Beko washing machines protects clothes better with Aquawave™ Technology

Manila, Philippines—August 4, 2017—No matter how hard we try, keeping our clothes looking new is always a challenge. Regular wear and tear and the constant washing take a toll on the color and fabric, making our best clothes old-looking, its colors faded and at times, the stitching frayed. 

Often, we blame it on the detergent or the way our clothes are handled when washed. However, what we may not know is that the washing machine we use may be one of the reasons our clothes age quickly.

With this, Beko, one of Europe’s most popular appliance brand, brings innovative laundry solutions with its advanced line of washing machines. Its innovative Aquawave™ Technology provide gentle yet effective washing conditions for all garments, making them last longer.  

This breakthrough technology is inspired by nature as it replicates the gentle and effective power motion of waves that protect your clothes from wearing out.

The specially designed drum pattern gently carries the laundry away like a wave from the drum. Thus, garments move smoothly around the washing machine. Paddles with wave form also contribute to the gentle care of your laundry. Finally, the curve on the door glass provides more mixing effect by helping the laundry to move more easily. Thus, the need for energy is reduced.

 “We understand how important it is for people to preserve their clothes. As a leading brand of home and lifestyle improvement solutions, Beko aims to be the official partner of the everyday by addressing the many needs of our customers,” said Dyeun Zapanta, Beko Philippines Sales, and Marketing Head. “Our innovative technologies are a result of our understanding of the needs of today’s consumers.”

Beko Philippines, on its second year, strengthens further its local presence. Since 2015, the company already doubled its distribution and tripled its sales through an enhanced and domineering product line that continuously meets the needs of the Filipino market. 

To know more about Beko and Beko Philippines, like the Beko Philippines fan page (@BekoPH) or visit their website at www.beko.ph.

About Beko Philippines

BEKO is one of the strongest and leading brands in the whitegoods sector in Europe and has been the fastest growing brand in the European market.  Given that the brand sells every two seconds somewhere in the world, BEKO has always embraced the goal of “Being a World Brand.”  BEKO has been the first choice of 280 million consumers in more than 100 countries by carrying on its Turkish market success all over the world.

Designed to make your life easier thanks to super-fast programs and energy saving technology - BEKO delivers exceptional value for money, providing smart, innovative and energy efficient home appliances. These factors, combined with an affordable and reliable proposition, make BEKO the brand of choice for today and the future.

BEKO is the international home appliances brand of the Arçelik Group and belongs to the Koç Holding – one of the largest companies in Europe, ranking among the first 250 on the Fortune Global 500 list. 

It is also the leading home appliances brand in Turkey, offering extensive and innovative ranges of both home appliances and consumer electronics.  The Arçelik Group, with nearly 60 years of experience in the industry, is now a key player in the home appliance industry in Europe, Middle East, and Africa.  With approximately 25,000 employees and 14 production facilities throughout the world, the Group provides products and services in over 130 countries with sales and marketing offices located in 25 countries and under 10 different brands.

"The Main Man" himself, Zanjoe Marudo during pocket presscon of "Bromance: My Brother's Romance" 

Some tagged him as the "Prince of Comedy," direk Wenn Deramas even described him as the "Adam Sandler" of the Philippines but after witnessing the overwhelming success of his launching movie, "Bromance: My Brother's Romance," at the tills, bagging 50M on its first week and still counting, I wanted to recognize Zanjoe Marudo as "The Main Man" of the new era of comedy. And yes, he deserves and has every right to be labeled and treated that way. To date, this is considered to be Skylight Films' highest grossing film.

I know Z (Zanjoe) is not that comfortable with the titles being tagged to him, like what he said during the movie's pocket presscon held yesterday at the Star Cinema conference room, "Isang pelikula pa lang eh, parang masyado namang mabilis na magkumpara agad sa ibang tao, sa mga malalaking tao. Mahirap 'yung ganun eh, s'yempre sila marami na talagang napatunayan and maraming pinagdaanan. Ayoko naman na hindi magpasalamat sa mga ganung klaseng puri, sa mga ganung klaseng sinasabi kasi dapat maging masaya ako kung ganun 'yung nakikita nila. Ayoko ding ipasok sa ulo ko kasi baka mamaya magka-attitude na 'ko," he humbly said. 

