome tweeters deliver lifelike clarity and rich detail, turning up the rhythm in any space. With an impressive 30-hour battery life, it’s built to keep the good times bouncing from sunrise to long after sunset.  



Rated IP67 for water and dust resistance, and tested to U.S. military standards, proven to pass all 7 durability tests including rain, vibration, impact, salt water spray, flooding, sand dust, and high temperature, it’s built for all kinds of spur-of-the-moment adventures. With its sleek design and grab-and-go strap, Bounce isn’t just a speaker, it’s your beat-on-the-go.

LG xboom Grab




Designed for outdoor fun, the LG xboom Grab packs crisp, dynamic sound through a high-performance 16mm dome tweeter, perfect for open-air playlists and on-the-go vibes. Its tube-shaped body is built for easy handling and adds a bold, modern edge to your look, while the stylish strap lets you carry or hang it with ease.  


Like the Bounce, it’s also rated IP67 for water and dust resistance and built to meet all the U.S. military durability standards, so you’re free to take it anywhere, rain or shine. With up to 20 hours of playtime, the Grab keeps your soundtrack going from morning hikes to late-night hangouts, proof that big sound can come in a small, adventure-ready package.

 
LG xboom Buds


The LG xboom Buds deliver rich, clear sound powered by a next-gen graphene-coated driver, bringing detailed, high-clarity audio straight to your ears. Whether you're on the move or in the zone, advanced noise cancellation blocks out traffic and road noise, while three mics, including two beamforming, keep your voice crystal clear on every call.  



The xboom Buds app lets you customize your sound with EQ settings and works seamlessly across iOS and Android. With up to 30 hours of playtime and an IPX4 water-resistant rating, these buds are built to keep up, because great sound should move with you, not slow you down.


Smarter Listening with AI-Powered Features

Across the entire xboom lineup, LG integrates intelligent features that elevate your audio experience. AI Sound automatically adjusts settings based on genre, while AI Calibration optimizes output according to your space. AI Lighting detects music mood and syncs lighting effects, and with Auracast™ Party Link, you can pair with unlimited xboom speakers in just one tap to create an even bigger soundstage.


Life’s Good When Music Moves You
Whether it’s a party, a chill day outdoors, or just your favorite playlist at home, the new LG xboom by will.i.am lineup redefines how you enjoy music. With expertly tuned sound, Life’s Good when the volume is just right.

Life isn’t just about having the latest technology—it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. Discover more at https://www.lg.com/ph/audio/xboom and stay connected by following LG Philippines (@lgphilippines) on https://www.linkedin.com/company/lg-electronics-philippines-inc/, www.facebook.com/LGPhilippines/, www.instagram.com/lgphilippines/ and www.tiktok.com/@lgphilippines.



About LG Electronics Media Entertainment Solution Company

The LG Media Entertainment Solution Company (MS) is a recognized innovator in televisions, audio, displays and smart TV platforms. The MS Company enhances the media entertainment experience with its OLED TVs, renowned for perfect black and perfect color, and premium LCD QNED TVs, all powered by the personalized webOS smart TV platform. The MS Company also offers Information Technology solutions (gaming monitors, business monitors, laptops, projectors, cloud devices and medical displays) as well as Signage solutions (Micro LED signage, digital signage, hospitality displays and signage software solutions) that are designed to maximize customers’ work efficiency and deliver strong value. For more news on LG, visit www.LGnewsroom.com.






























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