Be the Unstoppable Bida sa Freshness with Bioderm Freshen!

August 28, 2025




Bioderm, the trusted personal care brand that has been part of Filipino households for
generations, introduced the improved formulation of Bioderm Freshen. This soap line
now delivers an unbeatable 12-hour long-lasting fragrance with added germ-killing
action, an impressive improvement over its former 8-hour performance. Designed for
today's active go-getters, Bioderm Freshen ensures a sustained fresh-skin feel,
empowering them to be someone easy to be with who conquers their day with a clear
outlook on life, ultimately making them "Bida sa Freshness" (Star of Freshness).

In today's fast-paced world, where two to four hours of freshness simply isn't enough,
consumers demand a solution that goes beyond the momentary. Bioderm Freshen is
precisely that companion, made to redefine what it means to feel truly fresh and
protected, no matter how demanding life gets.

Now featuring a significantly longer-lasting 12-hour, refreshing, and energizing scent,
the new Bioderm Freshen delivers beyond powerful cleansing. With regular use, it
allows individuals to maintain a clean feeling while navigating bustling cities, keeping
them feeling fresher than ever. Whether leading in the boardroom, sweating it out at the
gym, excelling at school, or simply managing a busy commute, Bioderm Freshen is an
integral companion for those seeking enduring vitality and confidence.

"Ang daming ganap sa araw ko - shoot, workout, taping. Pero kahit gaano ka-busy,
dapat fresh ka pa rin. Kaya Bioderm Freshen ang kasama ko. Kahit 12 hours akong on
the go, fresh pa rin!" shared Dingdong Dantes, Bioderm endorser. (Translation: "I have
so many activities in my day – a shoot, a workout, taping. But no matter how busy I get,
I still need to stay fresh. That's why Bioderm Freshen is my companion. Even after 12
hours of being on the go, I still feel fresh!")

Adding to its impressive fragrance and lasting effect, Bioderm Freshen provides a
crucial layer of protection in today's dynamic society. Its germ-killing action value,
validated by expert-conducted tests, ensures your skin feels clean and revitalized,
keeping it fresh and actively protected through daily cleansing.

This enhanced formulation is already resonating deeply with users. As one satisfied
customer enthusiastically shared, "Kaya green ang pinili ko dahil nakakatanggal ito ng
pangangati sa katawan at nakakalinis ng bacteria at mikrobyo at mabango. May pang
proteksyon sa pangangatawan kaya favorite ko din ito." (Translation: "I chose Freshen
because it relieves body itchiness, cleanses bacteria and microbes, and smells good. It
provides body protection, that’s why it’s my favorite.")

With its powerful blend of lasting freshness and reliable germ protection, Bioderm
Freshen is more than just a soap; it's an essential tool for anyone embracing an active
lifestyle. It empowers consumers to become unstoppable, active individuals, ready to
face every challenge while maintaining optimal hygiene and feeling refreshed.

Make Bioderm Freshen your go-to for a refreshed body and a clear mind. It is available
in soap bars of different sizes at leading supermarkets and drugstores nationwide. Stay
updated on the latest brand news by following Bioderm's official social media accounts:


Facebook: Bioderm

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Elevate Your Style and Start Winning with the POVA 7 Ultra 5G Deals and Freebies!

August 16, 2025


2025 no. 1 official gaming phone in the Philippines
Most stylish design and powerful award-winning AI-driven gaming phone in its price range

Manila/ 8 August 2025 TECNO, an AI-driven innovative technology brand, unveils the POVA 7 Ultra 5G and POVA Curve 5G today with the most significant performance and design leap in its record. Designed for the next generation of users, the new series combines futuristic, minimalist, and premium aesthetics with next-level AI capabilities and high-performance hardware tailored for immersive gaming and all-day entertainment.

The POVA 7 Series features 3 devices: POVA 7 Ultra 5G, POVA Curve 5G and POVA 7. Topping the lineup, the interstellar-inspired POVA 7 Ultra 5G brings flagship power with a durable 6000mAh battery, 70W Ultra Charge, and 30W Wireless Fast Charge, powered by the MediaTek Dimensity 8350 Ultimate AI Processor for top-tier gaming performance and multi-tasking efficiency.

Notably, the POVA 7 Ultra 5G achieves series-first integration of 30W Wireless Fast Charge - leading their segment in performance while redefining smartphone aesthetics with a bold, minimalist design philosophy. In addition, the POVA Curve 5G marks the POVA Series’ debut curved screen, combining a futuristic edge-to-edge display with bold performance and elevated style, expanding the POVA family’s appeal to gaming fans and trendsetters.


“With the POVA 7 Series, we’re delivering not just raw power, but intelligent power that adapts to our users' real-world needs—from seamless gaming experience to immersive entertainment and AI-enhanced creativity,” said Jack Guo, General Manager of TECNO. “It definitively establishes new benchmarks not just in performance, but in trend-tech aesthetics - redefining what a smartphone can achieve through the fusion of advanced technology and contemporary style."


