Discover the World-class Taste of Two Well-Loved Filipino Brands

Miss Universe 2015 Pia Wurtzbach for Goya 


While most Filipinos know Goya to be a brand that they grew up with, little is known about the struggles that the brand had gone through. From the time that it was established to produce confectionary and coffee in 1956, it had gone through five decades of tumultuous ownership changes that left the brand a little worse for wear. None of the entrepreneurial families nor the foreign and local investors that took ownership of the brand would give it the direction it needed to make a mark in the local chocolate industry.

It wasn’t until Goya was acquired by Delfi in 2006 (then a wholly-owned subsidiary of Petrafoods, and one of the top global players in the cocoa industry), that it began to find its rightful place in the Philippine chocolate market. With a chocolate expert like Delfi at the helm, Goya went on its long but steady journey of reinvention and innovation while maintaining its equity as a Filipino heritage brand.



 While more popularly known for its bite-size chocolates, Goya would have to compete in the bars category if it was to be considered a serious contender in the minds and hearts of chocolate lovers and connoisseurs. Beyond the challenge of venturing into a new format, is the more daunting task of havibng to compete within a category long-dominated by well-established, imported giants. Despite these odds, Goya was determined to be the best chocolate in its class.

With Delfi’s focus on innovation, Goya was able to come up with a high quality chocolate bar that suited the taste of the Filipino chocolate lover: Goya Dark Chocolate. Taking the sweetness of the good old chocolate that Filipinos love and rounding it off with the right amount of bitterness, Goya defined for Filipinos what good chocolate should taste like. It is with that distinct taste that Goya Dark Chocolate would dominate the moulded non-bitesize category, besting even popular foreign brands to make it the No. 1 chocolate bar in the country and making it a truly World-Class brand.



To further solidify its place among confectionary brands, Delfi beefed up the Goya range, expanding the portfolio beyond bars to include chocolate coated dragess, enrobed chocolates, novelty chocolates, and even other segments such as biscuits, wafers, spreads, ready-to-drink beverages, and culinary chocolates. To-date, Goya has over a hundred SKUs to offer each and every Filipino – all home-grown, all world-class.

As Goya sets its sights on bigger conquests, it sought a personality who can embody what it stands for as a brand – a world-class Filipino icon who has withstood adversity and persevered to emerge triumphant. Goya found its personification in none other than Miss Universe 2015 Pia Wurtzbach.

But more than the similar paths of these two Filipino icons, Pia’s love for Goya despite having tasted the best chocolates in the world – the Universe rather – is further testament that Goya truly is world-class.




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Goya Take It, amazingly delicious...enjoy just the way you want it!

One of the best things that I enjoy doing is having at least few grams of chocolates everyday! Aside from the health benefits that it provides such as decreasing the risk of stroke and upping heart health, it gives me a different "high" and enhances my palate keeping me lively and active the whole day! Such a pleasure having munched those chocolates huh! :)) 

Well, that's not all, there are more reasons to eat chocolates... The Greeks were on to something when they called the cacao tree the “food for the gods.” It is, after all, where chocolate comes from. And, if left on their own, people would anoint chocolate a food group, like grains and vegetables.

To many, chocolate is already an elixir, capable of banishing fatigue, boosting flagging spirits and mimicking the giddy feeling of being in love. In fact, Goya has found another easy-peasy way to get your fix: by just taking it. Yes, the new Goya Take It molded chocolate wafers are three-layer crispy wafer fingers smothered in milk chocolate and available in easy-to-carry packs of 2 fingers, 4 fingers and, if you’re a choco hoarder, a 6 pack of 2 fingers.

Stash it in your bag, your jeans pocket or simply eat it as you go. Goya’s Take It lives up to its name and long-standing reputation as a trusted maker of the Pinoy’s well-loved chocolate brand.
Goya Take It is a chocolate snack that is made the "Swiss" way by Delfi, a product of Delfi, a licensee of Delfi Chocolates Manufacturing S.A. in Switzerland.


