TOGETHER WE RISE: EASY BRAND FAIR 2026 IGNITED THE FUTURE OF FILIPINO F&B AND ENTREPRENEURSHIP

July 13, 2026

The spirit of Modern Bayanihan took center stage as Easy Brand Fair 2026 brought together entrepreneurs, coffee professionals, chefs, creators, and food business owners in a vibrant celebration of Filipino innovation, collaboration, and entrepreneurship.

The event featured comedienne-actress Rufa Mae Quinto, celebrity chef Boy Logro, 2023 World Barista Champion Boram Um, Easy Brand Founder and President Mark Wang, Chairman and CEO Peter Limquiaco, and other faces of Easy Brand. The fair also showcased a packed lineup of live demonstrations, product showcases, ingredient sampling, and signature competitions, including the Sparkle & Shine Cake Creation Contest, The Blendsmith Challenge, and Culinary Masters.

The brand emphasized the importance of community in overcoming challenges and reaffirmed its commitment to creating opportunities that empower local entrepreneurs, echoing the fair's Modern Bayanihan theme. Throughout the event, industry professionals and aspiring entrepreneurs exchanged ideas, showcased their expertise, and celebrated the innovation driving the future of the Philippine food and beverage industry.

The fair also highlighted the usage of SIGNATURE UBE SAUCE — showcasing an innovation PINOY CHEWY UBE, alongside the introduction of the Ka Easy Franchise Program, reinforcing the company's commitment to creating more opportunities for aspiring entrepreneurs to start and grow their own businesses.

More than a trade fair, Easy Brand Fair 2026 served as a platform for collaboration, learning, and business growth, fostering meaningful connections among industry leaders, partners, and aspiring entrepreneurs while inspiring the next generation of Filipino food and beverage enterprises.