Built for Winners

The POVA 7 Ultra 5G is the 2025 number 1 official gaming phone in the Philippines. It is the official gaming phone of PMSL SEA & PMCL, SIBOL and HOK Philippines Kings League (PKL).
TECNO Mobile Philippines is the official smartphone partner of Philippine national esports team SIBOL. This partnership aims to empower SIBOL's champions in their quest for success in various esports tournaments, including the SEA and Global Esports Games.
The POVA 7 Ultra 5G is the most powerful smartphone for all 120fps popular games in its price range with its official price of PhP16,999. During the TikTok Super Brand Day first exclusive launch sales this month, buyers can take advantage of discounts of up to PhP4,000 and freebies worth PhP1,999.


A Futuristic Statement of Style, Built for the Bold

Introducing an all-new design language for the POVA lineup — bold yet refined, futuristic yet elegantly minimalist — the POVA 7 Series makes a confident visual statement for the next generation. Inspired by “Interstellar Spaceship Design,” the POVA 7 Series stands out with bold, sleek lines and a minimalist, pure style designed to capture the imagination of a new generation of users. Its signature triangular geometry emblem punctuates purity with personality. An upgraded Mini-LED Status Light delivers customizable lighting effects for calls, notifications, and gaming, adding instant feedback for daily use. For immersive viewing, the 6.78" 1.5K Smooth AMOLED Display brings content to life with a 144Hz refresh rate and 4500 nits peak brightness, making it perfect for gaming, scrolling, and streaming under any lighting condition.

The technological progress also seamlessly converges with software revolutions in HiOS 15 Special for POVA 7 Series - marking the most significant OS evolution in POVA's history. For the first time, TECNO introduces system-wide customization with user-defined icons, fonts, and dynamic wallpapers, alongside a clean, bloat-free experience. This major update delivers a uniquely expressive and distraction-free interface, brought to life by neumorphism-inspired design and POVA’s exclusive typeface, setting a new standard for personalization and purity across the TECNO ecosystem.

Completing the vision are custom-designed accessories made to match: a power bank, protective case, and wireless magnetic card, letting users extend their style beyond the screen. Every detail is crafted to complement both form and function, allowing users to express their personal aesthetic while staying powered and protected.


Power Without Limits: Next-Level Gaming and Off-Grid Connectivity

POVA 7 Ultra 5G empowers users to play hard, stream fast, and stay connected — without compromise. Powered by the MediaTek Dimensity 8350 Ultimate 5G processor, the device delivers flagship-level performance with an AnTuTu score surpassing 1.53 million, and easily handles 120 FPS gameplay in titles like PUBG.

Whether in the middle of an intense match or on a remote road trip, the Hyper Cooling System uses 12-layer Cooling Architecture and a 5,300mm² vapor chamber to keep the device cool under pressure, reducing device temperature by up to 3°C for sustained peak performance. A 6000 mAh Durable Battery supported by 70W Ultra Charge, 30 W Wireless Fast Charge, and 10W Reverse Charge banishes “low battery anxiety,” even during long travel days or marathon gaming sessions.
For off-grid adventures and emergencies, the debuting FreeLink feature enables peer-to-peer communication — calls and messages — across a range of up to 1km in signal-free environments. Whether coordinating on a hike, camping in the wild, users stay connected without relying on mobile networks.
Designed for full immersion, POVA 7 Ultra 5G delivers a 4D Gaming Vibration, Dual Speakers with Dolby Atmos, and a suite of customized gaming features, creating an audio-visual experience built for the next generation of mobile gamers and explorers.


Unlock Practical TECNO AI — Smarter Features, Accessible to All

For the first time, AI is fully integrated across the entire POVA 7 Series, strategically aligning with the brand's AI-driven intelligent ecosystem. Outshining same-tier brands, POVA 7 Series combines comprehensive AI integration with best-in-class multilingual processing capabilities, setting new intelligent performance standards for its category.
At the heart of it is the AI Anywhere Portal, a one-stop command center offering seamless access to all core AI tools and daily shortcuts. One tap opens a world of productivity and creativity, including Ask Ella, AI Full-Link Call Assistant, AI Writing, Circle to Search, AI Studio for image AI creation and editing.


Exclusive TECNO Super Brand Day on TikTok Shop

The official price of POVA 7 Ultra 5G is PhP16,999. Avail the early bird price of PhP13,999 for the POVA 7 Ultra 5G from August 11 to 14 during the TECNO Super Brand Day at the TikTok Shop.


Pre-order the POVA 7 Ultra 5G Nationwide

From August 8 to 21, pre-order the POVA 7 Ultra 5G in TECNO retail stores and get PhP1,000 off the standard retail price of PhP16,999 plus three freebies. Use Skyro to enjoy additional PhP500 discount, or use Home Credit to enjoy up to 18 months, 0% interest payments of PhP24 per day.



Freebies for All Buyers for TikTok Super Brand Day and Offline Preorder - Buy 1 Get 3!

DITO Mobile, TECNO, and PUBG Mobile have joined forces to create the "Perfect Gaming Squad," offering Filipino mobile gamers an exclusive bundle with a winning edge. The bundle features the TECNO POVA 7 Ultra 5G—the official PUBG Mobile smartphone—and a DITO Prepaid Gaming SIM. Recognized by Opensignal as the Philippines' fastest network, DITO ensures a superior gaming experience with reduced lag and fast loading times. Subscribers who get the exclusive DITO Prepaid Gaming SIM also receive unlimited PUBG Mobile access, valid as long as they are subscribed to select DITO Level Up promos. This powerful collaboration delivers unbeatable performance and a premium gaming experience at an accessible price.


