SM City La Union Boosts Climate Resilience with Rainwater Catchment System


San Fernando, La Union, Philippines — With climate change driving heavier rains and more frequent floods, proactive flood prevention has become a key part of building resilient communities.
SM City La Union, now the 30th mall of SM Prime Holdings, Inc. (SM Prime) that features a rainwater catchment facility, expands its network of climate-resilient infrastructure nationwide. For SM Supermalls, catchment facilities are designed to collect and store large volumes of stormwater, preventing runoff that could otherwise overwhelm drainage networks.
During heavy rainfall, the catchment temporarily holds stormwater, allowing gradual discharge through proper channels. Collectively, SM City La Union’s underground rainwater catchment system can provide a total capacity of 760 cubic meters


The newly opened SM City La Union becomes the 30th SM mall to install a rainwater catchment system, supporting thousands of residents in flood-prone areas and demonstrating how business innovation protects communities.


 A design for tomorrow. SM Supermalls focuses on sustainable water use by managing available resources to meet the needs of future generations.

Each drop contributes to a safer, more sustainable future for all. Mapping every opportunity to achieve Water for Tomorrow, treating and reusing water as a supplemental water source also significantly decreases freshwater consumption. In 2024, SM Prime achieved a 26.23% increase in recycled water volume, rising from 4.42 million cubic meters in 2023 to 5.59 million cubic meters.
Social resilience is equally important as the physical infrastructure. SM Cares raises awareness on water conservation and adopting sustainable practices in daily life, helping to empower community action.
“Our rainwater catchment systems go beyond flood control — they help create safer spaces for our communities. We hope to show how climate-smart infrastructure and innovation can protect lives, livelihoods, and progress,” said SM Supermalls President Steven Tan. ###

About SM Green Movement:
SM Prime Holdings, Inc. (SM Prime) is one of the largest integrated property developers in Southeast Asia, committed to creating sustainable, innovative, and inclusive spaces for Filipinos. Guided by its vision of building a better future, SM Prime develops malls, residences, offices, hotels, and leisure properties that support the growth of communities across the Philippines.
Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come.




Posted in: , , , | Posted by :

SM Supermalls and DICT launched Digital Corners in SM Job Fairs

December 12, 2025


Empowering job seekers and SHS learners through digital upskilling


Department of Information and Communications Technology (DICT) Secretary Henry Aguda and SM Supermalls VP for Mall Operations Junias Eusebio formalize their partnership through a memorandum of understanding (MOU) to establish digital corners in SM Job Fairs. The two leaders also reaffirm their shared commitment through the Pledge of Commitment Wall, championing real-world opportunities that empower young Filipinos to develop future-ready digital skills.

Quezon City, Philippines — November 6, 2025. SM Supermalls, in partnership with the Department of Information and Communications Technology (DICT), has officially introduced Digital Corners to SM Job Fairs—an initiative launched during the J.O.B.S. Immersion for SHS 2025 held at the Skydome, SM City North EDSA.

An innovative learning solution, the Digital Corner is designed as a free, open-access upskilling hub within SM job fair venues. It offers job seekers training opportunities on digital literacy, Python programming, Google Career Certificate courses, basic networking, coding, cybersecurity, and online entrepreneurship.




SM Supermalls champions inclusivity and opportunity, helping create pathways for every Filipino student to succeed.
“This is the next step in our collective efforts to not only match jobs with job seekers but to equip them with future-ready digital skills,” said Junias M. Eusebio, Vice President for Mall Operations, SM Supermalls. “By housing this initiative in SM malls, we’re turning job fairs into job-and-learning fairs—places where opportunity and capability meet.” The Digital Corner is expected to benefit thousands of Filipinos annually, especially graduating SHS students preparing to enter the workforce or pursue further training in tech-enabled fields.




DIGITAL EMPOWERMENT STARTS WITH SHS STUDENTS

Nearly 1,000 SHS students, accompanied by parents and teachers from over 40 schools, participated in the J.O.B.S. Immersion for SHS 2025 launch. The event marks the rollout of the Enhanced Work Immersion Pilot (EWIP), a collaboration between the Department of Education (DepEd) and the Private Sector Advisory Council (PSAC), with SM Supermalls serving as a key venue and industry partner, alongside SM Retail.