After the effective gay portrayal of Zanjoe in Bromance movie, he doesn't mind being typecasted in such roles he said, "Hindi naman, kung ganun ang gusto nila eh di ganun ang ibibigay ko, kung panonoorin ba nila eh, kasi kung di naman, di naman siguro gagawa ng ganung klaseng pelikula (he laughs)." Another proof of his professionalism and versatility was when he was asked to have a quick but funny "butt exposure" in this film, no questions was asked, no but's and if's, he just said to the their A.D. (assistant director), "Kahit ano sabihin mo, gagawin ko dito." Zanjoe even jokingly said, "Lucky charm yata 'yun eh." 

Once again, a film that was worth watching would never slip the theory of the "word of mouth." It is just so powerful than any other marketing strategies, once it had sink in to the moviegoers, no one and nothing could stop its "viral" spread, on a positive note huh! No negative reviews or unpleasant criticism about the movie was posted, published, shared, twitted or submitted. And talking about worth watching, Z could never forget this one positive comment he had encountered, he cheerfully shared, "Ang pinakanatamaan ako sa mga nabasa ko, 'yung sinasabi nila na sulit. Kumbaga worth it 'yung bayad, biruin mo maglabas ka ng pera para panoorin lang ako, parang ang sarap-sarap ng dating. Namasahe pa 'yan, kumain pa 'yan. Ngayon ko lang naman nararamdaman 'yun kasi nga ako naman 'yung gumaganap dun sa pelikula." 

Zanjoe is also thankful to his "Banana Split" family, for being so supportive, wherein he is a mainstay at this Kapamilya tv sitcom. After Zanjoe's participation at the reality program PBB (Pinoy Big Brother) Celebrity Edition in 2006, he had done the tv sitcom "Aalog-alog" with fellow ex-PBB housemates Keana Reeves (big winner) and John Prats along with Pokwang and another ex-PBB housemate, Jason Gainza. This was followed-up by "Parekoy," in 2009, another Kapamilya tv sitcom wherein the friendship between Zanjoe, John and Jason got even stronger. Then came "Banana Split,"  Zanjoe was the very first male guest of  the all- female cast that includes Anne Curtis, Cristine Reyes, Angelica Panganiban, Valerie Concepcion, Roxanne Guinoo and RR Enriquez and because direk Bobot (Edgar Mortiz) believed in his capabilities, and encouraged him to venture into comedy, he then became one of the show's mainstays together with John and Jason in  Banana Nite and Banana Split Extra Scoop. 

Zanjoe received a lot of praises and good comments about his stellar performance in Bromance movie. Everyone in the whole cast was given their fair chance and well-fitted spot in the movie. The Cinema Evaluation Board (CEB) writes, "The casting is excellent, Zanjoe Marudo is a revelation, as he essayed both his roles with great versatility. "Bromance: My Brother's Romance" is a good vehicle for him to display his range. This was his best movie-- his performance was commendable and effortless-- and it's the perfect launching for him." Compliments also go to of course, direk Wenn Deramas for his outstanding direction and to his co-writers Ayz De Guzman and Danno Kristopher C. Mariquit.

Another X factor of the film was the cameo roles of the biggest celebrities like Kris Aquino, Bea Alonzo, Vice Ganda, John Lloyd Cruz and Ai-Ai de las Alas, who've been very supportive of their friend and co-actor's launching movie.  

Given the opportunity to choose for his next movie, Z would still prefer doing comedy roles. Another thing he shared to us during the pocket presscon was his admiration to the 7 year-old child actress/host Ryzza Mae Dizon, whom he hasn't met yet personally, he admitted. Zanjoe also hopes to do a film like "Jack," a 1996 Robin Williams movie wherein Williams played the role of Jack Powell, a boy who ages four times faster than normal; Z finds the role very challenging. And for those who are asking and anticipating for Bromance's international showing, it was already been confirmed that it will be shown in Guam and they are still working on other areas abroad so watch out for it! 

Lastly, what could a Zanjoe Marudo has to say after the successful turnout of his launching film, "Bromance: My Brother's Romance? "So ngayon, pag sinasabi nila na sulit, parang di mo sinayang 'yung pera nila, di'ba, parang lesson din sa 'kin. Simula ngayon, tuwing gagawa ako ng pelikula, bawa't eksenang gagawin ko, iisipin ko, hindi magsisisi 'yung tao, iisipin ko 'yung tao na manonood na at least hindi masayang man lang 'yung pera nila," he exclaimed. Very well said Z, good luck on your next project and may you have a blooming career and lovelife at the same time. Congrats! 

(Click here for related article.)

Please watch Zanjoe's video thanking everyone for all the support

More exclusive pics of Zanjoe here. 

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