TOGETHER WE RISE: EASY BRAND FAIR 2026 IGNITED THE FUTURE OF FILIPINO F&B AND ENTREPRENEURSHIP

July 13, 2026




The spirit of Modern Bayanihan took center stage as Easy Brand Fair 2026 brought together entrepreneurs, coffee professionals, chefs, creators, and food business owners in a vibrant celebration of Filipino innovation, collaboration, and entrepreneurship.

(From LEFT to RIGHT)
• Mark Wang - Founder and President of Easy Brand
• Chef Boy Logro - Easy Pro Ambassador
• Rufa Mae Quinto - Easy Pro Ambassador 
• Boram Um - Easy Signature Ambassador 
• Peter Limquiaco - Chairman and CEO of Easy Brand


The event featured comedienne-actress Rufa Mae Quinto, celebrity chef Boy Logro, 2023 World Barista Champion Boram Um, Easy Brand Founder and President Mark Wang, Chairman and CEO Peter Limquiaco, and other faces of Easy Brand. The fair also showcased a packed lineup of live demonstrations, product showcases, ingredient sampling, and signature competitions, including the Sparkle & Shine Cake Creation Contest, The Blendsmith Challenge, and Culinary Masters.

 Chef’s Panelist (Talk Show)
(From LEFT to RIGHT)
• Agnes Manalaysay – Host
• Chef Bam Piencenaves – Easy Sparkle Ambassador
• Chef Boy Logro – Easy Pro Ambassador
• Boram Um – Easy Signature Ambassador 
• Rufa Mae Quinto – Easy Pro Ambassador 
• Ramcy Tirona – Host



• Chef Boy Logro – Easy Pro Ambassador
• Chef Marky Bartolome – Face of Easy Pro


• Rufa Mae Quinto – Easy Pro Ambassador 
• Chef CJ Dy – Face of Easy Pro

• Boram Um - Easy Signature Ambassador 



Chef Boy Logro - Easy Pro Ambassador
Rufa Mae Quinto - Easy Pro Ambassador 


Easy Brand Flags at SMX Convention Center


The brand emphasized the importance of community in overcoming challenges and reaffirmed its commitment to creating opportunities that empower local entrepreneurs, echoing the fair's Modern Bayanihan theme. Throughout the event, industry professionals and aspiring entrepreneurs exchanged ideas, showcased their expertise, and celebrated the innovation driving the future of the Philippine food and beverage industry.

SIGNATURE UBE SAUCE — showcasing an innovation PINOY UBE CHEWY



The fair also highlighted the usage of SIGNATURE UBE SAUCE — showcasing an innovation PINOY CHEWY UBE, alongside the introduction of the Ka Easy Franchise Program, reinforcing the company's commitment to creating more opportunities for aspiring entrepreneurs to start and grow their own businesses.

More than a trade fair, Easy Brand Fair 2026 served as a platform for collaboration, learning, and business growth, fostering meaningful connections among industry leaders, partners, and aspiring entrepreneurs while inspiring the next generation of Filipino food and beverage enterprises.

Sparkle & Shine Cake Creation Contest Winner

The Blendsmith Challenge Grand Winner

Culinary Masters Grand Winner












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Easy Training Center Opens With Chef Boy Logro Leading Culinary Programs







EasyBrand opened its first Easy Training Center today, October 3, 2025, with renowned chef Boy Logro leading its culinary programs. The new facility aims to serve as a hub where chefs, food entrepreneurs, and beverage specialists can sharpen their skills and grow their businesses.
The culinary and food service industry in the Philippines now has a dedicated training ground with the launch of the Easy Training Center. Designed for chefs, entrepreneurs, and aspiring food service professionals, the center will provide hands-on learning guided by industry experts. The grand opening was headlined by EasyPro® ambassador Chef Boy Logro, one of the country’s most recognized culinary figures, joined by the Faces of Easy Brand and other seasoned mentors.





The center promises to go beyond typical classroom-style instruction by combining hands-on training, real-world applications, and business-focused insights. With the support of EasyBrand PH and its team of ambassadors, the center aims to redefine food preparation and beverage training, making it accessible, efficient, and profitable for those who want to thrive in the industry.




Chef Boy Logro at the Helm
Chef Boy Logro, widely known for his dynamic energy and world-class experience, will lead the grand opening activities. His sessions will showcase the unique advantage of learning both the traditional way and the Easy way of preparing food and beverages. According to him, the goal is not just to train chefs but to create entrepreneurs who can build sustainable businesses.

