From clogs to cap toe, Crocs has women covered
Crocs Flat Black Cap Toe
Manila, Philippines- Crocs celebrates
women’s month, as it launches more shoe lines that reflect the true nature of
every woman – alive, colorful, and happy. In over Crocs’ 39 concept stores
nationwide, the international shoe brand known for its profound fun and
comfort, shares that women is one of its biggest markets, after kids.
Six Digrees Inc., Crocs’ local distributor,
is carrying over 15 shoe models for women for its Spring/Summer ’13 line alone,
both for kids and adult styles. This only shows how big of a chunk the female
market contributes to the designs that Crocs considers and creates.
During Crocs’ early days, the brand was
misconceived to solely offer its iconic clogs, which had both avid loyal fans,
and rabid haters. But in 2009, the then only called comfortable shoes debunked
its stereotype by reintroducing its new set of fashionable heels and wedges for
women, and this started to change the game for the brand.
Crocs Purple Rio Wedge
“Summer of 2009 was when we introduced the
Rio and Hanalei models, the strappy wedges and platforms in different Crocs
colors. Our stores were stormed by women, and the models sold like pancakes in
different store locations. They were instant hits,” says
Franco Limjuco, Vice President, Six Degrees Inc.
It was from then on that Crocs began
getting its share of women’s love. They understood that true enough, the way
through a woman’s heart is by enriching her closet. Yearly, Crocs creates more
and more shoe lines for women, and doubling the numbers of the designs they
produce. The women who used to only go for their kids’ shoes, are now also
shopping for themselves.
“It also lies in our core product – comfort
footwear. It’s easy to please any girl with beautiful designs that will lure
them to buy the product, but the challenge is how to make them come back for
more. With our market and products, I can say we get a lot of happy and loyal
customers,” Limjuco further adds.
It only took one brave jump for Crocs to
revamp its image. Last year, Crocs engaged fashion blogger and celebrity,
Laureen Uy, to be its brand ambassador, alongside other female fashion bloggers
Camille Co, Patricia Prieto, and Shai Lagarde. Extending its designs not just
for adults, but to teens as well, and it did make waves.
For its Spring/Summer 2013 collection,
Crocs offers more fashionable designs for women with its Retro, Boat shoe, and
Huarache lines. These evoke different personalities per line that speak about
women, Retro to get funky, Boat shoe to be bold, and Huarache to feel free.
Crocs has come a long way from its
ultra-comfy clogs to pretty flats and wedges, and yes, even boots. One of its techniques
has been evolving with women’s style choices. Women played a big role in
allowing Crocs to grow, and be where they are now. At the end of the day, what every
girl wants is to look good, and feel comfortable so they can rule the world.
Crocs Red Hanalei
About Crocs, Inc.
A world leader in innovative casual
footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers
several distinct shoe collections with more than 300 styles to suit every
lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides
profound comfort and support for any occasion and every season. All
Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary
technology that produces soft, non-marking, and odor-resistant shoes that
conform to your feet.
Crocs™ products are sold in over 90
countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the
exceptional form, function, versatility and feel-good qualities of these shoes
while at work, school and play.
Visit www.crocs.com.ph for
additional information, or visit Crocs Philippines on Facebook and @crocsph on
Twitter.
