Ilocos Sur Festival 2026 marks a 12-day Comprehensive Cultural Celebration #OneIlocosSur

February 23, 2026




Festivities in the whole Philippine Archipelago as they say... truly define the real essence of cultural and religious celebration. Us, Filipinos we don't celebrate it the simple way... we intend to do it the most extravagant, fun, entertaining, enjoyable and in a very memorable way!  Something that everyone will be truly proud of and reminisce everytime. Like what the organizers of the recent #OneIlocosSurFestival2026 did! 



 
For twelve unforgettable days, Ilocos Sur Festival 2026 turned the province into one big, beating heart of culture, faith, fun, and community pride. From sunrise prayer to late-night concerts, every corner of Ilocos Sur had a story to tell—and everyone, from farmers and fisherfolk to balikbayans and Gen Z creatives, had a place in the celebration.

The festival opened with the Ilocos Sur Trade and Food Fair, where local government units, MSMEs, and artisans transformed simple booths into eye-catching galleries of culture and creativity. From the Municipality of Caoayan’s winning booth to innovative products like Double Cacao Delight and Ube Vinegar, the fair proved that Ilocano craftsmanship and entrepreneurship are very much alive and thriving. Artisans also took the spotlight in on-the-spot craft demos and the Most Innovative Product Competition, blending tradition with modern market appeal.

Kyle Echarri 

Kai Montinola 


The province then came together in prayer through the Eucharistic Celebration and Los Patrones Procession, a solemn display of faith and unity that brought together clergy, officials, and devotees under one spiritual banner. Not long after, the streets exploded in color with the Grand Parade, where local government units rolled out story-filled floats and performers in vibrant costumes, with the Municipalities of Sinait, Sigay, and Narvacan emerging as float competition winners. The parade was also attended by all sectors uniting the people in one event. The Grand Opening at Quirino Stadium in Bantay, Ilocos Sur sealed the tone of the festival: a dazzling drone show, an illuminated Provincial Capitol display, and performances by Kai Montinola and Kyle Echarri framed a night of lights, legacy, and shared pride. The Grand Parade drew a record-breaking crowd of 40,000 participants, the highest turnout in recent years.

Yeng Constantino 

Arthur Nery

Adie


The day after, Agri Day had the spotlight shifted to the hands that feed Ilocos Sur—its farmers and fisherfolk—at the Narvacan Farmers Market on 2 February 2026. Tractor floats paraded in style, with Narvacan topping the competition, while Bantay was hailed as “AGRI-Pinaka Productive LGU,” underscoring agriculture as the province’s lifeblood. The festival then extended a warm embrace to its global family through “An Evening with the Balikbayans” at CHAVIT Coliseum, where Ilocanos from abroad were honored for their contributions and enduring love for home, highlighted by the presentation of the Global ONE Ilocos Sur Association (GO ISA).

Alongside heritage, pop culture had its moment with the Esports and Cosplay Competition, where anime, game, and comic characters came alive in cloth and mecha categories judged by Myrtle Sarrosa and fellow enthusiasts. The energy shifted yet again with Bingo Night at Quirino Stadium, as thousands played for big prizes, culminating in a thrilling 100,000 pesos grand blackout win that had the entire crowd roaring.

Culture took a bold turn at Tinnatoan: Tattoo Expo, where traditional and contemporary tattoo artists, including Kalinga mambabatok and descendants of Apo Whang-Od, showcased tattooing as living heritage and identity. Honors were given to artists and cultural bearers, and the Best of Show competition spotlighted pieces that fused symbolism with innovation.

From skin art to stage presence, Mister Ilocos Sur 2026 crowned Aries Ronie Patis of Santa Cruz as Mister Ilocos Sur, alongside gentlemen recognized for goodwill, culture, and leadership—proving that modern Ilocano masculinity is built on strength, service, and cultural pride. On the coast, Bangkarera put fisherfolk and racers in the limelight, as boats sliced through the water in multiple race categories—National Open Formula, National Open Panaltagan, Bachola and Rakit, honoring sea-based skills and coastal communities.