The Skydome at SM City North EDSA buzzed with energy as a thousand of Senior High School Students took their first step from classroom to career during the launch of the J.O.B.S. Immersion for SHS students, a program bridging education and employment opportunities for young learners
The EWIP is transforming the SHS experience by increasing work immersion hours from the current 80–320 hours to 420–640 hours. This expanded, hands-on training is backed by industry partners who co-develop training plans to align classroom learning with real-world skills in sectors like retail, hospitality, and technology.



Interactive booths from DICT and private partners let students explore future career paths and digital upskilling opportunities

At the launch, companies including SM Retail and Newport World Resorts provided students with insights into job expectations and workplace values. Throughout the day, students also attended career readiness sessions with experts and explored opportunities presented by industry and government partners in a special Digital Economy Showcase.


Industry leaders from SM Retail VP for Human Resources Ms. Maria Teresa P. Portillo, Newport World Resorts Marketing and Administrative Head Mr. Mark Ross Rubio and Department of Science and Technology- Information and Communications Office (DOST-ICT Office) Deputy Executive Director Ms. Beatrice Quimson share career insights and mentorship during the SHS Immersion Talks.


SM MALLS: THE FUTURE OF OPPORTUNITY CENTERS

Celebrating 40 Super Years of Evolving With Every You, SM Supermalls—one of Southeast Asia’s largest mall developers—remains a steadfast partner in nation-building by opening doors to employment through accessible job fairs in its 88 malls nationwide. For four decades, SM has evolved into more than just a retail destination—it has become a platform for empowering Filipinos with livelihood opportunities, bridging job seekers with employers, and uplifting lives through strategic partnerships that foster workforce development and inclusive economic growth.











Posted in: , , , | Posted by :

BEST NEW FIRSTS IN METRO MANILA: Flavors You’ll Come Back For

December 12, 2025



Great meals don’t just fill you up—they keep you coming back for more.

This season, SM Supermalls invites you to discover a bold new era full of evolving finds with a delicious lineup of food destinations made to spark cravings and create lasting favorites. From Japan’s rich culinary traditions to the artistry of coffee and chocolate, each first is thoughtfully made to raise the bar for flavor and bring fresh dining experiences to every table.

And as we continue to serve these dishes out hot, one thing remains constant: at SM Supermalls, we’re always growing and evolving with you to truly show that we’ve got it all for you.

A Journey Through Japan
Nothing compares to the depth and comfort of authentic Japanese flavors. These handpicked spots serve everything from rich, hearty ramen to delicate, traditional sweets—each one made to bring a true taste of Japan to the Metro.


● Ramen Nagi - Craving comfort in a bowl? Ramen Nagi at the Ground Level, South Wing of SM Mall of Asia serves up rich, soul-warming ramen that’s as bold as it is satisfying. From creamy tonkotsu broth to perfectly chewy noodles and your choice of toppings, every bowl is made to hit just the right spot. Whether you’re a spice chaser or a flavor purist, this is your go-to for ramen that delivers on every slurp.


● Warabimochi - Soft, silky, and oh-so-satisfying—Warabimochi is now here at the Lower Ground Level of SM Aura to give dessert a whole new texture. This Japanese favorite melts in your mouth with every bite, whether dusted in nutty kinako or topped with a luscious syrup. Light enough for an afternoon treat yet special enough to end a meal, it’s the kind of sweetness you’ll want to linger over.


Poured to Perfection
From the roast to the steep, every step is done with care. These coffee and tea destinations serve up expertly crafted cups that balance flavor, aroma, and artistry—perfect for slow mornings, midday pick-me-ups, and everything in between.


● CHAGEE – Cool, creamy, and brewed just right—CHAGEE makes its Philippine debut by bringing a new kind of tea experience to SM City North EDSA at the 2nd Level, City Center. Every cup is steeped to perfection for flavor that hits just right. Whether you're in need for a little escape or chilling with friends, it’s tea time with a little extra kick of fun.


● Kenangan Coffee - Bold flavors, smooth pours, and the best Indonesian vibe—Kenangan Coffee is now brewing at SM Megamall. Known for its signature lattes and creative blends, every cup is made to keep your coffee moments anything but ordinary. Whether you’re grabbing a quick pick-me-up or savoring it slowly, this is coffee that will stay with you long after the last drop.