TECNO TikTok Super Brand Day and retail store preorder buyers will receive freebies worth PhP1,999 when they buy the POVA 7 Ultra 5G and get 3 items (limited stock) – 1 POVA wireless powerbank (5000mAh), 1 customized DITO Prepaid Gaming SIM for PUBG Mobile, and 1 special edition PUBGM case card.



About TECNO
TECNO is an innovative, Al-driven technology brand with a presence in over 70 markets across five continents. Committed to transforming the digital experience in global emerging markets, TECNO relentlessly pursues the perfect integration of contemporary aesthetic design with the latest technologies and artificial intelligence. Today, TECNO offers a comprehensive ecosystem of Al-powered products, including smartphones, smart wearables, laptops, tablets, smart gaming devices, the HiOS operating system, and smart home products. Guided by its brand essence of "Stop At Nothing," TECNO continues to pioneer the adoption of cutting-edge technologies and Al-driven experiences for forward-looking individuals, inspiring them to never stop pursuing their best selves and brightest futures. For more information, please visit TECNO's official site: www.tecno-mobile.com.









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Pop Goes Boom: Manila Lights Up in a K-Pop Dance Frenzy at the LG xboom by wil.i.am AI-Powered Sound Party

August 14, 2025



LG officially unveiled its next-generation xboom speaker lineup - featuring AI Smart Sound and creative direction by global icon will.i.am in a high-energy launch party at Xylo in BGC 


LG Electronics turned up the volume on innovation as it unleashed its latest breakthrough in sound with the LG xboom AI: Pop Goes Boom Launch during a high-energy celebration at Xylo at the Palace. The venue pulsed with K-pop-powered energy, transforming into an immersive dance floor where electrifying performances by Zephanie and NEW:ID brought the crowd, and the speakers to life. Guests also experienced firsthand the features of the LG xboom AI Speakers through interactive product demonstrations that showcased the lineup’s sleek design and intelligent features.


"Welcome to Pop Goes Boom!, the ultimate party night as we launch the latest LG xboom collection!" declared Mr. Yongwoo Park, LG Philippines’ Product Director for Media Solutions, as he kicked off the party. He warmly welcomed guests and performers, igniting the energy for an evening filled with powerful beats and immersive sound. Mr. Park emphasized LG’s bold approach to audio innovation: "Tonight, the bass doesn’t just play — it pops. And here at Xylo, everything pop will go boom. Let the sound take over. Performances are just getting started. Let’s go big, let’s go loud, let’s go xboom!"


Bringing sound to the centerstage, Ms. Mildred Bugay, LG Philippines Product Manager for Audio, walked everyone through the features that make the new xboom lineup the ultimate companion for those who live for music and love to move. “We are thrilled to introduce a 2025 lineup meticulously tuned by LG xboom’s Experiential Architect, will.i.am, to deliver richer, warmer tones and an unparalleled immersive listening experience. His innovative blend of cutting-edge technology and vibrant pop culture elevates the entire audio journey.”





The new LG xboom AI lineup, Stage 301, Bounce, Grab, and Buds, brings bold sound and smart style to every kind of listener. The LG xboom Stage 301 delivers room-filling audio with its 6.5” woofer and dual 2.5” midrange drivers, plus mic controls for easy karaoke fun. The LG xboom Bounce may be compact, but it delivers a bold sound with dual passive radiators and twin dome tweeters that bring every beat to life. Built for on-the-go playlists, the LG xboom Grab features a 16mm tweeter for crisp sound and a tube-shaped design that’s easy to carry or hang. For those who prefer solo listening, the LG xboom Buds offer detailed, high-clarity audio with graphene-coated drivers, advanced noise cancellation, and three microphones to keep calls clear wherever you are. 


Candy Gamos lit up the night with unstoppable energy and infectious excitement, keeping the celebration in full swing and the crowd fully charged. All eyes turned to the stage as Philippine KPOP Convention Inc., introduced the night’s featured performers, each bringing their own flair to the KPOP Dance Challenge stage. 




DazZ Official had the crowd hyped and moving along with their charisma and explosive energy. Excrementum delivered a performance that highlighted their fluid dance style and bold vision of a genderless concept in the dance community. 





Kairos, a united force formed by Na’Be and Meraki, showcased their shared passion through clean, synchronized choreography that proved just how in sync they are. 





Principtium, known for their sharp moves and self-produced K-pop covers, kicked things off with precision and power. Finally, Psycho stormed the stage with wild energy and an all-out performance that got the crowd roaring.






The high-energy KPOP Dance Challenge was evaluated by a dynamic trio: Mildred Bugay, LG Philippines Product Manager for Audio; AG Constantino, Marketing Communications Manager; and Wilson, member of the country’s rising pop male group, NEW:ID. After an electrifying night filled with jaw-dropping choreography, powerful stage presence, and non-stop crowd-cheering moments, the panel hailed Principtium as the Champion for their standout performance that stole the show. Kairos wowed the judges with their energy and precision to claim 2nd place, while Psycho brought passion to secure 3rd place. To celebrate the creativity, talent, and heart of all the performers, the remaining teams were also awarded an LG xboom Bounce as a special consolation prize.