The adrenaline did not stop there. A two-day Motocross Competition in the Municipality of Salcedo turned rugged terrain into a playground of speed and skill, featuring categories from 65cc and Ladies Class to the heart-stopping Pro Open race. Riders, brands, and fans came together in a high-octane celebration that positioned Ilocos Sur as a rising hub for extreme sports and adventure tourism.
Inclusivity, beauty, and self-expression took center stage at the Ilocos Sur Pride Queen 2026 Coronation Night, where Luivie Bitongan of Candon City led a court of powerful Pride Queens who turned the CHAVIT Coliseum into a stage of authenticity and courage. Later, Miss Ilocos Sur 2026 crowned Narvacan’s Nathalie Clarin as its new queen, with court members representing tourism and environment, and special awards like Best in Swimsuit and Best in Evening Gown celebrating poise and performance. The Miss Ilocos Sur 2026 Coronation Night recorded 1.7 million views, with online publicity materials reaching up to 855,742 individuals online.

Across festival grounds, eighteen municipalities raised their festival archs—towering artworks
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Myrtle Sarrosa, Sisters continue proper feminine hygiene advocacy amid pandemic

March 7, 2022


Just recently, Kapuso actress/ Cosplayer and over achiever Myrtle Sarrosa, had announced that she'll be continuing as Sisters Sanitary Napkins' Brand Ambassador. She has been in close ties with Megasoft Hygienc Products most especially with Ms. Aileen Choi Go, Megasoft’s vice president for sales and marketing, whom she fondly calls her "big sister." 

Ms. Aileen Choi Go and Myrtle Sarrosa during the virtual mediacon 



And it was very evident to the Zoom Mediacon they had, plus they were both sporting same haircut and style and same color motif of their outfit. Ome could really tell how close they are and how comfortable they are with eaxh other, which is a good thing since they still continue to support their advocacy which is proper feminine hygiene and how "cool" the school which goes to all the students out there! 



For six years, Myrtle and Sisters have been working hand-in-hand to advocate good education and proper hygiene management. 




Myrtle, who graduated cum laude at the University of the Philippines-Diliman, says Sisters have been a great help to reach out to the youth and encourage them to enjoy school. 




She recalls, “When I first became Sisters' endorser, we worked together to rise above and sobrang nakaka proud yung lahat ng naging accomplishments namin sa Sisters and Megasoft within the last six years. 

“We have inspired thousands of students, we have helped multiple schools and we have been a part of the movement to which we make school fun and award all the students and teachers for all that they do. Nakakatuwa din having the opportunity na tulungan yung iba't ibang school sa kanilang facilities and create events para sa kanila to empower them.”

The multi-hyphenated actress-cosplayer-gamer has also become a role model to young females for practicing proper hygiene that is why Megasoft Hygienic Products Inc. continues to trust her as Sisters’ celebrity ambassador. 

“My little sister Myrtle embodies Sisters Feminine Care Brand tagline ‘School is cool’ since we started our nationwide campus tour in 2016. She sets the bar of an excellent role model for the young ones to finish their studies amidst challenges and juggling demands of show business,” says Ms. Aileen Choi Go, Megasoft’s vice president for sales and marketing. 

Meanwhile, due to the COVID-19 pandemic, Sisters' very successful school tour was put to a halt. However, this did not stop its connection to students as Sisters and Myrtle continue to engage with them online. 

“We diverted our face-to-face school tour by joining online schooling activities like seminars and Brigada Eskuwela through “Personal Hygiene Management” segment, where Myrtle shares her ideas on how to take care of themselves when girls start having periods,” mentions Ms. Aileen. 

Myrtle, on the other hand, admits to missing the personal interactions with the students, but she is happy that she’s still able to talk to them virtually.  

She says, “Sobrang nakaka miss. During the pandemic, we did mga virtual meetups pero iba pa rin talaga if you see them in person. Lalo na yung excitement nila when we see them on stage and yung happiness nila when we award them. Iba yung feeling talaga ng school tours.”