● H Proper Coffee Roasters - Turn your coffee runs into something worth looking forward to at SM Podium. H Proper Coffee Roasters is here to brew up rich aromas with just-right caffeine kick that can turn your ordinary day into a great one.


The Art of Indulgence
Some chocolates are so good they become an experience all on their own—and that’s exactly what you get with Läderach. Switzerland’s world-famous chocolatier has finally arrived at SM Mall of Asia, marking its first store in the Philippines. Known for its silky pralines, crisp nut-studded slabs, and decadent truffles, each bite strikes the perfect balance of rich and refined. Whether you’re into bold, dark notes or creamy, melt-in-your-mouth goodness, this is Swiss chocolate done right. One visit and you’ll know—this is the gold standard of indulgence.


Brunch O’Clock
Who says brunch is only for weekends? With the first Brunch Bureau in SM now open at the 2nd Level of S Maison, we’ve made it easier to turn any time of day into an excuse for pancakes at 3 PM. From perfectly brewed coffee to savory plates that hit just the right spot, it’s your moment to slow down and enjoy a little extra me-time. No rush, no rules—just brunch done your way.



How far will your cravings take you? From rich, savory staples to next-level sweets, Metro Manila’s newest dining spots are here to tempt, surprise, and satisfy. These aren’t just meals—they’re flavor moments you’ll want to come back to. All thoughtfully picked to turn your everyday cravings into something worth obsessing over here in this #NewEraOfSMSupermalls.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

###

#NewEraOfSMSupermalls All For You
At SM Supermalls, a bold New Era unfolds with Evolving Finds— bringing together the best in brands, dining, and experiences, all for you. From world-class cuisine and exclusive retail treasures to inspiring spaces that connect communities, SM continues to evolve to give you the very best of everything in one place.
As we grow, our commitment to sustainability, community empowerment, and creating memorable moments remains at the heart of everything we do. Because at SM, we’ve got it all for you.


















Posted in: , , , , , , | Posted by :

SM Prime: Smarter Water Management for a Resilient Future

December 11, 2025


Manila, Philippines — Water is a limited resource, and many Philippine cities face pressure on their supply due to rapid urbanization and climate change. SM Prime Holdings, Inc. (SM Prime), one of the largest integrated property developers in Southeast Asia, prioritizes water efficiency as a core operational strategy to pave the way for a water-resilient future.  

One of the world’s largest shopping malls, the SM Mall of Asia remains a sustainable marvel thanks to its water-saving solutions.


The result is a portfolio-wide water intensity of 0.44 m³/m²/year, already surpassing water efficiency standards of some of the leading global benchmarks.

For SM Supermalls, every chance to collect and conserve water is explored. Simple low-flow fixtures and the adoption of water-saving technologies prevent unnecessary consumption at scale. Recycling air conditioning condensate and processed water minimizes dependence on fresh water, and innovative approaches that capture portions of floodwater for non-potable use support sustainable water management.


Managing water through innovation. SM City Laoag achieves everyday water responsible practices by recycling non-potable water for landscaping and garden irrigation, cleaning, air conditioning systems, and toilet-flushing.


This efficiency means that for every square meter of mall space, SM Supermalls' water use translates into millions of liters saved annually.

Beyond equipment and systems upgrades, culturally integrating sustainability values is part of the solution. Water education campaigns for tenant-partners, employees, and mallgoers promote the wider sustainability campaign of the SM Green Movement.

SM Supermalls was ahead of the Clean Water Act in 2004. SM City North Edsa lessens its dependence on freshwater sources for non-potable uses, optimizing resource efficiency and reducing environmental impact. The mall’s Sky Garden’s 400-meter green roof development is a green space in the dense urban jungle.

Creating a sustainable mall experience like no other, SM Supermalls believes that investing in efficient and scalable water management systems also means bringing everyone together to ensure water for tomorrow.

“Our mall water management systems are already at par with some of the best in the world. We do this because we understand that every liter saved eases the pressure on local water resources and secures our operations for the long term,” said SM Supermalls President Steven Tan.