The crowd got louder as audience members were invited to join the fun and step into the spotlight to show off their moves and bring the xboom energy to life. With guidance from the dance choreographer, they grooved to the catchy rhythm of “Gnarly” by KATSEYE, confidently following each step while bringing their own personality, charm, and playful energy to the stage. Winners were determined by the loudest cheers from a crowd that was genuinely engaged and full of support. They also took home LG xboom products as prizes.








The crowd went into a frenzy as NEW:ID, the rising pop phenomenon, took the stage with their synchronized moves, and powerful stage presence. Performing fan-favorite tracks like “Ghost,” “Killing It Girl,” and “Deja Vu,” turning the venue into a dance floor, with fans waving their light sticks and singing along. “As performers, sound is everything when we're performing, and bass is a big deal for us. It gets us more in the zone and brings our full energy to the stage. And what better speaker to bring that to life than the LG xboom AI? It's loud, powerful, and every beat just hits hard.”

NEW:ID




Just when the energy peaked, Zephanie, Idol Philippines 2019 Grand Champion, took the stage and delivered a show-stopping performance. Her clear, commanding vocals, amplified by LG xboom AI’s precision tuning and deep, balanced sound, cut through the crowd and pulled everyone in. Performing powerful renditions of and “Problem,” and “Bang Bang” Zephanie showed why she’s one of today’s most promising vocalists. With LG xboom’s advanced audio tech, every note hit harder, turning a great performance into an unforgettable moment. "LG has always been part of my journey, not just on stage but also in everyday life. It really helps to have a speaker you can rely on, and the LG XBOOM AI speakers are always there when I need them like playing my rehearsal playlists one minute, then helping me relax with chill music the next. Being able to perform with confidence, knowing LG’s got my back, feels like a dream." The night ended on a feel-good finale as DJ Dara took over the rhythm, keeping the energy alive with her signature mix of upbeat tracks and seamless transitions.

Zephanie 




LG made sure to remind everyone that Life’s Good when powered by music, technology, and meaningful connections. With will.i.am’s creative vision and LG’s innovation, the LG xboom AI Speakers combine smart features with powerful sound. Designed to adapt to your surroundings, they deliver the kind of rich, immersive listening experience you need, right when and where you need it.

Life isn’t just about having the latest technology—it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. Discover more at https://www.lg.com/ph/audio/xboom and stay connected by following LG Philippines (@lgphilippines) on https://www.linkedin.com/company/lg-electronics-philippines-inc/, www.facebook.com/LGPhilippines/, www.instagram.com/lgphilippines/ and www.tiktok.com/@lgphilippines.



About LG Electronics Media Entertainment Solution Company
The LG Media Entertainment Solution Company (MS) is a recognized innovator in televisions, audio, displays and smart TV platforms. The MS Company enhances the media entertainment experience with its OLED TVs, renowned for perfect black and perfect color, and premium LCD QNED TVs, all powered by the personalized webOS smart TV platform. The MS Company also offers Information Technology solutions (gaming monitors, business monitors, laptops, projectors, cloud devices and medical displays) as well as Signage solutions (Micro LED signage, digital signage, hospitality displays and signage software solutions) that are designed to maximize customers’ work efficiency and deliver strong value. For more news on LG, visit www.LGnewsroom.com.




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“Huwow!” Mang Juan announces P-pop Kings SB19 as the newest ambassadors!

August 10, 2025


The country’s P-pop kings are ready to enjoy their own “Huwow” moments as Mang Juan’s newest ambassadors

Globally recognized P-pop group SB19 is the new face of well-loved Pinoy snack brand Mang Juan



Everyday we try to find that extra burst of energy to push through. Sometimes, it’s those unexpected “Huwow” moments that give you the boost you didn’t know you needed.
Mang Juan, known for its asim-anghang taste and Pinoy-sarap flavors, is turning up the excitement with its newest endorsers, P-pop sensation SB19, whose electrifying performances and fun-loving personalities perfectly embody the snack brand’s ‘Huwow’ energy! 

“We’re glad to know that Mang Juan is a proudly Filipino brand that represents the youthful Pinoy spirit—full of energy and passion that shines through despite any hardship,” said Pablo, who’s looking forward to enjoying both new and classic Mang Juan flavors. “It’ll level up our snack time as we continue to tour and perform.”


SB19 Enjoys Mang Juan
Whether they’re rehearsing or on the move, Mang Juan has become SB19’s go-to bite to stay energized despite their hectic schedules. “Nakakapagod ang training at rehearsals namin, pero worth it para sa mga A’TIN,” said Stell. “That’s why it’s nice to have a snack like Mang Juan that gives us that energy boost! Nakakawala talaga ng pagod, and it’s motivating too.”

Ken also emphasized the importance of supporting local wherever they go. “As a group that proudly represents Filipino talent, we always do our best to support local brands like Mang Juan. It tastes great and brings back flavors we all grew up loving,” he said.