Soon, Myrtle will be able to meet the young students personally as Megasoft promises to bring back its face-to-face school tours once the COVID-19 restrictions have been loosened. 

Ms Aileen says, “We are excited to resume physical events, participate in festivals and school tours nationwide as promised when alert levels will be lifted asap.”

Likewise, she concludes, “Megasoft Hygienic Products Inc. is determined to continuously provide essential hygiene products worth the money of every Filipino.”





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Beyond Boundaries with LG and its New Monitor Line

July 16, 2021



Over the past year, working from home has gone from the exception to the norm. The convenience of foregoing hours stuck in traffic, as well as being safe from the pandemic, directly translates to increased happiness, efficiency, and productivity. Consumers were quick to transition at home. However, not all setups were conducive as a workspace. One of the biggest issues that arose was the requirement for proper computer monitors. One of the segments that grew the most over the past year has been monitors. According to the International Data Corporation (IDC), in the 4th quarter of 2020, the monitor market grew 16.9% year over year with shipments surpassing 39.2 million units worldwide. 

LG Electronics, always at the forefront of innovation, has seen this surge and developed new line of monitors that improve upon existing technology in order to help users even more. Whether you’re a hardcore gamer, a budding streamer, or just working from home, LG has a monitor that’s perfect for you. They provide a wide variety of improved features from breathtaking colors, fast response time, to clearer images to enhance customer’s experience. 

To introduce the new line of monitors to the local market, LG Electronics Philippines hosted the LG Monitors: Performance Beyond Boundaries livestream event on their social media channel to showcase what the new displays are all about. This was hosted by LG brand ambassador Luis Manzano and featured several other influencers who have had experienced the new line of monitors, namely actor and director Joross Gamboa, photographer Magic Liwanag, and gamer, cosplayer, and content creator Myrtle Sarrosa. 


L-R: LG Philippines Managing Director Sungjae Kim, LG Monitors Brand Ambassador Luis Manzano, LG Philippines Product Director for Monitors Peter Uhm



Actor and director Joross Gamboa for LG UltraWide™ monitor


The UltraFine Display Ergo has a flexible ergonomic stand that can be adapted to all the environmental chacracteristics of each user, including physical attributes. It can improve not only work productivity and efficiency, but also user’s convenience. LG’s technologically and ergonomically advanced stand helps to promote good posture through its high degree of adjustability, enabling each user to create a perfectly customized workstation. LG's UHD IPS Display features realistic, true color, enhanced contrast, clarity and detail at wide angles. UHD 4K resolution presents breathtaking clarity and fine detail with four times the resolution of Full HD. In particular, HDR delivers a more dramatic, dynamic visual immersion experience. Magic Liwanag was ecstatic about the color rendition that the LG UltraFine monitor offers. “The 4K IPS display delivers a comfortable viewing experience by reducing color shift from different vantage points. After shooting, editing, and printing, all the colors are correct.” 




Photographer Magic Liwanag for LG UltraFine Monitor


LG UltraGear™ line of monitors lets you pave the way to victory crisp visuals, fast response time, and the sharpest clarity. If you’re fed up with dimming and flickering screens, you’ve come to the right monitor. With IPS 1ms Gray to Gray you’ll dominate and clinch victory-without the side effects of extreme speed. It is NVIDIA-tested and officially verified G-Sync® Compatible monitor, reducing screen tearing and minimizing stutter for a smoother, faster gaming experience. Objects are rendered more clearly for smoother gameplay and an almost surreal visual fluidity. Being able to see even the most dynamic and fast-moving objects amidst all the action can give gamers a competitive edge. IPS display with 99% of the sRGB provides outstanding color accuracy and wider viewing angle, so it delivers high-fidelity color for reproducing even more vivid scenes on the battlefield. With a connection to an HDR-capable console (Xbox One S / PS4 Pro) or HDR-supported graphics card, users will enjoy punchier brightness and highlights with deeper shadows and silhouettes. Myrtle Sarrosa gushed about how her LG UltraGear™ monitors have helped level up her gameplay. “It virtually eliminates screen tearing and stuttering. Dynamic Action Sync elevates your gameplay for a pro-level experience.” 



