BUM’s Black Summer Collection: An Alternative Inspiration



After BUM’s successful campaign on “Unleash Your RealiTee”, comes another unconventional attempt to provide an alternative inspiration for today’s youth in clothing—the Black Summer Collection.   Contrary to the usual choice of hues for tropical summer setting—floral designs, neon or pastels are the most likely preference for getups. BUM takes on a different route and still aligned to its thrust of motivating the Filipino youth to be ‘stylish’, ‘adventurous’, ‘liberating’, and ‘tactful’ at the same time.


Bianca Umali, Jane Oineza and Ella Cruz

BUM known for its atypical concept in sense and style, it has successfully put together teen stars in Philippine entertainment industry; dominated by two of the largest television networks—the Kapamilya and Kapuso stations—Ella Cruz, Nash Aguas, Jane Oineza, Miguel Tanfelix and Bianca Umali were chosen to represent the brand. These five young stars best reflect how the common youth want to be identified, accepted, and respected as individuals and as groups.


BUM brand ambassadors, Kapamilya and Kapuso teen stars: Bianca Umali, Miguel Tanfelix, Jane Oineza, Nash Aguas and Ella Cruz


Black Summer Collection offers a unique blend of designs and hues matched with its overarching black theme. It creates varied physical and psychological effects for its intended market—the Filipino youth. Black is being capitalized by BUM because it reflects and communicates—glamour, sophistication, and exclusivity altogether.


Nash Aguas and Ella Cruz


Bianca Umali and Miguel Tanfelix



This March, BUM’s Black Summer Collection debunks the idea of black as conventional, conservative and serious since it is presented in a youthful manner with a refreshing twist in fashion sensibility.


Black Summer Collection is available in all of BUM’s boutiques and leading department stores nationwide.  For more information about BUM’s Black Summer, visit www.bumequipment.com.ph or follow us “@officialbumph” on Twitter, Instagram or Facebook.



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Miguel Tanfelix, Bianca Umali: BUM’s Two New Youth Brand Ambassadors




The country’s next top clothing brand, BUM has found another reason to welcome two young brand ambassadors—Miguel Tanfelix and Bianca Umali. A contract signing was set on last July 24, 1pm at Annabel’s on Tomas Morato Avenue, Scout Delgado Street. 

Both Tanfelix and Umali are GMA artists and are the youth lead stars of the top-rating teleseries titled ‘Niño’ which is aired daily on GMA Kapuso Network after 24 Oras.


My very good friend, Rai Lacoste, BUM's Marketing officer

“It is but fitting to have the two join the rosters of our young ambassadors because of the image they have created toward the Filipino televiewers. They consistently project wholesome personas,” Rai Lacoste, BUM’s Marketing Officer said.

BUM's newest youth brand ambassadors: Bianca Umali and Miguel Tanfelix during their contract signing and presscon


“Apart from that, both Miguel and Bianca are also considered as today’s Teen Prince and Teen Princess of GMA Telebabad.”

Tanfelix, now 15 years of age was the Young Pagaspas in Kapuso’s other top-rating fantaserye called ‘Mulawin’ in 2004. While Umali, 14, was a former host and performer in ‘Tropang Potchi’ since 2009 till 2013.

BUM Equipment found Miguel and Bianca not only as talented youngstars, but as inspirations for this new generation. Tanfelix rose to stardom via a talent search as his efforts paid off when he made it as one of the finalists and was named First Prince of StarStruck Kids in 2004. Umali, on the other hand, being an orphan didn’t hinder her to fulfill her late parents’ wishes and even if she lives with her grandmother; she has embraced a life of being responsible and independent. 

Currently, the two are groomed as a pair and are also working together in another show called ‘Ismol Family’ that airs every Sunday.


BUM Equipment as a brand continually seeks to work with endorsers that create an image of positivity and leave a lasting and affirming impact for its patrons and its captive market, which is the Filipino youth. For more information about the brand, visit its official website www.bumequipment.com.ph and follow its social media pages on Twitter, Instagram and Facebook.


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Showing posts with label Miguel Tanfelix and Bianca Umali for BUM. Show all posts
Showing posts with label Miguel Tanfelix and Bianca Umali for BUM. Show all posts