“Huwow” Moments with SB19 and Mang Juan

Mang Juan brings out a variety of asim-anghang flavors—perfect for those exciting “Huwow” moments. For SB19, these moments have come often throughout their journey from being humble trainees to global P-pop icons. Despite their massive fanbase and growing success, the group remains in awe of how far they’ve come.
“We don’t really expect results immediately, but our fans never fail to amaze us. Their power and support always make us say, ‘Huwow!’” shared Josh. He also reflected on a recent milestone that their fandom, A’TIN, made possible: “We know we have loyal supporters, but we didn’t expect the reach we have now. Our shows are selling out so fast—like Day 1 of our Simula at Wakas World Tour Kickoff at the Philippine Arena, which sold out in less than seven hours!”

Beyond live performances, SB19 continues to shine on the charts. Justin expressed his amazement at their expanding reach: “Even when we check the rankings, we’re like, ‘Huwow!’ tracks from our Simula at Wakas EP are not only charting locally, but also making it onto international charts, even Billboard!”
Despite the massive success they experience, SB19 always makes sure to have time to sit back, relax, and enjoy delicious Mang Juan snacks with their favorite flavors – Chicharron ni Mang Juan Sukang Paombong, Espesyal Suka’t Sili, Chik’n Skin ni Mang Juan, Kropek ni Mang Juan Spicy Pusit and Kropek ni Mang Juan Sweet Chili Hipon.

Experience a “Huwow” moment with every flavor of well-loved Pinoy snack brand Mang Juan.



Check out Mang Juan’s latest offerings and updates from their newest ambassadors SB19 on Facebook.



Universal Robina Corporation (URC) produces iconic brands such as Great Taste Coffee, C2 Cool and Clean, Jack ‘n Jill Piattos, Cloud 9, Cream-O and Maxx Candy, which have been part of Filipinos’ lives for decades. Mang Juan is URC's version of the classic Pinoy favorites chicharron, chik’n skin and kropek, recognized for its distinct asim-anghang flavors and satisfying crunch. With a number of flavor variants to choose from, Mang Juan earns its place as a quintessential Filipino snack. To learn more about URC, visit its website (www.urc.com.ph, Facebook page (@URCPhilippines) and TikTok account (@URCPhilippines).

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Easy Brand Fair 2025 Returns With Bigger Lineup, More Innovation

August 4, 2025





The Easy Brand Food and Beverage Fair 2025 gathered thousands of food entrepreneurs, professionals, and innovators on July 27, 2025, at Function Rooms 1 and 2 of the SMX Convention Center Manila. The annual event, now in its third year, was organized by Top Chefs Food Supplies Inc. and promised a jam-packed day of business opportunities, product demonstrations, and culinary competitions designed to help local MSMEs grow smarter and faster.


Originally launched in 2023, the fair highlights how Easy Brand products serve as premium, time-saving ingredients for food and beverage businesses. This year’s edition anticipated over 4,000 participants and 11 brand partners, but it surpassed expectations with more than 8,000 attendees, all enjoyed with free admission.




“Kaya tayo may ganitong event is gusto ko talagang i-showcase and ma-highlight ang lahat ng products,” said Founder and President, Mark Wang. “With easy, di kelangan mahal para maging quality” he added.

A key feature that sets this event apart is its interactive format. Instead of the typical static booths, Easy Brand’s fair includes hands-on demos and free training sessions, from crafting the perfect milk tea or frappe to mastering chicken wings and soft-serve ice cream businesses. Attendees will also have the opportunity to taste-test not only the full range of products but also discover exciting new innovations from Easy Brand, including:

Easy Whipmate – A non-dairy cream for whipping and baking
Easy Signature Coffee Beans – Featuring Atok, Tublay, and 50/50 House blends
Easy Signature Yuzu Flavored Syrup
Easy Signature Coffee Jelly
EasyPro Cheese Sauce

Matteo Guidicelli 

Celebrity guest Matteo Guidicelli, a food enthusiast and entrepreneur himself, has headlined the event, alongside beloved culinary icon Chef Boy Logro, and other Easy Brand ambassadors, including Chef Zhe Jacinto, Chef CJ Dy, and Chef Bam Piencenaves.

Chef Boy Logro and Chef Arvic Tan

“What's inspiring is that Easy Brand is a local Filipino brand… very easy, very good quality ,” said Matteo Guidicelli. “Partner with trusted suppliers, it is very important to have a trusted, quality, and credible supplier... Easy is new and a trusted brand, ” he added.

“You can do what you really want as long as you have your Easy Pro Brand... You'll never go wrong with your business,” said Chef Boy Logro.

Among the crowd-pulling segments are the Easy Culinary Cup, Spirited Conversations: Beverage Competition, and the Sparkle and Shine Cake Creation Contest Season 5, along with Espresso Yourself and the debut of The Battle Begins Now: Whipmate to Perfection Competition. Guest speakers will also share insights on food trends, sustainability, and small business growth strategies.

The fair also highlights the importance of supporting MSMEs by offering practical business guidance and access to cost-effective, reliable ingredients specifically designed for fast-paced kitchens, cloud kitchens, and mobile food setups.

