July 13, 2026

The spirit of Modern Bayanihan took center stage as Easy Brand Fair 2026 brought together entrepreneurs, coffee professionals, chefs, creators, and food business owners in a vibrant celebration of Filipino innovation, collaboration, and entrepreneurship.

The event featured comedienne-actress Rufa Mae Quinto, celebrity chef Boy Logro, 2023 World Barista Champion Boram Um, Easy Brand Founder and President Mark Wang, Chairman and CEO Peter Limquiaco, and other faces of Easy Brand. The fair also showcased a packed lineup of live demonstrations, product showcases, ingredient sampling, and signature competitions, including the Sparkle & Shine Cake Creation Contest, The Blendsmith Challenge, and Culinary Masters.

The brand emphasized the importance of community in overcoming challenges and reaffirmed its commitment to creating opportunities that empower local entrepreneurs, echoing the fair's Modern Bayanihan theme. Throughout the event, industry professionals and aspiring entrepreneurs exchanged ideas, showcased their expertise, and celebrated the innovation driving the future of the Philippine food and beverage industry.

The fair also highlighted the usage of SIGNATURE UBE SAUCE — showcasing an innovation PINOY CHEWY UBE, alongside the introduction of the Ka Easy Franchise Program, reinforcing the company's commitment to creating more opportunities for aspiring entrepreneurs to start and grow their own businesses.

More than a trade fair, Easy Brand Fair 2026 served as a platform for collaboration, learning, and business growth, fostering meaningful connections among industry leaders, partners, and aspiring entrepreneurs while inspiring the next generation of Filipino food and beverage enterprises.

EasyBrand opened its first Easy Training Center today, October 3, 2025, with renowned chef Boy Logro leading its culinary programs. The new facility aims to serve as a hub where chefs, food entrepreneurs, and beverage specialists can sharpen their skills and grow their businesses.

The culinary and food service industry in the Philippines now has a dedicated training ground with the launch of the Easy Training Center. Designed for chefs, entrepreneurs, and aspiring food service professionals, the center will provide hands-on learning guided by industry experts. The grand opening was headlined by EasyPro® ambassador Chef Boy Logro, one of the country’s most recognized culinary figures, joined by the Faces of Easy Brand and other seasoned mentors.

The center promises to go beyond typical classroom-style instruction by combining hands-on training, real-world applications, and business-focused insights. With the support of EasyBrand PH and its team of ambassadors, the center aims to redefine food preparation and beverage training, making it accessible, efficient, and profitable for those who want to thrive in the industry.

Chef Boy Logro, widely known for his dynamic energy and world-class experience, will lead the grand opening activities. His sessions will showcase the unique advantage of learning both the traditional way and the Easy way of preparing food and beverages. According to him, the goal is not just to train chefs but to create entrepreneurs who can build sustainable businesses.

“This training center is more than just a place to cook—it’s where we turn passion into livelihood,” said Chef Logro. “We want to train people with skills that are relevant today, from efficient kitchen operations to creative menu development, so they can compete in the growing food service market.”

The Easy Training Center offers specialized programs designed to fit different needs and schedules:

● EasyPro® (3-day module): Day 1 focuses on culinary operations, Day 2 explores the difference between traditional methods and the Easy way, and Day 3 concludes with an exam and evaluation.

● Easy® Beverage (1-day program): Hands-on training in coffee, milk tea, mocktails, and cocktails, aligning with current café and beverage trends.

● Easy® Signature (2-day program): Advanced culinary techniques and creative recipes for professional-level food preparation.

Beyond the grand opening, Easy Training Center is committed to providing continuous mentorship and innovation. By integrating EasyBrand products into training, participants gain firsthand experience in maximizing ingredients for both creativity and efficiency.

With plans to expand in the near future, Easy Training Center envisions becoming a nationwide hub for culinary and beverage education, empowering more Filipinos to start their own food businesses and succeed in the competitive food service market.

The grand opening marks the beginning of a long-term commitment to building a new generation of chefs, café owners, and entrepreneurs who are not only skilled in the kitchen but also ready for the business world.

Easy® Brand is a leading food and beverage solutions provider in the Philippines. It offers four core product lines: Easy®, EasyPro®, Easy® Signature, and Easy® Sparkle, with the newest line, Easy® Whipmate, that will be launching soon launching soon. The company is committed to helping businesses—from cafés to cloud kitchens—serve consistently high-quality food and drinks with ease.

About Easy Training Center:

The Easy Training Center is a newly established hub for culinary and beverage training in the Philippines. Backed by EasyBrand PH, the center combines technical culinary instruction with practical business skills, helping chefs, café owners, and food entrepreneurs gain real-world expertise in food and beverage preparation.

Led by EasyPro® ambassador Chef Boy Logro and supported by the Faces of Easy Brand, the center offers programs that are short, flexible, and market-driven. Training modules integrate Easy® and EasyPro® products, ensuring cost efficiency, consistency, and high-quality output—key elements for thriving in today’s competitive food service industry.

The Easy Training Center stands apart from traditional schools by focusing on entrepreneurship and business readiness, equipping participants with skills they can immediately apply to their careers or ventures.