The country’s next top clothing brand, BUM has found another reason to welcome two young brand ambassadors—Miguel Tanfelix and Bianca Umali. A contract signing was set on last July 24, 1pm at Annabel’s on Tomas Morato Avenue, Scout Delgado Street. 

Both Tanfelix and Umali are GMA artists and are the youth lead stars of the top-rating teleseries titled ‘Niño’ which is aired daily on GMA Kapuso Network after 24 Oras.

“It is but fitting to have the two join the rosters of our young ambassadors because of the image they have created toward the Filipino televiewers. They consistently project wholesome personas,” Rai Lacoste, BUM’s Marketing Officer said.

“Apart from that, both Miguel and Bianca are also considered as today’s Teen Prince and Teen Princess of GMA Telebabad.”

Tanfelix, now 15 years of age was the Young Pagaspas in Kapuso’s other top-rating fantaserye called ‘Mulawin’ in 2004. While Umali, 14, was a former host and performer in ‘Tropang Potchi’ since 2009 till 2013.

BUM Equipment found Miguel and Bianca not only as talented youngstars, but as inspirations for this new generation. Tanfelix rose to stardom via a talent search as his efforts paid off when he made it as one of the finalists and was named First Prince of StarStruck Kids in 2004. Umali, on the other hand, being an orphan didn’t hinder her to fulfill her late parents’ wishes and even if she lives with her grandmother; she has embraced a life of being responsible and independent. 

Currently, the two are groomed as a pair and are also working together in another show called ‘Ismol Family’ that airs every Sunday.

Going back to school doesn’t have to be a stressful tale or a sad story of summer’s ending. It doesn’t have to be boring either. Make going back to school an exciting one! Dress up and express yourself with BUM Univarsitee.

BUM’s back-to-school campaign “BUM Univarsitee” encourages students and the young bloods to rise above the norm and express themselves with school-proper yet colorful and stylish fashion. School time doesn’t have to be dull and dreary so when it’s time to meet up with school friends, gear up by wearing items from the BUM Univarsitee collection.

The BUM Univarsitee collection takes inspiration from the concept of school chic fashion—a style influence that is preppy with a twist. It’s all about being school-compliant without alienating one’s individuality—a delectable combination of grunge, rebel chic, and punk. BUM incorporates the fashion trend it’s known for—color in a garment.

The campaign is about being comfortable in school, and even after-school, wearing what you like and being non-conformist in a surrounding that somehow encourages uniformity. “Sometimes being in school makes one reluctant to be themselves especially when they’re in a sea of students who look the same. BUM Univarsitee encourages students and the youth to be proud of who they are and to be non-conformist without breaking the rules. Fashion-wise, the youth can express themselves with whatever style they favor with BUM Univarsitee,” Rai Lacoste of BUM said.

BUM believes that everyone should love their own style and share it to the world especially this back-to-school time. The BUM Univarsitee collection is now available in all leading department stores nationwide. For more information about BUM Univarsitee, visit www.bumequipment.com.ph or follow us “@officialbumph” on Twitter, Instagram or Facebook.

There’s really no stopping BUM endorser Daniel Padilla from conquering local showbiz.

Just recently, he has proven yet again why he is one of the most desirable bachelors this side of the world.

               

                This August, the 18-year-old star of ABS-CBN’s upcoming romantic series Got To Believe is on the cover of two different glossies: the college lifestyle magazine Chalk and the entertainment publication YES! Magazine. Prior to appearing in Chalk and YES!, Daniel also headlined the July issue of the male-oriented fashion magazine, Garage, wherein he sported the season’s hottest trend: metallics. 

               

                Daniel’s triple cover victory is a rare feat for any male celebrity, especially for someone who is relatively new in the business. But from the way he’s getting projects, Daniel, or simply DJ to his legions of fans, looks as though he was born for this kind of superstardom.

               

                It is quite easy to know why Daniel is so in-demand these days. Aside from having good looks, enigmatic charm, and that unmistakable Padilla swagger, which he probably inherited from his equally famous uncle Robin Padilla, DJ can sing well. In fact, DJ has released two successful Star Records albums, Daniel Padilla in 2012 and DJP in 2013. He also has a sold-out concert called Daniel Padilla Live: A Birthday Concert, at the Smart-Araneta Coliseum to back his music credentials.

               

                Daniel is edgy, expressive, passionate, and unpredictable. He’s never afraid of showing his true colors or going against the grain. Having Daniel as BUM endorser for 2 years now makes him a sought-after celebrity image model and BUM is proud to have him since 2011. BUM’s Daniel Padilla limited edition shirt Collection is doing well in all BUM outlets nationwide.

               

                These admirable traits make Daniel Padilla the perfect BUM image model. Both the young actor and the clothing brand seem to share one philosophy, and that is, celebrating individuality. BUM is available in leading department stores nationwide. For more information, visit www.bumequipment.com.ph or like them on Facebook at www.facebook.com/bumequip.