After its successful event in Manila, Easy Brand is preparing to launch its first-ever Cebu edition next year, as part of its effort to connect with more entrepreneurs across the country.









The Easy Brand Food and Beverage Fair 2025 is free and open to the public. Early registration is encouraged due to limited slots. For updates and sign-up information, visit https://www.facebook.com/EasyBrandPH.


About Easy Brand:
Easy® Brand is a leading food and beverage solutions provider in the Philippines. It offers four core product lines: Easy®, EasyPro®, Easy® Signature, and Easy® Sparkle, with the newest line, Easy® Whipmate, that will be launching soon launching soon. The company is committed to helping businesses—from cafés to cloud kitchens—serve consistently high-quality food and drinks with ease.



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A new symbol of tech-style: The POVA 7 Ultra 5G is arriving soon

August 2, 2025


Official gaming phone of the Philippine National Esports Team


Manila/ 30 July 2025 AI-driven innovative technology brand TECNO is bringing to Filipino youth its culture defining tech style icon, the POVA 7 Ultra 5G on August 8. Bold, sleek and minimalist with pure interstellar spaceship design and hyper gaming engine for elite esports, the POVA 7 Ultra 5G is trusted by champions to push limits.

As the official gaming phone of Philippine national esports team SIBOL, the POVA 7 Ultra 5G is the perfect power partner for SIBOL to dominate the global gaming arena at the Southeast Asian Games and World Esports Games.


From galaxy to your grip - lighting up your world, dancing to your life
The POVA 7 Ultra 5G will capture the imagination of a new generation of edgy and futuristic users with its full customization capability - distinctive appearance and iconic styling designed to delight. Generic phones will be a thing of the past for the Filipino youth with this ultra stylish smartphone.





The POVA 7 Ultra 5G redefines trendy tech art with its “Line & Lighting” theme, featuring upgraded 104 mini-LEDs surrounding the camera for the innovative “Status Light,” enabling customizable lighting patterns for notifications and enhancing both style and functionality. 





Beyond visual distinction, the POVA 7 Ultra 5G excels in performance, offering a full suite of AI-powered tools supported by a high-performance chipset and robust battery. It is truly a symbol of TECNO’s dedication to continuing its mission of empowering next generation users with trend-tech styles and advanced technology.


Get it first on TikTok Super Brand Day on 8.8

Be among the first to own the POVA 7 Ultra 5G during its first launch on TikTok on Super Brand Day. Running from Aug 8 to Aug 14, customers who purchase the new smartphone will get freebies worth up to PhP1,999 - buy 1 get 1 POVA wireless powerbank + 1 Customised Dito UNLI PUBG Prepaid Gaming SIM card + 1 Special Edition PUBGM case card.

Experience POVA 7 Ultra 5G’s superpower at the POVA Gaming Fiesta
Make your way to SM Fairview on August 9 to experience firsthand POVA 7 Ultra 5G’s futuristic features and powerful performance. Immerse yourself in esport games like never before and feel the difference when you outperform opponents and light up your wins in celebration.

Meet and greet the gamechangers and trendsetters, starting with POVA 7 Ultra 5G’s Chief Gaming Officer. Take front row seats and watch a top gamer Showmatch. See why SIBOL picked POVA 7 Ultra 5G as its official gaming phone, and TECNO Mobile Philippines as its official smartphone partner.

Similar to TECNO’s mantra, SIBOL will "Stop At Nothing" in its quest to bring honor to the Philippines in the esports arena. Game on!

About SIBOL
SIBOL, the Philippine national esports team, has partnered with TECNO Mobile Philippines as their official smartphone partner. This partnership aims to empower SIBOL's champions in their quest for success in various esports tournaments, including the SEA Games and the Olympic Esports Games. SIBOL is the organization that represents the Philippines in international esports competitions, and they are actively preparing for a busy year with multiple events on the horizon. FB: https://www.facebook.com/SIBOLesports


About TECNO
TECNO is an innovative, Al-driven technology brand with a presence in over 70 markets across five continents. Committed to transforming the digital experience in global emerging markets, TECNO relentlessly pursues the perfect integration of contemporary aesthetic design with the latest technologies and artificial intelligence. Today, TECNO offers a comprehensive ecosystem of Al-powered products, including smartphones, smart wearables, laptops, tablets, smart gaming devices, the HiOS operating system, and smart home products. Guided by its brand essence of "Stop At Nothing," TECNO continues to pioneer the adoption of cutting-edge technologies and Al-driven experiences for forward-looking individuals, inspiring them to never stop pursuing their best selves and brightest futures. For more information, please visit TECNO's official site: www.tecno-mobile.com.








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HONOR 400 Pro 5G Teased: Is the 200MP AI Beast Coming to the Philippines?

July 24, 2025


Are we getting the Pro version of the HONOR 400 5G soon?



Leading global technology brand HONOR Philippines released something that might be a teaser for the HONOR 400 Pro 5G. Is it possible that with the success of #YourAIPhone HONOR 400 5G, the tech giant will bring in the Pro version in the Philippines too?

“You should know by now that we love surprising and treating our HONOR fans. They asked for it, and now, we are giving it to them. We are very excited for the coming days so stay tuned” said HONOR Philippines Vice President Stephen Cheng.