Water efficiency is nationwide for SM Supermalls. SM Seaside Cebu, the fourth-largest mall in the Philippines, uses recycled water for toilets, cleaning, and landscaping needs.


Every drop makes a difference, and conserving the planet’s valuable resources is communicated through SM Cares’ large and unique community platform, whether in the malls or on social media. The interactive and visually rich content is especially appealing for the younger, digitally active millennial and Gen Z workforce.

“Our work in the malls is to make sure that we give you the best experience without compromising the needs of tomorrow, but of course, we cannot do it alone. When we combine all our actions as a community, no matter how big or small these are, we can all enjoy a water-resilient future,” said Tan.




About SM Green Movement:

SM Prime Holdings, Inc. (SM Prime) is one of the largest integrated property developers in Southeast Asia, committed to creating sustainable, innovative, and inclusive spaces for Filipinos. Guided by its vision of building a better future, SM Prime develops malls, residences, offices, hotels, and leisure properties that support the growth of communities across the Philippines.
Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come.


Posted in: , , | Posted by :

SM Supermalls Celebrates DOLE’s 92nd Anniversary and Marks 30,000th Hired-On-The-Spot Milestone

December 11, 2025


Tuguegarao City, Philippines — December 10, 2025. SM Supermalls, in strong partnership with the Department of Labor and Employment (DOLE), commemorates the agency’s 92nd Founding Anniversary with a landmark achievement: celebrating the 30,000th hired-on-the-spot (HOTS) during a job fair at SM City Tuguegarao.

SM Supermalls and DOLE marked a major milestone as the SM–DOLE Job Fair program celebrated its 30,000th hired-on-the-spot at SM City Tuguegarao, symbolizing thousands of lives changed through accessible employment opportunities and meaningful partnerships with industry employers.


A Life-Changing Moment in Tuguegarao

The 30,000th HOTS, Ms. Rachelle Navalta, was hired on the spot as a Service Crew member at McDonald’s during the anniversary job fair. Overwhelmed by the news, she shared: “Hindi po ako makapaniwala… nag-try lang po akong mag-apply dito sa job fair dito sa SM. Hindi ko po akalain na hired on the spot ako.” She also encouraged other job seekers: “Wag po kayong matakot mag-try. Hindi natin alam kung ano ang nakatakdang mangyari sa ating buhay.” Her story embodies the heart of the SM–DOLE partnership: turning a simple decision to show up into opportunities that change lives.
The milestone highlights the continued success of the SM–DOLE Job Fair Program, which has mounted over 370 job fairs nationwide since November 2023, supporting more than 220,000 job seekers and resulting in over 30,000 HOTS to date. This collaborative effort reflects the shared mission of SM Supermalls and DOLE to widen access to meaningful employment and uplift Filipino communities.


SM hosts job fairs, and together with DOLE and other government agencies, officially opens the event to employ more Filipinos


A Partnership that Connects Dreams with Possibilities

SM Supermalls President Steven Tan described the significance of the partnership in opening real pathways to livelihood and growth: “Our partnership through the SM–DOLE Job Fairs has become more than just a program. It’s a bridge — connecting dreams with possibilities. As we celebrate DOLE’s 92 years of service, we at SM reaffirm our commitment to this partnership — to continue providing platforms that empower, connect, and uplift the Filipino workforce. Congratulations, DOLE! Thank you for being our partner in progress, our partner in nation-building.”



On-the-spot hiring – happy jobseekers walk away with job offers in hand, proving that SM Job Fairs are more than events — they’re gateways to livelihood.

SM Supermalls Executive Vice President for Marketing Joaquin San Agustin echoed this message, underscoring DOLE’s long-standing role in shaping the country’s workforce. “For many years, DOLE has been at the heart of nation-building — helping Filipinos find sustainable and meaningful work. And we at SM Supermalls are truly proud to be your partner in this mission.” He further added: “Thank you, DOLE, for your leadership and partnership in empowering the Filipino workforce. Together, we will continue to open doors that lead to growth, dignity, and hope for every Filipino.”
SM Supermalls Assistant Vice Present for Job Fairs and MSMEs Royston A. Cabunag said malls have evolved into community spaces where lives change through the SM–DOLE partnership, bringing companies and talents together through accessible, community-driven initiatives. He affirmed SM’s continued commitment to making every job fair a gateway to a better life, supporting DOLE’s long-standing role in shaping the nation’s workforce. 

