Last September 22, 2014,  BUM Equipment unveiled its launching of G.I. (Girl It’s) Jane collection named after one of its youth brand ambassador Jane Oineza, who is fresh from her successful third finish in a recently concluded Pinoy Big Brother All In Edition, a hit reality show of ABS-CBN Channel 2.

BUM’s move to provide Oineza with a collection named after her does not just spotlight the young star’s crowd-drawing potentials, but as an inspiration to the youth of today to be uniquely strong and brave amidst any criticism.

There are two categories for this particular collection—The Statement Shirts and the Skater Tops with Skirts.

Jane Oineza’s Statement Shirts

Once there was this quote that perfectly describes Jane, “It’s hard to be yourself in a world that wants you to be like them.” But when she was just one of the housemates, she was brave enough to hold onto what she strongly believed in. Thus, the statement shirts were born.  

The statement shirts texts will read: ‘I am Misunderstood’, ‘I’m Real’, and ‘I am Stronger’, respectively and are all printed on black shirts. These speaks of Oineza’s transformation for the past months, which truly defines ‘who’ she is as an individual, as a young talented celebrity.

Oineza, being a youth brand ambassador is a reflection of a young woman who is brave enough to face all the critics and stay true to herself, no matter what.

This collection will be the first one to come out in the market on the said mentioned date and can be purchased at all BUM boutiques nationwide.

Jane’s Skater Tops and Skirts

Being a young lady, apart from being a celebri-TEEN, she prefers the preppy look. Jane is the ideal image who projects that aura of a ‘privileged’ lifestyle. She stays simple and fresh-looking with her choice of clothing combining it with the accessories without overpowering her real personality, that’s what she is.

As young lady who just blossomed after celebrating her 18th birthday inside the PBB House, Jane Oineza along with BUM, a thriving brand apparel is launching three variants of skater tops and skirts under the G.I. Jane collection as well.

Though black in theme, the Skater Skirts comes in three designs; black skull print, white skull print and diamond pattern print. While G.I. Jane skater tops are spandex long sleeves with accentuations to differ one tops from the other. These items can be bought in pairs or can be bought separately.

The said girly-themed collection will soon be available in November this year. Also, these will be exclusively available in all SM department stores.

Jane Thoughts on these Collections

“I am excited with the collection. And it truly is me. It spells out who I am on and off camera,” Jane shares.

The collections are something that any young lady would grab and own several pieces because of its message and the design. The G.I. Jane collections do not just reflect Jane’s personality but can be identifiable by any female growing up in the world of ‘peer pressures’ and stay committed to her ideals and do not conform to the standards dictated of the ‘world’ around her.

“I do hope that even with the line of clothing via BUM, I can be a living testimony to girls out there to standout and not just be one of the many girls corrupted by any sort of ideals.”

To know more about BUM latest collection-- G.I. Jane, visit its social media accounts such as Facebook, Twitter, and Instagram via @officialbumph or visit its official website www.bumequipment.com.ph.

To Jane, you've really come a long way. That picture of you and me was just taken this last March 12, 2014 during BUM Equip's "Colorful Rebelation Night" event with the theme "Unleash Your RealiTEE." During the said event, Jane was also launched and presented to the media as one of  BUM's newest brand ambassadors alongside with Nash Aguas, Ella Cruz and Diego Loyzaga. 

Shortly after more than a month, she was tasked to enter ABS-CBN's reality tv program, PBB: All In (Pinoy Big Brother) as one of the celebrity housemates. I, myself frantically followed this edition of PBB since I am also one of Jane's believers and admire her talent, hoping that she'd be given great opps and exposure to reach her full stardom. Now that you're in full-bloom Jane, I only wish what's best for you. Just stay grounded, set aside the heart issues, think of your career and family first because opportunity knocks only once. Get hold of it and never let go, 'coz you deserve to be on top, girl. :))

ABOUT BUM:

With its humble beginnings in 1992 producing apparel exclusively for boy’s teens, tapping the market segments B, C & D levels, BUM EQUIPMENT, INCORPORATED trademarked and patented a totally different entity from the imported Brand of the same name and had successfully grown into a full line of apparel wear. It continuously upgrade new product lines and creates extensive marketing and advertising methods  to  determine the customer’s needs, wants, and expectations. It offers goods with services, programs and activities that would eventually institutionalize the brand BUM

Going back to school doesn’t have to be a stressful tale or a sad story of summer’s ending. It doesn’t have to be boring either. Make going back to school an exciting one! Dress up and express yourself with BUM Univarsitee.

BUM’s back-to-school campaign “BUM Univarsitee” encourages students and the young bloods to rise above the norm and express themselves with school-proper yet colorful and stylish fashion. School time doesn’t have to be dull and dreary so when it’s time to meet up with school friends, gear up by wearing items from the BUM Univarsitee collection.

The BUM Univarsitee collection takes inspiration from the concept of school chic fashion—a style influence that is preppy with a twist. It’s all about being school-compliant without alienating one’s individuality—a delectable combination of grunge, rebel chic, and punk. BUM incorporates the fashion trend it’s known for—color in a garment.

