TheFreeDictionary.com defines BUM as:
1. A tramp; a vagrant.
2. A lazy or shiftless person, especially one who seeks to live solely by the support of others.
3. An incompetent, insignificant, or obnoxious person: The batter called the pitcher a bum.
4. One who is devoted to a particular activity or milieu: a beach bum.
I know, I know it all spell... negative. But BUM basically is a single and very catchy word, right? Actually most of the times, negative terms are the words that easily cling to everyone's minds. A very good citation was the bad or ill news and publicities find a very huge pace in the society.
But what if, all these negativities were opposed and be converted to create positivities as well as possibilities? I guess, BUM is doing us a great favor, their fashion implies, instead of characterizing laziness, incompetency and obnoxiousness, BUM allows us to witness and experience the "other" side. BUM simply DARES TO EVOLVE!!!
I was invited by my good friend Rai Lacoste of www.BNLMAG.com (thanks heaps!) and had the privilege to watch, observe, interview, take shots and enjoy BUM's Dare to Evolve Summer Collection photo shoot.
The 19-year old head-turner and one of ABS-CBN's Star Magic talents, Empress Schuck is one of the image and brand models of BUM Equipment.
We've seen this young lady blossomed and developed into a fine actress. She is presently engaging herself into much more mature roles like that of her current Kapamilya Gold afternoon tv series entitled "Mundo man ay Magunaw," where she plays one of Eula Valdez's daughters as Sheryl with her sibling Nikki Gil as Jennifer and she's being paired with Ejay Falcon. This project was their second team-up after the very successful airing of "Guns and Roses," which topbills Philippine Cinema's "Bad boy" Robin Padilla and the gorgeous Bea Alonzo. Empress has been a BUM endorser for five years now and she hopes to star in an action movie doin' an "Angelina Jolie" type of role.
According to Empress, she's only allowed to entertain suitors and admirers, she thinks that this isn't the right time for her yet to enter into a relationship and that Ejay is only a close friend.
Me and Empress during the very exclusive BUM photoshoot
The very flamboyant...
playful....
and funny ==> Dino Imperial
This 24-year old former Star Magic talent; commercial model and is presently one of Viva artists alongside with Anne Curtis and Sarah Geronimo, is always at his "hype." :)) If I wasn't aware of his real age, I would think he's only a sixteen or a seventeen year-old stylish head-turner. Dino and Empress always get along so well and they've this "magic" chemistry in front of the camera which was very evident in the shots taken and I, myself could attest to that. For these two beautiful and amazing BUM celebrity endorsers, just put on the right music, then the party begins... :))
Wanna see them move?
So, you think you've had enough? Nah ah, I got more cool and "behind the scene" pics from their photo shoot. :) Just wanna apologize for the low quality of the pics, we weren't allowed to use our camera flashes. :)) but that's understandably just and fair.
Oooops! It's just me! hehehe :P
Meanwhile, this 14-year old petite and charming teeny-bopper Bea Binene, one of the finalists in GMA 7's Star Struck Kids in 2004 has been a very influential BUM celebrity endorser. And being one of the Junior Child Ambassadors of the Haribon Foundation, she has established a name of her own in the local industry. After the successful airing of "Reel Love Presents: Tween Hearts" over Kapuso Network Channel 7, Bea was reunited by her reel love team Jake Vargas in "Alice Bungisngis and her Wonder Walis" which is airs during weekdays before "24 Oras" in GMA 7.
"Kulitan" time with her Kuya Dino
with the sweet babe, Bea ;))
And finally, the newest addition to BUM equipment family, coming from a very well-known showbiz
clan... it's Daniel Padilla!
Had the chance to interview the newest BUM celebrity brand ambassador and one of the most sought-after teen-age actors of today. This seventeener son of former actress Karla Estrada and actor/ brother of Philippine Cinema's "Bad Boy" Robin Padilla, Rommel Padilla is dramatically making waves and gaining his own set of followers. Having finished his last youth-oriented show, "Growing Up," in Kapamilya network, he's being teamed- up once again with Kathryn Bernardo in the currently airing ABS-CBN teleserye "Princess and I," whom Daniel finds very attractive. The newest teen-age idol admits that he doesn't court her pretty co-star he believes that everything should come at the right time and place.
Bea Binene and Daniel Padilla
Can't help but notice Daniel's very recognizable voice, as if I was talking with his Uncle Robin, he even has his uncle's mannerisms and looks. :)) Incidentally, Daniel can't still disclose the title of the movie he's doing with his Uncle Robin. I asked him what do his parents Karla and Rommel advice him re his entering in showbiz, "Magtiyaga lang daw po ako at mahalin ang trabaho pati ang mga kasamahan ko," he answered.
Thumbs-up to you Daniel and BUM!
How do you feel now being the newest addition to the BUM Equipment family? "S'yempre tuwang-tuwa po ako, sino ba namang hindi matutuwa eh pinili po nila ako," he quipped. What's your message to your BUM family? "Hindi ko po sasayangin ang binigay nilang pagtitiwala," he said... attaboy!
with the very nice and pretty Ms. Sheina San Antonio, BUM's designer for Girls Teens Wear. Thanks deary for the materials. ;))
The very accommodating Mr. Beni Reyes, BUM's designer for Boys Teens Wear holding the latest jacket that will soon hit the stores after summer, hmmm excited much! ;))
Beni Reyes was so genial during the interview, he told us that BUM had extended its age group market. And it now caters upper age group which ranges from 13 until 25. Actually I admitted to him that, I, myself is a BUMmer, I find their styles, eccentric and outbound. Beni even shared that, in the year 2004, BUM had displayed hip-hop and preppy clothing styles, while in 2005, they've presented Emo outfits and had a transition of gothic into glam punk. They're also featuring clothings with flashes of colors and glitters to capture the much even mature market.
Every summer, BUM evolves into featuring bright colors like yellow, blue, red and they've highlighted what's in and trending today, the aztec and paisley prints!
Here are some of BUM Equipment's latest Summer Highlights, check them out!
Daniel is wearing striped Aztec inspired print w/ colored
summer short w/ combi aztec print. Comfy clothing available in Boys Teens Wear
(BTW)
Bea was wearing a top-layered print pattern w/ inner halter top w/ summer
maong short with tote bag exclusive for BUM's boutique outlets for as low as P199.75
Aztec prints are "in!" Bea's wearing one here: a shoulder cut-out blouse
Very Chic "Chunk Tee," a loose-cut blouse with special prints
"Chunk Tee" for Girls Teens Wear (GTW). Price ranges from P399.75 - 499.75
Aztec top w/ khaki chino-cut style pants w/ combi checkered (for
more styled effect-folded style)
Modified basic look for mens, regular collar w/ aztec print
pocket
BTW boutique highlights at Farmer's Plaza
Regular top for GTW, animal print inspired with bare-back
style for only P399.75
GTW boutique highlights at Farmer's Plaza
Hope you guys had fun reading my exclusive BUM experience, 'coz I really had fun and it was a very informative and significant one! ;)
I'd like to give credits again to my good friend Rai Lacoste for letting me use his BUM pics, and for more exclusive and "behind the scene" photos, you can also refer here:
B&L Magazine Facebook page.