Face-to-face with opportunity as job seekers confidently take part in interviews with top employers at the SM Job Fair.

Together, SM and DOLE continue to expand job fair initiatives in key regions, hosting regular events that streamline hiring, empower job seekers, and uplift Filipino families. By transforming malls into opportunity centers where applicants can meet employers, receive guidance, and often secure positions in a single day, the partnership strengthens local communities and supports inclusive economic growth.

At SM Job Fairs, you don’t just apply — you get interviews, career guidance, and access to partner agencies all in one go. See you at the next one!



About SM Supermalls
Celebrating 40 Super Years of Evolving With Every You, SM Supermalls—one of Southeast Asia’s largest mall developers—remains a steadfast partner in nation-building by opening doors to employment through accessible job fairs in its 89 malls nationwide. For four decades, SM has evolved beyond retail to become a platform for creating opportunities, bridging job seekers with employers, and fostering inclusive economic growth through strategic partnerships like its long-standing collaboration with DOLE.


















Posted in: , , , , | Posted by :

The K-Dermatology Revolution just hit the Philippines via Proactive Skincare by The Barum

December 6, 2025





Korean beauty or K-beauty... means "glass skin" appearance, which had gained popularity globally, that most women wanted to attain or obtain this amazing skin appearance and condition. Oh well, since The Barum is now officially here in the Philippines, it is now made very accessible to us, my fellow Filipinas! 


DZMM Teleradyo newscaster, Rica Lazo hosted the event




The official launch of The Barum Philippines represents a pivotal moment in the
local aesthetic industry, introducing a clinically integrated approach to skin
renewal founded on the principle of Proactive Skin Care."

The Barum is a globally recognized leader in professional Korean aesthetic systems, formally announces its official entry into the Philippine market. The brand will be exclusively distributed by The Glow Atelier, and you can locate them at 2nd floor, Petron Square La Vista 365 Katipunan A Pres C.P. Garcia Ave., Quezon City. 



The grand launch, took place at the BGC Hyatt, and marked a significant milestone in local aesthetics, introducing the philosophy of "Proactive Skin Care" - a rigorous, science-backed approach centered on building skin resilience rather than merely reacting to existing problems. The Barum's product lines, centered on the revolutionary RADIANCE RENEWING systems, promise unparalleled results in rejuvenation and skin longevity, underpinned by the brand's unwavering commitment to three fundamental pillars: Effective Ingredients, Safe Formula, and Customer Satisfaction.

The professional aesthetic landscape in the Philippines is poised for evolution with the arrival of The Barum's integrated ecosystem of clinical solutions. This system addresses the growing consumer demand for high-efficacy treatments that minimize downtime and maximize visible radiance. The core of this system is the specialized combination of targeted clinical peels and advanced regenerative components, specifically tailored to ensure optimal outcomes while prioritizing skin barrier health. 











The event features a high-profile live demonstration and is hosted by respected DZMM Teleradyo newscaster, Rica Lazo, providing an authoritative seal of trust and scientific integrity to the proceedings.

The brand's strategic design, particularly the pairing of the high-efficacy R2 Spicule System with the restorative power of the PDRN 10,000 ppm PR Ampoule provides a significant market advantage: predictable, potent results combined
with minimized downtime and iritation. This mechanism effectively addresses the
professional concern regarding rapid, safe post-procedure recovery.

Furthermore, the explicit inclusion of tropical- optimized solutions, such as the OCP
solutions for oil control and the Guaiazulene-rich BLUE JEWEL AZULENE ine for heat
and redness reduction, strategically positions The Barum as a system uniquely
perfected for the Philippine climate.

The leveraging of high-credibility figures, such as DZMM Teleradyo newscaster
Rica Lazo, reinforces the message of scientific integrity and assures both media
and professional partners that the brand delivers verified, measurable outcomes,.
The Barum system offers a comprehensive, closed-loop protocol from renewal to
barrier repair, guaranteeing predictable clinical success and sustained radiance
for the client.