The campaign is about being comfortable in school, and even after-school, wearing what you like and being non-conformist in a surrounding that somehow encourages uniformity. “Sometimes being in school makes one reluctant to be themselves especially when they’re in a sea of students who look the same. BUM Univarsitee encourages students and the youth to be proud of who they are and to be non-conformist without breaking the rules. Fashion-wise, the youth can express themselves with whatever style they favor with BUM Univarsitee,” Rai Lacoste of BUM said.

BUM believes that everyone should love their own style and share it to the world especially this back-to-school time. The BUM Univarsitee collection is now available in all leading department stores nationwide. For more information about BUM Univarsitee, visit www.bumequipment.com.ph or follow us “@officialbumph” on Twitter, Instagram or Facebook.

In a season of many firsts and tremendous revelations, “Pinoy Big Brother ALL IN” finally uncovered on Sunday (April 27 worldwide and April 28 in New Zealand) via The Filipino Channel (TFC), its 18 official housemates who are a mix of teens, regular, and celebrity housemates, including one of its hosts, Alex Gonzaga, the last housemate to be introduced at its official grand kick off outside the famous Bahay ni Kuya.


Gonzaga’s entry to the famous bahay ni Kuya shocked not just viewers but also her sister and co-host, Toni Gonzaga. When Big Brother or Kuya got the chance to talk to Gonzaga, who is dubbed as the season’s Sassy Sister of Rizal, he said he wants Gonzaga to experience the life of a housemate so she can be an effective host of the show.

“PBB ALL IN” started surprising viewers when it revealed the first two housemates on “ASAP ‘19”: the Jock-Next-Door of Taguig, Axel Torres, and Rising Celebri-teen of Quezon City, actress Jane Oineza.

The surprises continued in “Buzz ng Bayan” as the next three housemates were introduced: the Biba Rakitera of Valenzuela, Cess Visitacion who used to sell pirated DVDs and played bit roles in TV shows and commercials; the Simpatikong Salesman of CamSur, Chevin Cecilio, who is now trying his luck in real estate to help his family; and 15-year-old Nichole Baranda, the Sweet Revelation of Makati, who joined the show to find and prove herself as a person and to make her mom, Phoemela Baranda, proud.

The remaining housemates were then introduced during the grand kick off of “PBB ALL IN.” Aina Solano, the Dancing Bombshell of Boracay, who is training to become a mermaid-swimming teacher was first introduced followed by the Devoted Daughter of Las Piñas,23-year-old and licensed nurse, Jayme Jalandoni.

Also joining them are 16-year-old and out-of-school youth, Joshua Garcia named the Tatay’s Boy of Batangas, and the Wonder Son of Quezon City, Manolo Pedroso, who is also 16 years old and never had a girlfriend despite the fact that he was a heartthrob in different schools where he studied.

Next to be introduced were the Singing Sunshine of Davao, Maris Racal, who at 16 is very passionate about music and knows how to play the piano, ukulele, and guitar, and the Maginoong Marino of Quezon, Ranty Portento, a seafarer who works in a cruise ship and the season’s oldest housemate at 26.

Aside from Oineza ang Gonzaga, volleyball superstar dubbed as the Spunky Spiker of Quezon City, Michelle Gumabao was included in the roster of this season’s celebrity housemates. Gumabao is the daughter of actor-politician-turned-pastor Dennis Roldan.

Also introduced were twins Fourth and Fifth Pagotan, the Brad Bait and Brad Kulit of Pasay. The former is a chef at a five-star luxury hotel, while the latter is a businessman and owns a hamburger stall in Manila.

Completing this season’s housemates are theater actor Jacob Benedicto, the Cutie Crooner of Parañaque; freelance model and Mutya ng Pilipinas International 2011 Vickie Rushton, named as the Lady Mahinhin of Bacolod; and 15-year-old student and a member of the talented group 3G, Loisa Andalio, dubbed as theTalented Darling of Parañaque.

The grand kick off was hosted by Toni Gonzaga, Bianca Gonzalez, John Pratts, Robi Domingo, and host-turned-housemate Alex Gonzaga. Former housemates Kim Chiu, Gerald Anderson, Zanjoe Marudo, Ejay Falcon, Jason Gainza, Nene Tamayo, Jason Francisco, Ryan Bang, Keanna Reeves, Yayo Aguila, James Reid, Gaby Dela Merced, Beauty Gonzales, Myrtle Sarrosa, and Yves Flores were also present to welcome and support the new PBB housemates.


Viewers and followers of the show also warmly welcomed the new housemates as the grand kick off recorded a national TV rating of 20.5%, or almost twice its rival program in the Philippines that got a 10.9% rating.


Micro-blogging site Twitter was also dominated by “PBB ALL IN” and its housemates with 10 out of 10 trending topics in the Philippines.


Get to know more about the housemates and tune in to “Pinoy Big Brother ALL IN” and “Pinoy Big Brother ALL IN Uber” everyday via TFC (Mondays to Fridays in Saudi Arabia and Dubai and Tuesdays to Saturdays in Australia, Guam, Japan, and New Zealand). Follow the housemates via 24/7 livestream on TFC.tv, available in the Middle East, Australia, New Zealand, Japan and the rest of Asia (except the Philippines). 

Connect with fellow global Kapamilyasworldwide. Visit facebook.com/KapamilyaTFC, twitter.com/KapamilyaTFCand http://instagram.com/KapamilyaTFC/