In its recent post, HONOR Philippines teased a photo of the upcoming phone with its brand ambassadors Julia Barretto and Joshua Garcia. Is the HONOR 400 Pro 5G really coming to the Philippines soon?
Never miss the latest updates and visit HONOR’s official website at www.hihonor.com or follow their social media platforms: Facebook (@HonorPhilippines), Instagram (@honorph), and TikTok (@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.



About HONOR
HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

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Here’s Why You Should Buy #YourAIPhone HONOR 400 5G

July 19, 2025


HONOR 400 5G is currently the smartphone to beat!



Manila, Philippines, July 18, 2025 – Leading smart devices provider HONOR Philippines recently launched its newest flagship mid-range smartphone HONOR 400 5G. Still available in stunning colors—Midnight Black, Tidal Blue and Desert Gold—the HONOR 400 5G is priced at only Php 22,999.

Why You Should Buy HONOR 400 5G

The HONOR 400 5G offers an impressive photography experience with its 200MP AI main camera, 12MP ultra-wide camera, and 50MP portrait selfie camera. Features like AI Super Zoom, AI Portrait Snap, and HD Moving Photo ensure high-quality shots, while the Film Simulation and Harcourt Portrait modes add cinematic effects. The AI Editing includes tools like AI Eraser to remove unwanted objects, AI Outpainting to extend images, and AI Face Tune for flawless open-eyed photos. Using Google's state of the art video generation model, Veo 2 on Google Cloud’s Vertex AI, users can explore different possibilities through image to video generations.

Also powered by a 6000mAh silicon-carbon battery with up to 88W HONOR Wired SuperCharge, the HONOR 400 5G offers you all-day power whenever you are on the move. Designed to withstand everyday drops with SGS 5-Star Drop Resistance for overall unit and offers IP66 dust and water resistance, The screen of the HONOR 400 5G can be used easily with wet hands, offering practical usability. The Snapdragon 7 Gen 3 Mobile Platform ensures a smoother performance and higher graphics rendering for better gaming.




Featuring a 6.55-inch OLED display with a 120Hz refresh rate, 2736×1264 resolution, and 460 PPI for vibrant visuals, the HONOR 400 supports 100% DCI-P3 and 5000nits peak brightness for visibility even in direct sunlight. Sunlight Display Enhancement improves outdoor visibility, while HONOR Eye Comfort technologies like 3840Hz Risk-Free Dimming, Low Blue Light, Dynamic Dimming, and Circadian Night Mode reduce eye strain. The AI Defocus Display reduces eye fatigue, and Ultra Dark Mode dims to 1.5nit for nighttime use. The Motion Sickness Relief feature helps reduce nausea with sensors and visual stabilization while moving in the car. It also supports Super Rainproof Touch, allowing smooth and responsive use even in wet hands scenarios.

Running on MagicOS 9.0, the HONOR 400 5G offers a plethora of flagship-level AI innovations, including Magic Portal 2.0, AI Writing Tools, AI Recorder, AI Translation, AI Deepfake Detection, and much more.


Pricing and Availability

Available in stunning color options—Midnight Black, Tidal Blue and Desert Gold—the HONOR 400 5G is now available for across the Philippines for only Php 22,999 (24GB + 512GB)! Get it now at any HONOR Experience and Partner Stores, and online via Lazada https://bit.ly/Laz_H400_PR, Shopee https://bit.ly/Shop_H400_PR, and TikTok Shop https://bit.ly/TikTok_H400_PR.

You can also #BringPhotosToLife with #YourAIPhone via Home Credit easy installments of as low as ₱979/month for 18 months! Check the best HONOR products and deals for you here: https://hcph.info/3I2m1gb.

To know more about HONOR 400 5G, head on to: https://bit.ly/Web_H400_PR. For more exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph) and TikTok (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.



About HONOR
HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enables people to become a better version of themselves.



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Unleash Productivity and Creativity with the 3-in-1 Genius HUAWEI MatePad Pro 12.2” (2025), Now Available for PHP 49,999

July 18, 2025



Manila, Philippines (July 18, 2025) — HUAWEI empowers you to unleash your full creativity and productivity with the HUAWEI MatePad Pro 12.2” (2025). As HUAWEI’s most advanced tablet to date, this 3-in-1 Tablet PC is engineered to empower today’s busy lifestyles with PC-level productivity, immersive display technology, and powerful creative tools—all in one device.


Whether you’re powering through pitch decks, sketching out ideas on the go, or catching up on entertainment between meetings, the HUAWEI MatePad Pro 12.2” (2025) is a seamless companion built to bring out genius for every scenario. The wait is over, the all-new HUAWEI MatePad Pro 12.2” (2025) is officially available for PHP 49,999.

Work Wherever on a Genius 3-in-1 Tablet with PC-Level Performance

The HUAWEI MatePad Pro 12.2” (2025) turns wherever you are into a fully capable workstation. Pair it with the HUAWEI Glide Keyboard that is skin comfy, lightweight and you’ve got a full typing setup that opens like a laptop. A hidden slot keeps your stylus charged and ready, while the smart heat design keeps things cool and running smoothly for long work sessions.


