On October 18, 2020, content creators and local celebrities from the Philippines came together for #GenTikTokPH, a two-hour online celebration of  Generation TikTok - the diverse community that makes TikTok a place of joy, positivity and inspiration. 

Hosted by Macoy Dubs, Generation TikTok was streamed on the TikTok PH account via TikTok LIVE. Viewers were treated to an entertaining program filled with music and dance, side by side with pocket showcases featuring TikTok’s top trends and educational content. 

The show was headlined by three local artists who are all avid TikTokers, well-loved by their followers - Actor and singer, Iñigo Pascual, indie folk band, Ben&Ben, and singer-songwriter, Rico Blanco. Each performed a musical set, treating the audience to their top hits and fan favorite tracks. 

Interspersed with these musical performances were segments that underscored TikTok’s impactful content,  #TikTokU and #itStartsonTikTok. Back in May 2020, #EduTok transformed the platform into a venue for learning everything, from practical life hacks to valuable skills for various careers. Giving the spotlight to educators and professionals like life coach Lyqa Maravilla, pharmacist Arshie Larga and medical intern Kilimanguru. The hashtag is now at 2.3B views and counting.

#GenTikTokPH did not fail to include what TikTok was first popularly known for -- trending dance challenges.  TikTok dance creators shared the spotlight to pay tribute to one of TikTok’s biggest trends, Savage Love (Laxed Siren Beat). Each creator put their own spin on the popular dance trend, which features a catchy tune by Jason Derulo.

Meanwhile, the recently concluded campaign #itStartsonTikTok showed how the TikTok community pioneered trends and made online stars out of their favorite creators, and established a safe haven for self-expression and showcasing talents online. Adding more color and diversity to the ever-growing platform, veteran actress Gina Pareño testified how welcoming the TikTok community had been to her.

These viral hashtags are nods of approval to the culture that is very Filipino - value for education and love of entertainment.

“Generation TikTok is here. Everyone has a unique talent to share or a compelling story to tell. We are a community that supports and welcomes the creator in everyone. Through positive, joyful, and inspiring stories, we are spreading happiness and hopefully changing the world, one TikTok at a time,” said John Castro, User and Content Operations Manager, TikTok Philippines. 

Co-presented by SM Supermalls and Grab, with major sponsor TNT, Generation TikTok was truly a memorable event for all those who took part in the program, and the audience who enjoyed the show. 

Be part of #GenTikTokPH by checking out the hashtag on the app. Download TikTok on your iOS and Android devices to get started.

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. www.tiktok.com.

To celebrate TikTok’s diverse and growing community, the Philippines’ top artists Ben&Ben, Iñigo Pascual and Rico Blanco will perform LIVE on TikTok Philippines this Sunday, October 18, 2020 at 5PM for the platform’s biggest virtual event of 2020, #GenTikTokPH.

“Music is universal and powerful. It is what unites us with the community. #GenTikTokPH will be a celebration of everything we created out of love through music. Invite your Mahiwaga and let us have a wonderful time,” said Miguel Benjamin Guico, Ben&Ben. 

The 2-hour online LIVE show will feature various performances from top local artists, dancers, and content creators including JMKO, Kuya Ching, Madelaine Red, Mikey Bustos, Ralphe Austria, and many more. Auntie Julie, aka Macoy Dubs will be hosting the online event.

#GenTikTokPH is a recreation of the great moments on TikTok -- from entertainment to education and top trends. This is for the Generation TikTok and who made things happen.

“Expect nothing but a happy feeling all throughout! I’ll see you on Sunday,” said Rico Blanco. The OPM icon was TikTok’s ambassador for the #TikTokOPMPlaylist campaign which promoted independent Filipino musicians and local talents to the app’s growing audience back in October 2019. Since then, he continued to make OPM an ever-present content on the platform.

TikTok was built to inspire and enrich people’s lives through experiences that are genuine, joyful, and positive. TikTok has gone beyond being just a  content platform. TikTok is the content, the community and the culture that it created.

“Every click of the record button starts canvas for human creativity and every phone screen becomes a window to our world. Whether one’s making, remaking, reacting, or simply watching, we’re changing the world one TikTok video at a time. We’re happy and grateful to share this milestone to our community,” said User Content and Operations Manager John Castro. 

With its growing community of creators and users in the Philippines, TikTok is now ready to take the platform on a whole new level with a big announcement! After the event, TikTok will no longer be the same as they’ll take further all the creative possibilities.

Join the #GenTikTokPH hashtag challenge in-app and share why you're officially part of Generation TikTok! You can get a chance to win TikTok-branded goodies! Invite your friends, stay safe and healthy at home. Download the TikTok app via iOS or Google Play.

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. www.tiktok.com.