Gamer, cosplayer, and content creator Myrtle Sarrosa for LG UltraGear™ monitor


For the standard monitor, LG still delivers. LG Monitor with IPS Full HD Display technology highlights the performance of liquid crystal displays. Response times are shortened, color reproduction is improved, and users can view the screen at wide angles. This display has slim bezel on three sides and doesn't interfere with dazzling precision, which allows you to create an optimized work environment through convenient tilt adjustment. It offers an ergonomic design. Its convenient tilt adjustments with clean uni-body design allow you to create an optimized work environment. Eye strain is reduced thanks to the Flicker safe technology, Reader mode, and Color weakness feature. Luis Manzano was also impressed with his LG Standard monitor. “This has everything you could want in a modern monitor – it’s full HD, it has a borderless design, ergonomic, and has the eye comfort features. If you want a dedicated work monitor at home, you can’t go wrong with this.”


LG Monitors Brand Ambassador Luis Manzano for LG Standard Monitor


Sungjae Kim, LG Philippines Managing Director, said “As the whole world made an abrupt pivot into working from home, the need to provide monitors that deliver results and promise productivity was crucial. The latest series of monitors deliver superior productivity and entertainment experiences and are perfect for both home and office use. LG is committed to provide the most practical and advanced products that meet the daily needs of users.”

To end the livestream event, Peter Uhm, LG Philippines Product Director for Monitors, shared the brand’s newest plan to push products for the holiday season. “We hope that the introduction of these new monitors to the local market will help in boosting productivity as working from home becomes the norm. We are currently running a 3 month long celebration of all things LG with the LG Life's Good Festival. We will be raffling off over 1 million Pesos worth of products so we hope you will join us in the festivities.”

LG’s newest line of monitors are available in all authorized dealers nationwide both in-store and online. Visit LG.com.ph for a complete list of our retail partners. You can also visit LG's Official Flagship Stores:
Lazada: lazada.com.ph/shop/lg-official-store/ 
Shopee: shopee.ph/lgofficialstoreph




About LG Electronics Inc.
Life's about more than having the latest technology, rather, it's about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment, home appliances, and air solution products, that prepare Filipinos for their greatest moments. LG promises to bring "Innovation for a Better Life" nationwide - from Luzon, to Visayas, and Mindanao.
For more details, log on to lg.com/ph, like @LGPhilippines on Facebook and follow @LGPhilippines on Instagram. LG products are available in all authorized dealers nationwide both in-store and online. Visit LG.com.ph for a complete list of our retail partners. You can also visit LG's Official Flagship Store in Lazada.



















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MYRTLE SARROSA, REMAINS SISTER’S CELEBRITY AMBASSADOR

Myrtle Sarrosa 

2020 may be a hard year, but Myrtle Sarrosa and Sisters’ Sanitary are even tougher as they continue to forge their bond stronger, with the actress signing up for the third time as the brand’s celebrity ambassador.



Myrtle was still a college student when she was first chosen by Megasoft Hygienic Products Inc., to represent their product for young females in 2016. Four years after and having graduated with honors from the University of the Philippines, Myrtle continues to represent the brand and is signing her third contract with Megasoft. 



Myrtle continues to exemplify the image of a smart and empowered woman. She strives to be the best in her field and at the same time is a good role model to females everywhere. We are proud to sign Myrtle once again,” shared Miss Aileen Choi-Go, Vice President for sales and Marketing, on the reason why Megasoft is renewing with the actress for the third time. 



Meanwhile despite the pandemic, Myrtle and Megasoft persistently work hand-in-hand in spreading the word on good hygiene to the youth through their online platforms on Facebook and Shopee.  Before the community quarantine was put into place by the government, Megasoft was able to do school tours, the last one, its 86th leg, held at the Aranguren Integrated School in Capas, Tarlac. 