“This training center is more than just a place to cook—it’s where we turn passion into livelihood,” said Chef Logro. “We want to train people with skills that are relevant today, from efficient kitchen operations to creative menu development, so they can compete in the growing food service market.”




Programs Tailored for Industry Needs
The Easy Training Center offers specialized programs designed to fit different needs and schedules:


● EasyPro® (3-day module): Day 1 focuses on culinary operations, Day 2 explores the difference between traditional methods and the Easy way, and Day 3 concludes with an exam and evaluation.
● Easy® Beverage (1-day program): Hands-on training in coffee, milk tea, mocktails, and cocktails, aligning with current café and beverage trends.
● Easy® Signature (2-day program): Advanced culinary techniques and creative recipes for professional-level food preparation.


Long-Term Support for Aspiring Entrepreneurs
Beyond the grand opening, Easy Training Center is committed to providing continuous mentorship and innovation. By integrating EasyBrand products into training, participants gain firsthand experience in maximizing ingredients for both creativity and efficiency.

With plans to expand in the near future, Easy Training Center envisions becoming a nationwide hub for culinary and beverage education, empowering more Filipinos to start their own food businesses and succeed in the competitive food service market.

The grand opening marks the beginning of a long-term commitment to building a new generation of chefs, café owners, and entrepreneurs who are not only skilled in the kitchen but also ready for the business world.



About Easy Brand:
Easy® Brand is a leading food and beverage solutions provider in the Philippines. It offers four core product lines: Easy®, EasyPro®, Easy® Signature, and Easy® Sparkle, with the newest line, Easy® Whipmate, that will be launching soon launching soon. The company is committed to helping businesses—from cafés to cloud kitchens—serve consistently high-quality food and drinks with ease.
About Easy Training Center:
The Easy Training Center is a newly established hub for culinary and beverage training in the Philippines. Backed by EasyBrand PH, the center combines technical culinary instruction with practical business skills, helping chefs, café owners, and food entrepreneurs gain real-world expertise in food and beverage preparation.

Led by EasyPro® ambassador Chef Boy Logro and supported by the Faces of Easy Brand, the center offers programs that are short, flexible, and market-driven. Training modules integrate Easy® and EasyPro® products, ensuring cost efficiency, consistency, and high-quality output—key elements for thriving in today’s competitive food service industry.
The Easy Training Center stands apart from traditional schools by focusing on entrepreneurship and business readiness, equipping participants with skills they can immediately apply to their careers or ventures.


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Easy Brand Fair 2025 Returns With Bigger Lineup, More Innovation

August 4, 2025





The Easy Brand Food and Beverage Fair 2025 gathered thousands of food entrepreneurs, professionals, and innovators on July 27, 2025, at Function Rooms 1 and 2 of the SMX Convention Center Manila. The annual event, now in its third year, was organized by Top Chefs Food Supplies Inc. and promised a jam-packed day of business opportunities, product demonstrations, and culinary competitions designed to help local MSMEs grow smarter and faster.


Originally launched in 2023, the fair highlights how Easy Brand products serve as premium, time-saving ingredients for food and beverage businesses. This year’s edition anticipated over 4,000 participants and 11 brand partners, but it surpassed expectations with more than 8,000 attendees, all enjoyed with free admission.




“Kaya tayo may ganitong event is gusto ko talagang i-showcase and ma-highlight ang lahat ng products,” said Founder and President, Mark Wang. “With easy, di kelangan mahal para maging quality” he added.

A key feature that sets this event apart is its interactive format. Instead of the typical static booths, Easy Brand’s fair includes hands-on demos and free training sessions, from crafting the perfect milk tea or frappe to mastering chicken wings and soft-serve ice cream businesses. Attendees will also have the opportunity to taste-test not only the full range of products but also discover exciting new innovations from Easy Brand, including:

Easy Whipmate – A non-dairy cream for whipping and baking
Easy Signature Coffee Beans – Featuring Atok, Tublay, and 50/50 House blends
Easy Signature Yuzu Flavored Syrup
Easy Signature Coffee Jelly
EasyPro Cheese Sauce

Matteo Guidicelli 

Celebrity guest Matteo Guidicelli, a food enthusiast and entrepreneur himself, has headlined the event, alongside beloved culinary icon Chef Boy Logro, and other Easy Brand ambassadors, including Chef Zhe Jacinto, Chef CJ Dy, and Chef Bam Piencenaves.

Chef Boy Logro and Chef Arvic Tan

“What's inspiring is that Easy Brand is a local Filipino brand… very easy, very good quality ,” said Matteo Guidicelli. “Partner with trusted suppliers, it is very important to have a trusted, quality, and credible supplier... Easy is new and a trusted brand, ” he added.