With lifetime free access to WPS Office 2.0, you can work on WPS Documents, WPS Presentations, and WPS Spreadsheets with full desktop-like performance. Bring it with you in-between meetings helping you draft proposals on the go, editing files while commuting, or reviewing presentations just before take-off.


The HUAWEI Notes app is the ultimate tool for jotting down quick thoughts or organizing your tasks for the week. The AI handwriting enhancement feature turns scribbles into polished notes, while the lasso tool can even enhance your handwriting by turning it into a clearer font. Whether you're brainstorming ideas for your next pitch or sketching out a timeline, the new brush tools on HUAWEI Notes adapt to every writing scenario. Use the 2B Pencil texture to write clean, sharp notes. Need something bolder? The Felt-Tip Pen offers a smooth, fluid line for quick annotations or marking key takeaways during a client call. The Calligraphy Brush adds flair to your journal or headers for your meeting notes with beautiful, expressive characters and visual statements.

Organization feels just as personal with the upgraded Content Store. Customize your notebooks with different covers for self-care journals or work notebooks. You can choose from a wide range of templates built for productivity, self-improvement, or daily planning. A wide selection of decorative stickers and adjustable home screen memos adds an element of fun to your daily routine. The Live Multitask feature makes juggling multiple tasks at once more effortless. You can open and resize up to 3 windows at a time with just the swipe of your fingers, so it’s easier to review files, answer messages, and edit visuals seamlessly for your workflow.


Paint and Animate with a Creative Studio in the Palm of Your Hand

Dive into your creative passions with GoPaint, the powerful built-in art app on the HUAWEI MatePad Pro 12.2” (2025) that offers tools made for real artistry. Powered by the FangTian Painting Engine which displays an 8K canvas resolution with a paper-like look.


Artists and designers can use its innovative brush tools such as the 3D Oil Paint Brush that simulates layered pigments which give it a lifelike appearance. While the Fluid Brush option gives you more of a subtle, watercolor look perfect for creating landscapes. The Splatter Brush helps you create abstract, impressionistic paintings. If you’re looking for a more versatile brush for every art style, try the True-Color Brush that allows you to edit lighting, texture, shadows among other details you can finetune with precision.

Graphic artists can explore the new animation features that allow them to build simple frame-by-frame motion for storyboards or digital stickers. Whether you’re illustrating concepts in a café or refining a passion project at home, GoPaint brings your imagination to life supported by free tutorials that help beginners and professionals alike.



Bringing these creations to life is the HUAWEI M-Pencil (3rd Gen) which adds nuance to every stroke with over 16,000 pressure sensitivity levels, giving users the feel of real pen-on-paper. From sketching characters to underlining key notes, the stylus ensures intuitive, seamless expression.

Watch On an Immersive, Eye Comfort Display with Smart Battery Conserve

If you’re looking for all-day performance for work and entertainment, the HUAWEI MatePad Pro 12.2” (2025) is built for comfortable experiences. The Tandem OLED PaperMatte FullView Display offers immersive visuals, ultra-responsive display that makes scrolling, sketching, and watching feel incredibly smooth. Watching a movie on the couch or checking design references outdoors? The screen stays bright and clear, even under sunlight thanks to the 2,000-nit peak brightness and contrast ratio. No need to worry about eye strain during extended viewing sessions, thanks to nano-level etching anti-sparkle technology, anti-glare coating, and multiple certified Eye Comfort Modes that filter out blue light.

The HUAWEI MatePad Pro 12.2” (2025) easily supports full workdays, creative marathons, and long travel hours without disruption with a 10,100mAh battery that powers up to 14 hours of use on a single charge and is fully recharged in just 55 minutes. With Smart Power Conserve, this genius device can stay powered for over 1 year on standby.

Get Your Genius Going with the HUAWEI MatePad Pro 12.2” (2025)


The HUAWEI MatePad Pro 12.2” (2025) is now available for PHP 49,999 through the HUAWEI Experience Stores, Shopee, Lazada, TikTok Shop, and the HUAWEI Online Store.

Order now and get an exclusive freebie bundle priced at PHP 28,895, including the HUAWEI Glide Keyboard (worth PHP 9,999), HUAWEI M-Pencil 3rd Gen (worth PHP 5,999), HUAWEI Watch Fit 3 (worth PHP 5,999), a Bluetooth Mouse (worth PHP 1,899), and PC-level WPS Office (worth PHP 4,999).

From July 1 to August 18, collect PHP 2,000 vouchers on Shopee, Lazada, and TikTok. Get PHP 2,000 vouchers on the HUAWEI Online Store, starting July 11 to August 18,

To learn more visit HUAWEI’s official website or social media accounts (Facebook | Instagram).


About HUAWEI Consumer BG

HUAWEI's products and services are available in more than 170 countries and are used by a third of the world's population. Fifteen R&D centers have been set up in the United States, Germany, Sweden, Russia, India and China. HUAWEI Consumer BG is one of HUAWEI's three business units and covers smartphones, PC and tablets, wearables and cloud services, etc. HUAWEI's global network is built on over 30 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.

For more information please visit: this page.





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