Despite facing challenges at the beginning of the year because of the economic effects of the pandemic, Megasoft is striving hard to remain on top of its field and this October is the company’s 20th anniversary! 



With Myrtle, and its other endorsers Ryle Santiago and Young JV, Megasoft will be steady in its promise of giving quality hygiene essentials to the Filipino, in more years to come. 



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Myrtle Sarrosa: An achiever and an advocate of education

ABS-CBN Star Magic's Myrtle Sarrosa is Sisters Sanitary Napkins and Pantyliners newest Ambassadress


We've known Myrtle Sarrosa before as Pinoy Big Brother: Teen Edition 4 Big Winner for the year 2012. She's a very active young girl, not only as a cosplayer, but also as the Sangguniang Kabataan President back in her hometown in Barotac Nuevo, IloIlo. She's known for being good at her craft and most of the time excels in whatever passion or endeavor she's into. Myrtle has also received several citations and one of which was, when she was named as one of the top 10 most popular Cosplayers in 2014.





At the young age of 21, Myrtle has achieved a lot! She has also become a a host, a court side reporter, an actress, she even joined the  Season 2 of celebrity talent search, "Your Face Sounds Familiar," showcasing her singing talent and now, she has her own recording album, she even writes songs. Above all these laurels on her head, the one closest to her heart, is being a senior student in Broadcast Communication in UP Diliman and at the same time, running for Cum Laude, 'fatta girl!!!



The very humble Myrtle is not only an achiever, but also an advocate of education, that's why she's the perfect endorser/ ambassadress of Sisters Sanitary Napkins and Pantyliners' latest campaign, "Sisters' School Is Cool." Her vision and passion for education inspires a lot of people just like what the Sisters Napkins and Pantyliners believe in. Being the campaign ambassadress, she'll be able to help in recognizing outstanding students and teachers of different schools around the country. It also aims to inspire students to finish school, which is a step closer to fulfilling these dreams. 

Just recently, the first set of Sisters' Choice Awards was handed out in Norala High School in South Cotabato and later inn Gingoog City Comprehensive School in Misamis Oriental. The said schools were given assistance as part of the campaign, "Sisters' School Is Cool" and is set to visit Davao and Negros Occidental. 

So we'd be expecting more out of town travel for our dear Myrtle around the nation in order to give recognition to various deserving teachers and students like herself. 

More good news!!! There will also be SISTERS MALL CONCERTS!!!



A sure fire, fun-filled event is out to capture you... it's the "I Love My Sisters Mall Concerts!" Myrtle will be definitely joined by fellow Sisters endorsers, the "Hotlegs" dancers, namely Nesh, Labb, Cath and Alex! They've been to SM Molino, SM Dasma and soon in SM Baguio on August 20, and SM Rosales Pangasinan on August 21, 2016. "I Love My Sisters Concerts" will also be part of the "Kadayawann Festival" at Gaisano Grand Mall in Davao this coming Friday, August 19, 2016. 


Proof of Myrtle, being a well-rounded, down-to-earth and grateful person, she credits ABS-CBN broadcaster Bernadette Sembrano- Aguinaldo for mentoring her before and co-host in the morning show, "Umagang Kay Ganda," Ms. Winnie Cordero for being an closely guiding her and giving her valued tips regarding hosting and broadcasting. Currently, the young lass has also admitted that, she has no special someone yet, after her break-up with Brian Poe, son of Senator Grace Poe. She makes herself busy with the campaign, her being a recording artist, with writing songs, a model student and being an inspiration to others. 

"Sisters Sanitary Napkins and Pantyliners give me Confidence, Comfort, Fun, Happiness and Love. I Love My Sisters," Myrtle said.


More power to you Myrtle! 

Check out www.megasoft.com.ph for more updates 
and please like 
Sisters Ph Facebook page





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Showing posts with label Myrtle Sarrosa. Show all posts
Showing posts with label Myrtle Sarrosa. Show all posts