“You can do what you really want as long as you have your Easy Pro Brand... You'll never go wrong with your business,” said Chef Boy Logro.

Among the crowd-pulling segments are the Easy Culinary Cup, Spirited Conversations: Beverage Competition, and the Sparkle and Shine Cake Creation Contest Season 5, along with Espresso Yourself and the debut of The Battle Begins Now: Whipmate to Perfection Competition. Guest speakers will also share insights on food trends, sustainability, and small business growth strategies.

The fair also highlights the importance of supporting MSMEs by offering practical business guidance and access to cost-effective, reliable ingredients specifically designed for fast-paced kitchens, cloud kitchens, and mobile food setups.

After its successful event in Manila, Easy Brand is preparing to launch its first-ever Cebu edition next year, as part of its effort to connect with more entrepreneurs across the country.









The Easy Brand Food and Beverage Fair 2025 is free and open to the public. Early registration is encouraged due to limited slots. For updates and sign-up information, visit https://www.facebook.com/EasyBrandPH.


About Easy Brand:
Easy® Brand is a leading food and beverage solutions provider in the Philippines. It offers four core product lines: Easy®, EasyPro®, Easy® Signature, and Easy® Sparkle, with the newest line, Easy® Whipmate, that will be launching soon launching soon. The company is committed to helping businesses—from cafés to cloud kitchens—serve consistently high-quality food and drinks with ease.



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Knorr Professional cooks up an immersive Stir-Fry Fest together with Team Sure Lasap

June 28, 2025


Bringing the heat with mouthwatering stir-fry creations and unbeatable kitchen camaraderie.

Knorr Professional proudly introduces its Team Sure Lasap.
(L-R: Ninong Ry, Chef Pipo Aluning, Chef Ken Cacho, Chef Boy Logro, Chef Rosebud Benitez-Velasco, Chef JR Royol)

MANILA, PHILIPPINES, 24 June 2025 – Knorr Professional proudly introduced Team Sure Lasap at its flavorful Stir Fry Fest — a powerhouse lineup of culinary ambassadors made up of Ninong Ry, Chef Rosebud Benitez-Velasco, Chef JR Royol, and Chef Boy Logro. These seasoned pros and Knorr ambassadors turned up the heat and led the charge in showcasing the versatility and boldness of stir-frying, bringing their unique flair to the kitchen.




Held at Whitespace Manila, the Stir-Fry Fest brought together chefs, food service operators, and culinary leaders from across the country for a vibrant, hands-on celebration of bold flavors, elevated techniques, and kitchen camaraderie. The venue was transformed into a dynamic cooking arena, where participants teamed up with Team Sure Lasap for live demos, interactive meal prep sessions, and exclusive tastings — all showcasing dishes made with Knorr Professional’s Sure Lasap seasoning.






Interactive stations allowed guests to experience cooking with Team Sure Lasap and using the new Knorr Professional Sure Lasap for their stir-fry creations.

For many chefs, sticking to old habits and relying on the same go-to ingredients can sometimes limit business success. The new Knorr Professional Sure Lasap offers a solution: an all-in-one seasoning powder packed with real garlic flavor and aroma as well as real chicken, helping chefs break out of their routines and elevate their dishes with ease. Specially crafted for food service kitchens, Knorr Sure Lasap delivers delicious garlic flavour and aroma across a wide range of dishes, from classic Filipino staples like Pancit Guisado, Chop Suey, and Fried Rice, to modern Asian favorites. Its ease of use, flavor reliability, and kitchen efficiency make it an essential partner for today’s culinary professionals.




At the heart of it all was Knorr Professional Sure Lasap — an innovation designed to help chefs move beyond old habits and embrace new flavors and techniques without sacrificing the authentic taste diners crave.

When asked about the vision behind Knorr’s Stir Fry Fest, Monica Reyes, Country Marketing Manager of Unilever Food Solutions Philippines, notes “Knorr Sure Lasap is made for real kitchens, helping food service operators deliver consistent, delicious flavor with ease. It’s a product that understands the fast-paced demands of local kitchens. We aimed to celebrate the energy and creativity of Filipino chefs through our Stir Fry Fest together with Team Sure Lasap, who brings the Knorr Professional brand to life. Their passion, authenticity, and diverse cooking styles perfectly mirror what Knorr Sure Lasap stands for—flavor that connects and inspires."