That’s your guarantee that every rich inch of Goya Take It molded chocolate wafer is made from swiss quality chocolate which has been highly regarded for centuries all around the world.
That means you get the healthy rush real chocolate delivers. It also means Goya Take It is the real thing, made affordable so you get more pleasurable bang for your buck.

Plus, it’s super versatile. While eating it on its own is awesome enough, Goya Take It allows you to let your foodie imagination run wild. Stick it in your ice cream, or lay a few Goya Take It fingers on a plate and top with ice cream for an a la mode twist.

For a double boost, take a few fingers of Goya Take It with your afternoon coffee.
Or you can even cook with it! Experiment with Goya Take It brownies, or substitute the graham cracker base of your cheesecake with Goya Take It! Perfect on weekends, family gatherings or your sweetest pal’s bachelorette party.

Yet, on its own Goya Take It is uber versatile: as snack, energy-booster and because it’s made so easy to snap, as a way to share, cheer someone up  or get closer to that guy or girl you’ve been eyeing from afar.

Yep, don’t underestimate the power of chocolate. Goya Take It crispy wafer fingers in milk chocolate certainly make all that power affordable, shareable, easy-peasy and amazingly delicious.


Goya Take It is available at major supermarkets, groceries and convenience stores nationwide.





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Goya: The Chocolate every Filipino loves



There was a quote that says“chocolates are made of cacao beans, and bean is a vegetable and that sugar that makes chocolates sweet came from either sugar cane or sugar beets, and since both are plants they would be in the vegetable category, therefore chocolate is a vegetable.” If this is really true, then hooray goes for those who love chocolates!

Well, hold your horses, chocoholics and vegans. Before you jump for joy or go up in arms, this is just a little twist of logic to give humor to a universally loved concoction that has withstood the test of time. Whatever your race, religious or political beliefs, or social and economic status, chocolate—in whatever state—will always be chocolate and should be loved by all and be thankful for.

And the Philippines is definitely not an exception. A nation recognized for its love for chocolates, it certainly is not left behind in the global and continuously evolving love for chocolate. This is thanks in large part to Delfi Foods, Inc., maker of “Goya” and other delicious chocolatey treats that ensures that this love affair between chocolates and Filipinos will continue towards eternity.

With flavors like Goya Milk Chocolates, Dark Chocolates, Cookies & Cream, Krispy Krunch, Goya Almonds, Goya Almonds and Raisins, Goya Splendor and Goya Pretzel Twists, Filipino chocolate aficionados will surely be  happy munching on them.

Man’s love affair with chocolate has certainly surpassed and evolved tremendously throughout several centuries and industrial revolutions. From the time of the Mayans and Aztecs, to the efforts of Spanish explorer Hernando Cortez and the discovery of “praline” by the French, the first chocolate-making factory in the US where the modern chocolate bar was introduced, to the day that chocolate was given a smoother and finer texture, thanks to a revolutionary machine, man still continues with its relationship with chocolate. It has now become a ubiquitous part of peoples’ and nations’ lives, whether as a glorious drink or as an emotionally fulfilling chocolate bar.

This month, Delfi Foods, Inc., maker of Goya, pays tribute to the true originators of chocolates. Without their pioneering contribution to man’s sweet palate, the people of the world would never have known chocolates—and Filipinos would never have known Goya.

For this holiday season, get-togethers and other festive celebrations will definitely overflow with Goya chocolates. Holiday parties will have enough supplies of Goya chocolate candies, chocolate drinks, and other choco-coated treats. Goya chocoholics of all ages will have a blast enjoying the season even more with these world-class quality chocolates many of us have grown to love.

With Goya chocolates an inarguable part of the Filipino psyche, expect the Philippines to solidify its position as a true chocolate-loving nation—and absolutely proud because Goya, a fully Filipino-made chocolate treat, is undeniably among the best in the world.


Goya products are available at major supermarkets, groceries, convenience stores nationwide. Be a Goyaholic, join us on Facebook at GoyaChocoholics.
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Showing posts with label Goya. Show all posts
Showing posts with label Goya. Show all posts