Beko washing machines protects clothes better with Aquawave™ Technology

Manila, Philippines—August 4, 2017—No matter how hard we try, keeping our clothes looking new is always a challenge. Regular wear and tear and the constant washing take a toll on the color and fabric, making our best clothes old-looking, its colors faded and at times, the stitching frayed. 

Often, we blame it on the detergent or the way our clothes are handled when washed. However, what we may not know is that the washing machine we use may be one of the reasons our clothes age quickly.

With this, Beko, one of Europe’s most popular appliance brand, brings innovative laundry solutions with its advanced line of washing machines. Its innovative Aquawave™ Technology provide gentle yet effective washing conditions for all garments, making them last longer.  

This breakthrough technology is inspired by nature as it replicates the gentle and effective power motion of waves that protect your clothes from wearing out.

The specially designed drum pattern gently carries the laundry away like a wave from the drum. Thus, garments move smoothly around the washing machine. Paddles with wave form also contribute to the gentle care of your laundry. Finally, the curve on the door glass provides more mixing effect by helping the laundry to move more easily. Thus, the need for energy is reduced.

 “We understand how important it is for people to preserve their clothes. As a leading brand of home and lifestyle improvement solutions, Beko aims to be the official partner of the everyday by addressing the many needs of our customers,” said Dyeun Zapanta, Beko Philippines Sales, and Marketing Head. “Our innovative technologies are a result of our understanding of the needs of today’s consumers.”

Beko Philippines, on its second year, strengthens further its local presence. Since 2015, the company already doubled its distribution and tripled its sales through an enhanced and domineering product line that continuously meets the needs of the Filipino market. 

To know more about Beko and Beko Philippines, like the Beko Philippines fan page (@BekoPH) or visit their website at www.beko.ph.

About Beko Philippines

BEKO is one of the strongest and leading brands in the whitegoods sector in Europe and has been the fastest growing brand in the European market.  Given that the brand sells every two seconds somewhere in the world, BEKO has always embraced the goal of “Being a World Brand.”  BEKO has been the first choice of 280 million consumers in more than 100 countries by carrying on its Turkish market success all over the world.

Designed to make your life easier thanks to super-fast programs and energy saving technology - BEKO delivers exceptional value for money, providing smart, innovative and energy efficient home appliances. These factors, combined with an affordable and reliable proposition, make BEKO the brand of choice for today and the future.

BEKO is the international home appliances brand of the Arçelik Group and belongs to the Koç Holding – one of the largest companies in Europe, ranking among the first 250 on the Fortune Global 500 list. 

It is also the leading home appliances brand in Turkey, offering extensive and innovative ranges of both home appliances and consumer electronics.  The Arçelik Group, with nearly 60 years of experience in the industry, is now a key player in the home appliance industry in Europe, Middle East, and Africa.  With approximately 25,000 employees and 14 production facilities throughout the world, the Group provides products and services in over 130 countries with sales and marketing offices located in 25 countries and under 10 different brands.

The call to conserve water and energy has never been more imperative than today. With the effects of global warming and climate change now more pronounced than ever before, there is a need to be mindful of the way we spend our resources. This not only extends to the way we use our water resources but also the way we consume electricity.

Be wise energy users.

As part of Beko’s green initiatives, Beko Philippines encourages Filipinos to become wise energy users by contemplating on their laundry routine. Beko understands that doing the laundry also requires a significant amount of electricity.

According to the Department of Energy (DOE), the household sector is the second major user of electricity. In fact, laundry accounts 29 percent of other household electricity usage based on the latest available Household Energy Consumption Survey (HECS) by the Philippine Statistics Authority (PSA).

“Beko believes that we must take into account how much energy is consumed even on our laundry. As we envision a greener laundry routine, the company has been initiating outstanding contributions toward the protection of the environment through energy efficiency and innovating eco-friendly washing machines,” said Dyeun Zapanta, Beko Philippines Sales and Marketing Head.

Beko suggests that households follow regular laundry days and avoid running the washing machine for only a few pieces of items.

Invest on energy-efficient washing machines.

Beko Philippines underlines that by taking steps to reduce energy consumption, one could contribute to a cleaner and greener world. For instance, investing on energy-efficient washers and dryers significantly cuts your electric bills.

Recently, the Manila Electric Company (Meralco) tested the energy efficiency of certain Beko washing machines in line with its Orange Tags campaign. The Meralco Orange Tags are easy-to-understand labels that indicate estimated energy consumption in kilowatt-hours (kWh) and estimated cost per hour to inform consumers on how much electricity a household product consumes.

Meralco tested some Beko’s washing machines in three trials. Items tested ranged from front loaders, top loaders and dryers in different sizes and capacities. The said survey revealed that the washing machines are all energy efficient. The results of the test are as follows:

Beko Top Load Fully Automatic Washing Machine

Meralco estimated that the average cost per wash of Beko’s three top-loads amounts to only a peso per hour of washing cycle.

Specifically, for a 7-kg capacity washing machine, every wash amounts to only PhP0.96 per hour of washing with 0.09 energy consumption and 94 watts for power usage.

Meanwhile, for 9-kg capacity top load, Meralco calculated that the cost per wash cycle amounts to PhP1.14 for almost an hour of washing with 0.11 energy consumption and 97 watts. On the other hand, for 12kg top load, they assessed that the cost per wash amounts to PhP1.37 again for almost an hour with 0.13 energy consumption and 109 watts.

Beko Frontload Fully Automatic Washing Machine

For a 7-kg and 9-kg capacity, the estimated cost per wash both costs 9 pesos per almost four hours of washing with 0.88 and 0.84 energy consumption, respectively.

On the other hand, for 10.5-kg frontload, they measured that every wash costs 15 pesos for a full load, full cycle with duration of nearly four hours with 1.47 energy consumption and 380 watts for power usage.

Beko Dryers 

For Beko’s 7-kg dryer, the estimated cost per drying cycle amounts to six pesos per half an hour with 0.63 energy consumption and 1,217 watts.

“Our products are meant to not only improve how people live but also improve how we impact our environment. “Choosing an energy efficient washing machine can do more for the environment and at the same time, reduce the cost of their water and electricity bills. That is why we are bringing the efficiency of our washing machines as the Official Partner of the Everyday to help Filipino consumer save energy,” added Zapanta.

Beko Ph on its second year

Beko Philippines continues to innovate products that can make a difference in the lives of Filipinos. With their strong emphasis and commitment toward raising awareness on energy consumption and innovating energy-efficient washing machines, they encourage Filipinos to take part towards preserving their environment by taking into consideration their energy consumption.

Strengthening its local presence as it approaches its third year in the Philippines, leading European home appliance brand Beko further penetrates the Filipino market. Since 2015, Beko Philippines already doubled its distribution in the country. The company has also tripled its sales through its enhanced and domineering product line that continuously meets the need of the Filipino market.

To know more about Beko and Beko Philippines, like the Beko Philippines fan page (@BekoPH) or visit their website at www.beko.ph