As part of Knorr Professional’s ongoing commitment to uplift the foodservice industry, the Knorr Stir Fry Fest is just one of many initiatives aimed at empowering chefs with the tools, inspiration, and support they need to succeed in today’s fast-moving culinary world.

To know more from Knorr Professional and Unilever Food Solutions, visit www.ufs.com, and follow UFS on www.instagram.com/unileverfoodsolutions_ph and https://www.facebook.com/UnileverFoodSolutionsPhilippines



ABOUT UNILEVER FOOD SOLUTIONS
Unilever Food Solutions is a business built by Chefs, so we know what you face every day in the kitchen. Everything we do is focused on making your life a little easier. We aim to inspire you, train you and provide you with the best product solutions.




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Eden Cheese encourages Almusalo-salo on National Cheese Day

June 23, 2023


Breakfast moments tend to get rushed or even neglected with the return of face-to-face work and classes. That’s why on National Cheese Day, Eden brings breakfast back to Filipinos by preparing easy, creamy, and delicious dishes that the family can enjoy together while sharing lasting love and joy throughout the day.



Breakfast Pancakes topped with heart-shaped Eden slice

QUEZON CITY, PHILIPPINES– Last June 2, Eden held their National Cheese Day Event at Trinoma Activity Center with over a hundred people in attendance, including celebrity mom Iya Villania and celebrity chefs Chef RV Manabat, Chef Boy Logro and Chef Ylyt Frixiah Manaig.

During the event, Eden Brand Manager, Jiselle Reyes, spoke about how even hectic mornings can still become special moments for families to enjoy together. With simple yet special meals made with love and creamy Eden cheese, the brand encourages moms and families to spend special breakfast moments together again, so that they can begin their day in an exceptional way. 

“Eden wants to bring breakfast back and show Filipinos that even in these rushed mornings, a meal as simple as even just a slice of Eden in hot pandesal is enough to make mornings special and start off the family’s day on the right foot.” she shares. 





To inspire moms to be more creative when preparing breakfast, the chefs shared their favorite breakfast recipes using Eden cheese through fun and engaging cooking demonstrations. 


Vlogger and chef, RV Manabat demonstrated a quick and easy recipe for Ham and Cheese Roll-Ups, emphasizing the joy of creating dishes that are not only delicious but are also very creative and can be enjoyed by the whole family.


Chef Boy Logro

Another hit was Chef Boy Logro's five-ingredient breakfast, Cheesy Fried Rice: a classic Pinoy breakfast staple with a unique and creamy twist – at a cost that will not break the bank.



In addition, Chef Ylyt Frixiah Manaig shared her own take on the trendy, Egg Drop Sandwich, showcasing how creating special breakfast doesn’t need to take time – sometimes all you need is 10 minutes. You can check out more Eden recipes at TwistAndMake.com/Eden

Over 100 guests came to join the National Cheese Day celebration. Aside from the celebrity chefs, also in attendance were media groups, foodies, and mommy content creators who were welcomed with interactive Eden breakfast activities such as the Do-It-Yourself Breakfast featuring an Omelette Station, Pancake Station, and Bread Station where attendees prepared their own version of a hearty breakfast with Eden cheese. 

There was also a booth for Apron Customization as well as a Content Creator Studio enabling attendees to personalize their experience and share their breakfast creations using the hashtag #MagEdenAlmusalosaloNa.


Omelette Station


Eden Almusalo-salo Ambassador, Iya Villania with Game Winner, and event host, Giannina Van Hoven

Starting June 15, Eden will also be bringing breakfast closer to the Filipinos through their Almusalo-Salo Barangay Caravan where they will be giving away the classic Pinoy breakfast staple, pandesal, coupled with the delicious and creamy taste of Eden cheese, to 180 barangays across GMA (Greater Manila Area) and Luzon. Aside from that, lucky participants during the caravan will also get a chance to win Eden goodie bags through a raffle draw.

As part of this delightful breakfast campaign, Eden Cheese encourages everyone to bring back the joy of almusalo-salo with easy, creamy, and delicious breakfast dishes made with Eden cheese.

(L-R) Chef Boy Logro, Chef Ylyt, Gicelle Medina Category Lead,
Chef RV, Jiselle Reyes Brand Manager, Sofia Robin Management Trainee


For more information about Eden Cheese and to also find a wide selection of appetizing breakfast dishes, please visit our website at twistandmake.com/Eden. Stay updated with the latest news, recipes, and promotions by visiting our Facebook account Eden Cheese. Together, let's embark on a delightful breakfast journey with Eden.








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Showing posts with label Chef Boy Logro. Show all posts
Showing posts with label Chef Boy Logro. Show all posts