Posted in: , , , , , , , , | Posted by :

Manila Kicks Off #LightTheWorld Giving Machines Campaign in the Philippines

December 3, 2025


#LightTheWorld launch event hosts Eric "Eruption" Tai and Xia Vigor 



The #LightTheWorld Giving Machines officially opened today at Ayala Malls Market! Market! in Bonifacio Global City, marking the first of four launches of the 2025 Giving Machine season in the Philippines.

Located in the mall’s fifth-floor cinema area, the program to launch the Giving Machines was hosted by actor and host Eric “Eruption” Tai and teen actress Xia Vigor. Elder Chi Hong Sam Wong, First Counselor in the Philippines Area Presidency of The Church of Jesus Christ of Latter-day Saints, presided over the program.

Elder Chi Hong Sam Wong, First Counselor in the Philippines Area Presidency of The Church of Jesus Christ of Latter-day Saints



“Through the Giving Machines, we follow the example of Jesus Christ by reaching out to those in need,” Elder Wong said. “Every donated item represents an opportunity to bring hope, comfort, and relief to someone who needs it most.”

Manila Giving Machines 2025 Charity Partners
The Giving Machines at Market Market support three charitable organizations: Caritas Kalookan Kaagapay, HERO Foundation, and NORFIL Foundation.

The charity partners at the launch were represented by Fr. Arvin de Jesus, former Gen. Emmanuel Bautista, and former MGen. Victor Bayani and Ms. Teresa Nuqui. Each expressed appreciation for the opportunity to participate in the initiative. They expressed that the items available from the machines directly support their programs that assist children, families, and vulnerable individuals in various communities.

Special Guests and Media Participation
Taguig City Councilor Commissioner Raul Aquino also attended the launch on behalf of Mayor Lani Cayetano and conveyed the city’s support for efforts that bring people together in service, especially during the Christmas season.

Jairus Aquino 

Asia's Nightingale Ms. Lani Misalucha has also  graced the launching of #LightTheWorld 


The event also welcomed Asia’s Nightingale Lani Misalucha and actor Jairus Aquino, who joined distinguished guests and partner representatives to test the machine’s new features and be among the first to donate.
Around 30 media members attended the program and participated in a press meet that followed. Media guests were given an overview of how the Giving Machines operate, how charity partners are selected, and how locations are chosen to host Giving Machines.

Their questions were answered by a panel composed of key representatives from the Manila charity partners, the celebrity hosts, and Ruth Del Mundo, Director for Temporal Affairs of The Church of Jesus Christ of Latter-day Saints in the Philippines.
How the #LightTheWorld Giving Machines Work

The #LightTheWorld Giving Machines allow visitors to purchase items such as food packs, hygiene supplies, educational materials, therapy support, and other essential needs, which will be distributed directly to beneficiaries.

100% of every donation supports the selected item or a comparable need identified by the participating charity. Funds for operating the machines, marketing, and related expenses are provided separately by the Church.

Upcoming Launches Nationwide
Manila is the first of four Philippine locations to open its Giving Machines this year. Cebu will launch on November 28, 2025, at The Mall NUSTAR on Kawit Island and will support Parents Reach Foundation, Kythe Foundation, and Cebu Caritas.
Davao City will launch its Giving Machines on December 1, 2025, at Ayala Malls Abreeza and will work with the Archdiocesan Nourishment Center, House of Hope Foundation for Kids with Cancer, and SOS Children’s Village.

The Giving Machines will be introduced in Bacolod City for the first time on December 4, 2025, and will gather donations for the USLS Bahay Pag-asa Youth Center, the Corazon Locsin Montelibano Memorial Regional Hospital, and the Kalipay Negrense Foundation.











About #LightTheWorld
The Light the World initiative is an annual Christmas invitation from the Church that encourages individuals and families to share the light of Jesus Christ through simple, meaningful acts of kindness and service.
Visitors are invited to learn more about the Light the World initiative and the Giving Machines by visiting LightTheWorld.org and other official Church pages. For updates on the campaign across the Philippines, including upcoming launches in Cebu, Davao, and Bacolod, follow The Church of Jesus Christ of Latter-day Saints – Philippines on Facebook. 

Posted in: , , , , | Posted by :