(L-R) UFS Senior Vice President for Operations in Asia, Africa and Middle East Conny Braams, UFS Philippines Managing Director Pinky Laurena, WFP Philippines Representative and Country Director Stephen Anderson and UFS Vice President for Southeast Asia Jackie Chook hold the cheque that will help feed 40,000 school children in conflict-affected Central Mindanao.
MANILA – Through its innovative “Sandwich Heroes” campaign,
Unilever Food Solutions, a subsidiary of Unilever, has raised Php 400,000 in
thePhilippines for the United Nations World Food Programme (WFP). The donation
will allow WFP to feed 40,000 children under its school meals programme in
conflict-affected areas of Central Mindanao,particularly in Maguindanao, Lanao
del Sur and Lanao del Norte.
“We are very grateful to Unilever for its longstanding
partnership with WFP in the Philippines, including its latest creative efforts
to help raise awareness of the issue of hunger in the country,” said WFP
Philippines Representative and Country Director Stephen Anderson.
“The funds Unilever has donated will help WFP and its
government counterparts, the Department of Social Welfare and Development and
the Department of Education,provide hot nutritious meals for children in
remote, conflict-affected areas.”
Thirteen restaurants took part in Unilever Food Solution’s
pioneering project, which involved each restaurant offering their signature or
best sandwiches for thecampaign. Unilever Food Solutions made a donation to WFP
for each featured sandwich sold from October 2011 to January 2012.
Bigg’s Diner, Cibo, The Coffee Experience, CoffeeBreak,
Figaro, HotShots, JD Bakeshop, KFC, Mushroomburger, The Flying Pig, Holy Cow,
The Sandwich Guy and Wham! Burgers all participated in the campaign.
“We’d like to thank our partner establishments for making our
‘Sandwich Heroes’initiative a great success. We’re very proud to help feed
40,000 children in Central Mindanao,” said Unilever Food Solutions Managing
Director Pinky Laurena.
“While this is just a pilot programme, what we already
achieved here in thePhilippines has caught the attention of other Unilever
offices globally. Now, the Philippines effort has become an example for other
countries to emulate, so we’re planning to expand this ‘Sandwich Heroes’
campaign this year,” she added.
Unilever has contributed to WFP and its fight against hunger
in the Philippines since 2008. Globally, Unilever has been a WFP corporate
partner since December 2006, donating a total of US$17.7 million to support
WFP’s work around the world.
WFP is the world's largest humanitarian agency fighting hunger worldwide. Each year, on average, WFP feeds more than 90 million people in more than 70 countries.
WFP now provides RSS feeds to help journalists keep up with the latest press releases, videos and photos as they are published on WFP.org. For more details see: http://www.wfp.org/rss
Unilever works to create a better future every day. We help
people feel good, look good and get more out of life with brands and services
that are good for them and good for others.
We are one of the world’s leading suppliers of fast moving
consumer goods withstrong local roots in more than 100 countries. Our portfolio
includes some ofthe world’s best known and most loved brands including eleven
€1 billion brands, and global leadership in many categories in which we operate.
Unilever Food Solutions is one of the world's leading
foodservice businesses. The business works with customers including caterers,
restaurateurs and major hotel and fast-food chains to create food solutions that
help grow their business.
For more information about Unilever and its brands, please visit
www.unilever.com.
